Published by parMaster on 23 Jun 2006
Quote of the day
“Amazing - success has nothing to do with Ajax, or cool stuff. It has everything to do with simplicity and giving users what they want.”
Om Malik on the market share of photo-sharing sites.
Archive for June, 2006
Published by parMaster on 16 Jun 2006
10 Essential Blogging Tools
So, you finally decided to take the blog leap. You've heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you're a blogger.
Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I'll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.
Feed Reader
The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. I use a frëe online service known as Bloglines.
Subscriber Center
You need to make it easy for your blog visitors to subscribe to your blog's RSS feed � so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed there and use the tools they provide to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can clÃck on one button to subscribe. Tech types can figure this out without the buttons but why not make it easy for anyone to figure out.
Side note: Subscribe to each of these yourself and you will force some blog spiders to visit your site.
Email Subscription Option
A lot of people will nevër get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address � they will simply receive your blog posts like an email message. FeedBurner offers this service for frëe. FeedBlitz is another option or, if you already have an autoresponder email list service they may offer this service. AWeber offers this and helps me integrate these blog email subscribers into my other mailing lists.
Blog and RSS directories
There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called RSS Submit , but you can also visit Robin Goode's frequently updated list and submit your blog and feed by hand.
Hint: Subscribe to the RSS feed he offers and you will be notified when new directories are added.
Ping Service
Pinging is a term used for letting the various blog and RSS directories know when you have posted new content. Again, FeedBurner offers this as an automatic option called PingShot and you should activate it. PingGoat and Ping O Matic are other options but they require that you visit and update your record each time you post new content. Bookmark Manager
As you surf around the web or hop from blog to blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. I use del.icio.us but BlinkList does a fine job as well.
Blog Stats
I like to track a few key stats in real time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for networking opportunities. I use a tool called MyBlogLog because it allows me to see where traffïc is coming from but also tracks what links on my blog visitors are clicking on. It's amazing how this data can help you write more effectively. (MyBlogLog also ranks your links so visitors can see which links on your site are the most popular.)
Desktop Posting
With most blog software you must go online and post using a set of tools provided by the blog software. Many bloggers like to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer.
I use w.blogger but also like Performancing, Qumana and ecto (apple folks) (w.blogger also doubles as a really simple HTML editor.)
Tell A Friend Script
My blog software (pMachine) has a feature that allows a reader to clÃck a link and send the post to a friend. This tactic brings me lots of readers. You might try looking here for some simple scripts that do that same: http://www.javascriptkit.com/script/script2/tellafriend.shtml
http://www.stadtaus.com/en/php_scripts/tell_a_friend_script/
Republish Your Feed Headlines
The ability to republish your blog posts on other web pages, sites you own or sites of strategic partners is a great way to expose folks to your blog content. One more time we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost.
About The Author
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com.
Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I'll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.
Feed Reader
The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. I use a frëe online service known as Bloglines.
Subscriber Center
You need to make it easy for your blog visitors to subscribe to your blog's RSS feed � so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed there and use the tools they provide to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can clÃck on one button to subscribe. Tech types can figure this out without the buttons but why not make it easy for anyone to figure out.
Side note: Subscribe to each of these yourself and you will force some blog spiders to visit your site.
Email Subscription Option
A lot of people will nevër get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address � they will simply receive your blog posts like an email message. FeedBurner offers this service for frëe. FeedBlitz is another option or, if you already have an autoresponder email list service they may offer this service. AWeber offers this and helps me integrate these blog email subscribers into my other mailing lists.
Blog and RSS directories
There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called RSS Submit , but you can also visit Robin Goode's frequently updated list and submit your blog and feed by hand.
Hint: Subscribe to the RSS feed he offers and you will be notified when new directories are added.
Ping Service
Pinging is a term used for letting the various blog and RSS directories know when you have posted new content. Again, FeedBurner offers this as an automatic option called PingShot and you should activate it. PingGoat and Ping O Matic are other options but they require that you visit and update your record each time you post new content. Bookmark Manager
As you surf around the web or hop from blog to blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. I use del.icio.us but BlinkList does a fine job as well.
