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Why Are We Loyal to Certain Brands?
 
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Why do people often buy the same brands over and over again? Hosted by: Hank Green ---------- Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow ---------- Dooblydoo thanks go to the following Patreon supporters: Kevin Bealer, Mark Terrio-Cameron, KatieMarie Magnone, Patrick Merrithew, D.A. Noe, Charles Southerland, Fatima Iqbal, Sultan Alkhulaifi, Nicholas Smith, Tim Curwick, Alexander Wadsworth, Scott Satovsky Jr, Philippe von Bergen, Bella Nash, Chris Peters, Patrick D. Ashmore, Piya Shedden, Charles George ---------- Looking for SciShow elsewhere on the internet? Facebook: http://www.facebook.com/scishow Twitter: http://www.twitter.com/scishow Tumblr: http://scishow.tumblr.com Instagram: http://instagram.com/thescishow ---------- Sources: Sources: http://www.sciencedirect.com/science/article/pii/S0148296311001020 http://onlinelibrary.wiley.com/store/10.1111/1468-5884.00177/asset/1468-5884.00177.pdf?v=1&t=j63obegg&s=e6669010c611e1d118c411881d3bd365f7ab7dda https://ejop.psychopen.eu/index.php/ejop/article/view/522/html https://www.theguardian.com/media-network/2016/mar/08/marketing-psychology-brand-message-disrupting-habits https://hbr.org/2006/06/more-isnt-always-better https://sheenaiyengar.com/wp-content/uploads/2016/08/2000-WhenChoiceIsDemotivating.pdf http://www.cell.com/neuron/fulltext/S0896-6273(04)00612-9 https://static1.squarespace.com/static/571960863c44d8e556c40f59/t/57bb683cd482e962ff7cd0a3/1471899708325/Matheretal2000.pdf http://www-bcf.usc.edu/~tellis/advertising.pdf Images: https://commons.wikimedia.org/wiki/File:Ventromedial_prefrontal_cortex.png https://commons.wikimedia.org/wiki/File:Gray739-emphasizing-hippocampus.png
Views: 108613 SciShow Psych
Brand Loyalty Survey - Man On The Street Video
 
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We survey hundreds of consumers to see what makes them loyal to a certain brand. This video captures some unscripted responses from the "man on the street". Survey results released on 4/11/12 at: http://web.clickfox.com/2012SurveyResults-BrandLoyalty.html. Also check out the infographic here: http://www.clickfox.com/insights/consumer-surveys/brand-loyalty-survey/ What brands can't you do without? What brands go above and beyond to get your business?
Views: 2905 clickfoxinc
Brand Love: The Difference Between Loyalty and Love
 
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We often talk about brand loyalty, but loyalty can exist without brand love. Loyal customers may stick with a product or service out of mere convenience or price. Brand loyalty is made stronger when it is built on emotion, rather than logic. Jazzy Danziger, Senior Copywriter at Atomicdust, discusses our close relationships with brands, why brand love matters and how businesses can achieve it. See the full video at https://youtu.be/Gc4GSz4WydQ, or read more at http://atmd.st/love
Views: 195 Atomicdust
making loyalty a reality EN
 
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To learn more about Comarch Loyalty Management Systems please visit our website http://www.comarch.eu/trade_and_services
Views: 222 Comarch Services
One Brand Collection ? - Rolex , Cartier and Piaget
 
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One Brand Collection ? - Rolex , Carier and Piaget Please subscribe to my channel: http://bit.ly/2f3DZ3X Today on Federico Talks Watches I discuss a crazy thought I had. The thought of watch monogamy. Collecting only one brand. A romantic thought of loyalty when it comes to luxury watches. The brands I picked are Cartier, Rolex and Piaget. I talk about pieces such as the Cartier tank and santos, the Rolex Submariner and the Piaget Polo and Altiplano. What do you guys think? Could you stick to only one watch brand? Contact me: [email protected] Instagram: https://www.instagram.com/federicotalkswatches/ Enjoy! Seiko SKX: Seiko SKX: http://amzn.to/2kX3li8 Seiko SKX Black: http://amzn.to/2krNATS TOP 5 SWISS WATCHES UNDER $500 Hamilton Khaki King: http://amzn.to/2iUhtqZ Luminox: http://amzn.to/2jWl0qG Tissot PRS 516: http://amzn.to/2iL2Rzh Victorinox Maverick: http://amzn.to/2jyk3VB Tissot Powermatic: http://amzn.to/2iU6tdc
Views: 13398 Federico Talks Watches
Brand Love: Is Marriage a Brand in Crisis? | Tisha Leslie | TEDxPSU
 
