121BOX (one-to-one box) offers innovative ways to connect you and your business through compelling video and Web communications. Our process combines expertise in individualized marketing and at the highest echelons of the film industry to identify your unique attributes and set you apart. 121BOX invites you to collaborate in the creation of high-quality low-cost videos that tell your story through testimonials and familiarize you to prospective clients.
For ten years Mike Axinn and Luke Kreinberg advised one another in the challenges of their respective fields, world-class filmmaking and executive positioning, until the day they realized they made a great peanut butter cup.
Luke Kreinberg (Founder and General Manager) is a career and executive coach with experience in helping individuals develop their identity/brand, messaging, and overall marketing/positioning strategies. He has advised numerous entrepreneurs, in addition to being one himself. He understands the challenges of sustaining and growing a business, having helped hundreds of individuals and organizations step into greater success and deploying a range of tools to help them meet all challenges. Luke graduated Phi Beta Kappa from the University of California, Davis, with a BA in International Relations. His coaching certification is from New Ventures West.
Mike Axinn (Founder and Creative Director) combines expertise as a writer (Mix Magazine, BBC, KQED), feature film professional (Star Wars, Titanic, Fantastic Four, The English Patient, Moulin Rouge), and Web site editor (Nokias very successful IdeasProject.com) to create breathtaking one-to-one media content for 121box clients. He was nominated for the MPSE Golden Reel Award for his work on Moulin Rouge, has produced documentaries, and is the creator of DooF, a Web and video initiative designed to get children excited about healthy food. The 2007 and 2008 DooF-a-Palooza hands-on family food days he created in collaboration with a team at Google were considered to be among the most successful events ever held there. Mike received his MFA in film, with honors, from California College of the Arts and a BA from the University of Chicago, where he was the Amos Alonzo Stagg Medalist for Academic & Athletic Excellence.
Mission & Methodology Every successful business has a story, from the unique individuals who created it to the very special factors that keep clients coming back. Often, amidst the many things you undertake to communicate what you do, that story gets left behind, leaving customers to discern for themselves what to expect, but never why. The numerous subtle factors that draw people to your product or service cannot be conveyed until that customer crosses the threshold and actually buys something.
Whats different about 121BOX? Video on the Web offers enormous potential to give voice to more individuals, in more ways, than any previous communications medium. It can be very powerful, game-changing even, when its done right, because it conveys information in a way no other medium can match. If you want to market yourself or your business to someone youve never met, you can employ a range of tools branding, packaging, copywriting, social media all of which have their place. But none offer the potential to capture your unvarnished authenticity in a way that conveys exactly why yours is the company your clients can trust to get the job done.
Like writing, like speaking, video has rules, and the better we are in the use of them, the more effective and powerful we are in getting your unique message across. 121BOX (one-to-one box) is a small company, founded by a career and executive coach with experience in helping individuals develop their identity/brand, messaging, and overall marketing/positioning strategies, and a film professional and Web site editor, with experience on some of the most successful films ever made. We work closely with our clients to create innovative, cost-effective video and web communications that convey their unique attributes and set them apart.
If youre looking for a compelling new way to add value to existing communications and convey what is unique about your business, wed love to have the opportunity to create a 121BOX solution for you.