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Search results “Create a brand message” for the 2013
How to Build Your Brand, Create Buzz, Monetize Your Advice & Market Better: Mike Koenigs
 
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Build your brand, earn more and monetize your knowledge - http://www.YEN.tv/PublishBook - get a free copy of Mike's #1 international bestselling book, "Publish and Profit". Are you looking for advice, tips and ideas on how to build your brand, create buzz, monetize your advice, find better ways to market yourself and leverage powerful marketing technology to automate your business? That's exactly what I'll share in this video presentation I made at the Expert's Industry Association. In it, I answer the following questions that will help you grow your business and brand online: - What's the best thing you ever did to build your brand and business? - How are you monetizing your advice? - Where does most of your income come from? - What's the best thing you're doing in marketing right now? - What 5 tips do you have for having a great career as an expert/advice guru? In the presentation, I mention a PDF giveaway, videos and additional resources to help you grow your business. You can get them right now by visiting http://www.YEN.tv/PublishBook I'll also invite you to join me for a special training video livecast and show you how to do some of the things I talk about in this video - and how you can put your message into the pockets of virtually anyone in the world with a smartphone. The link to register for the free training is right here: http://www.YEN.tv/WPTBook Please like, comment and share this video!
Views: 132203 Mike Koenigs
General Assembly: Develop a Compelling Brand Message
 
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In a world where consumers are hearing messages from hundreds of brands every day, it's important for all small businesses to have a compelling brand message that breaks through the noise. In this short clip, George gets you started with a brand message hierarchy. Stay connected to our community! Subscribe- http://www.youtube.com/subscription_center?add_user=gnrlassembly GA Facebook- https://www.facebook.com/gnrlassembly GA Twitter- https://twitter.com/GA GA LinkedIn- https://www.linkedin.com/company/general-assemb-ly GA Online- https://generalassemb.ly/
Views: 1340 General Assembly
Is Your Brand Message Really Authentic?
 
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http://bit.ly/getbulletproofbranding_webinar http://westfallonline.com Chris Westfall is a nationally-recognized spokesperson on personal branding, messaging and marketing strategy. An award-winning instructor at a top-10 MBA program, and a coach to clients on Shark Tank and Dragon's Den, his strategies have created multi-million dollar revenue streams across a wide array of industries. Here's a quick message on how to create an authentic story, around your brand. His new book is called "Bullet Proof Branding" and features more information on how to change the conversation around a person, product or idea. Find out more after November 15, 2013, by visiting Amazon.com
Views: 240 Chris Westfall
Create a GREAT BRAND | Message
 
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Create a GREAT BRAND | Message
Views: 230 Shenee
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 20844 Graeme Newell
Your Brand Name is a Message - Brand Positioning Tips - OptiBrand Rx
 
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Being that our product's brand name is going to create the visual and verbal impressions for our brand, it's imperative that the name works as hard as possible to communicate and support the brand's positioning. Constructing a strategically appropriate name can save significant promotional dollars while also avoiding confusion and prescription misinterpretation. Yet, an often-overlooked aspect of a marketable brand name is its importance in patient-prescriber communication. Read the full tip here: www.optibrandrx.com
Views: 512 OptiBrand Rx
How to Develop a Content Strategy that Works for Your Brand
 
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Learn more here - http://ow.ly/lX8tn Your customers want information they can use to make important decisions. You need to attract customers, capture leads, and inspire action through your content. You also need to measure the effectiveness of your message and your methods. We work with you to deliver high-performing content across multiple platforms and devices. Our content strategy team will help you create rich content marketing resources—and build a community of smart, confident, loyal customers. About PixelMEDIA: PixelMEDIA is a digital agency that creates value for clients through web and application design, digital marketing, and e-commerce solutions. By focusing on the user experience, our clients are able to build more meaningful relationships with their customers and users. 75 New Hampshire Avenue Suite 100 Portsmouth, NH 03801 603-430-2033 http://pixelmedia.com
Views: 151 PixelMEDIA
How To Build A Brand | FREE 6 Step Brand Positioning System Intro | Brand Strategy
 
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http://www.howtobuildabrand.org/ Brand Strategy. FREE 6 Step Brand Positioning L.E.A.D.E.R. System. Get started NOW!! Hello and welcome to the FREE 6 Step Brand Positioning L.E.A.D.E.R. System which we have developed at How to Build a Brand. We have a question for you... How do you take your knowledge and expertise, and position yourself in such a way that you attract more customers to become the obvious choice in your industry? And not only that, but to build a brand that enables you to work when you want, with whom you want and earn what you want. Cos that's what you want isn't it? Your business should provide you with the life you deserve - yes or no? Well when you position your brand in the right way, whether it is a personal brand or a brand that represents your products and services, you will attract the customers you want, who will pay what you are worth so that YOU get you the life that you deserve. You're here because you already understand the power that branding can have. Now you just need to know how to attract and reach more people, right? Well we have spent the last 17 years in the commercial world studying and developing branding techniques that have helped thousands of business owners, just like you, to achieve outstanding results in increased sales and remarkable customer retention. These are the same techniques we have tested and used so that we ourselves get in front of over 10,000 new potential customers every single month. Would you like find out how you can do the same? Are you ready to have huge paydays and to put your mark on the world? We have developed the Brand L.E.A.D.E.R. System specifically for you and it is absolutely FREE. And we will tell you shortly why. With this system you can start to build YOUR brand with tips on how to: • Become THE Market LEADER in YOUR industry • ATTRACT your ideal customers and clients • GET repeat customers spending MORE on each visit • RECEIVE MORE REFERRALS than you ever thought possible. So why is this FREE? That's right, ABSOLUTELY FREE! You don't even have you to give any of your details to get started. One of the key things about branding is showing extreme and unconditional value. We want to build a long term relationship with you just as you do with your customers. So we are giving you something so special that will help you really make a difference to your business. This is our gift to you. To get started on step 1 - Live, walk and talk your brand, simply click on the green "Give Me My Gift Now" button below the video on our website at http://www.howtobuildabrand.org/become-the-market-leader-in-your-industry-free-gift/ and we will see you again on the other side. Enjoy! Please like & share this video with other people you think could benefit from this FREE 6 Step Brand Positioning L.E.A.D.E.R. Programme. Get started NOW at http://www.howtobuildabrand.org/become-the-market-leader-in-your-industry-free-gift/ For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too! Enjoy!!
5 Characteristics of a Great Brand | Message
 
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5 Characteristics of a Great Brand | Message
Views: 103 Shenee
Brand and Design your MeetUp group page with logo and background image
 