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What to do when a brand we love is in crisis?  We rebrand it.  As a Brand Strategist Tisha looks at the gap between our expectations and realities of marriage and delivers a new framework for thinking about all types of relationships. I was born with more curiosity than I knew how to handle.  Asking provocative questions got this otherwise “good girl” kicked out of class more than once.  At age 25 my manager told me I had “chutzpah”.  At the time I didn’t know the meaning but loved the sound of it.  Audacity. Guts. Nerve. Boldness. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 5061 TEDx Talks
Cosmetics Consumer Brand ID & Brand Loyalty: Research Presentation
 
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Graham Ervin, Anna Ferguson, Felicia Hylton, and Maggie Jeffries -- all master's students at the University of Georgia -- present "The Beauty of Branding: How Consumer Brand Identification Contributes to Brand Loyalty." This study examined the link between a consumers identification with a brands personality and brand loyalty in the purchase of cosmetic products through the social identification (or identity) theory. Through an online survey, respondents answered questions based on consumer brand loyalty and brand identification indices. Results indicated that brand identification had a strong and statistically significant correlation to brand loyalty; brand identification had a negative correlation with the number of times a brand was used weekly, brand loyalty had a negative correlation to the number of years a brand was used and a negative correlation exists between age and brand loyalty. This research was conducted as a part of Dr. Kaye Sweetser's fall 2009 JRMC 8010 graduate Research Methods class at UGA's Grady College. Their final research report is at http://podcasting.gcsu.edu/4DCGI/Podcasting/UGA/Episodes/20220/26308.pdf
Views: 767 Kaye Sweetser
What is LOYALTY PROGRAM? What does LOYALTY PROGRAM mean? LOYALTY PROGRAM meaning
 
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What is LOYALTY PROGRAM? What does LOYALTY PROGRAM mean? LOYALTY PROGRAM meaning. Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying features and rewards schemes. In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards relate to the loyalty business model. In the United Kingdom such a card is typically called a "loyalty card", in Canada a "rewards card" or a "points card", and in the United States either a "discount card", a "club card" or a "rewards card". Cards typically have a barcode or magstripe that can be easily scanned, some are chip cards or proximity cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access. By presenting such a card, purchasers typically earn the right either to a discount on the current purchase, or to an allotment of points that they can use for future purchases. Hence the card is the visible means of implementing a type of what economists call a two-part tariff. Application forms for cards usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research. Over time the data can reveal, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent-flyer card). One can regard loyalty programs as a form of centralized virtual currency, one with unidirectional cash flow, since reward points can be exchanged into a good or service but not back into cash. B2B (Business-to-business) loyalty programs reward businesses for their purchase of goods and services from suppliers.
Views: 359 The Audiopedia
Brand Loyalty
 
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Video Results for our Brand Loyalty project.
Views: 57 SeverMohlman
BRAND LOYALTY-A MYTH IN NEW  ECONOMY
 
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SEMINAR AT THE NATIONAL CONFERENCE ON BRANDING THE BRAND--BY S.SATHISH KUMAR
Views: 151 KUMAR Academy
Episode 009: Driving Customer Loyalty Through Segmentation and Sock Puppets
 
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Consumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it’s all too common that the execution is lacking. So where’s the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. One thing we know is that achievable opportunities are out there, regardless of the size of your marketing department. I spoke to Brett Robbins, Head of Business Development at Custora, about how retailers can use data to create a unique and differentiated customer experience. From farketing, ERR and sock puppets, this is one episode you won’t want to miss. In this episode of The Commerce Marketer Podcast, we’ll discuss: • Email sensitivity modeling. • Farketing – what is it and how does it impact your email program? • The unsubscribe KPI most advanced retailers are using today. • Two things that can help you build customer loyalty. • The best way to increase your early repeat rate (ERR). • How to use segmentation in social advertising. • How personalization and segmentation will change over the next five years. For those who want to jump right into the content, fast forward to the 9:55 mark. For more information on Custora, contact Brett or visit them online: [email protected] | http://www.Custora.com | Sock Puppets Video We welcome your feedback and invite you to share any topics you’d like to hear more about. [email protected] | @WhatsGregDoing And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can check the blog for our latest episodes, browse our complete playlist on YouTube or subscribe to our series via Apple Podcasts: http://ora.cl/xQ6rE About this Podcast: Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about ecommerce trends, strategies and what lies ahead for commerce marketers and retailers. And in true Bronto fashion, they’ll have a little fun as well. Check back here or at http://blog.bronto.com for the latest episodes, and be sure to let us know what topics you’d like to hear about.
Views: 241 Oracle Bronto
Customer Loyalty Research: How Cult Brands Build Brand Passion
 
