I thought novelists were more serious than this. But when faced with a bunch of rotten tomatoes getting thrown at him, Brad Meltzer, author of The Book of Lies, turns it into gazpacho instead.

I love gazpacho and I love this video, too. Brad’s grandma is awesome. Little kids trying to say big words is always funny. And so are armpit farts.

By the way, the book is out TODAY. See the trailer or read Brad’s blog. His book even has a soundtrack. Brad is also on Facebook and MySpace. Even if the book stinks – yes I’ve asked his publicist for a review copy – his use of social media and viral video is top notch.

Book authors and publicists, I hope you’re taking notes.