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Search results “Create a brand message” for the 2011
Brand Positioning - How to create a compelling message for your brand
 
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http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/ Have you ever noticed how difficult it is to come up with the right brand positioning? It's almost as if the words you're using just aren't working to draw clients forward. In this week's episode, Jeffrey Van Dyk and Max Simon talk about how to create a much more powerful brand positioning so that your marketing actually works. If you're branding and messaging is not giving you a consistent flow of new clients and customers, make sure to see how some simple tweaks to your brand positioning can make all the difference. http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/
Views: 5574 BigVisionShow
How To Create A Brand Message That Grabs Attention (The #1 Factor!)
 
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How to create a brand message that grabs attention. Personal branding strategy 2019. Branding yourself in business. Marketing messaging. ENROLL IN THE BEST ONLINE TRAINING ACADEMY ON PLANET EARTH: https://beyondtheboxacademy.com/ For 40% off original price, Use Coupon Code: SUMMER Come help us bring more humanness to this digitalness: https://www.professornez.com Install The Greatest Tool To Build Your YouTube Channel: https://www.tubebuddy.com/neznation Get Private One on One Coaching from Professor Nez here: https://www.professornez.com/consulting/ Become a VIP of #NEZNATION: https://www.patreon.com/professornez PODCAST: https://www.professornez.com/podcast CONNECT with me on LinkedIn: https://www.linkedin.com/in/professornez/ ENROLL IN THE BEST ONLINE TRAINING MEMBERSHIP SITE: https://beyondtheboxacademy.com/ NEED HELP? WANNA WORK WITH ME? Fill this outl: https://www.linkedin.com/profinder/pro/professornez?trk=d_flagship3_nav This is a channel brought to you by author, podcast host, livestream coach, mindset coach, career consultant, professional speaker, online course creator and writing professor Professor Nez. Using social media to develop emotional intelligence (EQ), mind shifts, self inquiry, writing and critical thinking skills, humor, career advice and much more... Join Professor Nez NOW! Hit the subscribe button for more brain busting content. Subscribe: http://www.youtube.com/c/ProfessorNez Listen to actual students who have taken classes with Professor Nez describe their experience and what they got out of the teachings: https://youtu.be/iGxiFgzScWQ Best selling book: https://www.amazon.com/Conversation-Fear-fireside-chat-timeless/dp/1535106824/ref=asap_bc?ie=UTF8 JOIN THE ONLINE ACADEMY: https://beyondtheboxacademy.com/ Get Private One on One Coaching from Professor Nez here: https://professornezconsulting.as.me/ Disclaimer: Some of these links are affiliate links where I'll earn a small commission if you make a purchase. Shopping through these links is a great way to support the channel, so I can keep making helpful videos for you. Thank you so much! #onlinebusiness #personalbranding #brandmessage
Views: 159 Professor Nez
HONE YOUR MESSAGE! How To Stylishly Pinpoint Your EXACT Brand Message
 
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ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ FACEBOOK GROUP: https://www.facebook.com/groups/243380772810772/ In this video, Rob talks about the importance of honing your clothing brand's message so that your desired market instantly knows who you are and what you represent. Remove all ambiguity and confusion - and focus in on exactly WHO YOU ARE to talk your clothing brand to the next level.
Views: 2994 Apparel Success
Establishing Your Brand Message | Anne Collier
 
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http://www.Arudia.com | In order to attract your ideal clients, you need to create a messaging pyramid to communicate your authentic self. Anne Collier covers the process step by step in order to help you walk away with the ability to establish the right mindset and identify your why. Both will help you connect with people who want your solutions for the reasons you do what you do. ------------------------ Anne Collier is a catalyst for executives stepping into power! A coach, developer of leaders, and creator of strong teams, she gives clients a competitive edge. Clients discover a fresh perspective through proven assessment tools such as Myers-Briggs, then learn to maximize performance by making the most of their strengths and minimizing the effects of their blindspots. As her clients get unstuck, they find the process exhilarating. In addition to individual coaching, Anne's workshops inspire communication that gets results. For those who would like to reduce their stress, she offers strategic guidance on how to better self-manage while improving performance. ---------------------------------- Follow me online: Facebook: https://www.facebook.com/anne.collier.18 Twitter: https://twitter.com/StepIntoPower YouTube: https://www.youtube.com/channel/UCPl9THI_FiMHYxJRlkHLdyg?feature=watch Google+: http://www.plus.google.com/ Website: http://www.Arudia.com
Views: 1525 Anne Collier
How To Find Your Brand Message... (AMAZING STRATEGY!)
 
