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Search results “Create a brand message” for the 2014
Brand Positioning - How to create a compelling message for your brand
 
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http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/ Have you ever noticed how difficult it is to come up with the right brand positioning? It's almost as if the words you're using just aren't working to draw clients forward. In this week's episode, Jeffrey Van Dyk and Max Simon talk about how to create a much more powerful brand positioning so that your marketing actually works. If you're branding and messaging is not giving you a consistent flow of new clients and customers, make sure to see how some simple tweaks to your brand positioning can make all the difference. http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/
Views: 5292 BigVisionShow
Creating Brand Message that Influences - Webinar
 
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How You Communicate May Be Hurting Your Brand. Find out Why: http://youtu.be/57HlidMMiX4 There are 3 main ways in which brands, people, and businesses generally communicate. This webinar reveals the what those communication types are, identifying which communication types may be hurting your brand, and which communication type to use instead to create positive influence. A Brand Message that Influences - Webinar This was a live one hour webinar, presented on April 29, 2014. We cover a fair bit of information in this webinar, but here are the main concepts and principles you will learn. - The three ways brands, business, and people generally communicate. - The benefits and disadvantages of each communication style. - Which one you should use to create brand loyalty. - The basic formula that drives loyal behaviour. Brought to you by: The Industream Kesean Kenton, Brand/Creative Director website: http://tinyurl.com/l5ljhno Twitter: http://tinyurl.com/kqj8pdj Facebook: http://tinyurl.com/pbbsovw ProtoImage Designs: www.protoimage.com -- branding, brand development, brand messaging, creating an inspirational brand message, brand inspiration, brand psychology
Views: 288 Kesean Kenton
Creating a Personal Brand Message
 
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Creating a consistent message about your personal brand that can be used in any situation.
Views: 33 MyOwn TM
Build Your Brand with a Consistent Look and Message
 
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Small business branding doesn't have to be complicated or overly expensive. Consistency is the key.
#AskGaryVee Episode 34: How to Build a Personal Brand from Nothing
 
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#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference? #TIMESTAMPS 00:35 - Can I add curated content to my own content? if yes, what’s the right mix? 03:37 - How much sleep do you get on average? Do you work 7 days a week? Do you have set days off to spend time with family? 05:50 - What have you found is the best way to introduce non wine drinkers to wine without seeming overwhelming? 07:44 - I know marketers ruing everything but is twitters latest algorithm change going to damage the user experience and the essence of twitter? 11:02 - What would you do if you were starting over and building your personal brand? how would you start the @garyvee brand if you had to do it all over? #LINKS Podcast: https://itunes.apple.com/us/podcast/the-askgaryvee-show/id928159684?mt=2 Rafeal's Page: https://www.youtube.com/channel/UC6J6qYtlLQBCT6GOgv7fFAg If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of others to build themselves as "experts," is LUDICROUS. What are these people actually experts in? What have they accomplished to be deemed an expert? Here's what I did and why I think you should listen to me when it comes to business. I am in the midst of building my second $50M plus business in a 5 year window. Is it $50 Billion? No - but it's a very substantial business. I was ahead of the market and I executed. I put in the work, I built up the business at a speed many can't comprehend, and I did the things that allowed me to be worthy enough to have a shot at putting out a $15-20 book and amass the following that I have. So my question is, what did these self-proclaimed experts do to claim that title? If you want to be an "expert" in your craft you need to be in the trenches, day in and day out. You can't just rely on modern day technology to build up your brand. The notion that people are leveraging these technologies and the brand equity of others to build their name is LAUGHABLE. You need to actually execute. You need to earn the opportunity to be a personal brand. You need to show them the proof. If you're an actual expert the proof should be in your forethought, your wins, and your execution. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Views: 263203 GaryVee
Brand Messaging Strategy: 4 Tips for Great B2B Content and Communications
 
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Struggling with your brand story and messaging approach? These tips might help-http://goo.gl/QzrchR Visit http://goo.gl/QzrchR for the complete article as well as an INFOGRAPHIC that you can download. This content is helpful for small or fast-moving companies that don't have the budget or patience for sophisticated research and processes to develop their brand's messaging approach—but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition. Let me know if I can help. If you want to learn more about Brand Strategy (the step that precedes messaging and content strategy), check out this short tutorial: Building a Brand Strategy https://youtu.be/6GbVJSNAUdc ______________________ About Lydia's B2B Marketing and Communication Consulting: I help companies develop effective brand, marketing and content strategies. http://www.lydiamarketingconsulting.com/ Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
How to Build a Brand Message by Celebrity Image Expert Starley Murray
 
