Marketing, Sales, Salesmen... playlist: https://www.youtube.com/playlist?list=PL_hX5wLdhf_LwnZxpCKqE49fymHBotgd_
more at http://quickfound.net/
Promotional film for rain slicker manufacturer Weather King's products features one of their customers, Mobil (Standard Oil Company of New York, Socony-Vacuum Oil Company, when gas was 28 cents a gallon). Stresses the importance of employees looking good even in the rain to bolster corporate image. Shows the manufacturing and testing of rain wear.
Reupload of a previously uploaded film with improved video & sound.
Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like.
In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such...
The Mackintosh or Macintosh (abbreviated as mac or mack) is a form of waterproof raincoat, first sold in 1824, made out of rubberised fabric. The Mackintosh is named after its Scottish inventor Charles Macintosh, though many writers add a letter k (this variant spelling "Mackintosh" is now standard).
Although the Mackintosh style of coat has become generic, a genuine Mackintosh coat should be made from rubberised or rubber laminated material...
Charles Macintosh patented his invention for waterproof cloth in 1823 and the first Mackintosh coats were made in the family's textile factory, Charles Macintosh and Co. of Glasgow. In 1830 the company merged with the clothing company of Thomas Hancock in Manchester. Hancock had also been experimenting with rubber coated fabrics since 1819. Production of rubberised coats soon spread all over the UK. Every kind of coat was produced with rubberized material including riding coats and coats supplied to the British Army, British Railways and UK police forces.
Early coats had problems with smell, stiffness, and a tendency to melt in hot weather, but Hancock further improved their waterproof fabrics, patenting a method for vulcanising rubber in 1843 which solved many of the problems.
Throughout the 19th and 20th centuries, the company continued to make waterproof clothing. In 1925 the company was taken over by Dunlop Rubber.
In the mid 1990s the Mackintosh brand owner, Traditional Weatherwear, was on the verge of closing its factory in Cumbernauld near Glasgow. Around the turn of the 21st century, senior staff members acquired the company and established the traditional rubberised Mackintosh coat as an upmarket brand in its own right. The company collaborated with leading fashion houses such as Gucci, Hermès, Louis Vuitton and Liberty. The coats became particularly popular with Japanese women, and the company won a Queen's Award for Enterprise in 2000 for its success in international trade. In December 2003 the company name was formally changed to Mackintosh.
In 2007 Mackintosh was bought by Tokyo firm Yagi Tsusho. With the backing of its parent company Mackintosh has continued to expand its reputation and marketing operations. In January 2011 the company opened its first fashion store in London...