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Search results “Create a brand message” for the 2014
Brand Positioning - How to create a compelling message for your brand
 
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http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/ Have you ever noticed how difficult it is to come up with the right brand positioning? It's almost as if the words you're using just aren't working to draw clients forward. In this week's episode, Jeffrey Van Dyk and Max Simon talk about how to create a much more powerful brand positioning so that your marketing actually works. If you're branding and messaging is not giving you a consistent flow of new clients and customers, make sure to see how some simple tweaks to your brand positioning can make all the difference. http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/
Views: 5129 BigVisionShow
Creating Brand Message that Influences - Webinar
 
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How You Communicate May Be Hurting Your Brand. Find out Why: http://youtu.be/57HlidMMiX4 There are 3 main ways in which brands, people, and businesses generally communicate. This webinar reveals the what those communication types are, identifying which communication types may be hurting your brand, and which communication type to use instead to create positive influence. A Brand Message that Influences - Webinar This was a live one hour webinar, presented on April 29, 2014. We cover a fair bit of information in this webinar, but here are the main concepts and principles you will learn. - The three ways brands, business, and people generally communicate. - The benefits and disadvantages of each communication style. - Which one you should use to create brand loyalty. - The basic formula that drives loyal behaviour. Brought to you by: The Industream Kesean Kenton, Brand/Creative Director website: http://tinyurl.com/l5ljhno Twitter: http://tinyurl.com/kqj8pdj Facebook: http://tinyurl.com/pbbsovw ProtoImage Designs: www.protoimage.com -- branding, brand development, brand messaging, creating an inspirational brand message, brand inspiration, brand psychology
Views: 288 Kesean Kenton
Creating a Personal Brand Message
 
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Creating a consistent message about your personal brand that can be used in any situation.
Views: 32 MyOwn TM
Build Your Brand with a Consistent Look and Message
 
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Small business branding doesn't have to be complicated or overly expensive. Consistency is the key.
How to Build a Brand Message by Celebrity Image Expert Starley Murray
 
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Join Celebrity Image Expert Starley Murray as she explains how to create a good quality brand message - from lessons on how to deliver messages to right ways on how to deliver these messages. Take your time and learn a thing or two from the expert herself. You have to make sure your personal brand is straight to the point. It is important that your props and wardrobe fit your image. People are used to seeing images that are congruent to the profession. Make sure you don't stray to far for the focus. To know more about Starley Murray, visit her website: http://www.starleymurray.com Subscribe to her YouTube channel: https://www.youtube.com/user/StarleyMurray/videos Or follow her on: Facebook: http://www.facebook.com/starleymurraylive Twitter: http://www.twitter.com/starleymurray LinkedIn: http://www.linkedin.com/in/starleymurray
Views: 74 Starley Murray
Marketing Minute 93: How to get your brand message right!
 
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View all previous marketing minutes here: http://www.marketingminute.com.au/ According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement, 70 percent say content marketing makes them feel closer to the brand and 60 percent say that good content helps them make better product decisions. So just imagine -- what if your customers actually looked forward to receiving your marketing?
Views: 131 Brand Manager
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1369426 Evan Carmichael
#AskGaryVee Episode 34: How to Build a Personal Brand from Nothing
 
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#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference? #TIMESTAMPS 00:35 - Can I add curated content to my own content? if yes, what’s the right mix? 03:37 - How much sleep do you get on average? Do you work 7 days a week? Do you have set days off to spend time with family? 05:50 - What have you found is the best way to introduce non wine drinkers to wine without seeming overwhelming? 07:44 - I know marketers ruing everything but is twitters latest algorithm change going to damage the user experience and the essence of twitter? 11:02 - What would you do if you were starting over and building your personal brand? how would you start the @garyvee brand if you had to do it all over? #LINKS Podcast: https://itunes.apple.com/us/podcast/the-askgaryvee-show/id928159684?mt=2 Rafeal's Page: https://www.youtube.com/channel/UC6J6qYtlLQBCT6GOgv7fFAg If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of others to build themselves as "experts," is LUDICROUS. What are these people actually experts in? What have they accomplished to be deemed an expert? Here's what I did and why I think you should listen to me when it comes to business. I am in the midst of building my second $50M plus business in a 5 year window. Is it $50 Billion? No - but it's a very substantial business. I was ahead of the market and I executed. I put in the work, I built up the business at a speed many can't comprehend, and I did the things that allowed me to be worthy enough to have a shot at putting out a $15-20 book and amass the following that I have. So my question is, what did these self-proclaimed experts do to claim that title? If you want to be an "expert" in your craft you need to be in the trenches, day in and day out. You can't just rely on modern day technology to build up your brand. The notion that people are leveraging these technologies and the brand equity of others to build their name is LAUGHABLE. You need to actually execute. You need to earn the opportunity to be a personal brand. You need to show them the proof. If you're an actual expert the proof should be in your forethought, your wins, and your execution. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Views: 257680 GaryVee
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3098249 Apple
What is the best explainer video style for your business?
 
