Archive for the 'Online Market Research' Category

Published by parMaster on 09 Nov 2008

Market Research: Not Just a One Time Deal

When you were first working out the details of your business, chances are you did some market research. The majority of business owners check out whether or not people would be willing to purchase their products before they actually start the business and these are often the most successful businesses.

However, if you really want to succeed, it`s a good idea to stay in touch with your market and know what they need each step of the way. If you are able to stay abreast of new developments in the market, you can easily respond and alter your products or service to fit the new need.

Market research is something that needs to be done on a continual basis. It will let you increase your business and when something no longer works, you`ll know where to turn next. This is a vital part of building your business, so don`t just assume that since you did it once, marketing research is over and done with.

Using market research will help you keep your business up to speed and full of clients.

Published by parMaster on 08 Nov 2008

Business Writing: Getting It Right Gains Clients

You might not realize just how powerful the written word can be. It`s something that can actually cause your business to rise or fall, depending on the quality of the business writing you do.

It`s worth learning to write well, or else hire someone to do it for you, since it really is important. Just imagine if a company sent you a letter or email, asking you to join them in promoting something. Would you consider it if the letter sounded as though a first grader had written it?

While grammar and spelling are extremely important in business writing, most people still make common mistakes with these. It`s often a simple matter to have a friend or family member scan the letter to ensure that it`s not full of errors. It can be difficult to proof your own writing, since you are so close to it, you`ll tend to skip over any errors.

Business writing is a skill that every business owner should have. If you don`t feel that you are skilled enough . . . practice makes perfect.

Published by parMaster on 07 Nov 2008

Social Media: Learning the Ins and Outs

Social media is something I talk about a lot because it`s an important part of promoting your business. You can easily network with hundreds, if not thousands, of people all at once with social networking.

I`ve talked before about signing up for LinkedIn, but many readers have written in, wanting to know what they should do now that they`ve signed up. This is a common problem, not knowing how to actually get started in social media. So, I`ll be holding a Workshop mini-series to help anyone interested in social networking learn to do it well.

You`ll get the training that will enable you to move forward in your online business promotion and also written materials to allow you to train others to promote your business, as well. You can register to attend <a href="www.SocialWebTraining.com here. Or call 888.712.0075

Cost: $50
Where: Byerlys Community Center Ridgedale, 3081 Ridgedale Drive, Minnetonka, MN 55305
When: November 11th, 6:00 – 8:30 p.m.

Hope to see you there!

Published by parMaster on 06 Nov 2008

Come Listen to Me On the Radio!

I`ve been invited to appear as a guest on BlogTalk Radio next week and I`d like to invite my readers to listen in. Chris McElroy has been kind enough to host me, so I hope you`ll be able to make it.

The topic is How to Stand Out From the Online Crowd:Identifying and Unleashing Your Unique Selling Proposition

I`ll be discussing how to get more website visitors, choosing the perfect keywords, and how to boost your conversion rates, as well as beating out the competition in your market.

The show will be on at 2 pm, Thursday, 13th of November. You can sign up to listen here. I`m looking forward to it and to hearing your responses to the show!

Published by parMaster on 05 Nov 2008

Getting Into the Blogging Habit

Habits can be good or bad, but when it comes to your small business, it`s worth starting a few habits. One good example is the blogging habit. Blogging on a regular basis is guaranteed to bring in more traffic, so it`s one that you might want to consider working on.

They say that it takes 30 days to set a habit, so why not take that amount of time and see if you can write a post a day? It doesn`t have to be a missive, keep your blog posts short and readable. It can also help to have a plan, write out your blog topics for the 30 days and then work on the appropriate one each day.

By the end of the month, you`ll have a brand new blogging habit, one that can really benefit your small business. Search engines love frequently updated content and you`ll find that more people subscribe to your blog feed if you are offering new information each day.

Some other business habits you might consider setting include:

  • Commenting on other blogs
  • Writing a daily article for article marketing
  • Sending out regular press releases
  • Submitting your website to directories
  • Social networking

Blogging is a good one to start with, but once you`ve gotten into the habit of blogging daily, why not look at working on some other beneficial habits?

« Prev - Next »