Blog Stats
I like to track a few key stats in real time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for networking opportunities. I use a tool called MyBlogLog because it allows me to see where traffïc is coming from but also tracks what links on my blog visitors are clicking on. It's amazing how this data can help you write more effectively. (MyBlogLog also ranks your links so visitors can see which links on your site are the most popular.)
Desktop Posting
With most blog software you must go online and post using a set of tools provided by the blog software. Many bloggers like to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer.
I use w.blogger but also like Performancing, Qumana and ecto (apple folks) (w.blogger also doubles as a really simple HTML editor.)
Tell A Friend Script
My blog software (pMachine) has a feature that allows a reader to clÃck a link and send the post to a friend. This tactic brings me lots of readers. You might try looking here for some simple scripts that do that same: http://www.javascriptkit.com/script/script2/tellafriend.shtml
http://www.stadtaus.com/en/php_scripts/tell_a_friend_script/
Republish Your Feed Headlines
The ability to republish your blog posts on other web pages, sites you own or sites of strategic partners is a great way to expose folks to your blog content. One more time we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost.
About The Author
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com.
Published by parMaster on 15 Jun 2006
Organic SEO - The New Messiah For Webmasters
Organic SEO seems to be the catch phrase of the moment. However, unlike many other linking tactics and strategies, this one actually works.
What is Organic SEO or Organic Search Engine Optimization?
Explained simply, it's where all your linking structures originate from the content up - in other words, you let all your content created for your sites, blogs and articles do your link building for you.
Actually, the answer is as simple as this article. You're probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author's resource box build one-way links from related niche sites back to your site.
But the keyword is content. You must create high quality original content for this system to really develop and flourish. The better the content, the faster your rankings and traffïc will grow. By producing valuable content in articles, sites and blogs, you are building real traffïc and real links that the search engines salivate over. And they will reward your site with higher rankings and even more traffïc.
Try Article Writing...
Frankly, I was rather surprised at the effectiveness of article writing. It seems like such a benevolent little creature. You write about your own experiences on the subject of your site or blog, keeping your articles short, around 500 to 800 words, although some of my best performing articles have been longer, about 900 to 1200 words.
I have only written about 60 articles. But the benefits have been enormous; spreading my content all over the web and building one-way links back to my sites and blogs. Some of these articles like the ones in Addme.com or Webpronews.com get archived and will provide good deep PR links for years to come.
There are a few techniques I use to extend the effectiveness of my articles. First, I always start with a keyword or keyword phrase that I want to target with a particular article. I do major, major, major research on my article's keywords, using sites like nichebot.com, overture.com, and a few others.
I chëck how much competition there is for the keywords. Combining a new keyword with ones you already have positioned high for in the search engines works well. For example, I have optimized my site for the keyword 'Frëe', it appears throughout my site. When I introduce a new keyword phrase I sometimes combine it with Frëe. Pick the right keyword combination and you will gain an edge over your competition more quickly.
Always put your keyword phrase into the title of your article. I also make it a habit of not picking the top keywords in a niche, I go for middle ranked keywords - I am better assured that I will rank on the first page SERPs for these lower keywords. Why waste valuable time shooting for the stars when you can easily land on the moon!
I submit my articles mainly to a short list of online article directories ( ezinearticles.com, buzzle.com, isnare.com, goarticles.com, ideamarketers.com, and articlealley.com ) these work the best for me. These sites rank well in the search engines and even though the surfer may go to another site to read your article first, it then delivers a much more warmed up and targeted visitor to your own site.
Other webmasters from your niche will pick up your high quality articles and place them on their sites. Organically growing more related one-way links to your site. Google looks very favorably on these one-way links and will reward your site for having them.
Article marketing is one Organic SEO tactic every website should be using. Instead of paying high prices for seo services, why not write or hire someone to create keyword rich articles for your site. The benefits will surprise you.
Try Blogging...
Blogs are another förm of Organic SEO. It also builds links and traffïc to your site the natural way - by providing valuable content.
