Published by parMaster on 31 Jan 2007
Archive for January, 2007
Published by parMaster on 24 Jan 2007
Big Changes At Yahoo
Some important news for Yahoo advertisers. Beginning February 5, the ranking / position of your ads will no longer be based solely on your bid amount. Instead, they’ll be ranked by both bid amount and ad quality, similar to the way Google does things.
This change, which will impact all advertisers, is designed to allow you to focus less on competitive bidding and more on the quality of your ads. By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and reduced cost for your ads.
An ad’s quality will be determined by:
- Its historical performance—the ad’s click-through rate relative to its position in search results
- Its expected performance—determined by various relevance factors considered by Yahoo!’s ranking algorithms, relative to other ads displayed at the same time
More information here.
Published by parMaster on 12 Jan 2007
Author Featured in Marketing Sherpa Wisdom 2007
The Fifth Annual Marketing Sherpa Wisdom from the Field 2007 is out and boy what a surprise was in store!
Well, first things first.
The Marketing Sherpa Wisdom from the Field is a yearly publication in which 110 marketers around the world share the lessons they learnt from their field experiences. It can be anything email marketing, website marketing etc.
Out of hundreds of the entries Marketing Sherpa chooses the 110 best real-life marketing campaigns and lessons learnt from the experiences.
I had entered the nominations in December 2006 without any real hope of getting selected. When there were hundreds of marketers, across the globe, with brilliant marketing campaigns I had really thought I stood a small chance of being selected in the report and be actually featured in the report among 110 Best.
To my pleasant surprise not only was my entry selected but it is featured at #67 and the #1 among website marketing category.
I had saved what I
