Archive for the 'Local Online Marketing' Category

Published by parMaster on 03 Mar 2010

Social Media Marketing: Are You Present?

Greg Sterling mentions that social media presence among small businesses is up to 24%. Before you say “Wow, that’s impressive!” let’s define the difference between presence and marketing. According to Sterling, small businesses in the category of small business presence are using Twitter as a service channel, Tweeting about their area of expertise, maintaining a [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 02 Mar 2010

Is The Long Tail Really A Small Business Owner’s Salvation?

For a few good years now small business owners have been told that the long tail is where to find high value click throughs. For the most part, that’s been correct. But what many small business owners have failed to calculate is that the advice to search the long tail was also heeded by the [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 01 Mar 2010

Will E-mail Ever Replace Direct Mail?

This is one of those questions that so-called experts like to ask. Is it out with the old and in with the new? Or maybe it’s just that the new is better equipped for handling the challenges of the old. Either way you ask it, the question is “Will e-mail ever replace direct mail?” There undoubtedly [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 28 Feb 2010

Is Direct Mail Obsolete?

In today’s high technology world where the Internet rules, one can quickly get the impression that the old ways of doing business are no longer necessary. Some people might even say that direct mail and off line advertising are obsolete. Nothing could be further from the truth. While I’m a big advocate of search engine marketing, [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 27 Feb 2010

Is Conan O-Brian The Future Of Social Media?

Far be it from me to argue a point with an industry leader like Pace Lattin, but is Conan O’Brien really the innovator he is suggesting here? I mean, other famous personalities have achieved a level of success with social media long before Conan: Congressman Ron Paul, President Barack Obama, Oprah Winfrey, Ashton Kutcher, just to [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

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