For those marketers and webmasters who practice Organic SEO, the frëe blogging systems are a godsend. A skilled marketer can legitimately use these online blogging programs to boost their site's rankings, traffïc and income. What more can any online marketer or webmaster ask for?
I use numerous blogs to complement my sites. I base these blogs on the major keywords of my sites. For example, one section on my main Internet Marketing site examines laptop computers, I created a blog with Bloglines.com covering the same topic. Although all the content is different from what you will find on my main site.
I also use Blogger.com because it's owned by Google and is very simple to use. I find posting my weekly ezine on Blogger adds another way I can get my message out to my subscribers. Not to mention, all the linking and pinging a blog brings into play.
I also use the open source software and system, WordPress for another of my blogs on marketing. This is a php database supported program that was a lot less easier to set up on my site than I first expected. It's one of the best blogging systems I have worked with and is highly favored by the search engines. If you're not using it - try it.
In addition, I have just started using LiveJournal for another blog and that system is also very easy to use. I usually post to my blogs once or twice a week, just short helpful tips or links that a visitor or search engine would be interested in. Keep in mind, all these frëe blogging sites are PR9 or PR10, which has to count for something.
Sp@m has become a problem with many of these blogging systems, I now usually block all comments or moderate them. All this sp@m just goes to show how effective getting links in related blogs can bolster your rankings for competitive keywords.
I have found blogging to be a very effective tool for getting your keywords indexed and ranked very quickly. I also like to use blogs for those golden double-header listings in the SERPs, preferably at the number 1 and 2 spots! That's where you get two listings from your site for a certain keyword on the first page, this I find, brings in a lot more traffïc than a single listing.
In art there is something called the Golden Section, a perfect proportion that works magic into any painting or picture. It is an organic and natural effect that appears everywhere in our world. For webmasters, having your site listed 1 and 2 for your keywords has to be another förm of the Golden Section, made especially for us.
In that same light, Organic SEO is a natural and effective way for webmasters to grow their links and rankings. Articles and blogs are two special tools we can use to further that natural growth. Create your own Golden Section and give the search engines something to talk about by trying Organic SEO. Build your links and rankings the natural way.
Your site's salvation is only a keystroke away!
About The Author
Titus Hoskins owns and runs numerous sites on the web. To receive more useful marketing tips to promote your site and to increase your salës ClÃck Here: http://www.bizwaremagic.com. Or grab his popular List Building eCourse at: http://www.bizwaremagic.com/opt-in.htm.
� 2006. This article may be freely distributed if this resource box stays attached.
What is Organic SEO or Organic Search Engine Optimization?
Explained simply, it's where all your linking structures originate from the content up - in other words, you let all your content created for your sites, blogs and articles do your link building for you.
Actually, the answer is as simple as this article. You're probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author's resource box build one-way links from related niche sites back to your site.
But the keyword is content. You must create high quality original content for this system to really develop and flourish. The better the content, the faster your rankings and traffïc will grow. By producing valuable content in articles, sites and blogs, you are building real traffïc and real links that the search engines salivate over. And they will reward your site with higher rankings and even more traffïc.
Try Article Writing...
Frankly, I was rather surprised at the effectiveness of article writing. It seems like such a benevolent little creature. You write about your own experiences on the subject of your site or blog, keeping your articles short, around 500 to 800 words, although some of my best performing articles have been longer, about 900 to 1200 words.
I have only written about 60 articles. But the benefits have been enormous; spreading my content all over the web and building one-way links back to my sites and blogs. Some of these articles like the ones in Addme.com or Webpronews.com get archived and will provide good deep PR links for years to come.
There are a few techniques I use to extend the effectiveness of my articles. First, I always start with a keyword or keyword phrase that I want to target with a particular article. I do major, major, major research on my article's keywords, using sites like nichebot.com, overture.com, and a few others.
I chëck how much competition there is for the keywords. Combining a new keyword with ones you already have positioned high for in the search engines works well. For example, I have optimized my site for the keyword 'Frëe', it appears throughout my site. When I introduce a new keyword phrase I sometimes combine it with Frëe. Pick the right keyword combination and you will gain an edge over your competition more quickly.