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Do you want a brand message that defines who you are in your business? In this video I will show you how to find the brand message that will help you stand out from the crowd, build a successful online business, and pursue your divine mission. If you feel you need additional support with your copy and/or messaging... Send me an email at: Sarah(at)DivinebrandStory.com Much Love :) Sarah Walker
Views: 136 Sarah Walker
General Assembly: Develop a Compelling Brand Message
 
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In a world where consumers are hearing messages from hundreds of brands every day, it's important for all small businesses to have a compelling brand message that breaks through the noise. In this short clip, George gets you started with a brand message hierarchy. Stay connected to our community! Subscribe- http://www.youtube.com/subscription_center?add_user=gnrlassembly GA Facebook- https://www.facebook.com/gnrlassembly GA Twitter- https://twitter.com/GA GA LinkedIn- https://www.linkedin.com/company/general-assemb-ly GA Online- https://generalassemb.ly/
Views: 1488 General Assembly
TEDxStCharles - Anna Wildermuth - Create Your Brand-Define Your Message
 
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Anna Wildermuth is the founder of Personal Images Inc. (www.personalimagesinc.com), and a recognized leader in the image industry. Her professional credentials include being past President of the Association of Image Consultants International, the largest image consulting organization in the world; one of only seven Certified Image Masters in the world; a Toastmaster ATB; and a member of the American Society (ASTD) of Training and Development. Most recently, Personal Images, Inc. received the 2009 MBEIC Minority Supplier of the year. Anna has been highlighted in the Chicago Tribune, New York Times and Wall Street Journal and featured on television's ABC7 Chicago, CNN Financial and Fox News. She is the author of CHANGE ONE THING: Discover What's Holding You Back and Fix It, published by McGraw-Hill January 2009. In the spirit of ideas worth spreading, TED has created a program called TEDx, which consists of local, self-organized events that bring people together to share a TED-like experience. At TEDxStCharles, TEDTalks video and live speakers combined to spark discussion and connection with industry experts, passionate leaders, and folks who want to make a difference. Topics discussed at TEDxStCharles included leadership, personal branding and motivation. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. .
Views: 1708 TEDx Talks
How to create a clear brand message for your business
 
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How to create a clear brand message for your business
Creating Brand Message that Influences - Webinar
 
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How You Communicate May Be Hurting Your Brand. Find out Why: http://youtu.be/57HlidMMiX4 There are 3 main ways in which brands, people, and businesses generally communicate. This webinar reveals the what those communication types are, identifying which communication types may be hurting your brand, and which communication type to use instead to create positive influence. A Brand Message that Influences - Webinar This was a live one hour webinar, presented on April 29, 2014. We cover a fair bit of information in this webinar, but here are the main concepts and principles you will learn. - The three ways brands, business, and people generally communicate. - The benefits and disadvantages of each communication style. - Which one you should use to create brand loyalty. - The basic formula that drives loyal behaviour. Brought to you by: The Industream Kesean Kenton, Brand/Creative Director website: http://tinyurl.com/l5ljhno Twitter: http://tinyurl.com/kqj8pdj Facebook: http://tinyurl.com/pbbsovw ProtoImage Designs: www.protoimage.com -- branding, brand development, brand messaging, creating an inspirational brand message, brand inspiration, brand psychology
Views: 293 Kesean Kenton
How To Build Brand Identity
 