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At http://www.yumyumvideos.com we created this cool explainer video to help you choose the right Explainer Video style for your business. Do you want us to help you with this decision? Contact us at [email protected] and let us know! Subscribe to our youtube channel: https://www.youtube.com/user/yumyumvideostv Download our eBook for free!: http://go.yumyumvideos.com/the-ultimate-marketing-tool-explainer-videos Follow us on Facebook: https://www.facebook.com/yumyumvideos Tweet us at: https://twitter.com/yumyumvideos Script transcript below: Did you know that using video on your landing pages can increase conversion rates by as much as 80%? Videos keep customers on your page longer, giving your marketing message more time to sink in. Thing is, not all videos are created equal. Let me put it this way. A marketing video is like the type of clothes you wear. You can't wear the same outfit to go to a rock concert, a job interview, and your cousin's wedding, right? Likewise, animated explainer videos comes in all sorts of styles, each tailored to different audiences. Let's take a look at some of the most popular: A ''Screencast Video'' is a simple and low-budget type of video that showcases how your product or service works. They're more about education than branding, but these work well for prospects who like to try before they buy. ''Cartoon Style'' videos are all about storytelling. You company is the hero who saves the day by solving your customer's problem. They're usually pretty funny and are great for humanizing your brand and building trust. The characters represent your various brand personas, so it's important to know the gender, age and interests of your target market. If you're targeting end-users, small businesses or start-ups, cartoon style videos are a great choice. ''Whiteboard Animation'' is a super engaging technique because the content is created in front of the viewer's eyes. These videos are great for explaining complex information in a straightforward way and ideal if you're marketing IT solutions or computer software. ''Motion Graphics'' offer an elegant and engaging style for businesses with a more serious profile like financial institutions. You can even add some 3D animation to make the video more impressive! Now you have a better idea of what kind of video could work for your landing page to convert like crazy. As for what to wear to your next pitch? Sorry, we can't help you there.
Brand Messaging Audit: How to Improve your Messaging
 
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How can I communicate my brand more effectively? SHERPA Global's creative directive explains how a brand messaging audit will ensure you are consistently communicating with your target audiences across all your digital channels.
Views: 60 SHERPA Global
Typography & Intentional Message Branding by Inceptivus
 
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How you say something is just as important as what you're saying. The same is true with a visual message as well. Understanding typography is crucial to intentionally branding your message. Learn more about how Inceptivus can help you create a message that will be perceived with your desired intention.
Views: 139 Justin Hibbard
Establishing Your Brands Online Presence
 
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The primary objective of integrated digital marketing is to establish an online presence across web, social, and mobile that properly reflects your company’s vision and values. This begins with a powerful brand message that is clearly communicated through a well-built website and translates seamlessly across all social platforms & devices. First, your organization must define its brand by clarifying and defining the core vision and values it deems necessary to build an authentic brand. This clarification will ultimately help define specific goals that reflect the future direction of your organization, establishing a robust online presence. To be effective, your brand must then create a website user experience tailored to your target audience. This can be accomplished by offering one unified message over web, social, and mobile with a simple design and clear navigation that engages prospects with relevant content that informs, entertains, or otherwise adds value. To complement the reach and impact of your website and brand message, your social platforms serve as the other foundational component of an effective IDM strategy. Social platforms are the two-way channels that flow between your brand and consumers. You must determine which social channels are the most relevant for your business based on your target audience, their online activity, and your internal resources. By seamlessly integrating your vision and values across various digital marketing channels into one cohesive approach, your organization will be able to foster deeper and more meaningful connections with those who find value in your brand. In our post, post-modern techonomy, consumers expect personalization and seamless online user experiences. They are looking for content that informs, entertains,and adds value to their daily lives. So remember, while establishing your brand’s online presence it’s important to develop a holistic strategy that merges multiple digital channels, platforms, and media to help organizations achieve their goals.
Views: 1471 SyneCoreTech
Building your personal brand: Tamara Lopez at TEDxMilton
 
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Tamara Lopez has never been one to confine herself to one profession, instead trying her hand at many career paths and getting involved through volunteering. Having graduated with an Honours Psychology Degree from the University of Windsor, Tamara went on to work for the Government as a Canada Customs Officer but held down other jobs including Karaoke Host, Professor at Sheridan College, and TV Personality for TV Cogeco in Milton, with her signature show "TVC Spotlight". She recently co-hosted the Women As Career Coaches event with CP24′s Pooja Handa where Tamara was also a spotlight speaker. Model, actress, speaker, TV host, radio host, mascot and border patrol guard, Tamara will make you laugh as she takes you on a journey of her own personal brand. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 41905 TEDx Talks
Create Your Own Website
 
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Utilize an inexpensive- free service to carry your brand image & marketing message
Views: 73 Maury K
Are you Branding OR Spamming Yourself?? How to Create Your Brand Online!!
 
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Hang out with me for more tips and value on my fan page! Make sure to click the "like" button!!! https://www.facebook.com/therealbryancornell/ How to Brand Yourself Online..Not to Spam yourself Online.. Brand Branding How to Brand Online Branding yourself online online branding offline branding Spam Spamming How to Create your Brand Online Brain Abundance Brain Fuel Plus Bryan Cornell - Home based business coach / Internet Marketing Coach
Views: 164 Bryan Cornell
Direct Marketing: Planning and Creating Compelling Message Strategies - Flipped Classroom
 
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Direct Marketing: Chapter 5: Planning and Creating Compelling Message Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 1089 Terence Sobbez Tan
Branding Strategies: Generate More Customers - Part 2
 
