The Fifth Annual Marketing Sherpa Wisdom from the Field 2007 is out and boy what a surprise was in store!
Well, first things first.
The Marketing Sherpa Wisdom from the Field is a yearly publication in which 110 marketers around the world share the lessons they learnt from their field experiences. It can be anything email marketing, website marketing etc.
Out of hundreds of the entries Marketing Sherpa chooses the 110 best real-life marketing campaigns and lessons learnt from the experiences.
I had entered the nominations in December 2006 without any real hope of getting selected. When there were hundreds of marketers, across the globe, with brilliant marketing campaigns I had really thought I stood a small chance of being selected in the report and be actually featured in the report among 110 Best.
To my pleasant surprise not only was my entry selected but it is featured at #67 and the #1 among website marketing category.
I had saved what I