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Don't use BMP files. JPG is best!!! http://robcubbon.com
Views: 9245 Rob Cubbon
Choose a Name
 
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C'mon over to http://www.marieforleo.com/2013/02/choose-business-name/ where the main discussion happens after the episode! Choose a name for your business - easier said than done, right? In this video, you'll learn how to choose a name for your business if you can't decide between using your own name or using a product name. When you choose a name for your business, it really comes down to your industry, your vision, and your long-term plan. If you want to build a business around being an expert, like a coach or speaker, choose a name for your business that reflects you, like your actual name. On the other hand, if your business is more focused on a product or service that could potentially be sold one day, you may want to choose a name that is more fitting to the business (examples include Whole Foods, Organic Avenue, Instagram). Keep in mind there are countless companies that decided to choose a name based on their founders, but now exist without them, like Donna Karan and Calvin Klein. When you choose a name for your business, what is most important is that you're clear about what you want and where your company is going. If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com And if you're interested in more videos on next level business growth like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PLD87A632CFD5449B5 Thanks for watching! My YouTube channel: http://www.youtube.com/marieforleo Choose a Name on my website: http://www.marieforleo.com/2013/02/choose-business-name/ Choose a Name on YouTube: http://youtu.be/zf_LwmFi-9A
Views: 174385 Marie Forleo
MasterCard CMO on Creating a Global Brand
 
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http://insights.som.yale.edu/insights/can-i-charge CAN I CHARGE THAT? More and more, the answer is yes, as the credit card industry reaches billions of consumers and tens of millions of outlets. Alfrédo Gangotena, the CMO of MasterCard WorldWide talks about the company's efforts to compete in this global market while responding to radically different technological infrastructures, legal institutions, and cultural understandings of debt.
Branding.  Social Media Marketing.  SEO.  We create the #winning recipe for @smallbusiness!
 
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Did you know that 72% of our customers are dominating their industries by creating the perfect identity coupled with a unique marketing campaign? And now, every click, every search, every tweet is an opportunity to engage your customers and reach new prospects. We understand where you are coming from. You want more sales, better-qualified leads, and greater visibility. And, you don't have any more extra hours in the day to make it happen. And, we discovered a long time ago, that true ROI comes when all facets of marketing work together. Branding, Social Media Marketing, SEO...all of it has to come together to drive results. We don't believe in creating empty websites that can't generate leads or in designing meaningless campaigns. We believe in creating comprehensive strategies and implementing them with consistency. And guess what? We are the leader in creating BUZZ and lots of it. So lets go back to the first question -- do you know why our clients dominate their industries? The right branding message coupled with the right amount of marketing and SEO -- creates a BRAND that will dominate your industry. Call us today. 877-341-4802. http://www.readybuzz.com
Views: 344 sales desk
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 120595 Tribus
Develop your Brand Strategy - Dustin W. Stout
 
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Read, Watch, Listen - "How to Develop Your Brand Strategy" with Dustin Stout http://OnTrackTips.com Many small businesses haven't really stopped to consider the distinction between their business strategy and their branding strategy. It's true these overlap in many ways, but make no mistake, they are two distinctly separate processes. And you need to consider both. So, do you have a clear understanding of what your branding is? Many people hear branding and they think, "Isn't it just your logo, your website, and your product packaging?" The answer's no. In fact, there's a whole lot more to it. So much in fact that we'll be looking at branding strategy in three separate sessions. 1) Creating your Design 2) Finding your Voice 3) Conveying a Consistent Message This week is part one of our Branding series. Our special guest is Dustin W. Stout who is one of the most creative and engaging personalities not just here on Google Plus, but all over the web. If you look at his site, http://Dustn.tv you will see a perfect example of "Branding Strategy" in action... This week Dustin will help us understand: ⇒ 5 things you need to consider when you're designing or re-designing your brand ⇒ How to convey your branded message to a community of new followers and loyalists using Social Media ⇒ Key strategies that he uses to keep his brand fresh, exciting, and keep it from going stale Catch past interviews at http://ontracktips.com Subscribe to "Get on Track, Stay on Track" - http://jtw.bz/OTTlist Join us on Twitter using the hashtag #OnTrackTips #brandstrategy #HOA #businesstips #findyourvoice
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 121779 Graeme Newell
Mobile Video Advertising Put Your Brand or Message Where it Needs to Be
 
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http://digital-marketing-update.blogspot.com Mobile video views increase month after month. This creates a powerful channel to get your brand or company message in front of the ideal customers as the ideal times. If your business is location sensitive or a CPG affected by in-aisle mobile, Youtube and mobile video advertising allows you to put the most engaging form of media (video) in the hands of ready-to-buy consumers. Data shows that mobile searches often result in some consumer behavior or transaction within the hour making mobile and mobile video advertising an ideal content delivery channel. Contact us today to learn how you can effectively use mobile video advertising to connect with ready-to-buy consumers.
Views: 36 Dale Brose
Preview: Building a Global Brand
 
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FULL VIDEO at http://s.hbr.org/WmgZun John McDonnell, COO of Patrón Spirits International, on how his company grew beyond the domestic market.
What is Strategic Branding (or -- Why is Your Message Important)?
 
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http://www.thedecisioncoach.com So, why is your message important? Well the truth of the matter is most of the people who come to see us don't even know to ask that question. What they DO know is that their web site doesn't look the way they want it to look, it's not doing what they want it to do. Their Facebook page, their twitter feed, they all look different. They're all conveying slightly different messages. When they're talking to people it's not the same message of what they've even got on their website or in print. These are all symptoms of not having a core message. That core message is crucial, because it conveys what the company can really offer what it really does best in a really clear and easy way for the customers they can best serve to understand. The truth of the matter is- it's difficult, if not impossible to do this on your own. So call us today to find out how we can help you turn your visitors into customers.
Views: 45 Mike Davis
Georgina Bondfield - Brand Strategy for Lead Generation
 
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Creative Director Georgina Bondfield discusses brand strategy that will amplify your message and why Aamplify is the marketing agency to engage with for lead generation. Key topics discussed include: - Creating a connection with people; - Making people become an advocate for your brand so they tell story for you; - Viral brand marketing to create demand generation; and - The importance of video marketing increasing engagement. To find out more, visit us at http://www.aamplify.co.nz
Views: 501 AamplifyTV
Branding Equity Management & Strategy Agency, Brand Fever 404-480-5352
 