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Are you a new business looking to build your brand? It's about more than just a slogan and logo - here are a few key tips on building your brand from the ground up! Share this video with the following branded link: https://Rebrandly.Video/BrandIdentity So you’ve got a logo…Maybe even a slogan…But that doesn’t mean you’ve got a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to pop out a generic logo. But the truth is branding is for marketers and business owners...Read more here: https://Rebrandly.Blog/Brand SUBSCRIBE for more from Rebrandly: https://Rebrandly.Video/Subscribe Transcript: - So, you've got a logo and maybe even a slogan, but that's not a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to slap a few colors on any old generic logo and that's it. Now, if you're one of those people just give me a few minutes, okay? Let's fix that perception. Some people think that building a brand is a task strictly left for graphic designers. No, nuh-uh, wrong. The truth is branding is from marketers and business owners. Branding takes place at every touchpoint, every interaction with the consumer, and every time they think of your brand. Most importantly, branding is ultimately controlled by the customers. Too many companies think that they get to choose their brand while you only really get to influence how your customer sees you, not the other way around. So to help, we've put together a quick look at some of the key elements that go into building a strong brand identity. First up, being responsive and consistent. Don't just build things because they make you happy. You take an action, you see how the customer responds, take on more of the feedback, and then you implement that into your brand strategy going forward. By monitoring your audience responses as you go, you can see what does or doesn't work while consistently engaging with them. And of course, there's no need to alter every fiber of your company's being with every piece of feedback but keep an eye out and take things in. Next up, authenticity. Now, it should really mean something to say that a brand is authentic. But what does that mean? Truly authentic brands understand themselves at the deepest level. And they're able to foster meaningful and long lasting relationships with customers. And not only are customers more likely to trust an authentic brand, they're more likely to recommend it, which is key. Third, creating a brand strategy. A brand is never truly done. Over time they change, they evolve, they develop. I mean, you can see that in logos alone. Branding is a daily process of bringing multiple aspects of your business and voice together and then adjusting them to what the customer expects from you. Next up, brand story. Now this relates back to credibility. How did you as a company come to be? And what makes you so passionate about solving this particular problem? The term storytelling is used a lot but this isn't just about telling a good story. It's about telling people what your company stands for and getting them to stand behind the ideals of your business. Then we have brand essence. Now this is when we get to your company's core values. What principles will shape your company's culture? Now, many companies out there will claim to differentiate themselves with values like, we're transparent. We have have a great company culture, there's no company out there like us. Okay, okay, well done, fine. These unique core values that so many companies profess kind of become the standard for tech start-ups. Which is good, it just means that we can all stop stating the obvious and look for really unique, new, fantastic ways to differentiate ourselves. It's time to show instead of tell. Think of what truly unique values you have and build them into your company culture from day one. And finally, brand differentiation. Copying the same strategy as another company is the tactic reserved by those most dastardly of villains who just aren't creative enough to come up with their own ideas. Don't be a copycat. Originality is way more fun. This all comes back to defining your unique selling point, your USP. What does your brand have that others don't? And how can you position your company in a way that it can't be replicated? This also goes back to understanding the one thing that you are best at and turning that into a message. ********************************************************************* Rebrandly: Your brand on your links 🔗 Rebrandly is the easiest way to create and share branded short links using a custom domain name! Check us out: http://rebrandly.com
Next Level Entrepreneur : What is Your Brand Message?
 
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http://jasminestar.com/nextlevel Welcome to my FREE 5-part video series, "The Next Level Entrepreneur". Every day for the next five days I'll be posting a video from a consulting session I hosted for four amazing entrepreneurs...and YOU are invited! Join us for a front-row seat on how to take your business to the Next Level... In this first video, I start by teaching the three tenants of business and explain why people follow accounts on social media for the benefits they receive. This is why getting clear on your brand’s message is the most important distinction you can make for your business. Are you ready, friend? Let's get this party started!
Views: 1140 Jasmine Star
Create a GREAT BRAND | Message
 
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Create a GREAT BRAND | Message
Views: 246 Shenee
How to Set up Your Brand Message Template in 3  Easy Steps
 
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Use this brand message strategy to carve out and solidify your position in the marketplace while addressing your audience's biggest concerns. Separate yourself and be seen.🔺http://bit.ly/3daymini Get your very own content marketing digital assistant to receive brand message examples and a content marketing plan in this short, multimedia presentation. Start here: http://bit.ly/3daymini Learn how to grow your business with content marketing and still have a life. ✔️Use this brand message strategy in 3 easy steps ✔️Craft a message that resonates with your ideal client ✔️Repurpose and optimize content for increased visibility ✔️Generate more leads in less time ✔️Attract ideal clients ✔️Use marketplace data to qualify your topics. Receive all 3 videos of this 3-part video series: http://bit.ly/3daymini Join my Facebook Group: https://www.facebook.com/groups/consultantmarketing/
Views: 11 SheriOtto
Create a clear and compelling Brand Message
 
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Having a clear and consistent message for your brand is one of the foundation elements of a strong business. Without it not only will you find it incredibly hard to attract the right people to you but you will also be very reluctant to market your business do to your own confusion about what you really do, who you help and how.In this 10 minutes with Tina I am unpacking the important elements of a message that is magnetic and clear.
Views: 5 Tina Bindon
How to Create Content that has a Clear Brand Message
 
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So important businesses get this. You need to be able to tell your brand message in a way that captivates audiences and holds attention. - How to Create Content that has a Clear Brand Message Training Course: Social Media Marketing One Day Training Course http://ow.ly/5JoE30nyrG9 How to Create Content that Sells http://ow.ly/atWV30nyrGF FREE DOWNLOAD: HOW TO WRITE GREAT CONTENT – A CHECKLIST: http://synateldesigns.com/how-to-write-great-content-a-checklist/ Equipment Used in My Videos: Nikon D5600 - https://amzn.to/2Np1Dbr Lighting - Neewer 220V 45W Day-Light Lighting Kit https://amzn.to/2QdgXWZ On-Camera Dimmable Video Light- https://amzn.to/2MdHAry To learn more about Content Marketing for business , connect with me here: Website: http://synateldesigns.com Business enquiries: [email protected] My online kiddies shop: http://veeandjade.com Facebook: https://www.facebook.com/bess.obarotimi LinkedIn: https://www.linkedin.com/in/bessobarotimi/ Twitter: https://twitter.com/BessObarotimi Instagram: https://www.instagram.com/bessobarotimi/ Snapchat: uberbess
Views: 2723 Bess Obarotimi
How to Create a Strong Marketing Message - The Brand Doctor
 
