There seems to be a misconception that flash is bad for search engines and overall website rankings. This is simply not true. What is true is Flash, to date, can not be properly indexed by search engines. This means that any Flash on a website is essentially non-existent to search engines. The misconception most likely came from websites that are entirely created using Flash, since these website are invisible to search engine spiders. Without a massive amount of on topic incoming links, it is almost impossible to rank using a site made entirely out of Flash.

This does not mean Flash does not have its place. Using high-end flash to get across a message, make a website look more professional, and increase its ’stickiness’ can be very effective. The trick is to only incorporate it into a site, not create the whole site from it. Navigations and content areas can be done using CSS styling and still look like they belong beside a Flash piece. This allows for search engine optimization of a website while still having a high class look and feel. If you are looking for a high end website with a professional look and feel, but still want those top rankings in Google for your main terms, Contact SMT.