Always put your keyword phrase into the title of your article. I also make it a habit of not picking the top keywords in a niche, I go for middle ranked keywords - I am better assured that I will rank on the first page SERPs for these lower keywords. Why waste valuable time shooting for the stars when you can easily land on the moon!
I submit my articles mainly to a short list of online article directories ( ezinearticles.com, buzzle.com, isnare.com, goarticles.com, ideamarketers.com, and articlealley.com ) these work the best for me. These sites rank well in the search engines and even though the surfer may go to another site to read your article first, it then delivers a much more warmed up and targeted visitor to your own site.
Other webmasters from your niche will pick up your high quality articles and place them on their sites. Organically growing more related one-way links to your site. Google looks very favorably on these one-way links and will reward your site for having them.
Article marketing is one Organic SEO tactic every website should be using. Instead of paying high prices for seo services, why not write or hire someone to create keyword rich articles for your site. The benefits will surprise you.
Try Blogging...
Blogs are another förm of Organic SEO. It also builds links and traffïc to your site the natural way - by providing valuable content.
For those marketers and webmasters who practice Organic SEO, the frëe blogging systems are a godsend. A skilled marketer can legitimately use these online blogging programs to boost their site's rankings, traffïc and income. What more can any online marketer or webmaster ask for?
I use numerous blogs to complement my sites. I base these blogs on the major keywords of my sites. For example, one section on my main Internet Marketing site examines laptop computers, I created a blog with Bloglines.com covering the same topic. Although all the content is different from what you will find on my main site.
I also use Blogger.com because it's owned by Google and is very simple to use. I find posting my weekly ezine on Blogger adds another way I can get my message out to my subscribers. Not to mention, all the linking and pinging a blog brings into play.
I also use the open source software and system, WordPress for another of my blogs on marketing. This is a php database supported program that was a lot less easier to set up on my site than I first expected. It's one of the best blogging systems I have worked with and is highly favored by the search engines. If you're not using it - try it.
In addition, I have just started using LiveJournal for another blog and that system is also very easy to use. I usually post to my blogs once or twice a week, just short helpful tips or links that a visitor or search engine would be interested in. Keep in mind, all these frëe blogging sites are PR9 or PR10, which has to count for something.
Sp@m has become a problem with many of these blogging systems, I now usually block all comments or moderate them. All this sp@m just goes to show how effective getting links in related blogs can bolster your rankings for competitive keywords.
I have found blogging to be a very effective tool for getting your keywords indexed and ranked very quickly. I also like to use blogs for those golden double-header listings in the SERPs, preferably at the number 1 and 2 spots! That's where you get two listings from your site for a certain keyword on the first page, this I find, brings in a lot more traffïc than a single listing.
In art there is something called the Golden Section, a perfect proportion that works magic into any painting or picture. It is an organic and natural effect that appears everywhere in our world. For webmasters, having your site listed 1 and 2 for your keywords has to be another förm of the Golden Section, made especially for us.
In that same light, Organic SEO is a natural and effective way for webmasters to grow their links and rankings. Articles and blogs are two special tools we can use to further that natural growth. Create your own Golden Section and give the search engines something to talk about by trying Organic SEO. Build your links and rankings the natural way.
Your site's salvation is only a keystroke away!
About The Author
Titus Hoskins owns and runs numerous sites on the web. To receive more useful marketing tips to promote your site and to increase your salës ClÃck Here: http://www.bizwaremagic.com. Or grab his popular List Building eCourse at: http://www.bizwaremagic.com/opt-in.htm.
� 2006. This article may be freely distributed if this resource box stays attached.
Published by parMaster on 08 Jun 2006
Internet Marketing
This change is permanent: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond.
Microsoft is unleashing a new OS (Vista) that will plug into the web via RSS in a very profound way. If you haven't been keeping up on Vista (formerly Longhorn) developments because you thought it was of no consequence to you as a marketer, think twice.
Vista will revolutionize the way everyone syndicates their content and markets their websites forever.