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Branding Strategies: Generate More Customers -- Part 2 How to create a professional brand that will generate more customers. http://www.designbyfriday.com/small-business-marketing-blog/branding-strategies-generate-more-customers-part-2 ========================== This is Debra Scarpa from Design By Friday sharing with you marketing strategies that will help grow your business. This is part two of: How to create a professional brand that will generate more customers. In this video, we will be using some of our work as examples. Here's a quick review of what we went over in our last video: Your brand is everything customers experience when they interact with your business. This includes your logo, business card, website, social media posts, how you dress and even your customer service. It's important that your brand uses proper colors, shapes, and images, to create the right impression when customers come into contact with your business. Today's video is on to how content and user experience influence your brand. Make sure you look like an expert in your field with professional content. Your message should be clear and consistent throughout your branding. Your company's content should be organized, easy to read, up to date, consistent, and educational. Using a professional copywriter ensures your business's content is high quality and conveys a feeling of trust, which gives customers a reason to initiate a relationship with your business. It's not only your marketing material and content that creates your brand, but it's also the interactions customers have with you and your staff members. Provide a great user experience by making sure your staff members are friendly and professional. A brand is built when a customer gets the same message consistently, over and over. Make sure you're consistently telling the right story by combining the use of color, shapes, images, content, and user experience. This is Debra Scarpa from Design By Friday. You're not going to want to miss our next video: How to create a marketing system that will help grow your business. ========================== Free 30 minute, no obligation, website or marketing analysis. Make an online appointment at: (tablets and computers only) http://www.DesignByFriday.com/Free-Marketing-Analysis Contact Design By Friday at: 916-608-8913 | [email protected] | http://www.DesignByFriday.com ========================== Subscribe to our YouTube channel: http://www.YouTube.com/user/designbyfriday Facebook: http://www.Facebook.com/Design-By-Friday Twitter: http://www.Twitter.com/designbyfriday Blog: http://www.DesignByFriday.com/Small-Business-Marketing-Blog View our last video: Branding Strategies: Generate More Customers -- Part 1 http://youtu.be/E9fb5f19DXg
Views: 159 designbyfriday
What is a brand? - The Brand Board Episode 1
 
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"What is a Brand?" - Does your brand and logo deliver a message that resonates with your audience and makes them want to learn more, purchase and even tell your friends about your products and services? Find out how to create an amazing brand and logo through our first episode of The Brand Board.
Views: 3945 Brand TV
How To Build a Personal Brand
 
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How To Build a Personal Brand, Find Examples. Decide on Your Message. Get Help Where Needed. Be Consistent, Evolve. SelflearnEn on Youtube: https://www.youtube.com/user/selflearnen
How To Build A Brand | 6 Features of Great Brand Design | Small Business Marketing
 
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http://www.brand-kickstarter.co.uk | Subscribe To This Channel To Receive Our Regular Brand Strategy, Branding, Marketing & Business Growth Tips :) What makes a great brand design? The answer cannot be covered in one point, one sentence, or even one paragraph. The best brand design is a multidimensional feat of ingenuity. In other words, award-winning brand design has a lot going for it (and a lot that goes into it). Brand Design, Dissected At How to Build a Brand, we've made it our mission to educate people just like you in the art of branding. Branding is not a just a logo, or a business name, or a webpage -- it's a collection of experiences that will create the feelings that people have about you, your products, and your brand. It's intangible, but wholly indispensable. Brand design varies for each individual brand, but all the best design strategies have some things in common, and they are as follows: Great brand design is created with your specific audience and ideal clients in mind. It will stir up identical (or nearly identical) feelings in every member of your target audience. This is accomplished through a consistent message, but it's also made possible because your ideal clients all share the same pain, problems, wants, or needs. Successful brand design elicits the specific emotions that you wish to conjure from your audience. Human beings are emotionally driven, and therefore, most purchases are based on how well any brand can stir up emotion. Effective brand design does not separate the brand and the brand's design. Instead of asking a branding agency for "a design for your brand," you will want to ask for "a brand design." Your brand design is your brand until public perception takes over and your brand design is a memory trigger for all that's good about your brand. Simplicity can be more difficult to achieve than complexity. It is also more effective in the realm of brand design. There isn't always a bigger and better idea. Often, the best ideas come from gut feelings and initial impressions -- which is what you're going for whilst building a brand identity. Great brand design is flexible. An intuitive brand designer knows that times will change and your brand design must be able to change with it. I'm not talking about redesigning here, but I am talking about small shifts that will allow your brand to evolve, to stay current, and to usher your brand into the future...indefinitely. All brand design endeavours should follow a brand strategy. A brand strategy keeps all involved focussed on the desired end result and keeps messages congruent -- which will build trust and a positive reputation for your brand. Lay it all out before you begin. Your brand strategy is your map; the brand design is your journey and your destination. A professional brand designer will take the time to learn about your values and to understand the heart of your brand. Ideally, a brand designer should be involved from the very beginning -- from the time you begin to nurture your brand concept. With an intimate understanding of your brand's purpose, a brand design will be created that transforms the intangible to the visible. Brand design isn't about creating a pretty picture that "goes with" your brand. To the contrary, your brand design will be your brand until your brand takes flight. It's that important. To learn more about brand design, join the conversation on Twitter. Please like, comment below and share our content. The more you comment and share our content with others, the more we'll create for you! For further help or advice, please get in touch with us on [email protected] You can also get your daily branding tips at www.facebook.com/BrandExpertTips. For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Should You Put Your "Real" Personality Into Your Brand?
 