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Join Celebrity Image Expert Starley Murray as she explains how to create a good quality brand message - from lessons on how to deliver messages to right ways on how to deliver these messages. Take your time and learn a thing or two from the expert herself. You have to make sure your personal brand is straight to the point. It is important that your props and wardrobe fit your image. People are used to seeing images that are congruent to the profession. Make sure you don't stray to far for the focus. To know more about Starley Murray, visit her website: http://www.starleymurray.com Subscribe to her YouTube channel: https://www.youtube.com/user/StarleyMurray/videos Or follow her on: Facebook: http://www.facebook.com/starleymurraylive Twitter: http://www.twitter.com/starleymurray LinkedIn: http://www.linkedin.com/in/starleymurray
Views: 77 Starley Murray
Be A Do'er: Build a Brand Online in 2 Weeks - Part 1
 
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An Online Course from Mike Cristancho (thedigitalpm.com) In this free 3 part video series I show you how to brand your business online easily. The free 3 part series includes: 1. Name Your Brand/Company 2. Buy Your Domain Name and Hosting 3. Implement and Install Your Wordpress Website This video is Part 1. 1. Develop your Brand strategy 2. Review your prospective industry and market. -- Competitors means it’s lucrative -- “Fill the Gaps” -- “Be Yourself Because Everyone Else is Taken” 3. Decide what type of website you want to be. -- Niche website, authority website, eCommerce website? 4. Communicate your brand message 5. Create Your Short List End of Part 1
How to figure out your core message
 
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Do you ever feel confused as to what your core business message is? If so, try out these exercises! Find out more here http://femaleentrepreneurassociation.com/2014/03/how-to-figure-out-your-core-business-message/
Views: 6049 Carrie Green
Personal branding tutorial: Tend your personal brand | lynda.com
 
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Whether you know it or not, you're building your personal brand through your actions, ideas, and even emails. Be intentional about it! Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Personal-Branding-Basics/126618-2.html?utm_campaign=five-leanin-tips-VJYx6UlUt4c&utm_medium=viral&utm_source=youtube. Sheryl Sandberg challenged women to lean in to their careers and aim for the top leadership positions of their industries. Make 2014 the year you shatter the ceiling by using these great strategies from other savvy women. Learn how at lynda.com, an online learning company that helps anyone learn software, design, and business skills to achieve their personal and professional goals.
Views: 4739 LinkedIn Learning
Create Your Own Website
 
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Utilize an inexpensive- free service to carry your brand image & marketing message
Views: 73 Maury K
"How to Create Powerful Online Videos" - Thoughtful China
 
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www.thoughtfulchina.com/show Market researcher Laurence Lim-Dally analyzes four films created by three brands — Pepsi, Johnnie Walker and the Chinese jewelry brand Qeelin — to explain how each one connects with Chinese consumers while remaining true to each brand's identity and message. Watch additional episodes of our show at www.thoughtfulchina.com/show.
Views: 1619 ThoughtfulChina
PR Message and Media
 
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Produced by Triceratops Brand Logic Inc. using Videoscribe Create your own amazing whiteboard videos with VideoScribe – free 7-day trial at http://www.sparkol.com?aid=119230
Views: 259 David Gaudet
Create Your YOU- brand Pitch
 
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Be a star in your life and in the media. You are a brand. YOU! Claim your special gifts and share your message to the world. #Connect.
Views: 83 Jani Moon
How To Build a Personal Brand
 
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How To Build a Personal Brand, Find Examples. Decide on Your Message. Get Help Where Needed. Be Consistent, Evolve. SelflearnEn on Youtube: https://www.youtube.com/user/selflearnen
Marketing Minute 93: How to get your brand message right!
 
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View all previous marketing minutes here: http://www.marketingminute.com.au/ According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement, 70 percent say content marketing makes them feel closer to the brand and 60 percent say that good content helps them make better product decisions. So just imagine -- what if your customers actually looked forward to receiving your marketing?
Views: 131 Brand Manager
Building your personal brand: Tamara Lopez at TEDxMilton
 
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Tamara Lopez has never been one to confine herself to one profession, instead trying her hand at many career paths and getting involved through volunteering. Having graduated with an Honours Psychology Degree from the University of Windsor, Tamara went on to work for the Government as a Canada Customs Officer but held down other jobs including Karaoke Host, Professor at Sheridan College, and TV Personality for TV Cogeco in Milton, with her signature show "TVC Spotlight". She recently co-hosted the Women As Career Coaches event with CP24′s Pooja Handa where Tamara was also a spotlight speaker. Model, actress, speaker, TV host, radio host, mascot and border patrol guard, Tamara will make you laugh as she takes you on a journey of her own personal brand. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 42514 TEDx Talks
5 Steps to Creating & Branding a Business YouTube Channel
 
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Watch this video created with Animoto that shows you how to get your business's brand on YouTube. http://bit.ly/1q2qT6w
Views: 481 Animoto
Are you Branding OR Spamming Yourself?? How to Create Your Brand Online!!
 