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Brand Fever http://www.brandfeverinc.com 404-480-5352 Brand Equity Viewed As All Important By Brand Fever Experts Brand Fever, as many business people know, is a top branding agency with a very engaging website. In fact, this highly successful marketing agency really gets one to thinking about brand equity, brand management, brand strategy and why you should be hiring Brand Fever for your business and marketing needs. In addition, a YouTube video features the intriguing methods used by Brand Fever, while also explaining why its methods for creating, planning and managing branding strategies really make good sense in these uncertain economic times. Launching successful brands Another aspect of Brand Fever's commitment to help you launch your brand is linked to modern ways of advertising and various forms of promoting a business both online and in the world of traditional brick and mortar stores. While Brand Fever is not a marketing agency, the professionals who assist you with your business branding are keenly aware of the fact that marketing is simply everything one does to sell something. In turn, the company understands how to apply your brand's message to various successful marketing campaigns that are aimed at spreading your brands unique message. Moreover, the expertise offered at Brand Fever includes numerous professionals who understand the needs of business and corporate clients as well as other agencies and the growing number of non-profit groups. In turn, Brand Fever serves these customers and clients with a branding strategy that has proven results in today's highly competitive world of online business. Brand Fever is catching on now Because a successful branding agency is all about serving the customer and meeting expectations, there is a certain philosophy that sets this Brand Fever apart. For example, there are numerous online testimonials from happy clients who note how the Brand Fever team doesn't just talk the talk, but the produce real results. In fact, the agency has been in business since 1997. Thanks to Brand Fever's bold ideas and visionary talent, it continues to offer customers real breakthroughs when it comes to well executed brands that are evident in all of today's successful media platforms. Also, the agency seems to understand the importance of cultivating action teams that gives it the competitive edge; with fearless leadership driving the agency to get even bigger and better. Also, there is a view in the world of branding products today - that because of the Internet -- businesses need to engage the customer all the time, and not just part of the time. That's why Brand Fever is different. It is bullish when it comes to providing those clever branding and marketing solutions that are based on maximizing the client's brand with a unique strategy that's backed with both creative intelligence and excellence. Brand value is a proven process While it is one thing to ask a business owner to turn his or her brand on to witness its success, it is another to encounter a business that is unsure of its brand and place in the business world. That's where Brand Fever can help. For example, the agency offers these views on branding today: - Businesses need to build brand value and distinction every step of the way - Businesses need to create new marketing channels - Businesses need to create engaging experiences for customers both online and off line In general, Brand Fever is can accommodate all of these business needs because that is why they are in business. Overall, the goal for Brand Fever is to help you build the highest quality brand value by pushing the boundaries of the Internet and other marketing channels to earn more money and greater customer loyalty for your brand each and every day. For more information about brand equity, brand management and brand strategy call 404-480-5352.
Views: 2783 Brand Fever
How to create a product: steps to take to make it happen!
 
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In this video Lucy Beer & Lara Morgan talk about how they turned the idea to create shields for heels into a reality! For more inspiration check out: http://femaleentrepreneurassociation.com/
Views: 67728 Carrie Green
Branding: What Is It & How To Develop One For Your Business
 
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In today's video from Maid In Business, Kelly talks about branding; what it is and how to develop one for your business. In todays vlog we talk about the definition of a brand and the 6 essential steps to follow in order to create a kick ass brand for your business. 6 steps of brand development 1. Name your business 2. Logo 3. Website 4. Social media presence 5. Fonts & colours 6. Offline presence Thank you for taking the time to watch my video. If you have any questions about your business that you would like a little help with, please leave a message in the comments or contact me through one of the links below. Next video will be up on Tuesday and will be about, what records you need to keep to stay legal and on top of your business. If you have a question about record keeping, the technical bits of being self employed or the best way to manage your systems, please do contact me and I will cover it in my post. Until next time amigos, Kelly x Come say hi... Facebook http://www.facebook.com/maidinbusiness Twitter http://www.twitter.com/maidinbusiness Google + http://www.google.com/+maidinbusiness Pintrest http://www.pintrest.com/maidinbusiness Want to know more about Kelly? About Me http://www.about.me/kelly.ward Linked In http://www.linkedin.com/kellymward Twitter http://www.twiiter.com/madamward Pintrest http://www.pintrest.com/madamward
Views: 158 Maid In Business
Position Your Brand: Establish Singular Market Distinction
 
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This is the 1st of a series of branding informational videos by Kevin Tracey- president of Tracey Communications: a full-service production, branding, creative strategy and digital marketing firm based in New Hampshire. Please visit http://traceycommunications.com to learn more about Kevin and other useful information on how to market your business so you have singular market distinction.
Views: 224 kevinttracey
Welcome to Warrior-Preneur: Brand Messaging and YOUR Story
 
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I am passionate about how your story is YOUR brand message! Don't think you have a compelling story to call your tribe? I KNOW you do! http://warrior-preneur.com
Views: 212 Ann Evanston
Learn, Share, Create - A Message from WilldaBeast
 
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Sign Up NOW at http://thebeastnetwork.com *EXCLUSIVE NEWS* WilldaBeast Adams is pleased to announce The BEAST Network - a brand new streaming and video on demand service for the professional dance community. Watch video - http://bit.ly/1RTTWQS #beastnetwork #immabeast Learn, Share, Create - A Message from WilldaBeast Filmed & Edited by Tim Milgram: http://youtube.com/timmilgram Dancers: Jake Kodish, Juice, Christopher "Super Troy" Song: Tropkillaz feat. Surecutkids - I Wouldn't Lie
Views: 43858 WilldaBeast Adams
Best Marketing Training on Defining Your Core Message & Personal Brand
 
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http://www.UnstoppableBranding.com Rhonda Swan delivers a "Pure Value" Packed Training Call on Personal Branding and Core Messaging. Join the Next Workshop (space is limited for each class, so be sure you register now)
Views: 402 Rhonda Swan
How To Build A Brand | Best Website Designs | Miles Fryer
 
