Archive for the 'Local Online Marketing' Category

Published by parMaster on 26 Feb 2010

How Google Understands What You Mean

It’s important to understand how Google (and other search engines) understand a search query so that you can better design your web pages to meet the demands of search and help yourself get found by those who may be looking for your product or service. This Wired article goes into great detail about Google’s algorithm, [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 25 Feb 2010

Will Partnering With Twitter Make Yahoo! Relevant Again?

Yahoo!, like Bing and Google before it, have entered into a partnership with Twitter, but it seems that the Yahoo! partnership might actually go a step further. This is the part that is the extra step forward: (Source) Coming Soon: Read your personal Twitter feeds directly from Yahoo!’s many products and properties, including the homepage, Yahoo! [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 24 Feb 2010

New Study Shows Facebook Is Effective Marketing

For those of us who have used Facebook we don’t need the survey results to tell us how effective Facebook is for marketing, but a new survey shows that is very effective. I’m particularly encouraged by the following paragraph in the above article: “The fact that only about 5 percent of the firm’s 13,000 customers became Facebook [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 23 Feb 2010

What Is Content And Why Does It Matter?

If you are new to Internet marketing you might have an incomplete view of content. You may have some questions, like “What is it?” and “Why does it matter?” Well, first, content is anything you put on your website. It not only includes the writing, which is very important, but the graphics, videos, any audio files [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

Published by parMaster on 22 Feb 2010

The Most Amazing Sentence On The Internet

The following sentence appeared as a summary of an RSS feed: No other marketing piece can do what adding fresh content to your web site can. The article this sentence summarizes what can be read here. But I find the summary just as amazing as the article itself. Maybe more. Think about it. Online marketers go to a [...]

Local Online Marketing, Online Market Research, Online marketing, SEO

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