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Ever wonder how "real" you should be in your business? If you're afraid that the authentic you would offend customers or make you appear unprofessional, watch this video and learn how to strike the right balance. C'mon over to http://www.marieforleo.com/2014/07/your-brand-personality/ where the main discussion happens after the episode! Missed my most recent episodes? Watch them here: http://www.marieforleo.com/2014/07/making-money-guilt/ http://www.marieforleo.com/2014/06/jason-silva/ If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com. And if you're interested in more videos on how to be a star in your industry like this one, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLB4AFA6FF4D36CEE0. Thanks for watching! My YouTube channel: http://www.youtube.com/marieforleo Brand Voice on my website: http://www.marieforleo.com/2014/07/your-brand-personality/ Brand Voice on YouTube: http://youtu.be/uIUcIRAsrpU
Views: 57237 Marie Forleo
New Media Ranch Company Messaging and Branding
 
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http://newmediaranch.com/ Company Messaging and Branding Services. At New Media Ranch, it all starts here. Working hand in hand with clients, we create a message and brand that fits the personality of you, your company and your products. Using our goal setting software and sitting down with you in our business strategy sessions, we will work with you to design or craft everything from your goals, message, and advertising to your colors, logos, and slogans. Need a video for your business? http://newhorizons123.com/
Views: 15 Julie Weishaar
5 Steps to Creating & Branding a Business YouTube Channel
 
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Watch this video created with Animoto that shows you how to get your business's brand on YouTube. http://bit.ly/1q2qT6w
Views: 476 Animoto
BRAND -  Brands & Agencies: Success Stories for Working Better Together
 
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How do brand clients create chemistry with their agency and build trust for a lasting relationship? How does an agency invest in and influence a brand's message, help shape its way of thinking and bring value to help the client succeed? How do the two collaborate to create a shared vision for great story telling? Like any good relationship, both sides have to work on it, and while brands and agencies have had well-defined roles in the past, building a strong partnership today presents new challenges and opportunities. Join us as we tackle how brands and agencies can work together effectively, whether focusing on creative development, media planning, campaign execution or measurement.
Views: 401 adtechevents
Branding for Indie Musicians @VibeHi
 
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http://twitter.com/vibehi http://instagram.com/AliShakur Ali Shakur explains branding for indie artists, rappers and musicians. "If your fans can't dress like you for Halloween, your branding has failed." Ali Shakur is a ten-year veteran, marketing for small and large businesses. Ali uses social media, digital advertising and grass roots marketing to create an organic following that is true to its brand message. His knowledge of the digital space allows him to draw results in a short period of time. Previously, Ali's talents were called upon to launch brands for Curtis "50 Cent" Jackson and Olympic gold medalist, Carmelo Anthony. Both of these opportunities have given Ali the experience needed to understand what it takes to launch a brand quickly and effectively. Ali is also a humanitarian who aids in providing resources to under-funded schools in Tanzania, Africa. In only seven days he was able to meet a campaign goal that would provide learning materials and apparatuses to children who would have never gotten access to them otherwise. He has also helped launch campaigns that provided over 3.5 million meals to starving children in the horn of Africa through the World Food Programme. Ali has been featured on AFKInsider.com and as a featured speaker on the panel at the 2014 The Seed Experience vegan festival. "Find your brand message and be true to it. Guard it." - Ali Shakur
Views: 2349 Hotep Jesus
Creating a Brand with a Voice
 
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A discussion on how to create a brand that speaks to a targeted customer. How to pinpoint that customer and determine how to reach them. In today's competitive market you need a Brand Strategy in order to have a clear message. Whether your branded, private label or a start-up understanding what it takes to design, develop and source product that is unique is key.
Views: 7 Ruth Wheeler
How Do I Create an Integrated Marketing Campaign Episode 1
 
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For More Helpful SEO & Digital Marketing Videos Visit http://seomelbourne.com Five Steps To Creating An Integrated Marketing Campaign In our previous episode, we discussed what an integrated marketing campaign was, the complications that may arise from them, and why you should create one for your brand. As discussed, integrated marketing campaigns can be difficult to implement, but the results far outweigh the complications. By creating a simple strategy that can be used across multiple mediums (each of which complement another), you have the opportunity to reinforce your brand’s message and personality much more effectively then through a single media platform. The following five steps are the basics to beginning to undertake your own integrated marketing campaign, each of which can easily be applied through everyday SEO and online marketing. What is the problem? What is the problem that you are trying to fix? It may seem almost too obvious, but you have to establish what problem you’re trying to fix before you can think of a solution. Try not to get the symptoms or causes confused with the overall problem, such as a decrease in sales or an increase in delayed stock. When trying to determine what your overall problem is, look into all aspects of your brand and try to decide if there is something that is affecting it overall. A poor brand identity, or a lacklustre USP are two such examples. When you have uncovered what problem you plan on tackling, then you can begin to discover what solution you will have to imply to receive the results you want. Think outside of the box Try a bit of unconventional thinking, ‘brainstorming sessions’ or even asking for ideas from professionals within this field. One of the most influential aspects of a successful integrated marketing campaign is that they’re often unique and stand out. Time and again we see these campaigns that cause us to think ‘why didn’t we think of that?’, something simple yet ingenious, which no other brand has thought to use before. There is no point in creating a full-scale campaign across multiple platforms if they’re boring or dull. Even if you are using every available medium, if they individually fade into the background, then they’ll still be forgettable, and worse still, pointless. Take the time and energy necessary to find an overall strategy that is unique, yet powerful, before you begin to implement the next stages of your campaign. Determine your idea before you determine your media Yes, an integrated marketing campaign is about utilising a range of media platforms, but that doesn’t necessarily mean you have to take advantage of all of them. In theory, a powerful strategy would be perfectly executed across social, digital, television and print media, but more often than not, that isn’t the case. Furthermore, for many brands or businesses, money could be better spent by using less conventional and pricey mediums, as long as they have a strategy that can be tailored to fit. By determining your big idea before you start your media buying, you can make sure not to fall into the unfortunate trap of not having enough cash to really pull off your campaign. It would be a waste of your time and resources if you decided you wanted a series of television advertisements, only to later realise that your strategy would have been better implemented online. Always remember that the media planning and buying process should only be undertaken and influenced by the planning and idea phase, and only when the strategy has been decided. Hire a professional It may cost you at the time, but in the end it will more than pay off if you actively hire someone who has expertise within this field. A professional who has the ability to focus how to optimise a customer’s experience across a range of platforms will provide insight and advice into key aspects of your campaign. In the same way that you would employ a SEO expert for your business’ website, so too should you look into hiring a professional who truly understands user experience. Test, Measure and Learn The more you can measure and test, the more opportunities you have to learn, and improve in the future. And most importantly, to never ignore what you have learnt in the past (whether they be from positive or negative experiences). Never turn a blind eye to past results, even if you may wish you could. Furthermore, by testing and measuring you can begin to understand what it is you need to optimise, in the same way that we do so through SEO. What is effective and ineffective? What are people reacting to? What is getting people’s attention? Metrics online, at least for the digital and social aspects of your campaign, are easy to follow and find online, and they can provide a wealth of information that will become invaluable.
Views: 315 SEO TV
10 Epic Viral Marketing Videos
 