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http://602communications.com/ Great brands are usually great customer cult builders. These savvy companies create a tribe of brand evangelists who adopt the company brand as a badge of personal identity. In this three-minute emotional marketing lesson video, customer loyalty researcher Graeme Newell shows how some of the most powerful brands dominate their category by tapping the passion of the tribe. See how these big brands achieved dominance by handing their brand over to their fans.
Views: 1559 Graeme Newell
Is brand loyalty back in vogue?
 
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Social media may usher in a new era of brand loyalty. Are we going back to the future?Brand loyalty is back in vogue, according to marketing thought leader, Yak Gertmenian (co-founder of Social Method and former Buddy Group director). Why? Because of social media and the limitless possibilities it presents to marketers in their effort to engage customers. In this Social Media Minute, Yak gives us a retrospective on brand loyalty and how his father's generation represented the epitome of brand loyalists, and the progression to an era of no loyalty and the full-circle opportunity that now exists today with social media.Watch and listen in on Yak's interview and let us know if you agree with his assessment.
Views: 208 Vator
Is There a Right Kind of Customer Loyalty?
 
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Most companies strive to build customer loyalty, but what are they really looking for? Weve gathered three loyalty experts for a 1to1 roundtable discussion on the different types of customer loyalty that exist and what companies can do to create and improve it. John Daly, distinguished professor at the University of Texas, Liz Miller, vice president of programs at the CMO Council, and Jill Noblett, former senior vice president of loyalty and direct marketing at Wyndham Hotels talk with 1to1 Media's Liz Glagowskiabout behavioral, emotional, and profitable loyalty, and what each means to your business.
Views: 1302 1to1 Media
Webinar   Redefining Loyalty
 
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Ben Pask on Customer Loyalty and trust. If true customer loyalty exists, why are there so many unused retail loyalty points on the high street? Redefining loyalty takes a look at the meaning of brand loyalty through the eyes of the customer. Within the research we ask customers what brand loyalty means to them and whether the industries current definitions of loyalty meets this expectation. Get in touch at: [email protected]
Views: 318 Rare: Consulting
Witt's Wise Words: Is There Brand Loyalty Anymore?
 
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In this week's Witt's Wise Words, Bill Wittenmyer discusses whether brand loyalty still exists.
Views: 43 ELEAD CRM
How Social Capital drives business growth, customer loyalty and recruitment - social capital keynote
 