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http://www.howtobuildabrand.org/ What makes a good website homepage? Watch this website critique fo the website Yes Group Essex to find out. You can also find out more on our website or become a fan at facebook.com/BrandExpertTips. Miles Fryer gives tips by reviewing a website for one of our fans, the Chair of the YES Group Essex. These tips will help you build your brand by keeping the messages on your home page clear and consistent with your branding. So what are YES Group all bout. They are a strong brand with such a good cause... a not for profit, charitable organization that helps individuals of all ages with a less advantaged background get access to personal development experts. They meet every month and invite some of the most incredible speakers who are specifically there to help motivate, encourage and give confidence to those who want to transform their lives... and be the person they want to see in the world. You really should go, these guys know how to build a brand. And the tips I have given are specifically around how YES Group Essex can get their message out there so that they can build their brand and invite more and more people to the opportunity. I talk about their top banner, the video and the highlights on the home page that give access to the areas of the website that will benefit the visitors most. So these areas must be clear, clean and obvious in terms of the action you want your user to take. Sometimes as you will see here, a choice of image or icon to communicate a message could confuse. The main thing about this organization is that they provide a venue once a month with speakers and collect money for a very special cause. All proceeds go to the Basket Brigade. What is the Basket Brigade you might ask... well this is also a great deal to do with building the brand. Every year at Christmas lots of people get together and put food baskets together and then deliver to nearly 5,000 people in the London and Essex area who would not normally be able to have a good meal at Christmas. How wonderful is that? So it is essential for them to achieve this and more by getting as many people to come to the meetings as possible. Last week, Andy Harrington was the guest speaker, the World's LEADING Professional Speaking coach and he gave away a £5000 gift in the raffle... truly inspiring. So watch this video to see if you get some great tips on how to get the most impact out of your home page and build your brand effectively and successfully. For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Emotional Branding Tactics: Positioning a Brand Using Heroism
 
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It's time to get epic! See how great brands magnify the power of their brand story by marketing with heroism. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just feel epic? Well, that's motional branding in motion to make you feel like the hero that you want to be. Today, how Nike advertising has mastered the art of positioning a brand to make you feel like a superhuman. Positioning a Brand for Heroism When we buy a product, it's usually to solve a problem that we have. We buy drinks to quench thirst, food to slake hunger, etc. But the best emotional branding brands supercharge this process and make it so much more. These are the masters of positioning a brand to be something significantly more than what the actual product is. This exercise in emotional branding takes our mundane lives to the next level, and endears brands to customers in a profound way. Emotional Branding to Turn Bland into Beautiful When looking at a brand, it's important to look at it from the perspective of positioning a brand for success. While many brands successfully solve the problem they claim to, only the exceptional ones do more than just that. If you are looking to quench a thirst, water that comes from your faucet will work just fine, but Gatorade will make you feel like a superhero. This is the power of emotional branding when positioning a brand for success. Nike Advertising and the Struggle of Heroes Nike advertising has nearly mastered the art of positioning a brand with emotional branding techniques to make their customers feel like heroes. The epic feeling that comes from Nike advertising is a result of Nike brand strategy at work. This emotional branding strategy revolves around making Nike advertising all about customers' struggle against whatever it is that is challenging them in life. The truth of the matter is Nike advertising has realized that we all struggle against some sort of challenge in life, and Nike brand strategy has turned the struggle into an epic battle for glory. Nike Brand Strategy for Epic Marketing Nike brand strategy follows a 5-step formula to make its customers feel like they are superheroes fighting great foes. In so doing they are using emotional branding for positioning a brand to really effectively make their customers feel special. In the end, Nike advertising is selling shoes, because that's what they produce. But Nike advertising isn't about shoes at all. Nike advertising and Nike brand strategy are about being epic. All too often companies forget that they should be positioning a brand with their advertising and not focusing on their product. Remember that all of your competitors do essentially the same thing that you do. Slogging into the details of how great your company is will not win you any fans.
Views: 5060 Graeme Newell
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2432884 Rene Brokop
7 Factors that Convert Viewers into a Raving Fan Base
 
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It's one thing to get viewers to your YouTube videos, but it's another thing to take those viewers and convert them into a loyal community. How do you take a viewer from their very first exposure to you and your videos and start them along a path that helps them become ingrained into a bigger community of viewers and subscribers? And ultimately, how do you mobilize that community to accomplish something greater than you ever could accomplish on your own? Patrick Hanlon, the author of, "Primal Branding," has been helping brands and companies develop communities both offline and online for decades. He joins us to talk with us about, "The Primal Code." This code contains 7 factors that help any brand, company, or YouTube channel develop a fan base around their content, product, or services. We'll walk through each piece of the code and discuss some practical examples for what it means for us as YouTube creators. THE BOOK: "Primal Branding: Create Zealots for your Brand, Your Company, and Your Future." http://amzn.to/NoXDNH (affiliate) Patrick Hanlon: http://www.thinktopia.com http://www.forbes.com/sites/patrickhanlon/ My family channel: http://www.youtube.com/godrox Our creation story: http://www.youtube.com/watch?v=DUHx8G7iCFg Our 500th video highlight story: http://www.youtube.com/watch?v=PBLr3-EsVGo ------------------- On Video Creators we discuss how to leverage YouTube as a social platform and use it to build an audience, spread our message, and change lives. If you're a YouTuber or an online video creator, we'd love to have you subscribe and join us! SUBSCRIBE! http://www.youtube.com/subscription_center?add_user=videocreatorstv FREE EBOOK: "The Secret to Building your YouTube Audience" http://videocreators.com/the-secret-to-building-your-youtube-audience/ THERE'S MORE GOODNESS FOR YOU HERE YouTube: http://www.youtube.com/user/videocreatorstv Website: http://videocreators.com iTunes: https://itunes.apple.com/us/podcast/videocreators.com-youtube/id649667452 T-Shirts: http://videocreators.spreadshirt.com SCHEDULE -- Tuesdays: YouTube and Online Video News -- http://www.youtube.com/playlist?list=PLvxDZJe1lbabcEjD8qZWIDv-pyBXz1snW -- Wednesdays: YouTube Tips, Tricks, Advice and Ideas -- http://www.youtube.com/playlist?list=PLvxDZJe1lbaaEfLsIhbhQpoJRCcAyi4MC -- Thursdays: Questions & Answers -- http://www.youtube.com/playlist?list=PLvxDZJe1lbabPKJuXL3PTeP3fPQrEaGSz -- Monthly: Google+ Hangouts -- http://www.youtube.com/playlist?list=PLvxDZJe1lbabxmw1Hrktw1BOE64QgNd_G LET'S CONNECT! VideoCreatorTV's accounts -- http://www.facebook.com/videocreators -- http://gplus.to/videocreators -- http://videocreators.tumblr.com Tim Schmoyer's personal accounts -- http://gplus.to/timschmoyer -- http://www.facebook.com/timschmoyer -- http://twitter.com/timschmoyer -- http://instagram.com/timschmoyer OTHER CHANNELS I'M A PART OF ReelSEO: http://www.youtube.com/user/reelseo Family Vlogs: http://www.youtube.com/user/godrox
Create Your Own Network
 
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This video goes over all the available options in the Rise Vision Platform to reinforce your brand and message to all your clients.
Views: 539 Rise Vision
Emotional Branding Tactics of the Funniest Commercials: Absurd Ads
 