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Hang out with me for more tips and value on my fan page! Make sure to click the "like" button!!! https://www.facebook.com/therealbryancornell/ How to Brand Yourself Online..Not to Spam yourself Online.. Brand Branding How to Brand Online Branding yourself online online branding offline branding Spam Spamming How to Create your Brand Online Brain Abundance Brain Fuel Plus Bryan Cornell - Home based business coach / Internet Marketing Coach
Views: 164 Bryan Cornell
Messaging & Mascots - The Brand Board Episode 4
 
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Want to grow your brand to the next level? Create a mascot and connect with your audience!
Views: 293 Brand TV
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1397769 Evan Carmichael
Branding for Indie Musicians @VibeHi
 
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http://twitter.com/vibehi http://instagram.com/AliShakur Ali Shakur explains branding for indie artists, rappers and musicians. "If your fans can't dress like you for Halloween, your branding has failed." Ali Shakur is a ten-year veteran, marketing for small and large businesses. Ali uses social media, digital advertising and grass roots marketing to create an organic following that is true to its brand message. His knowledge of the digital space allows him to draw results in a short period of time. Previously, Ali's talents were called upon to launch brands for Curtis "50 Cent" Jackson and Olympic gold medalist, Carmelo Anthony. Both of these opportunities have given Ali the experience needed to understand what it takes to launch a brand quickly and effectively. Ali is also a humanitarian who aids in providing resources to under-funded schools in Tanzania, Africa. In only seven days he was able to meet a campaign goal that would provide learning materials and apparatuses to children who would have never gotten access to them otherwise. He has also helped launch campaigns that provided over 3.5 million meals to starving children in the horn of Africa through the World Food Programme. Ali has been featured on AFKInsider.com and as a featured speaker on the panel at the 2014 The Seed Experience vegan festival. "Find your brand message and be true to it. Guard it." - Ali Shakur
Views: 2374 Hotep Jesus
BRAND -  Brands & Agencies: Success Stories for Working Better Together
 
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How do brand clients create chemistry with their agency and build trust for a lasting relationship? How does an agency invest in and influence a brand's message, help shape its way of thinking and bring value to help the client succeed? How do the two collaborate to create a shared vision for great story telling? Like any good relationship, both sides have to work on it, and while brands and agencies have had well-defined roles in the past, building a strong partnership today presents new challenges and opportunities. Join us as we tackle how brands and agencies can work together effectively, whether focusing on creative development, media planning, campaign execution or measurement.
Views: 401 adtechevents
What is BulletProof Branding? with Chris Westfall
 
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http://facebook.com/getbulletproof http://bit.ly/get_bulletproof Once upon a time, branding was simple. A brand was something you put on a cow. Farmers and ranchers used brands as a sign of ownership and differentiation. In a more modern context, ad men and marketing executives created "Branding Campaigns" -- broadcasting a message of ownership and differentiation to consumers, via television, radio and print ads. But today, who's really listening? In the age of social media, branding isn't about broadcasting. Everyone with a smartphone and access to Yelp! Is now an expert on the quality of your brand. From Pinterest to Twitter to Facebook, there's a new exchange happening around your brand. Branding today is a conversation -- a conversation about community, engagement and loyalty. And your customers have more ammunition than ever before. That's why you've got to have a BulletProof Brand. Introducing BulletProof Branding by Chris Westfall, with a foreword by Ted Rubin. Because the conversation is changed, and you need to know the new rules for your brand. Find out more at http://bit.ly/bpbbook
Views: 1048 Chris Westfall
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3248798 Apple
Branding Your School: Effectively Communicating Your School’s Story to the Community
 
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Please join the Alliance for Excellent Education in a back-to-school webinar that is part of its Project 24 leadership series. Project 24 is a systemic planning framework around the effective use of technology and digital learning to achieve the goal of “career and college readiness” for all students. This Google Hangout will explore why branding schools is important; discuss the benefits of branding a school; and provide leaders with an action plan for branding. Branding is a way for leaders to make students’ learning visible to the entire education community in order to share best practices, celebrate achievements, and make sure that the education community is focused on the most important person: the student. This webinar will give leaders an understanding of why branding is so important to students’ success; stories of how branding has brought positive impacts to schools; and tools to start telling your school story. Authors of The Power of Branding (Corwin, 2014) and school district leaders Tony Sinanis and Joe Sanfelippo, PhD will share personal stories on how spreading their transparent message has transformed school learning environments and created a positive culture that involves the entire school community. Panelists will also address questions submitted by viewers from across the country. Register at www.all4ed.org/webinars/oct-2-2014
Branding Strategies: Generate More Customers - Part 2
 