RSS is fast becoming the backbone of the web. Sites are organically syndicating content around the web through RSS search engines like this one: http://rssfeeds.contentdesk.com.
Feeds in RSS directories then get picked up by publishers looking for good headline content for their sites.
The major search engines also pick up those feed listings and often discover new sites and spider them faster than any other förm of content syndication including articles and press releases!
How To Create A Feed For Your Site
First off, if you are not blogging, you need to. Every type of site imaginable can produce a relevant blog with topics related to your main content.
It doesn't matter if you simply sell furniture on your site - you need a blog!
Imagination is all that is required to create a blog featuring the almighty promotion power of an RSS feed. In the furniture example you can blog about interior design and any number of topics.
Notice that the big sites (that were formerly simple shopping cart sites with little content) are now putting up articles and blogging about the topics surrounding their products.
They are not stupid. They know that creating content and feeding it around the web is a major traffïc source and they've been switching to richer content models for well over a year en masse.
Most any major shopping site you land on nowadays has rich content somewhere on the site. And they have a feed their visitors can subscribe to and that they can market with.
For the smaller mom and pop shop, a Wordpress blog is all you need to plug into the RSS world and fill your site with rich content (not just product descriptions and salës letters) that the engines are looking for, as well as the major part of your market who want more information before making purchases.
A review site is a very popular model. Lots of surfers want to read about 3rd party experiences with products before deciding on purchases.
Again, this model is not new and it is not an afterthought marketing ploy. It is major business to the sites who have mastered the art of filling direct salës sites and shopping cart-run sites with deep content.
With Microsoft Vista, all PC users are going to be able to detect feeds on every site they visit and subscribe to those feeds.
Very soon the days of "Give me your email address and other private information" will be a thing of the past.
Smart marketers are going to adopt the RSS information delivery model because surfers will quickly begin to ignore email subscription forms while looking for the simple and completely anonymous RSS subscription model.
So if you haven't started planning a marketing campaign utilizing RSS delivery of newsletters and updates over email, you had better get started understanding RSS and its eventual replacement of the traditional email list.
Critical mass tolerance of sp@m and giving out email addresses has been reached in all markets. Only in very tight niches in special circumstances where there is instant trust and credibility conveyed by a site will you find decent optÃn rates.
Everywhere else the optÃn rate for any kind of email notification list is at rock bottom. Add to that a dismal delivery ratio of emails due to overzealous, catch-all sp@m filters from the ISP to the user level, and the writing is on the wall: email is on its way out as a viable tool for a successful marketing campaign.
The change is happening now and it will be permanent. RSS will eclipse email lists and it will be the new defacto method of content syndication around the web by the end of 2006.
Tracking what your RSS subscribers clÃck on and do through your RSS feeds is the problem many geeks are working on now. We will soon have more accurate and more in-depth tracking available through RSS subscription and syndication than we currently have with email marketing.
Once marketers feel comfortable that they haven't lost any tracking ability that we currently enjoy with email, the game will quickly accelerate into a whole new type of competition for eyeballs. Watch also for a whole slew of new marketing courses and materials that teach how to dominate a niche with RSS marketing rather than email marketing.
"Growing Your List" and "Syndicating Your Content" is going to be done by RSS more and more by regular website owners as this year progresses. That includes your competition! Vista will be a massive feed detector/reader available to all PC users very soon.
This means that you can have a feed on your site for visitors to subscribe to, or you can see for yoursëlf how many of your visitors choose to ignore your email subscription förm and your content because you are not Web 2.0 enough for them.
So, are you set to take advantage of RSS as the impending dominant tool in your marketing campaign?
About The Author
Jack Humphrey is a professional website promotion consultant and writes for The Friday Traffïc Report on marketing with RSS and other internet marketing topics, available at http://fridaytrafficreport.jackhumphrey.com.
Microsoft is unleashing a new OS (Vista) that will plug into the web via RSS in a very profound way. If you haven't been keeping up on Vista (formerly Longhorn) developments because you thought it was of no consequence to you as a marketer, think twice.