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#HenryKaminski #ClickFunnels #Marketing If you know how to define your ideal client, your marketing and branding efforts will become much more laser focused. Here's a tutorial video on how to find your ideal client and how to design the right marketing message to attract them. Grab These Digital Resources: https://uniquedesignz.net/digital-resources/ Get Your 7 Point Brand Audit Today! https://uniquedesignz.net/bookyouraudit Designs On Demand https://uniquedesignz.net/designs-on-demand-program/ Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2 __ Henry Kaminski, Jr., founder of UniqueDesignz.net, a full­-service graphic design, branding, and marketing company, shares with you the fundamentals of branding and how to apply it to your business to help you grow and prosper. Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: www.facebook.com/HenryKaminskiJr Facebook:www.facebook.com/UniqueDesignzbytheHMKGroup Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Book A Chat With Henry: https://uniquedesignz.net/getstarted Check Out The Brand Doctor's Blog: https://uniquedesignz.net/blog-daily-gem-the-brand-doctor/
How to create your brand message
 
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Brand Message First-Aid! Today we're talking how to know where your brand message and marketing are broken with 5 simple questions. And... To define what's missing from your brand (in 60 seconds or less), plus to see how your brand stacks up against global brands that are crushing it, take the free Brand Attraction Factor quiz here: https://nikkilouclark.kartra.com/…/bam-… - Ready to take action and take marketing your business seriously? - Book a call with me here
Views: 22 Nikki Clark
Message Map: How To Pitch Anything In 15 Seconds | Forbes
 
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Forbes Contributor Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 669656 Forbes
Creating a Personal Brand Message
 
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Creating a consistent message about your personal brand that can be used in any situation.
Views: 33 MyOwn TM
How to Define Your Brand Message & Build Your Community
 
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Giovanna Alfieri, Head of Marketing for Hutch (former VP of Marketing at Soko), shares her thoughts on building a social impact e-commerce brand including how to determine your brand message especially if you have various audiences, and then once you define your brand, how do you build community. To learn more about Giovanna Alfieri, please visit: https://www.linkedin.com/in/giovannaaa/ To learn more about how Soko is revolutionizing the Jewelry market, please visit: https://shopsoko.com/ To see more video interviews with e-commerce brands, please visit: TheStoryBehindtheBrand.com
How to find your key brand message
 
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It's one thing to have a business; it's another to have a brand. Figuring out what that brand is can feel like giving yourself a haircut. It's hard to get the right perspective! But there's nothing more important because messaging is EVERYTHING. It's where everything begins.
Views: 837 Terri Trespicio
How to Build a Brand Message by Celebrity Image Expert Starley Murray
 
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Join Celebrity Image Expert Starley Murray as she explains how to create a good quality brand message - from lessons on how to deliver messages to right ways on how to deliver these messages. Take your time and learn a thing or two from the expert herself. You have to make sure your personal brand is straight to the point. It is important that your props and wardrobe fit your image. People are used to seeing images that are congruent to the profession. Make sure you don't stray to far for the focus. To know more about Starley Murray, visit her website: http://www.starleymurray.com Subscribe to her YouTube channel: https://www.youtube.com/user/StarleyMurray/videos Or follow her on: Facebook: http://www.facebook.com/starleymurraylive Twitter: http://www.twitter.com/starleymurray LinkedIn: http://www.linkedin.com/in/starleymurray
Views: 78 Starley Murray
EIZO Brand Message
 
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Views: 5309 EIZO Global
How To Build Your Brand Successfully, Monetize Your Message & Hit Your Target Market
 
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How To Build Your Brand Successfully, Monetize Your Message & Hit Your Target Market SCHEDULE YOUR NO COST CONSULTATION BY CLICKING THIS LINK https://calendly.com/anthonyabron/50min/02-02-2016 My name is Anthony Abron and I help business owners who find themselves struggling, in trouble or just not growing as fast as they would like, and I help them understand why that’s happening to them, but then I give them a proven process that helps them to immediately attract more clients and make more profits than they have ever made before... using the legendary revenue blueprint.
Build a Brand Not A YouTube Channel
 