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Branding Strategies: Generate More Customers -- Part 2 How to create a professional brand that will generate more customers. http://www.designbyfriday.com/small-business-marketing-blog/branding-strategies-generate-more-customers-part-2 ========================== This is Debra Scarpa from Design By Friday sharing with you marketing strategies that will help grow your business. This is part two of: How to create a professional brand that will generate more customers. In this video, we will be using some of our work as examples. Here's a quick review of what we went over in our last video: Your brand is everything customers experience when they interact with your business. This includes your logo, business card, website, social media posts, how you dress and even your customer service. It's important that your brand uses proper colors, shapes, and images, to create the right impression when customers come into contact with your business. Today's video is on to how content and user experience influence your brand. Make sure you look like an expert in your field with professional content. Your message should be clear and consistent throughout your branding. Your company's content should be organized, easy to read, up to date, consistent, and educational. Using a professional copywriter ensures your business's content is high quality and conveys a feeling of trust, which gives customers a reason to initiate a relationship with your business. It's not only your marketing material and content that creates your brand, but it's also the interactions customers have with you and your staff members. Provide a great user experience by making sure your staff members are friendly and professional. A brand is built when a customer gets the same message consistently, over and over. Make sure you're consistently telling the right story by combining the use of color, shapes, images, content, and user experience. This is Debra Scarpa from Design By Friday. You're not going to want to miss our next video: How to create a marketing system that will help grow your business. ========================== Free 30 minute, no obligation, website or marketing analysis. Make an online appointment at: (tablets and computers only) http://www.DesignByFriday.com/Free-Marketing-Analysis Contact Design By Friday at: 916-608-8913 | [email protected] | http://www.DesignByFriday.com ========================== Subscribe to our YouTube channel: http://www.YouTube.com/user/designbyfriday Facebook: http://www.Facebook.com/Design-By-Friday Twitter: http://www.Twitter.com/designbyfriday Blog: http://www.DesignByFriday.com/Small-Business-Marketing-Blog View our last video: Branding Strategies: Generate More Customers -- Part 1 http://youtu.be/E9fb5f19DXg
Views: 159 designbyfriday
Creating a Brand with a Voice
 
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A discussion on how to create a brand that speaks to a targeted customer. How to pinpoint that customer and determine how to reach them. In today's competitive market you need a Brand Strategy in order to have a clear message. Whether your branded, private label or a start-up understanding what it takes to design, develop and source product that is unique is key.
Views: 7 Ruth Wheeler
Brand Messaging Audit: How to Improve your Messaging
 
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How can I communicate my brand more effectively? SHERPA Global's creative directive explains how a brand messaging audit will ensure you are consistently communicating with your target audiences across all your digital channels.
Views: 61 SHERPA Global
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2423777 Dissolve
Deep Vision - Fire Up Your Brand:Create Meaningful Experience
 
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Brands matter more now than ever before: Propel Your Brand In a world that is market-challenged and over-saturated with information, you need to point to your Unique Value and be master at creating meaningful Brand Experience to be noticed amidst all the Internet noise. It's often overlooked to create the competitive point of difference that makes you to stand out and engages with your audience. HOW? By focusing on a 'bona fide' Brand as the differentiator to stand out - don't sell, fulfil an emotional human desire. Why is that? Because Brand is built in people's heads as the results of their emotional perceptions and these are composed in each and every individual experiencing the Brand: this is called the subjective Brand Image aka Experience. Why 'bona fide' Branding? Because Brand has personal traits and people prefer to deal with a genuine person and business. Being authentic, however is not enough because it's about the Brand's promise and delivery. Bona Fide, in Latin literally mean 'made in good faith' so, when you make a promise, you deliver. Branding is the power tool of human persuasion, because it's based on Emotions and Perception. Brand is work in progress and its success develops over time. You want to be seen and heard - speak loudly with a soft voice through your message ... be humble,as: It's all about them not YOU: What You Know and What Values You Contribute to Your Audience. For Master Class details link to: http://www.deepvision.com.au For registration and enquiry contact us on: http://www.deepvisionimage.com Helping to Discover Your Brand Value and Experience
Views: 469 Deep Vision Image
10 Epic Viral Marketing Videos
 
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Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 292227 TheRichest
How to Develop your Company Brand | Branding Training
 
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http://www.12steproadmap.com Join Jennifer Bagley on this episode of 12StepRoadMap training on the subject of branding. Step 4: Step 1 How to Develop your Company Brand | Branding Training You should be doing this prior to building a website. Branding Matrix homework What are you known for. Being strategic about branding yourself. Based on how you want to live as well. Achieve Accelerated Results Register for Training: http://www.12steproadmap.com/webinars/ Sign Up for Free Consultation: http://www.ciwebgroup.com/consult/ Book Jennifer to Speak: http://www.jenniferbagley.com/book/ Join our Collaborative Network: http://www.dnettv.com/join http://www.12steproadmap.com
Views: 64 Jennifer Bagley
Customers now co own your brand message
 
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Jim Blasingame shares how your customer have control over your brand. Small Business Advocate Website: http://smallbusinessadvocate.com About Jim: http://smallbusinessadvocate.com/about-jim
Views: 84 jimblasingame
#AskGaryVee Episode 36: How To Create Real Estate Content
 