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Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 278819 TheRichest
What is BulletProof Branding? with Chris Westfall
 
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http://facebook.com/getbulletproof http://bit.ly/get_bulletproof Once upon a time, branding was simple. A brand was something you put on a cow. Farmers and ranchers used brands as a sign of ownership and differentiation. In a more modern context, ad men and marketing executives created "Branding Campaigns" -- broadcasting a message of ownership and differentiation to consumers, via television, radio and print ads. But today, who's really listening? In the age of social media, branding isn't about broadcasting. Everyone with a smartphone and access to Yelp! Is now an expert on the quality of your brand. From Pinterest to Twitter to Facebook, there's a new exchange happening around your brand. Branding today is a conversation -- a conversation about community, engagement and loyalty. And your customers have more ammunition than ever before. That's why you've got to have a BulletProof Brand. Introducing BulletProof Branding by Chris Westfall, with a foreword by Ted Rubin. Because the conversation is changed, and you need to know the new rules for your brand. Find out more at http://bit.ly/bpbbook
Views: 1040 Chris Westfall
Messaging & Mascots - The Brand Board Episode 4
 
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Want to grow your brand to the next level? Create a mascot and connect with your audience!
Views: 292 Brand TV
How to figure out your core message
 
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Do you ever feel confused as to what your core business message is? If so, try out these exercises! Find out more here http://femaleentrepreneurassociation.com/2014/03/how-to-figure-out-your-core-business-message/
Views: 5947 Carrie Green
Webinar: Representing Your Brand on LinkedIn
 
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At LinkedIn we understand that when it comes to content marketing and messaging our members, every brand has its own needs. Whether it’s multiple lines of business, products or an infrastructure based on many regional teams, we have tools to help establish your brand and effectively message relevant audiences. Join LinkedIn's Content Marketing Consultant, Brittany Curtis, to understand how to accurately represent your brand on LinkedIn, and integrate each tool into your content marketing strategy. Webinar Agenda: 1. Using your LinkedIn Company Page 2. When to create a Showcase Page 3. How brands can leverage Direct Sponsored Content 4. Q&A
Rock Your Brand Like a BOSSLady: Define and Own Your Brand Platform
 
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Catrice M. Jackson, BOSSLady of Branding, Speaker, and Irresistible Brand Message Mentor shares why you should identify, establish and communicate your brand platform for brand visibility success in her her Irresistible Brand Bites video series. Create your irresistible brand in 30 days at http://www.catriceology.com
Views: 139 Catrice Jackson
Integrated Digital Marketing Chronicles: Define and Establish Your Brand
 
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Just like everyone else who is ever-present on the Internet, brands are too. But rather than just creating a presence, brands must be a presence. With the implementation of an Integrated Digital Marketing strategy, a seamless online presence can be established that allows brands to efficiently convey and promote their message. That brings us to the first step in establishing an effective IDM strategy: defining and establishing your brand for the digital age. I've always enjoyed using historical references to assist in interpreting digital marketing tactics, and that got me thinking... I wonder if Attila the Hun used an IDM approach when he tried to take over the world? Watch the video to see how chapter one of the IDM chronicles unfolds! Follow Synecore on Twitter: https://twitter.com/SynecoreTech Follow Chris on Twitter: https://twitter.com/chrshorton Check out Synecore's website at: http://www.synecoretech.com Find out why you need to implement an Integrated Digital Marketing Strategy, now! Check out our FREE download, "The IDM Blueprint: Define and Establish" - http://hub.am/1hRPm4Y Video Transcription The Integrated Digital Marketing Chronicles: Define and Establish Your Brand. By channeling company-wide values, to define your business goals, you can establish a robust online presence for your brand! I wonder if Atilla the Hun used this approach when he tried to take over the world? Perhaps he started with the foundational values statement, something simple and to the point like; "I wanna take over the world!" From there I suppose he fleshed out a two-part goal. Number 1 - Establish a physical presence over every land and Number 2 - slaughter everyone who gets in my way. Simple and to the point maybe, but damn it sure was effective! Defining specific goals that are well thought out but not quite as violent as Atillas'. Is a critical part of the integrated digital marketing process. IDM: It's integrated. It's digital. It's marketing.
Views: 275 SyneCoreTech
Creating emotional connections between organizations & customers
 