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Most YouTube creators go about YouTube all wrong: they put more focus on video views and channel subscriptions than anything else - They need to focus on Building Their Brand! Get More Great Tips - Subscribe ➜ http://goo.gl/dWNo9H Subscribe to Geekify Guys➜ https://www.youtube.com/c/GeekifyGuys?sub_confirmation=1 Share this Video: ➜ https://youtu.be/VMXXMgcRptM There are some things I’ve learned about marketing and brand-building over the years What does it mean to build a brand? Be passionate Don’t mimic Tell Your Story Know your audience Speak to your audience Find ambassadors Be consistent Do nice things Educate your viewers Understand your messaging Work on social reach Analyze and Adjust Never Give Up My Favorite YouTube Tool TubeBuddy Download TubeBuddy Free Today! ➜ http://derral.link/tubebuddy ★ ★ Be the Next Lucky Subscriber to get an In-depth Channel Evaluation: 1. Must be subscribed to My YouTube Channel Subscribe ➜ http://goo.gl/dWNo9H 2. Must be uploading good quality content frequently to your YouTube Channel and really trying hard to make it 3. Must be engaged in my channel by liking, commenting, posting, sharing and encouraging others to subscribe to my channel. Ask me A Question by using hashtag on YouTube or Twitter #AskDerral @derraleves Thanks for watching Build a Brand Not A YouTube Channel
Views: 110761 Derral Eves
How to Network on Instagram Direct Message
 
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For all of you who have been asking me how to network, or find a mentor, or grow your brand or find influencers to collaborate with .. ... this video is for you -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 582463 GaryVee
Influncer Marketing: Driving Brand Message Among Consumers for Exide
 
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Exide Life Insurance is a company that is known for its positive outlook. They were looking to promote and create social chatter around two products: - The Money Book - My Long and Happy Life Scrapbook Ripple Links collaborated with Influencers to creatively communicate the brand's message of planning for happiness. This was don through: - Creating engaging and visual content - Advocating the habit of writing things down - Generating stories on their past and future plans to connect with readers We engaged with 3 celebrities - Mandira Bedi, Ayaz Memon and Rajeev Masand - and 26 influencers across categories of Finance, Parenting, Travel and Lifestyle. This garnered 5,861,064 Blog Readership, 7,000,000+ social Impressions, 1000+ Unique Engagements and a total Reach of 9,097,543.
Views: 285 Ripple Links
New Brand Message
 
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President Carlos Rodrigues introduces North Waterloo's new logo and brand message.
Views: 751 NorthWaterloo
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1443336 Evan Carmichael
Build Your Brand with a Consistent Look and Message
 
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Small business branding doesn't have to be complicated or overly expensive. Consistency is the key.
Simplify Your Brands Message and Attract More Customers |  The Brand Doctor
 
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The Brand Doctor, Henry Kaminski, Jr., of Unique Designz shares his secret formula on How to Simplify your Brand's Message and Attract More Customers... ________________________________________________________________ Henry Kaminski, Jr., founder of UniqueDesignz.net, a full­-service graphic design, branding, and marketing company, shares with you the fundamentals of branding and how to apply it to your business to help you grow and prosper. Daily videos will be about - Ways to help boost brand presence and messaging so that they can better connect with your audience - Business building strategies to help grow and scale your business - Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients Subscribe to our channel and hit the bell to get notified of new videos http://www.youtube.com/c/UniquedesignzNetHMKGroup For more on Unique Designz http://www.uniquedesignz.net Follow Henry and Unique Designz at Facebook: www.facebook.com/HenryKaminskiJr Facebook:www.facebook.com/UniqueDesignzbytheHMKGroup Instagram: https://www.instagram.com/thebranddr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr Get Your 7 Point Brand Audit Today! https://uniquefunneldesigns.com/brandaudit Brand Basics Video Training https://uniquefunneldesigns.com/brand­building­training Branding On Demand http://www.uniquefunneldesigns.com/intro Here's a personal look at how Henry got started: https://youtu.be/fI3y1NX57Ek Refuse To Give Up Mini Documentary: https://youtu.be/L401mm5neJM Grab his book: https://uniquefunneldesigns.com/refuse-to-give-up Subscribe to the Brand Doctor Podcast: https://itunes.apple.com/us/podcast/the­brand­doctor­podcast/id1263945262?mt=2
Your Brand Name is a Message - Brand Positioning Tips - OptiBrand Rx
 
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Being that our product's brand name is going to create the visual and verbal impressions for our brand, it's imperative that the name works as hard as possible to communicate and support the brand's positioning. Constructing a strategically appropriate name can save significant promotional dollars while also avoiding confusion and prescription misinterpretation. Yet, an often-overlooked aspect of a marketable brand name is its importance in patient-prescriber communication. Read the full tip here: www.optibrandrx.com
Views: 579 OptiBrand Rx
Rhino Media - Delivering a brand message in a memorable and meaningful way
 