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GET IN THE COMMENTS! I EXPECT TONS OF BANTER ON THIS EPISODE #QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it? #TIMESTAMPS 00:28- Would love to hear your opinion on whether a PR company or person should be overseeing #socialmedia for business. 02:14 - What was the moment you knew you would be “okay” when starting your business? 04:04 - Is there a way to drive traffic to a website when posting content directly to Facebook? 05:43 - You said it’s important to put out daily content. As a realtor what kind of daily video content would you produce? 07:48 - Most big success have a huge turning point where things really take off. What was that turning point for Winelibrary #LINKS: The Medium article that crushed it on Facebook - https://medium.com/the-entrepreneurs-journey/the-backbone-behind-my-entrepreneurial-success-47da46a9eede Mobile Agent TV - https://www.youtube.com/user/MobileAgentTV If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 years. I'm putting out content to make you romantic about the area. People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way). So I'm doing daily content about the 20-mile radius around the area where you're selling homes. I'm finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Views: 56343 GaryVee
Creating a Great Brand & Customer Service Experience - Chicago Motivational Speaker
 
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To learn more about The Customer and Brand Experience this Chicago based Irishman can bring to your conference and event, go to http://www.IrishmanSpeaks.com for more detail on this high impact, humorous, business speaker. As a keynote speaker on Customer Service, Business Growth, People Growth, Teamwork Growth, this Chicago based marketing keynote speaker has energized audiences from Harley-Davidson to Helsinki, from Memphis to Malaga and many places in between. Chicago Motivational and Inspirational Marketing Speaker Irishman Conor Cunneen talks about the Brand Experience http://irishmanspeaks.com Tags: Humorous Motivational Customer Service Speaker Marketing Speaker Chicago, Chicago Business Speaker Humorous Motivational Speaker Humorous Motivational Chicago Speaker Humorous Speaker Chicago Irish Keynote Speaker Keynote Speaker Chicago Motivational There are Business Speakers and there are Business Speakers! And then there is Chicago based Irishman, Conor Cunneen whose BRAND PROMISE is E4: Energize, Educate, Entertain and Easy to Work with. He keeps that promise. How many Speakers on Customer Service receive testimonials like: "In my close to thirty years of association work, I have never seen a speaker as well received as you." Incentive Marketing Association "As the person who coordinates all of our speakers year after year, I want to tell you that you offered a very welcome breath of fresh air in booking and executing our keynote speech. Getting information from you was easy, you followed through on your commitments every time and you were an inspiration to our customers." Major Insurance Corporation As a meeting or event planner, you can be sure that when I combine effective pre-event research with leadership and business experience from Ireland, UK and USA, a natural gift for storytelling and the wit that won Chicago Humorous Speaker of the Year, (wow, that all seems pompous!), yes, you can be sure that you have booked a professional and humorous Master of Ceremonies." Testimonials for Conor as a Professional Funny Emcee / Master of Ceremonies / MC American Express "Thanks again for your fabulous MC skills! I was very happy with the program and am so thankful and appreciative of your skills and attention to the details as well. And -- thank you for the balance of humor you added to the program. I hope you enjoyed yourself and our people! " Illinois State Crime Commission: "Thank you so much for the great job you did emceeing our recent awards gala. We take great pride in our program, so it was wonderful to be able to relax and know the program was in excellent hands. Not only did you keep what was a very lengthy program moving along with pace and great humor, it was obvious that you had done your own research separate to the script provided. Your combination of the gift of gab, great humor and professionalism shone through and genuinely contributed to a wonderful evening." SIMA "Thanks for the emcee work, we received great feedback so far and you certainly met our expectations." Humorous Motivational Irish Speaker Conor Cunneen regales his audience with a powerful message we all can learn from. Tags: Chicago Customer Service Speaker Humorous Customer Service Speaker Customer Service Healthcare Chicago Motivational Speaker Good keynote Speakers Motivational Humorous Speaker
Creating emotional connections between organizations & customers
 