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http://602communications.com/ Creating funny ads is simpler than you might think. The secret is understanding the ten humor archetypes that are the foundation of humor ads. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to create laughs using the absurd solution technique. Learn how to use this simple formula to entertain and move your customers to a deeper connection with your brand. We have all seen the funniest commercials and wondered how we can use that same advertising humor in our humorous advertisements to make great humor commercials. Today, I'm going to tell you how you can use emotional branding and advertising humor to make the funniest commercials you can. Emotional Branding and Humor To a lot of advertising copy writers, humor in advertising is a far-off fantasy that is for "funny people," and not them. Emotional branding is a way of looking at the funniest commercials around and discovering what the key, underlying concepts are of the humor commercials. In truth, the funniest commercials aren't just born out of a flash of advertising humor inspiration -- they are carefully crafted with key concepts of emotional branding in mind. How the Funniest Commercials do it The funniest commercials around follow set rules that govern humor. Humor commercials use these 'creative vehicles' to deliver a strong message while still giving the audience the humor in advertising they desire. In this particular video, I'm going to tell you about one of the most powerful emotional branding tools humorous advertisements use -- the absurd next step. Humor in Advertising Using Absurd Next Step The absurd next step is an emotional branding tool used in the funniest commercials to create great advertising humor. It depicts a relatively normal situation, and then absolute insanity is introduced into the humor commercials, and pure chaos ensues. This formula has been followed by humorous advertisements all over the world to great effect. All you have to do is to follow the emotional branding steps of humor in advertising and you too can create great humor commercials. Humorous Advertisements Using Positive and Negative Absurd Next Step Within the emotional branding humor archetype of absurd next step are two advertising humor variations. You can go either positive with your humor commercials, or you can go negative with your humorous advertisements. While the archetype stays the same -- it's the same general concept -- the method of delivering the concept differs between various humor commercials. With this an advertising copy writer has more tools at her disposal when writing humor commercials. Positive Absurd Next Step in Advertising Humor When using absurd next step in a positive manner in humorous advertisements, you have a set of steps you must follow. The emotional branding humor archetype here is to establish a normal situation at the beginning of the humor commercials, introduce the product, and then show the situation spiraling totally out of control. This would be like the funniest commercials that show a man using the product and then deciding that he can suddenly perform brain surgery, or a humorous advertisement showing a deal so good that a woman needs a 16-wheeler to haul out everything she bought. Negative Absurd Next Step in Humor Commercials The other way to use the emotional branding comedy archetype of absurd next step is to flip it on its head and deny a need. This type of advertising humor shows the horrible consequences of what happens when the product causes things to spiral out of control. The humor in advertising used here is to deny a need and appeal to the dark side of the audience. We all like laughing at the misfortune of others in advertising humor, and your customers are no different. Show a man getting pummeled by a giant rat when he tries to catch one using cheesy snacks, or how eating beef jerky will make you so bold that you mess with Sasquatch (it doesn't end well).
Views: 35194 Graeme Newell
Jackie Huba - Expert on Customer Loyalty and Word of Mouth Marketing
 
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Jackie Huba's work has been called "the word-of-mouth-gospel" by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before. Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base. A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba's work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age. Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the "ten most influential online marketers" by Invesp Consulting. http://www.speakers.ca/speakers/jackie-huba/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Jackie Huba as a keynote speaker for your next event by contacting: [email protected]
Views: 9660 Speakers' Spotlight
Emotional Branding Strategy: Using Edgy Humor to Position a Brand
 
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Negative Emotional Branding Strategy It's a harsh world that we live in, and all the public wants is to have some respite from the constant torrent of negativity that is thrown at them in TV promotion day-in and day-out...right? Wrong. When it comes time to position a brand for success, the best emotional branding strategy is almost always to crank up the negativity to 11. But how do we do this without alienating our audience with our marketing brand strategy? We use humor in advertising to disguise it. Feel-Good Marketing Brand Strategy Let's take it back a second. Not all marketing brand strategy needs to position a brand around negativity and use humor in advertising to make it palatable to the viewer. There are plenty of brands out there whose brand strategy marketing revolves completely around making the viewer feel good about humanity and themselves. Often times feel-good brands like pharmaceutical companies will apply this marketing brand strategy to make their customers feel good about themselves, but this approach isn't always the best bet. Position a Brand Around Negativity When you position a brand around negativity, you are thrusting your brand into some of the meanest, nastiest emotions that humans feel. Obviously, this isn't a good thing on its own. The trick for this emotional branding strategy is to position a brand with negativity, but soften the bite of the negativity with humor in advertising. By implementing humor in advertising in your marketing brand strategy, you can make normally unacceptable and downright awful emotions totally fine as long as you wrap it in the warm glow of humor. This is how you can position a brand with negativity using humor in advertising. Guilty-Pleasure Brand Strategy Development As is the case with any emotional branding strategy and any marketing brand strategy, when you position a brand you must do so with the customer in mind. When engaging in brand strategy development, your marketing brand strategy needs to be focused on what your customer wants to feel about themselves and the world around them. We have found that a lot of the time, the average person feels all sorts of nasty, shameful emotions. It's the job of creative copy writers to reaffirm those feelings and make them ok -- and this is accomplished when you use humor in advertising with negative brand strategy development. This brand strategy development used to position a brand for negativity inevitably leads to brand strategy marketing that uses humor in advertising to deliver the message. Guilty-Pleasure Brand Strategy Marketing When you position a brand, remember that in the end the best promo videos are the ones that really incorporate emotional branding strategy that connects with the customer on a deep, emotional level. A great way to accomplish this goal in brand strategy marketing is to identify as part of your marketing brand strategy what it is that really infuriates your customers. Take this emotion and then use it to position a brand with that in mind. Go ahead and be nasty and mean about it, but always make sure you come back to using that humor in advertising to take the mean edge off the negativity. Humor in Advertising to Reaffirm our Guilty-Pleasures One of the greatest secret pleasures we all enjoy is to be nastily negative about various things in our lives. When engaging in brand strategy development, adopt a marketing brand strategy that incorporates all the negative, vicious emotions that the customer feels about their pet-peeves, and then show that you too hate those things. Here, however, you have to follow through on the emotional branding strategy and throw some humor in advertising in to soften the blow. Nobody likes to be faced with the true negativity of their dark-side, so always use the brand strategy marketing decision to utilize humor in advertising. • When adopting any emotional branding strategy, or any marketing brand strategy at all for that matter, it is important to first examine the feelings, aspirations, and emotions of your customers. Use this as a basis upon which to position a brand for effective brand strategy marketing • When positioning a brand using the marketing brand strategy around negative emotions, always make sure you soften the bite with humor in advertising.
Views: 5219 Graeme Newell
How To Build A Brand | Klout Score | Miles Fryer
 