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Hi and welcome to Rhino Media. Did you know that video marketing has now become the most powerful marketing tool on-line. When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realizing that video has a key role to play in the content marketing strategy. It is a tool for capturing the user’s attention and delivering a brand message in a memorable and meaningful way. If your company has not made the move to incorporating video into the content marketing mix, it is a must for 2015, now is the time. Video is an integral part of marketing. Contact us on [email protected] for your video promotion. The benefits are actually astounding. Videos might just be one of the most engaging ways out there to communicate to customers. ◾Overall, 80% of customers will recall a video they saw on a company website they visited 30 days ago.* ◾Including a video in an email marketing campaign increases the click-through rate by 96%.* ◾Customers are 64% more likely to buy a product on a online retail site after watching a video.* • Package 1 - Youtube - Introduction Video R450.00 • Package 2 - Youtube - Commercial Video R950.00 • Package 3 - Social Media Platform Set up – Facebook, Twitter, Youtube, Instagram, Pinterest R450.00 • Package 4 - Twitter Management – R1250.00 per month • Package 5 - Facebook Management – R1250.00 per month • Package 6 - Video, Set up Youtube Channel, Set up Twitter, Set up Facebook managed for 3 months -R2950.00 • Package 7 - Video, Youtube Channel, Twitter, Facebook, Back Links, Blog Posts, 2 x Articles, Affiliate links, Managed for 6 Months – R4950.00 • Package 8 - Video, Youtube Chnnel, Twitter, Facebook, Back Links, Blog Posts, 4x Articles, Affiliate Links, QR Code, managed for 6 Months – R5950.00 All payments are once off payment's – Renewable options available on the management options for packages 6,7,8
Views: 14387 Afri-Venues
Create Your Video without Breaking Your Brand
 
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http://www.storyguide.net 0:44 Brand idenity is everywhere 1:14 brand is shaped by everything 1:47 One bad video can be the end When you create a video, your audience pays attention to all the details. They look in the corners of your shots, they listen to the words, and they absorb your message... intended or accidental. Is there a tree branch sticking out of someone's head? Any unintended signs? Is there a garbage can in the center of your shot? The colors, the images and the words you use are all part of the look and feel of your message. These elements are your "Brand." No matter if you are making videos for a Fortune 500 company or documenting someone's birthday party you need to have a consistent look to your message. That means all the parts should fit together and have a relationship to videos you have already created... and event videos you plan on making in the future. So if your audience is paying attention to these details, perhaps you should too. Here is a starting point for understanding the "hows" and "whys" of including a brand message in your video. 0:20 All video is global 1:26 Building meaning with your video brand
Views: 2648 StoryGuide
#MyBusinessTip: How to develop a simple brand message
 
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Have a business tip to share? Share it with us using the hashtag #MyBusinessTip or Visit http://telustalksbusiness.com. TELUS is pleased to launch the #MyBusinessTip video series, delivering concise tips from Canada's top small businesses. In this video, Matt Gomez, shares the best business advice for keeping your branding simple.
Views: 413 TELUS Business
Wellness Business Social Media Makeover - Strengthen Your Brand, Discover Your message
 
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https://wellnessstockshop.com/5-top-tips-using-instagram-business/ http://WellnessStockShop.com/join Do you want to know what it takes to attract the "right" kind of followers on Instagram who will turn into paying clients? Not sure what to post? Have you been posting, but not attracting the kind of attention you're hoping for? Frustrated because most of your Instagram followers are your friends and family? Wondering if you're wasting your time? Strengthen your wellness brand and attract new clients with a social media makeover! Social media is the second most powerful tool to attracting new clients, but if you're not using it RIGHT, you might actually be HURTING your business. Come learn applicable tips to strengthen your brand and build your audience. By the end of this workshop, you'll know: 1. The 3 biggest social media mistakes I frequently see wellness entrepreneurs making - and how you might be HURTING your business if you're doing this too 2. Whether social media is even worth your time 3. What to post to lure and attract the RIGHT audience 4. How to discover your brand message and build an irresistible feed through brand story 5. How to easily access visuals and set your branding on auto-pilot I'll reveal the essential steps I took to attract 3,000 followers in less than 2 months! And I'll also introduce you to Wellness Stock Shop. If you've been curious about the photo source and how it can benefit your business - or if you haven't yet used it and are wondering how you can best take advantage of it, you'll benefit from the awareness and understanding of how this powerful resource can strengthen your brand and your presence, and save you tons of time, money and frustration. I'll reveal: - How you can take advantage of the powerful resource you have available to you, right at your fingertip - A more in-depth tour of the benefits you receive with a membership - How you can easily build a gorgeous, irresistible social media feed - How to save tons of time, money and frustration - How you can set your visuals on auto-pilot By the end of this workshop, you'll: - Have a stronger vision and understanding as to what it takes to create a social media feed that works to attract new clients - Know how to be sure you're not wasting your time posting - Understand how to strengthen your brand on Instagram - Discover how to make it super easy to build a feed that attracts your dream clients! Sound interesting? Come join join me ... it's free!
Views: 228 Wellness Stock Shop
How to Collaborate with Brands and Make Money | INSTAGRAM TUTORIAL
 