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The Donna Bender Company: http://donnaco.com/ Video proFile page: http://videoprofile.net/video/page/professionals/donna-bender Business videos playlist: http://www.motionmediasolutions.com/business-videos/marketing-consultant President and Chief Marketing Officer, Donna Bender, of The Donna Bender Company, specializes in Sustainable Branded Marketing and Promotional Strategies for a wide range of clients and partners. Why Sustainable Marketing? One reason: it lasts a long time and therefore is extremely cost-effective. Another reason is that The Donna Bender Company is focused on using sustainable products to help their eco-friendly clients build their image and promote their brand. Led by creative and experienced professionals, The Donna Bender Company understands the importance of a corporate image and \the message on the street\ that comes to mind when someone hears the name of a person or company. What makes The Donna Bender Company unique is the exceptional personal assistance they provide to large corporations, small businesses and entrepreneurs. The Donna Bender Company constantly explores new opportunities to grow their client\'s business, further develop the client\'s corporate and personal image, create brand awareness and increase profitability...all at the same time. And with Donna\'s extensive executive experience in marketing and branding, she is often hired as a Fractional Marketing Consultant by clients in both the Not-for-Profit and For-Profit arenas. The Donna Bender Company works with clients who need to create an emotional connection between their own organizations and their target audience. First, they begin with the creation of the marketing message; they define the branding; and next they recommend branded promotional products and other marketing tools to deliver the client\'s message. The result is a strong platform for any company to enhance its relationship with customers, employees, new business prospects, or any audience. No two client programs are alike; giving individual attention to each client's requirements underscores the originality of each and every marketing program. When it's done right, the marketing campaign uses branded products to communicate a specific theme or message to a target audience. This is the most cost-effective way to create brand recognition, stimulate sales, recognize employees, reward performance, promote goodwill and achieve dozens of other important goals for any business or organization. The Donna Bender Company - \Making sure our clients stay on the minds of their clients every day! The Donna Bender Company 3614 Fairmount Street Dallas, TX 75219 (0) 214-520-8577 (f)214-242-4747 [email protected] http://donnaco.com/ Subscribe to Donna\'s weekly E-Zine newsletter! Affiliations: Women\'s Business Council Southwest http://www.wbcsouthwest.org/ Certified WBENC: http://www.wbcsouthwest.org/wbe_certification.aspx A Motion Media Solutions and Ross R. Mason smart business video production.
Views: 246 VideoproFile
How to Develop your Company Brand | Branding Training
 
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http://www.12steproadmap.com Join Jennifer Bagley on this episode of 12StepRoadMap training on the subject of branding. Step 4: Step 1 How to Develop your Company Brand | Branding Training You should be doing this prior to building a website. Branding Matrix homework What are you known for. Being strategic about branding yourself. Based on how you want to live as well. Achieve Accelerated Results Register for Training: http://www.12steproadmap.com/webinars/ Sign Up for Free Consultation: http://www.ciwebgroup.com/consult/ Book Jennifer to Speak: http://www.jenniferbagley.com/book/ Join our Collaborative Network: http://www.dnettv.com/join http://www.12steproadmap.com
Views: 64 Jennifer Bagley
On Message with Paul Argenti: Personal Brand
 
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Tuck Professor Paul Argenti talks about how to develop your personal brand through social media. For additional information, see Professor Argenti's Web site http://faculty.tuck.dartmouth.edu/paul-argenti/ and his courses for Tuck's Executive Education program http://exec.tuck.dartmouth.edu/about-us/faculty/paul-argenti​
Integrated Digital Marketing Chronicles: Connect & Convert Your Audience
 
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So you've established your brands online presence and developed your creative content to convey the message, now it's time to get connecting! An Integrated Digital Marketing strategy is only successful if it converts its interested users into consumers of your product or service and, eventually, brand advocates! As you continue to build an Integrated Digital Marketing strategy, remember to focus on forming personalized connections with your target consumers, no matter the device or location from which they access your brand. That got me thinking...I wonder how different the world would be if the infomercials of the nineties were able to leverage IDM? Watch the video to see how chapter three of the IDM chronicles unfolds! Follow Synecore on Twitter: https://twitter.com/SynecoreTech Follow Spencer on Twitter: https://twitter.com/spenceafied Check out Synecore's website at: http://www.synecoretech.com Find out why you need to implement an Integrated Digital Marketing Strategy, now! Check out our FREE download, "The IDM Blueprint: Connect & Convert" - http://hub.am/1ytvYpu TRANSCRIPT: The Integrated Digital Marketing Chronicles: Connect and Convert Your Audience Established my brands online presence? Check! Developed creative content to convey my message? Check! Now it's time to get connecting! A successful Integrated Digital Marketing strategy effectively conveys your brand message across all digital platforms in order to to form personalized connections with your target consumers, no matter where they access your brand. After all, the ultimate goal of IDM is to convert interested users into consumers of your product or services and, eventually, brand advocates. Remember back in the eighties and nineties when infomercials first gained popularity? Late night tv was taken over by personalities such as work out gurus Tony Little and Richard Simmons, and top selling items ranged from the chia pet to the snuggie. My personal favorite was the magic haircutting system the Flowbee, which turns messy hair into majestic manes of beauty. I wonder how different the world would be if the good people at Flowbee were able to leverage IDM to connect and convert with their target audience...would it be a responsive website that shows you different flowbee hairstyles? A social media presence that directly connects to their audience of hair connoisseurs? By leveraging the content in which you use to convey your brand message across the digital space, your brand is able to focus on building deeper connections with prospects and customers. Remember: IDM: It's Integrated, It's Digital, It's Marketing!
Views: 146 SyneCoreTech
5-Step Process for Creating Powerful Messages
 