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http://www.howtobuildabrand.org/ How much of a Klout score do you have online? Find out more on our website or become a fan at facebook.com/BrandExpertTips. What is YOUR online rating??? Today's daily branding tip is regarding Personal Branding and how you can find out what your online rating is. Once a potential customer has looked over the information relating to your product or service to be sure you can be considered as a provider the NEXT thing they will do is check out the company itself, the brand and who the experts are behind the scenes. That means YOU! View, enjoy! :) So it makes sense, would you agree, that the best positioning you can have is "in front of " the scenes. So apart from finding your profile on your website, where else might they find out more about you. LinkedIn is a classic place because this delivers information about your expertise, your past, your present and your interests. This is where you have a great opportunity to update your profile continually so that you have more people engaging with you and you will have the added benefit of Google spotting the updates too. There is an even more interesting factor to consider here. There is a place online that gives you an online rating. Klout.com is a portal that measures YOUR Influence based on your ability to drive action on social networks. It analyses your social data to give you insight into how influential you are and what you are influential about. Inspiring your friends, customers and clients to talk about you regarding what you have contributed to the world, your industry, even down to your influence on a good restaurant down the street after you post a photo of the incredible meal you had is an example of "influence". Everyone has influence in one way or another and for you this is part of YOUR personal branding. The more engagement and action you inspire with the content you create, the greater your influence. So imagine, every time you add a video to Youtube, write a blog in your Google Plus profile, add a blog post to your website, spread message through social media and then get people to share that information, all the better for your score. So now you now know what the purpose of getting a good online scoring is, now is the time more so than ever to get your online personal branding profile up top scratch! For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Leveraging Branding for Long-Term Growth
 
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According to Barbara Kahn, director of the Jay H. Baker Retailing Center at Wharton, the increasing popularity of social media has two implications for marketers: First, customers now control the message and second, companies must make sure that key elements of their brand can translate throughout the world. In a recent interview with Wharton MBA candidate Alexandra Idol, Kahn discusses her new book, Global Brand Power: Leveraging Branding for Long-Term Growth, the brand "as a mechanism for growth" and how companies can become more customer focused.
Views: 5253 KnowledgeAtWharton
Five Tips On Effectively Telling Your Brand's Story - A TPN My5 Featuring Butch Stearns
 
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Content Marketing is all about great storytelling. But one must effectively share their story with their audience in unique ways to create engagement. Butch Stearns, CCO of The Pulse Network shares his tips on effectively telling your brand's story.
Views: 249 ThePulseNetworkTV
How To Develop A Core Message That Addresses Your Ideal Prospects : Internet Marketing : PRO
 
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In today's episode Chad Deckard picks up on 3rd innovative way you can make your marketing more strategic and effective with limited resources, time, and money. INTERNET MARKETING PRO SOCIAL MEDIA DIRECTORY SITES: PLEASE "LIKE"- Chad Deckard's Facebook Fan Page Community: https://www.facebook.com-chadcdeckard?ref=hl Join The Internet Marketing : PRO Facebook Group: https://www.facebook.com-groups-196917633798822 CHAD DECKARD'S WEBSITE DIRECTORY: Blog: http://www.CDeckard.com Website: http://ChadDeckard.com Leave A Review On Our iTunes Channel:  https://itunes.apple.com-us-podcast-internet-marketing-pro-id568499868 The Best Marketing Resources: http://EzineGenerator.com KICK START YOUR START UP HERE! http://www.kqzyfj.com-click-6135263-11302776 Affordable Internet Presence Outsourcing: http://www.tkqlhce.com-click-6135263-11302776 TURN YOUR VIDEO and AUDIO VIEWERS INTO ACTION TAKERS: http://www.shareasale.com-r.cfm?b=369586&u=336928&m=38087&afftrack=impep40 Please "Subscribe" to Chad Deckard's Youtube Channel or Blog or Stitcher Smart Radio updates to get updates on new shows uploaded to your Youtube or email inbox. Also, please "SHARE" this audio-video with your social network like Twitter, Facebook, Youtube, etc.
Views: 7863 Chad Deckard
The Business Growth Positioning System - IDs Your Personal Brand & Builds A Marketing Platform
 
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The Business Growth Positioning System,an advanced in person & on line marketing strategy, IDs Your Unique Personal Brand - your expertise - and builds a marketing platform to get your message out to more people as part of a consistent intentional follow up process. Learn how The Business GPS simplifies the follow up process and multiples your marketing results by 9 TIMES.
Video Production Services for Marketing Videos, Promo Videos by Video Seo Go
 
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Creating videos to promote your business, spread your message, build your brand, introduce your services has never been easier. What people don't often consider is the fact that creating marketing videos requires an understanding of several different fields. A great marketing video, whether it's a presentation video, a sales video, or a promo video represents a fusion between marketing and film making. If its skewed to much towards marketing the video is likely to come across like just another boring pitch. On the other hand, if it doesn't have enough marketing insight behind it, the marketing video will not compel the viewer to take any action. A good marketing video, like any video has a good script, tells a story, but a story with a purpose. We know that people are either motivated to move away from pain or towards pleasure. Every service or product either makes life easier or elevates some sort of problem. The pain may just be stress or anxiety. It use to take a real threat, like looking eye to eye with a Saber Tooth tiger to stress someone out. But today you may experience the same level of stress from simply being overwieght. If your business was helping people to get in better shape. Your video should take the viewer on a journey from fat to fitness! Your marketing script would begin with the dilemma, the problems associated with being fat. It would then take the viewer through the challenge, the dietary terrain of your get in shape program. After overcoming the obstacles the moment of triumph, the destination is finally attained. Once you've told the story you want to tell the viewer how they need to do to benefit. This is the call to action, the action that you'd like them to take. The above video is an example of the basic video production services offered by Video Seo Go. To create a hot video marketing experience for your viewers we combine the best of both worlds. We provide the marketing formula and all you have to do is provide your expertise. We may not be the cheapest video production service around, but we do offer the best value for your money. If you are interested in videos like this one, then check out the video production services at http://videoseogo.com/basic-video-production-services To find out more visit: http://videoseogo.com/basic-video-production-services
Views: 792 Video Seo Go
The Marketing Strategy Co = Effective Marketing Strategy
 
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We help businesses and professional practices to develop and impement comprehensive marketing strategies to: - Understand their customer's needs - Provide products and services satisfy their needs - Develop a compelling brand and pitch to influence customer choice - Promote the brand and message where their customers are looking - Generate interest and enquiry in their products or services - Convert interest into sales and - Build long term loyalty, repeat business and additional sales For more information on how the Marketing Strategy Company can help a Business or Professional Practice ATTRACT leads CONVERT them into customers and RETAIN them as long terms clients visit us at www.themarketingstrategy.co.
How to Use Facebook Marketing and Video Marketing & Writing Your Book
 