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Hey! I have been asked a lot about how I started working with brands and making money with my instagram. I wanted to create a tutorial to show you how you can get your first collaboration or continue your success working with brands! ** I have been getting some messages on how much to charge. I personally did not charge until I was around 10k followers. Until then I posted in exchange for product. This article has a great formula if you are wondering how much to charge! http://thefoxandshe.com/how-much-to-charge-for-an-instagram-post/ But in the end it's up to you and how much value you think that you bring to the brand! FOLLOW ME: Instagram: https://www.instagram.com/suzyshattuck/?hl=en Website: www.suzyshattuck.com Facebook: https://www.facebook.com/suzyshattuck...
Views: 91616 The 5eleven
Brand Marketing Strategy | When To Use Your Brand Message
 
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Your brand messaging strategy should adapt depending on where your customer is in the sales cycle. Use your brand voice early in the conversion and talk specifics as the buyer nears the sale.
Views: 121 Phillip Davis
MasterCard CMO on Creating a Global Brand
 
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http://insights.som.yale.edu/insights/can-i-charge CAN I CHARGE THAT? More and more, the answer is yes, as the credit card industry reaches billions of consumers and tens of millions of outlets. Alfrédo Gangotena, the CMO of MasterCard WorldWide talks about the company's efforts to compete in this global market while responding to radically different technological infrastructures, legal institutions, and cultural understandings of debt.
TW Production: Brand Message -  "The New Non-Profit Advocacy"
 
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An example of Tracking Wonder's specialized videography work. http://www.trackingwonder.com Laurel O’Sullivan, J.D., is the Principal and Founder of the Advocacy Collaborative, LLC. Laurel started the Advocacy Collaborative to empower more nonprofits to fulfill and fund their mission while increasing impact through advocacy. http://advocacycollaborative.com/ TRACKING WONDER TEAM Animation/Editing by Dom John Graphic Design by Holly Moxley Script Branding and Editing by Jeffrey Davis http://www.trackingwonder.com
Views: 117 Tracking Wonder
Brand Loyalty: Stop Sending the Wrong Message (Crossing the Streams)
 
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There are a lot of ways to ruin brand loyalty (and fast). But the easiest way isn’t the customer service mess-up or the momentary lapse in judgment. The easiest way to ruin it is by lacking the proper foundations to begin with. The easiest way to ruin brand loyalty is to make your business HARD TO TALK ABOUT by communicating inconsistent messages. In this video, John tells a story of a small business owner who may be “crossing the streams” with their gifting program. While the intentions of this individual are certainly good, it’s possible that the wrong message is being sent. Whether you’re an organization, a small business, or an army of one – creating brand loyalty starts with consistency of messaging: • Knowing what you’re actually selling (hint: it’s most likely NOT your product) • Having integrity in all of your communication (this is not the same thing as honesty) • And telling an origin story that connects with your customers (and makes them say, “I want to do business with that person/those people). When all of these essential elements line up, you’ll reduce the friction of building brand loyalty. You’ll be crafting more consistent customer experiences. And you’ll make yourself easier to talk about. Resources and Mentions: • Walmart brand guidelines -- https://www.walmartbrandcenter.com/ • Does your business have a loyalty problem? -- https://youtu.be/xExfszMi4KU • 50 style guides every startup should see -- https://www.canva.com/learn/50-meticulous-style-guides-every-startup-see-launching/ • How to build brand loyalty better (and faster) -- https://youtu.be/2VIoUpZTH8I • Simon Sinek START WITH WHY TED talk -- https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en Looking to level-up your loyalty but don’t know how to start? Learn everything we know --- http://TheGiversEdge.com OR schedule a loyalty planning session (no cost) with one of our Gift·ologists --- https://meetme.so/Giftologist --- --- --- GIFT·OLOGY (noun) "The study of creating loyalty using generosity." Thanks for watching!
Views: 2041 Giftology
What Is Your Brand Message | Video Marketing and Video Content
 
