Archive for the 'Local Online Marketing' Category

Published by parMaster on 09 Mar 2010

Why Companies Are Spending More To Advertise Online (And You Should Too)

More companies are spending more money on online advertising than print. The big question here is, Why? And should you be spending more money for online advertising as well? Keep in mind that by “online advertising” I mean more than just display advertising. I mean all forms of digital marketing. That includes search engine optimization, social media [...]

Published by parMaster on 08 Mar 2010

Will Stars Help You Get More Search Engine Traffic?

Google is moving personalized search to the next level by allowing searchers to “star” an item just like they are able to in Google Reader. When they make the same search at a later date, the starred items will appear at the top of the SERPs for easy collection. Call it a search engine results [...]

Published by parMaster on 07 Mar 2010

Phishing And Brand Hijacking On The Rise

WebProNews reports that cyber phishing and brand hijacking are on the rise. The sad fact here is that these cyber fraud schemes are targeting smaller companies online than what they used to. It really means that no business is immune from attack, including yours. And I see this problem only growing worse. There are really two [...]

Published by parMaster on 06 Mar 2010

Book Review: Six Pixels of Separation by Mitch Joel

I just finished Twist Image President Mitch Joel’s Six Pixels of Separation, aptly subtitled, “Everyone is Connected. Connect Your Business to Everyone.” The title is a clever twist on the “six degrees of Kevin Bacon” theory that we are all connected to each other through 6 or less people we know. In a time [...]

Published by parMaster on 06 Mar 2010

Top 12: Check Out The Company I’m Keeping

If you’re like me then you really like to read top 10 (12, 15, 20 100 lists, especially if you’re on them. Well, recently, I found out that I’m on the top 12 small business marketing blogs along with several other high caliber small business marketing pros. This is a great honor and I’ll tell you [...]

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