Vista will revolutionize the way everyone syndicates their content and markets their websites forever.
RSS is fast becoming the backbone of the web. Sites are organically syndicating content around the web through RSS search engines like this one: http://rssfeeds.contentdesk.com.
Feeds in RSS directories then get picked up by publishers looking for good headline content for their sites.
The major search engines also pick up those feed listings and often discover new sites and spider them faster than any other förm of content syndication including articles and press releases!
How To Create A Feed For Your Site
First off, if you are not blogging, you need to. Every type of site imaginable can produce a relevant blog with topics related to your main content.
It doesn't matter if you simply sell furniture on your site - you need a blog!
Imagination is all that is required to create a blog featuring the almighty promotion power of an RSS feed. In the furniture example you can blog about interior design and any number of topics.
Notice that the big sites (that were formerly simple shopping cart sites with little content) are now putting up articles and blogging about the topics surrounding their products.
They are not stupid. They know that creating content and feeding it around the web is a major traffïc source and they've been switching to richer content models for well over a year en masse.
Most any major shopping site you land on nowadays has rich content somewhere on the site. And they have a feed their visitors can subscribe to and that they can market with.
For the smaller mom and pop shop, a Wordpress blog is all you need to plug into the RSS world and fill your site with rich content (not just product descriptions and salës letters) that the engines are looking for, as well as the major part of your market who want more information before making purchases.
A review site is a very popular model. Lots of surfers want to read about 3rd party experiences with products before deciding on purchases.
Again, this model is not new and it is not an afterthought marketing ploy. It is major business to the sites who have mastered the art of filling direct salës sites and shopping cart-run sites with deep content.
With Microsoft Vista, all PC users are going to be able to detect feeds on every site they visit and subscribe to those feeds.
Very soon the days of "Give me your email address and other private information" will be a thing of the past.
Smart marketers are going to adopt the RSS information delivery model because surfers will quickly begin to ignore email subscription forms while looking for the simple and completely anonymous RSS subscription model.
So if you haven't started planning a marketing campaign utilizing RSS delivery of newsletters and updates over email, you had better get started understanding RSS and its eventual replacement of the traditional email list.
Critical mass tolerance of sp@m and giving out email addresses has been reached in all markets. Only in very tight niches in special circumstances where there is instant trust and credibility conveyed by a site will you find decent optÃn rates.
Everywhere else the optÃn rate for any kind of email notification list is at rock bottom. Add to that a dismal delivery ratio of emails due to overzealous, catch-all sp@m filters from the ISP to the user level, and the writing is on the wall: email is on its way out as a viable tool for a successful marketing campaign.
The change is happening now and it will be permanent. RSS will eclipse email lists and it will be the new defacto method of content syndication around the web by the end of 2006.
Tracking what your RSS subscribers clÃck on and do through your RSS feeds is the problem many geeks are working on now. We will soon have more accurate and more in-depth tracking available through RSS subscription and syndication than we currently have with email marketing.
Once marketers feel comfortable that they haven't lost any tracking ability that we currently enjoy with email, the game will quickly accelerate into a whole new type of competition for eyeballs. Watch also for a whole slew of new marketing courses and materials that teach how to dominate a niche with RSS marketing rather than email marketing.
"Growing Your List" and "Syndicating Your Content" is going to be done by RSS more and more by regular website owners as this year progresses. That includes your competition! Vista will be a massive feed detector/reader available to all PC users very soon.
This means that you can have a feed on your site for visitors to subscribe to, or you can see for yoursëlf how many of your visitors choose to ignore your email subscription förm and your content because you are not Web 2.0 enough for them.
So, are you set to take advantage of RSS as the impending dominant tool in your marketing campaign?
About The Author
Jack Humphrey is a professional website promotion consultant and writes for The Friday Traffïc Report on marketing with RSS and other internet marketing topics, available at http://fridaytrafficreport.jackhumphrey.com.
Published by parMaster on 08 Jun 2006
Google spread sheet no excel killer
News stories and blog posts have begun to fill with the carillon of funeral bells for Microsoft as Google readies its minimalist spreadsheet program for public debut.