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The Donna Bender Company: http://donnaco.com/ Video proFile page: http://videoprofile.net/video/page/professionals/donna-bender Business videos playlist: http://www.motionmediasolutions.com/business-videos/marketing-consultant President and Chief Marketing Officer, Donna Bender, of The Donna Bender Company, specializes in Sustainable Branded Marketing and Promotional Strategies for a wide range of clients and partners. Why Sustainable Marketing? One reason: it lasts a long time and therefore is extremely cost-effective. Another reason is that The Donna Bender Company is focused on using sustainable products to help their eco-friendly clients build their image and promote their brand. Led by creative and experienced professionals, The Donna Bender Company understands the importance of a corporate image and \the message on the street\ that comes to mind when someone hears the name of a person or company. What makes The Donna Bender Company unique is the exceptional personal assistance they provide to large corporations, small businesses and entrepreneurs. The Donna Bender Company constantly explores new opportunities to grow their client\'s business, further develop the client\'s corporate and personal image, create brand awareness and increase profitability...all at the same time. And with Donna\'s extensive executive experience in marketing and branding, she is often hired as a Fractional Marketing Consultant by clients in both the Not-for-Profit and For-Profit arenas. The Donna Bender Company works with clients who need to create an emotional connection between their own organizations and their target audience. First, they begin with the creation of the marketing message; they define the branding; and next they recommend branded promotional products and other marketing tools to deliver the client\'s message. The result is a strong platform for any company to enhance its relationship with customers, employees, new business prospects, or any audience. No two client programs are alike; giving individual attention to each client's requirements underscores the originality of each and every marketing program. When it's done right, the marketing campaign uses branded products to communicate a specific theme or message to a target audience. This is the most cost-effective way to create brand recognition, stimulate sales, recognize employees, reward performance, promote goodwill and achieve dozens of other important goals for any business or organization. The Donna Bender Company - \Making sure our clients stay on the minds of their clients every day! The Donna Bender Company 3614 Fairmount Street Dallas, TX 75219 (0) 214-520-8577 (f)214-242-4747 [email protected] http://donnaco.com/ Subscribe to Donna\'s weekly E-Zine newsletter! Affiliations: Women\'s Business Council Southwest http://www.wbcsouthwest.org/ Certified WBENC: http://www.wbcsouthwest.org/wbe_certification.aspx A Motion Media Solutions and Ross R. Mason smart business video production.
Views: 251 VideoproFile
How to Create a Brand | Scott Baradell
 
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President of Idea Grove Public Relations Firm, Scott Baradell delivers a paradigm shifting glimpse into creating a personal brand in this month's installment of the Featured Series. Giving practical application for loan officers and entrepreneurs of all kinds, Baradell explores the disciplines and tools necessary for brand managers to flourish. MortgageDashboard Featured Series is a monthly video installment from the movers and shakers in the technology, entertainment and finance industries. Follow MortgageDashboard Featured Series on Twitter: http://www.twitter.com/mtgdashboard Subscribe to our channel: http://www.youtube.com/user/MortgageDashboard
Views: 135 MortgageDashboard
Social Media & Your Business
 
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Plenty of companies these days combine Social Media Platforms to create unity in their brand and message. A harmonious social media campaign can be hard to pull off, but when all parts come together in unison, it can boost your brand’s image and cause exponential growth within your customer base
Typography & Intentional Message Branding by Inceptivus
 
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How you say something is just as important as what you're saying. The same is true with a visual message as well. Understanding typography is crucial to intentionally branding your message. Learn more about how Inceptivus can help you create a message that will be perceived with your desired intention.
Views: 139 Justin Hibbard
The Importance Of Branding Online | SOZO Design
 
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For too many companies, ‘branding’ means creating a logo. They get a new logo designed and think, 'job done'. But branding means so much more than this. Branding covers all of your communication to the outside world from business cards and stationery to signage, clothing and all of your marketing. With so many marketing channels nowadays, it is extremely important to present your brand consistently, ie., colour palettes, fonts, tone of voice, imagery, and so on. When we create a new brand for a client, we produce a strict set of brand guidelines to help clients achieve this level of consistency. Why is branding so important? It’s important that your customers get a clear and consistent message as to who you are and what you stand for. For more information about our branding services please contact Shaun on 01242 511912. http://sozodesign.co.uk/blog/branding/the-importance-of-branding/ http://sozodesign.co.uk/branding/
Views: 37 SOZO Design Ltd
6 Tips to engage your social media audience | 123-reg
 
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In this new Swift 6 material, Nick Leech, Group Marketing Director at 123-reg, presents you the main six elements that help you engage your audience on social media. The starting point is to establish a connection with the people that are talking about you and your brand by means of tools such as TweetDeck, which enables you to set up a search for your brand name. This will notify you whenever someone mentions it and will allow you to interact with them be it under the form of a message or a reply to what they have said (even if it is a negative statement). The important thing is to 'react' and show that there is a person behind your brand. Secondly, bear in mind that social media has a continuous 'operating' schedule. Therefore, you will need to remain active as long as possible. To do so, you can resort to instruments such as Buffer to schedule posts even after your work hours. This will help you create the appearance of involvement in an activity which is more than a function of what you do when you are at work. The earlier mentioned tool will ensure that your posts are published when you are not at the office and create the premises for a constant engagement with your followers. A third modality to engage your social audience is to organise promotions and competitions about your brand and products. Seeing that most people follow brands on social media either to get discounts or to enter competitions, it is an important thing on which you should capitalise. It is not necessary that you offer discounts, but at least create a competition in which users can enter if they tweet about you, leave a comment to a post or make a status update around your brand. This type of action will transmit your brand message further to the followers of the persons who enter your competition. A fourth way in which you can interact with your audience on social media is to create authentic and unique content about and for your brand. Don't limit yourself only to re-posting interesting news you have come across on a popular news source, but also try to give it a personal touch by expressing your opinions on the respective topic or, even more, to come up with something totally new. Make your brand name prominent among your users with a certain particularity. The fifth element in our current Swift 6 material resides in providing relevant content that goes beyond the function of promoting your products. The main reason of your presence online is to advertise your services or products, but think of supplementary ways in which you can help out the potential customers and write blog posts about the respective aspects. Don't focus only on selling your solution to their problem, give the users extra material. Last, but not least, try not to spam by pushing the same message all over again. Avoid repetition as it makes your posts tedious and it may determine your users to lose interest. A maximum of ten posts a day should be enough for you to keep an active status on social media. For other tips on how to improve and enhance your presence online, keep an eye on our Swift 6 series on http://www.123-reg.co.uk/blog/!
Views: 7029 123 Reg
Branding Strategies: Generate More Customers - Part 1
 