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The Content Creator James SP talks about brand messaging. So my question to you as a business owner what is your message for next year or the year that’s coming? What is the message for you? What is it that you want to convey to your customers, your clients? What’s going on everybody I am James S P a content creator, we are officially in SPMODE. Today I want to talk to you all about Brand Messaging. So we’re getting ready to end 2017 and go on to 2018. So the question becomes to me; what is your brand message? What message do you want to convey next year? What is the culture of your company? And is that culture infused with your brand message the brand title, your logo I don’t know. For example I have a client of mine Century 21. Every month I film with Rett Harmon, and so during the middle of our shoot we had a quick session of brainstorming and the question or the topic I should say came up about culture and brand messaging. So we began to talk about that because we brand the tagline the Novus Way but we’ve never fully identified with the Novus Way was in then begin to build the culture around that which is the way that it should be done. So as we began to talk about it we were like you know what? We’ve finally locked down the meaning in terms of putting it in words so that we can convey to the customer to the client or the agents, all those who are watching videos that we’re creating. Rett Harmon and I came up with the relentless pursuit of excellence, right? The relentless pursuit of excellence! So now the question becomes, how do we convey that message to you all and we began to think about it and we came up with some ideas check these two commercials out. How is you marketing? Are you the community expert? Do you love the marketing your office provides for you? Does the culture at your office fit your personality or is it kind of sail and boring. May be you are due for an upgrade. We’re about Careers. We’re about work hard play hard. We’re about Education. We’re about creative marketing. Join us! You see, so without shoving the message down your throat we came up with a video that would that would convey what we’re trying to explain softly without definitely putting it out there and repeating those words. So my question to you as a business owner, what is your message for next year or for this year that’s coming? What is the message for you? What is it that you want to convey to your customers, your clients? You know what I mean? So, for me, SPMODE! Right, the infinite realm of one’s creativity. Does that make sense? It may not, but as time goes on you’ll fully understand or the more that you keep watching the videos that I create you get a better understand of exactly what SPMODE is. But, when you’re in a zone and you’ve got this infinite realm of energy and creative ideas coming and you figuring out how to make things happen; you’re in SPMODE! You get it?! So anyways, so that’s my question to you all, what is your brand message? Now I do want to point this out, a videographer wouldn’t help you figure that out. But a content Creator who understands marketing, brand strategy and things of that nature would. So with that said, find yourself a content creator that you believe would fit your needs and would fit and understand the message, the culture of your company and what it is that you want to convey, the message that you want to convey. If you think the Schiller Productions is it for you, then you can go to our website you should see the website right here then click on Contact us and someone from my team will reach out to you if it’s not me. Alright guys, I’m out! It’s James SP your content creator; chat next time in peace. Need Video Content or Video Marketing? Visit www.SchillerProductions.com
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1637882 Brian Tracy
You Are A Message - How to Build Your Personal Brand
 
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Whether you are a health coach, personal trainer, meditation practitioner, nutritionist or yoga specialist, your unique message is everything. It's what separates you from the competition. In this marketing minute we take a moment to look at what makes you and your business unique. It starts with your story. Your personal values, beliefs, vision, history, success and yes, even your failures. If you like this video, then please like, subscribe and check out my course, The PR Playbook. Mad Marketing Skills made easy www.ThePRPlaybook.com Find me on Instagram @MadelineMarieJohnson 1 % Better Each Day www.undisputedorigin.com Marketing Insights www.TheMarketCouncil.com Tweet me @MarketCouncil
Views: 37 Madeline Johnson
Content Marketing: Leveraging Your Brand Message with Technology, Feb. 2017
 
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Brandi Towns from GlynnDevins will talk to us about understanding our audience and delivering new, higher-quality content to increase conversion.
Views: 32 Benedictine Health
How to create a brand new life path blueprint - channeled message
 
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The energies have now changed. They have been upgraded. The energies of our guides have been upgraded. The assistance we can receive has been upgraded. So now we are called to grab the opportunity to re-write / re-design our life path. Listen to the video for more.... Here is the link to the video: https://youtu.be/laywqKjgSns ➡To SUBSCRIBE: http://www.youtube.com/user/empowermentrays ➡ FREE GUIDED VISUALIZATION: "Manifest You Ideal Life" https://positivechangeacademy.com/ideal-life-info ➡ AKASHIC RECORDS READING / CONSULTATION: https://positivechangeacademy.com/intuitive-guidance ➡ To apply for a coaching session with Konstadina click on the following link: https://positivechangeacademy.com/sessions ➡ GET MY GUIDED MEDITATIONS / AFFIRMATIONS, SACRED GEOMETRY ART, ECOURSES, T-SHIRTS, MUGS, ETC. here: https://positivechangeacademy.com/shop/ Connect with me: https://plus.google.com/+KonstadinaSadoriniou https://www.facebook.com/PositiveChangeAcademy https://www.twitter.com/dinasadoriniou https://youtube.com/user/empowermentrays https://www.instagram.com/dinasadoriniou CONTRIBUTORS: copyright free images / video: www.pixabay.com copyright free music: Kevin MacLeod at www.incompotech.com
How to create a new email message
 
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Learn how to create a brand new message in the JangoMail user interface.
Views: 540 JangoMail