Here is a selection of eye-catching headlines seen online about the pending debut of Google Spreadsheet from the search engine company:
Google adds web-based spreadsheet to Microsoft woes
Google Spreadsheets takes aim at Excel
Google unveiling Excel competitor
Coming soon: Google Spreadsheet. @SUM(trouble) for Microsoft's bottom line?
Microsoft has been having plenty of trouble on its own, between delays in releasing the Vista operating system and being forced to change some unpopular policies with its human resources processes. Now we have the image of a Google monster stalking the P&L statements of Microsoft while wearing a bladed glove and a red-and-black sweater.
"Mr. Ballmer, your 9 am with Mr. Englund from Google is here."
While the threat that is Google Spreadsheets does have some stylish good looks, as far as we can tell from the limited screenshots that appear in its sneak peek, there's one thing that the product definitely isn't, and that's Excel.
What Google Spreadsheets presents is a way to craft a multi-columned list of information, and a way to easily share that list with others. The service has not been activated yet to allow for a closer look at its formulas, though a link to them appears at the top of a spreadsheet.
A tabbed interface will let the user switch between formatting the spreadsheet, sorting the information, and accessing those formulas. Google also included the ability to invite other people to view a created spreadsheet or to edit it in real time with an accompanying chat window running.
The service supports Microsoft IE 6 as well as Firefox 1.07 and up on Windows, Mac, and Linux platforms. Browser-based access over the web enables the ability to edit a spreadsheet created on Google's service from multiple computers.
That remote accessibility probably precludes the service from being used on an enterprise level. The ever-present threat of Sarbanes-Oxley regulations would be cause for lots of uncomfortable audit questions should someone decide that storing information at Google doesn't satisfy SOX requirements.
Google Spreadsheets looks interesting, and we're looking forward to playing with it when Google starts inviting people into the controlled beta. But without advanced features like macros or pivot tables, Google's newest Lab experiment just isn't close to Microsoft Excel.
About the Author:
David is a staff writer for WebProNews covering technology and business.
Here is a selection of eye-catching headlines seen online about the pending debut of Google Spreadsheet from the search engine company:
Google adds web-based spreadsheet to Microsoft woes
Google Spreadsheets takes aim at Excel
Google unveiling Excel competitor
Coming soon: Google Spreadsheet. @SUM(trouble) for Microsoft's bottom line?
Microsoft has been having plenty of trouble on its own, between delays in releasing the Vista operating system and being forced to change some unpopular policies with its human resources processes. Now we have the image of a Google monster stalking the P&L statements of Microsoft while wearing a bladed glove and a red-and-black sweater.
"Mr. Ballmer, your 9 am with Mr. Englund from Google is here."
While the threat that is Google Spreadsheets does have some stylish good looks, as far as we can tell from the limited screenshots that appear in its sneak peek, there's one thing that the product definitely isn't, and that's Excel.
What Google Spreadsheets presents is a way to craft a multi-columned list of information, and a way to easily share that list with others. The service has not been activated yet to allow for a closer look at its formulas, though a link to them appears at the top of a spreadsheet.
A tabbed interface will let the user switch between formatting the spreadsheet, sorting the information, and accessing those formulas. Google also included the ability to invite other people to view a created spreadsheet or to edit it in real time with an accompanying chat window running.
The service supports Microsoft IE 6 as well as Firefox 1.07 and up on Windows, Mac, and Linux platforms. Browser-based access over the web enables the ability to edit a spreadsheet created on Google's service from multiple computers.
That remote accessibility probably precludes the service from being used on an enterprise level. The ever-present threat of Sarbanes-Oxley regulations would be cause for lots of uncomfortable audit questions should someone decide that storing information at Google doesn't satisfy SOX requirements.
Google Spreadsheets looks interesting, and we're looking forward to playing with it when Google starts inviting people into the controlled beta. But without advanced features like macros or pivot tables, Google's newest Lab experiment just isn't close to Microsoft Excel.
About the Author:
David is a staff writer for WebProNews covering technology and business.