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Branding Strategies: Generate More Customers -- Part 1 How to create a professional brand that will generate more customers. http://www.designbyfriday.com/small-business-marketing-blog/branding-strategies-generate-more-customers-part-1 ========================== This is Debra Scarpa from Design By Friday sharing with you marketing strategies that will help grow your business. This is part one of: How to create a professional brand that will generate more customers. in this video, we will be using some of our work as examples. Do you know what your company brand is? Your brand is your logo, business card, website, social media posts, how you dress, and even your customer service. It's everything customers experience when they interact with your business. How do you want your customers to feel when they come into contact with your brand? In this video we are going to talk about sending the right message using color, shapes, and graphics. The use of color is one of the most powerful elements of your brand. Bright colors such as red, orange and yellow can create the sensation of energy and urgency. Cool colors such as blue and green can create the sensation of trust and security. In this design we have used a cool color such as blue. Are the shapes in your brand dynamic and do they portray energy, growth, and innovation, or are they stable portraying trust and security? Do you know if your brand's images are creating the right impression? Your company's images should be consistent and professional in all your marketing material. This should include photos of you and your staff members, products, services, and any graphics. This is Debra Scarpa from Design By Friday. Don't miss part two of: How to create a professional brand that will generate more customers. In this next video we will be discussing how content and user experience influence your brand. ========================== Free 30 minute, no obligation, website or marketing analysis. Make an online appointment at: (tablets and computers only) http://www.DesignByFriday.com/Free-Marketing-Analysis Contact Design By Friday at: 916-608-8913 | [email protected] | http://www.DesignByFriday.com ========================== Subscribe to our YouTube channel: http://www.YouTube.com/user/designbyfriday Facebook: http://www.Facebook.com/Design-By-Friday Twitter: http://www.Twitter.com/designbyfriday Blog: http://www.DesignByFriday.com/Small-Business-Marketing-Blog View our latest video: Branding Strategies: Generate More Customers -- Part 1 http://youtu.be/E9fb5f19DXg
Views: 250 designbyfriday
The Hype & Truth Behind Brand Marketing for Small Businesses
 
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Website: http://joeygedgaud.com/ Twitter: http://twitter.com/JoeyGedgaud You need to look past the hype of brand marketing and see if it can help your business grow. Many business professional call brand marketing the most important part of a business, but that's not always true. Brand marketing is one of many tools a small business can use to grow their business over time. Brand marketing is made this big important thing but you can simplify it into something any business owner can understand. We don't need to make brand marketing a mystic thing. It's a tool marketers and business owners can use to help grow. I hope you enjoy this quick guide to creating a marketing plan. If you have any questions please leave them in the comments or e-mail me directly!
Views: 564 Joey Gedgaud
VividGear Studios - Infographics Presentation | Brand Awareness
 
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In an era of information overload, how can you build brand awareness? How can you get your message to swim above the rising tide of content? If you have time, please take a moment to view the video above and find out how! Website: www.vividgearstudios.com
Views: 101022 VividGearStudios
What makes a brand successful? by Mark Bunting, author of Virtual Power
 
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http://sardertv.com In this video, Bunting addresses how in the field of technology the companies that are the most successful in branding their products are ones that make the message all about the consumer. He uses Apple as gold standard in marketing and branding and talks about their marketing efforts for the IPhone. According to Bunting, branding efforts that work provide simple solutions to match consumer need.
Views: 283 Russell Sarder
Clarity, not Obscurity, should be your goal for brand messaging!
 