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Here's how to create messages that get the action you want from the people you want. www.leetassociates.com. This unique 5-Step Message Development Process has been used successfully for more than a decade by corporate, nonprofit, and government clients trying to motivate internal or external audiences. If your organization is not reaching and motivating the people it wants, contact Rebecca Leet at www.leetassociates.com.
Views: 553 Rebecca K Leet
Killer Message is Essential for Branding and Reputation Management
 
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http://triadstrategies.com http://facebook.com/triadstrategies Killer Message is Essential for Branding and Reputation Management says Triad's Tony May. An Employee/Partner/ Associate Feature from The Meet Team Triad Video Series. Tony May is a Triad Partner oversees Triad's Strategic Communication Division. When you turn to Triad Strategies for your communications and public relations needs, you are choosing a company that is led by a true Pennsylvania legend, a man whose face and voice have been staples of Pennsylvania politics and public relations for more than 30 years. Rarely a week goes by that you will not find him providing his keen political insights on Harrisburg's CBS affiliate, the Pennsylvania Cable Network, or in print and electronic media of all sorts. Killer Message is Essential for Branding and Reputation Management The killer message is an essential part of reputation management and branding. What exactly is the killer message in today's public affairs world? It is not only memorable and credible, it must also relate directly to the person to whom you are communicating. The best message will fail to cut through the clutter if it is not aimed at the right audience, and does not speak to their values or needs. Public affairs, brand management, issue management, or reputation management; none of it is possible without the killer message. Tony May tells the story about one particularly effective killer message his team employed, resulting in a campaign that literally changed the face of Pennsylvania. Meet Team Triad: The Meet Team Triad Video series features five minute clips of Triad Strategies employees speaking directly to the camera about themselves, and about Triad Strategies capabilities in lobbying, government relations, business development, strategic communications, crisis communications and grassroots organizing. The series is to share more about the individuals that make up Team Triad as a whole. Triad Strategies and Team Triad have the ability to work any issue, and find the win/win for client. From our ability to work across party lines in the House, Senate or Executive branch; to our ability to navigate red tape in every agency and bureau we are a firm that is built from a core of strong individuals that come together every day to deliver the best. ****************** Triad strategies is a bipartisan lobbying, public affairs, government relations, strategic communications, and grassroots advocacy consulting firm located in Harrisburg, Philadelphia, and Pittsburgh PA. Developing and Implementing the best consumer, political and business strategies in the core areas of strategic communications, social media, business development, government relations, public affairs, crisis communications and grassroots solutions with an expertise in lobbying, crisis communication planning, public relations, it procurement, and grassroots advocacy and social media promotion. Whether it's the people who buy your product, finance your growth, regulate your industry, join your cause, determine public policy or shape public opinion, your success begins with a relationship. When it comes to relationships, Triad Strategies is here to help, refine, define, organize implement and effectively communicate your message.
Views: 114 TriadStrategies
Black Box NZ for Brand Owners!
 
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SampleCo Black Box is NZ's first In-Home Marketing business that allows the consumer to try your products, in the comfort of their home! ◾In Home Marketing allows you to engage you consumer directly in their own homes. ◾In Home Marketing allows your consumer to interact with your product at the most engaged level. ◾In Home Marketing delivers the ultimate brand experience How SampleCo In-Home Marketing works ◾We have a customer database which we are able to segment to ensure you are only talking to your target market. ◾SampleCo organises campaigns that allow you to cost effectively get your product and message to your consumer. ◾Campaigns are couriered to your target consumer ◾The consumer uses your product. ◾Consumers are given relevant information to convert them to your product ◾Consumers provide feedback on your product to give you a tool to evaluate return on investment of the In Home Marketing Campaign Why SampleCo In-Home Marketing works ◾Mass market ◾Targeted ◾Consumer tries your product and gets brand message ◾No consumer opt out ◾High hit rate on repurchase ◾Can direct consumer on repurchase ◾Consumer provides feedback ◾Qualitative and quantitative feedback ◾More sales, more profit Contact us at www.sampleco.co.nz
Views: 5214 Black Box
Get Help Defining Your Brand & Magnifying Your Message
 
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I help Authors, Business Owners and other Entrepreneurs grow their business through FREE Publicity. http://www.PerpetualPublicity.com
Views: 26 Bruce Cadle
Be A Do'er: Build a Brand Online in 2 Weeks - Part 1
 
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An Online Course from Mike Cristancho (thedigitalpm.com) In this free 3 part video series I show you how to brand your business online easily. The free 3 part series includes: 1. Name Your Brand/Company 2. Buy Your Domain Name and Hosting 3. Implement and Install Your Wordpress Website This video is Part 1. 1. Develop your Brand strategy 2. Review your prospective industry and market. -- Competitors means it’s lucrative -- “Fill the Gaps” -- “Be Yourself Because Everyone Else is Taken” 3. Decide what type of website you want to be. -- Niche website, authority website, eCommerce website? 4. Communicate your brand message 5. Create Your Short List End of Part 1
6 Tips to engage your social media audience | 123-reg
 