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Get Started Now at http://goo.gl/MySCIb Join my FREE facebook Group for TIPS: http://goo.gl/2aXdq4 Find out how to get on TV/Radio Learn Facebook Marketing Learn Video Marketing Strategies To Write Your Book Steps to Publish Your Book Access to Sue-Ham Learn Facebook Marketing, Video Marketing and How to Write & Publish Your Books with Me! Media Coverage (Radio/TV/Blogs/Social Media) is paramount when establishing credibility and branding for you and your business. at http://goo.gl/MySCIb Video Marketing & Social Media Marketing has helped me TREMENDOUSLY with exposing my branding and spreading my Message and Selling my products & services. at http://goo.gl/gYoIiz -- I have been able to generate thousands via Facebook as a result of Video/Social Media Marketing. I want to teach you the strategies needed to Brand Your Business, gain Media Exposure, and spread your message as well as sell your products & services. As an added bonus, I'm ALSO giving away my online step by step course which teaches you how to Self Publish your book, copyright it, and set up book signings. Snatch it Here at http://goo.gl/gYoIiz And if that isn't enough, I am also going to give you access to me personally via my Private Facebook Group. It's in my private group where you'll be able to get the answers to your pressing questions. It's time you invested in You. Act now because this sale ends Monday. See you on the inside! All you have to do is commit and act! Get it Here at http://goo.gl/gYoIiz Sulondia "Sue-Ham" Hammond Author, Internet Marketer, Speaker, Radio Host Join Me On My Fan page: https://www.facebook.com/SueHamBiz My Personal website: https://www.SueHam.com My Other Youtube Channel : https://www.youtube.sueham1974 Publishing Website: http://www.fastpencil.com/?ref=sueham1-fp Print Books: http://www.48hrbooks.com/?referral=T4P1S2B4Q7
Views: 6715 Sulondia Hammond
What is an Online Reputation Management Company | Indianapolis, IN
 
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Are you looking for the best reputation Management services for your online business? You need a reputation marketing company that has the best online reputation management tools to work with and stay ahead of your competition. 5 Easy Steps to Create and Manage Your Online Reputation Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. Crafting your message and delivering it to the world online is just another component of marketing. Some would argue that it is one of the most important business strategies you can use. Use these 5 easy steps to start building your online reputation: Step 1: Assess Your Current Reputation Start by doing a thorough assessment of your current online reputation. Conduct searches for your full name, company name, brand or other key phrase in Google and other search engines. Focus primarily on the first 2 to 3 pages in Google's results. Put this information into a spreadsheet, listing the urls, position in results and your comments on what's in that url. Step 2: Identify Changes Needed Look through each of the results on your spreadsheet and identify things you want to change. If there is anything negative, mark that as a priority to either delete or push down farther in the results. For results that contain key information you want to promote, mark those as items you want to move up in the rankings. Step 3: Determine Your Best Arenas Now look at what is showing up most in your results. Are your highest ranking urls from Twitter and Facebook? Maybe you show up more on a personal blog or in YouTube videos? If so, these are the types of places where you can publish more information about yourself and influence your reputation. At the same time, be sure to identify places where your target audience hangs out. You want to be seen and heard in the places that are most important for the type of reputation you want. Step 4: Create a Reputation Management Strategy With information about your current reputation in hand, you can now craft a strategy for building the image you want. Focus on both the what and the where of your content and message. What type of content will serve you best? This might include blog posts, press releases, articles for directories, tweets, Facebook pages, or interviews. Then decide where this content will be published and how. This might include which social networks to focus on, high traffic blogs, news sites, your own blogs and video sites. Step 5: Start Building a Positive Reputation The last step in building your online reputation is to follow through on your strategy and start creating your content and promoting it in the search engines and elsewhere with SEO techniques. Be sure to have your name, brand or company listed as the author on each item published, so that you get credit for it. As you create the content that will influence your reputation, continue to monitor search results online. Track your progress and keep tabs on all mentions of your name and key phrases so that you can quickly respond to anything negative. Once you have assessed your current online reputation and have a firm strategy in place, you can easily take control and manage the way you are seen on the internet. Keep your message consistent across all your content and you will be building a solid base that will help you both in your business and personal life.
Views: 40 Jeff Blank
Best Emotional Branding: Negative Advertising and the Power of Contempt
 
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Advertising can be a lot like high school. The cool kids make fun of the nerds, just to make themselves feel superior. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how Madison Avenue skillfully weaves in just a hint of contempt to bolster our egos. See how marketers make one of the meanest emotions seem unthreatening and downright endearing. When it comes to emotional branding and emotional marketing, some of the best promo videos are done using negative marketing, negative advertising, and negative branding. Today, I'm going to talk about how the best promo videos use emotional branding and emotional marketing to build great negative branding, negative advertising, and negative marketing Emotional Branding in a Nutshell Emotional branding is a technique that the top TV promos and promo videos use to connect with their audience on a deep, emotional level, thus the name emotional branding. Emotional branding is a type of emotional marketing, both of which talk about how to write ad copy that connects with the audience deeply. A good marketing copywriter uses these TV promo writing concepts found in emotional branding and emotional marketing and uses them to create fantastic TV promotion that focuses on the customer, not the product. Emotional Marketing Explained Emotional marketing, like emotional branding, is a way that the best promo videos are able to speak on a deep emotional level with their customers. By finding out what the customer wants to feel about herself, copy writers can make powerful sales copy writing using emotional marketing and emotional branding because it hones in on what defines the customer. This is then used to find out how your product fits into the self-image you customer already has about herself, and promo video is made accordingly Negative Marketing as Emotional Marketing There are all types of emotional marketing and emotional branding, but the strongest ones tend to be ones that revolve around negative marketing, negative advertising, and negative branding. Negative marketing is identifying something in a customer, and shedding a negative light on it. This may be identifying something the customer hates, and letting them know that you hate it to, thus using negative marketing to establish a connection. It can also be mocking others, or even the customer himself! Negative marketing is deeply seated in the psyche of the customer, so you have to really know what it is that makes them tick. Negative Advertising and Contempt Some of the best negative advertising, negative marketing, and negative branding use the concept of contempt to ally with customers and make them feel more at home with the brand. Negative advertising with contempt is accomplished by finding out what the customer knows a lot about, and then mocking the amateurs that plague that field. There's a nasty side to all of us that react well to this type of negative advertising with contempt -- we all like to look down on those less talented or knowledgeable than ourselves every now and then -- and negative advertising of this type gives it to the customer. Negative Branding Negative branding, like negative marketing and negative advertising, is a technique that we are using with contempt today. Negative branding with contempt not only allows you to appeal to the customer by appealing to their dark side, it also uses emotional marketing and emotional branding concepts to appeal to their positive side too. In ads using the emotional marketing technique of negative branding, negative advertising, or negative marketing, you will see the focus of the commercial giving a certain character what he has coming to him. In so doing, emotional branding helps by making the customer feel good about himself in seeing the others get their comeuppance, but the negative branding appeal is the delight gotten from seeing others fail. Not only do you get the negativity, you also uplift the customer. So to recap: • Emotional branding is useful for building a rapport with the customer • Emotional marketing is best used after you have done extensive research into what makes your customers tick. Find that out, and then devise the best way to appeal to them. • Negative marketing, negative advertising, and negative branding can be well accomplished by using contempt to simultaneously uplift the viewer and put down those he feels are overdue for a good smack-down
Views: 13233 Graeme Newell
What's Really Happening With Positioning Strategy?
 