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Clarity is the key to getting into the minds of customers. Unfortunately, too many settle for obscurity. Such as this example: OJD (Obscure Jargon Disorder)
Views: 90 Steve Woodruff
Be Clear What Your Branding and Marketing Strategy Is & What You Offer Customers
 
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Your best future customers are not looking for general solutions. They have specific pain points. Some of which might be your expertise. But if your message is so general as not to leave anybody out, then it cannot be specific enough to attract your best customers. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== I can design stuff for any kind of business. Everyone is a good prospect for me. In fact, why stop at branding and marketing services for SMB owners and CEOs? I can offer all kinds of design services for any size client, really. From now on, everyone is my target audience. I will speak as blandly as possible so it applies to everyone in any situation. I will water down my brand message so that no one is alienated by it. And I will offer every possible generic solution under the sun so that everyone everywhere will be a prospective client. Sounds ridiculous, right? So why does everybody do it? When you’re trying to grow your business, and attract new customers, common sense says to try to make your business attractive to as many people as possible, right? It’s common sense! It’s a numbers game, after all. The more people in your potential pool of prospects, the higher the likelihood of getting chosen. Well, common sense is wrong. In order to do that, you really need to dilute your message. You start speaking more generally, so it applies to a wider audience. What’s wrong with that? First, your marketing voice becomes so generic, you have no unique qualities. Nothing to get anybody excited about you. It speaks to no one, and so no one cares. People do not have general problems. Your best future customers are not looking for general solutions. They have specific pain points. Some of which might be your expertise. But if your message is so general as not to leave anybody out, then it cannot be specific enough to attract your best customers. -- Second, and equally unappealing, you will very likely attract all the wrong customers. Prospects with a specific business pain are typically willing to pay top dollar for an expert solution. But if your message is diluted so as not to be specific, those people will not consider you. Instead, you will attract customers whose pain is not that important to them, or who are looking for bargain solutions, or who are looking for solutions that only marginally fit with what you really want to be doing with your business. As CEO, you have a vision for where you want your business to go. What you want to be doing, and for whom. So your brand message needs to speak directly to those people - and no one else - about exactly those issues. Squeeze the message into as tight a niche as possible, so that your business caters to fewer and fewer people. Those who are left are your best qualified prospects, looking for your best work. -- So, cast a wide net, attract everyone with a pulse, and you need to prove your worth from scratch with every single prospect - AND you’ll need to tailor your work to their widely varying individual needs. OR Speak directly and specifically to a smaller core audience, and build a reputation of excellence in less time, with less effort. Have clients seek you out for the solution they need for the specific problems you know how to solve. It’s your choice. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 112 Fuelblue
Should You Put Your "Real" Personality Into Your Brand?
 
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Ever wonder how "real" you should be in your business? If you're afraid that the authentic you would offend customers or make you appear unprofessional, watch this video and learn how to strike the right balance. C'mon over to http://www.marieforleo.com/2014/07/your-brand-personality/ where the main discussion happens after the episode! Missed my most recent episodes? Watch them here: http://www.marieforleo.com/2014/07/making-money-guilt/ http://www.marieforleo.com/2014/06/jason-silva/ If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com. And if you're interested in more videos on how to be a star in your industry like this one, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLB4AFA6FF4D36CEE0. Thanks for watching! My YouTube channel: http://www.youtube.com/marieforleo Brand Voice on my website: http://www.marieforleo.com/2014/07/your-brand-personality/ Brand Voice on YouTube: http://youtu.be/uIUcIRAsrpU
Views: 57634 Marie Forleo
Alenka Bester & Inga Batur: Spicing Up a Traditional Brand - Content Strategy Forum Conference 2014
 
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http://www.csforum2014.com/ My colleague and I would like to give a hands on talk on how we deal with Content Marketing in our company. The Triglav Group is the leading insurance-financial group in Slovenia and one of the leading groups in South-East Europe. With headquarters in Slovenia and eight different markets our business is based on insurance and asset management. We are a conservative company and are perceived by the public as such. This is even enhanced by the fact that our majority shareholders are state funds, which is why we are highly regulated and need to be very transparent. On top of it, our customers usually associate us with negative feelings – being the ones who only want more premiums while never paying enough for the claims. At the beginning our presentation will address the challenges we faced when we ventured into the field of Digital communication. Starting off our main goal was to soften up our image, while still trying to reflect our core values in our online presence. We will address how despite the hurdles, we managed to accomplish the goals such as standing out from the crowd online, being social while staying true to ourselves. The right approach was using Content Marketing. But we realized it hasn’t only changed the way we are perceived from the outside, it brought along the change within our company. So, the Content Marketing strategy and its cornerstones had to include all the developments. We utilized the following tools: website as the platform for publishing our content, regular newsletter both for internal as well as external public as the extension of our website, focused on providing valuable content and less about plain sales. And the use of Social media as a channel to better promote our content across the web and build special communities with both our employees as well as other stakeholders. At the end we realize that Content Marketing is constantly evolving and we would like to point out the challenges we all might be facing like: how to get more involvement from the employees in the process of creating content, turning seemingly boring topics into valuable and engaging posts, finding the formats that work best and how much is too much, as to avoid the infamous content shock. Staying on top of the change has in our own experience got us from cautious content marketing beginners who have only tested the waters, to industry leaders in this field in Slovenia.

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