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In this new Swift 6 material, Nick Leech, Group Marketing Director at 123-reg, presents you the main six elements that help you engage your audience on social media. The starting point is to establish a connection with the people that are talking about you and your brand by means of tools such as TweetDeck, which enables you to set up a search for your brand name. This will notify you whenever someone mentions it and will allow you to interact with them be it under the form of a message or a reply to what they have said (even if it is a negative statement). The important thing is to 'react' and show that there is a person behind your brand. Secondly, bear in mind that social media has a continuous 'operating' schedule. Therefore, you will need to remain active as long as possible. To do so, you can resort to instruments such as Buffer to schedule posts even after your work hours. This will help you create the appearance of involvement in an activity which is more than a function of what you do when you are at work. The earlier mentioned tool will ensure that your posts are published when you are not at the office and create the premises for a constant engagement with your followers. A third modality to engage your social audience is to organise promotions and competitions about your brand and products. Seeing that most people follow brands on social media either to get discounts or to enter competitions, it is an important thing on which you should capitalise. It is not necessary that you offer discounts, but at least create a competition in which users can enter if they tweet about you, leave a comment to a post or make a status update around your brand. This type of action will transmit your brand message further to the followers of the persons who enter your competition. A fourth way in which you can interact with your audience on social media is to create authentic and unique content about and for your brand. Don't limit yourself only to re-posting interesting news you have come across on a popular news source, but also try to give it a personal touch by expressing your opinions on the respective topic or, even more, to come up with something totally new. Make your brand name prominent among your users with a certain particularity. The fifth element in our current Swift 6 material resides in providing relevant content that goes beyond the function of promoting your products. The main reason of your presence online is to advertise your services or products, but think of supplementary ways in which you can help out the potential customers and write blog posts about the respective aspects. Don't focus only on selling your solution to their problem, give the users extra material. Last, but not least, try not to spam by pushing the same message all over again. Avoid repetition as it makes your posts tedious and it may determine your users to lose interest. A maximum of ten posts a day should be enough for you to keep an active status on social media. For other tips on how to improve and enhance your presence online, keep an eye on our Swift 6 series on http://www.123-reg.co.uk/blog/!
Views: 6751 123 Reg
Heineken - The Wall of Opportunities
 
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During Milano Design Week 2013 Heineken wants to bring to life its brand message “Open Your World” by creating an experience that will encourage people to grab all the possibilities that life offers. So we create “The Wall of Opportunities”, a 64-door design installation that one night comes alive revealing a mix of art performance, theatre, live music and stunts.
Views: 35 Valeria Vanzulli
VividGear Studios - Infographics Presentation | Brand Awareness
 
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In an era of information overload, how can you build brand awareness? How can you get your message to swim above the rising tide of content? If you have time, please take a moment to view the video above and find out how! Website: www.vividgearstudios.com
Views: 95644 VividGearStudios
How to Build a Facebook Brand Online Tips
 
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http://michellepescosolido.com/products How to Build a Facebook Brand Online Tips My Daughters page: https://www.facebook.com/ourveganjourney Today I want to talk about brand building and how to use Facebook to build your brand. Facebook Brand Building 101: So you know if you've been following me that building your Facebook brand is not about just spamming links to your fans. You really have to dig in, commit, and create good content for your page. So lately my daughter has been building her Vegan fan page. We've decided to go Vegan and she's been running her page by herself. If you want to see her page you can click HERE. *PS She has over 21k fans now! So when your building your Facebook brand you need to think about what you want to discuss, what is your message? Who is your target audience? Are you passionate about what you want to share with the world? Can you provide more value into the market place than your competitors? If so then that's what you have to tap into when building your Facebook Brand! So think about the various factors that make a successful Facebook brand. For example, your content, your products, your message, then you want to acquire fans via a paid Facebook traffic strategy. My daughter is only 16 years old and the only think I've helped her with is creating an ad to get fans. *Which I teach this stuff in my Facebook Course. It's not too complicated and I walk you through step by step, how to create your page, what category to place it under, how to brand yourself via your profile picture and cover photo, how do define your target audience, how to create ads to get more fans, and post engagement ads, create content, types of content and so much more! I could honestly go on and on about how to build your Facebook brand since that is my passion but instead I invite you to check out my PRODUCTS page and see what courses I have available to help YOU build your Facebook Brand! Thanks for stopping by! Tags: Facebook Brand Guidelines, How to Build your brand, how to build a personal brand, Facebook brand logo,
Canva Design Tutorial: Great Branding
 
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Here are a few quick and easy steps to improve your Branding and Marketing.
How to Create a Brand | Scott Baradell
 
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President of Idea Grove Public Relations Firm, Scott Baradell delivers a paradigm shifting glimpse into creating a personal brand in this month's installment of the Featured Series. Giving practical application for loan officers and entrepreneurs of all kinds, Baradell explores the disciplines and tools necessary for brand managers to flourish. MortgageDashboard Featured Series is a monthly video installment from the movers and shakers in the technology, entertainment and finance industries. Follow MortgageDashboard Featured Series on Twitter: http://www.twitter.com/mtgdashboard Subscribe to our channel: http://www.youtube.com/user/MortgageDashboard
Views: 135 MortgageDashboard