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What's Really Happening With Positioning Strategy? http://newwebsitemarketing.com/positioning Your positioning strategy is the foundation for your marketing strategy, your advertising strategy, and your messaging. Your positioning strategy eventually should revive in product packaging, advertising, point of revenue retailing, revenues presentations, PR launches, product information sheets, direct mail, and on item web pages on internet sites. Competitive positioning strategy is frequently the first workout business owners undertake prior to determining to produce a brand-new business along with associated products and services. It specifies the marketplace require the company will certainly fulfill, and it summarizes exactly how the business will certainly safeguard and grow its placement. It's the base for a business's whole go-to-market strategy, and it aids define brand name, advertising communications and advertising and marketing and revenues strategies. A message strategy is the approach and procedures utilized to provide your resale value proposition to the target audience. This is exactly how you sell the conveniences of your answer as the very best value. The most basic yet narrowest possibility is offering a low-cost technique. Value-added or high-end brand names should emphasize high quality, solution or various other differentiating benefits from lower-cost alternatives. Using humor, drama, offering recommendations are afraid or stress and anxiety, challenging selling, reviews and demonstrations prevail messaging procedures. The trick is to receive the focus of your clients and create your placement in the marketplace. Product positioning strategies are numerous, and the collection of one over one more is critical to how your firm will certainly industry its services or items. Taking a reasonable approach in choosing a positioning strategy can ensure an excellent selection. Click Below To Learn More: What's Really Happening With Positioning Strategy? http://newwebsitemarketing.com/positioning http://www.youtube.com/watch?v=9WZHp5knpiE
Views: 120 Hamza Davis
Brand Yourself
 
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Learn the 5 steps to define your professional brand, generate confidence and create a plan to develop your business!
Views: 87 Anne Collier
Building a Brand for Your eCommerce Store
 
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Everyone wants a brand, but few small businesses get it right. this video overview from http://www.ecomlab.com teaches you what YOU need to know to build a successful brand for your e-commerce business.
Views: 120 Ecomlab
How To Use Video and YouTube To Get Your Message Out to the World Joelle Norwood
 
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http://www.TheMediaMama.com Hello Hello I'm Joelle Norwood a Social Media Coach. I specialized in video and YouTube. I am happy to help create great marketing videos and your own web TV Show. How I Work: * One on one as your personal media coach * Online Webinars * Train you and your team online or at your location 1/2 day workshop $750.00 We also offer the following services: + Video editing services + YouTube Channel Setup and Optimization + Produce a video for your business + Video White Board + Video opens and bumpers to brand your videos. About The Media Mama Design Studio We are new media adventurers, explorers and conquistadors of the world wide web. How did we become this. Technology infiltrated traditional media, the launchpad of our first careers, and we embraced it as early adopters. Storytelling hasn't changed. Technology has. In a big way. Because we grew with technology at companies like Disney, Paramount Studios, CBS, MTV, Entertainment Tonight and others, we work today with companies like Zappos Couture, Ustream, will.i.am's Dipdive and AOL. Today we run the social media 360 for digital web series like The Trend TV Show, and we create web design and website strategy for your small business so you can compete with the biggies. So remember your favorite childhood book? Chances are it was simple, good versus evil, love conquers all. Whether you are selling candle sticks or cakes, the same simple strategies apply to growing your brand online. We know how to get you branded and discovered online. Stop driving yourself craaaazeeeeee trying to do it all... and stop wasting your valuable time. Learn how to effectively leverage technology to redefine your brand and penetrate the market. We believe in meshing the tried and true marketing strategies with the new world of the web and social. At The Media Mama Design Studio we listen first. We isolate your goals from your challenges, your dreams from your daily grind. We even let you whine a bit, but then we stop you, because once you have the tools to understand and manage the complex world of social media using our 360 degree approach, the world wide web marketplace is yours to conquer. Joelle Norwood, aka the Media Mama is a self-trained social media expert and founder of The Media Mama Agency that creates integrated branded web solutions. The Media Mama agency provides web/blog design, video production and social media marketing and manages YouTube/Facebook/Twitter accounts for clients ranging from fashion bloggers Fabulous After 40 to The Trend @Zappos Couture to bestselling authors and YouTube superstars with 5 million plus viewers. Joelle and the Media Mama team's approach to increasing visibility and marketing online is one part old fashion marketing know how, one part guerilla-style fun social media marketing and one part veteran TV producer who understands branding and how to connect with audiences. Before starting her agency, Joelle worked for 30+ years behind the camera she knows exactly how to connect people with their audiences. A few years ago, watching a citizen journalist interview Sarah Palin with a flip camera, Joelle had a "aha" moment. that today everyone is now a broadcaster -- technology has leveled the playing. From that moment on Joelle started to video blog on YouTube about "How to use video and the power of YouTube to connect with audiences around the world". Today thousands of viewers watch her funny, unconventional videos about Joining the New Norm on YouTube. Joelle is an Emmy award winning producer and has interviewed such celebrities as Oprah, Angelina Jolie and Mick Jagger. She's worked with CBS, Disney, MTV and ET. Joelle now focuses this experience and talent on showing brands and entrepreneurs how to create the right message for their business to develop new customers (now known as your Tribe) and nurture existing customers (now known as your future Peeps). Joelle regularly speaks at conferences about "Joining The New Norm" and is available to consult with your company on advanced marketing techniques. So let's catch-up over one of my much-loved lattes and chat it up via Skype, phone or email.
Views: 243 Joelle Norwood