In an online world, why does your small business need an old-fashioned printed brochure? For the sole reason that not all your customers are online.
Recently, a friend opened a professional recording studio in his basement. (He’s a sound engineer and has been working for other companies for years. This was his first freelance business.) He did the normal things like create business cards and a website. He also created a brochure, so he could have it displayed around town at places he hung out at, like the karate studio where he took lessons.
He and his wife designed the piece, and used an online printing service for their brochure printing. The results were professional and have helped him market his business since many of his potential customers are not web savvy.
Which online printing service should I use?
There are many online printing companies to chose from. One you may want to consider is PsPrint.com. They offer several paper stocks and folding options, allowing you to create full color, multi-panel brochures. They also provide consistent color printing quality, fast turnaround time, and convenient Integrated Mailing Services, a fast, affordable, and convenient way to professionally mail out your marketing pieces.
They also offer instant online quotes, which should help determine how many features you can get – full color, glossy paper, heavy paper, etc. – for the amount of money in your marketing budget.
PsPrint can also create and print business cards, calendars, and greeting cards. Remember, the holiday season is almost here! (See my post, Sending Out Holiday Cards, to find out why even small businesses should market themselves this way during the holidays.) Look to an online printing service like PsPrint to take care of all your printed marketing materials.