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Social Capital keynote by Patrick Dixon for Malysian Institute of Management / Urban Forum. Social Capital is all about using the power of relationships and social networks to drive business growth or social transformation - recruiting and engaging highly talented teams, as well as new customers or followers who become enthusiastic fans. Every decision-maker in business and government needs to understand how to develop their own Social Capital, in an age which is increasingly influenced by social media, viral networks, tribalism and rapid globalisation. Workplace Tomorrow’s most successful companies will harness a highly relational model of leadership based on mutual trust, affirmation, collaboration and partnership, rather than fixed organisation hierarchies, rigid command structures and top-down change methods. You can have the best “talent" in the world, but isolated teams and individualist leaders can hamper growth. Social Capital leaders thrive on agility, ambiguity, flexibility, creativity and have a dynamic approach to strategy in an uncertain world. They use networks, friendships, communities, interest groups and informal alliances to solve complex challenges rapidly. Social Capital leaders encourage Open Innovation - collaboration with other organisations. They recruit through channels such as LinkedIn. They inspire strong loyalty, because they understand that friendship at work is one of he most important ways to increase team engagement. Social Capital is also about common values, shared corporate identity. Social Capital often generates life-long links between people and organisations - a feeling of connection that lasts far beyond their time in the workforce. Customers The most important asset in any business is your community of highly satisfied customers, each of which becomes a recruiter of others as they recommend your products and services to those they know. Therefore your customer’s social networks become a powerful extension of your own. Next-generation marketing is all about harnessing the Social Capital of such informal networks to amplify corporate messages, reach new people, and gain vital intelligence. Tribalism is the most powerful force in the world today: every brand creates a tribe, every customer group is a tribe, every social network is a tribe. Understanding how to harness Tribalism is the key to extending into new markets, finding new customers, and keeping them loyal. It is easy to see the wide and rapid impact of Social Capital when a personal story about a bad customer experience goes viral. Companies need a comprehensive range of new strategies to harness social capital positively, including the ability to respond to social network activity at the speed of light. Government Every politician knows very well that their entire future depends on social capital - it makes no difference if they live within a democratic society or a dictatorship or a blend of both. All leaders have to be populists to survive in the long term without the use of tyranny, and that means understanding how to develop their own Social Capital as part of a political process. All activist groups are expressions of Social Capital, and every society is defined by the Social Capital that is represented across the entire community. That can mean strength of community feeling, shared national values, sense of wellbeing across the country as a whole, degree of trust in state institutions including the rule of law, freedom of expression and association. It is impossible to produce change across a nation without building on the Social Capital that already exists.
6 Weeks to Customer Loyalty Customer Retention Programme
 
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http://www.zealcoaching.com/6weeks/ If you are ready to stop the endless treadmill of searching for new business - this is for you. Find the quick wins that are right under your nose so you can tap into those all-important opportunities that exist with your current customers.
Views: 61 Naturally Loyal
From an agency's point of view, is brand loyalty a reality or a myth?
 
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Greg Anderson, CEO, BBH New York
Views: 235 FastForward
Episode #81, Band of Gamers Podcast - Publisher Brand Loyalty: Does it really Exist?
 
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In this episode of the Band of Gamers podcast the guys discuss what they've been playing as well as recent gaming news. You can now support our show on Patreon! All patrons have the option of having their name, channel, or website listed in our credits! Learn more at: http://Patreon.com/GoodGame
Views: 5 Band Of Gamers
Customer Loyalty & Retention
 
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As a small business owner, you probably already know that customers are the bread and butter of your business; it simply will not survive without them. But how valuable is a "loyal, repeat" customer to your business? Have you taken time to really think about that? Successful companies all over the world recognize the importance of getting "new" customers. However, many of them almost ignore methods that help them keep their "existing" customers coming back to them on a long-term basis. This is either because they don't know how to get them to come back or they don't take the time and necessary actions to make it happen. Either way, in order to take control of your local market, your business must place some emphasis on building customer loyalty. If you stop to think about it, repeat business is much easier and less expensive to get than brand new business. In just about any industry that exists, it is easier to get a customer whom has already purchased from you to purchase again... than it is to get a cold prospect to buy from you. Wouldn't you agree? This is why focusing on efforts that will keep your current customers happy and satisfied is one of the most profitable investments you can make for your business. If your customers become dissatisfied or turned off to your business for any reason, they will quickly move on to one of your competitors. Once that happens, it may be extremely hard to get them back. In addition to that, you should also start using marketing tools and techniques available to you that naturally produce loyal customers as well as repeat sales. So why is customer loyalty and retention such a big deal these days? Well, it's always been a big deal actually. However, this topic is broader these days and is becoming more complex by the minute. Customer loyalty and retention is about much more than points, discount cards, miles, and rewards; it is also about the processes, strategies, and ideas you use to build relationships with your customers. Today, technology has changed the way companies interact with consumers. This interaction involves a much deeper level of engagement, which their customers have come to expect. Customer engagement is the journey that leads to customer loyalty, which is the destination. In other words, deep customer relationship-building is the new way to keep them coming back for more.
Views: 4718 Mick Young
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 7693 365 Careers
Win Customer Loyalty with New eBilling Technology
 
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The battle to keep customers engaged and brand loyal never stops. Use your most frequent customer interaction, eBilling to boost customer satisfaction, increase sales and reduce costs. Learn more at https://www.aciworldwide.com/CCM ---- Transcription ---- The battle to keep customers engaged and brand loyal never stops. Providing the best customer experience can mean the difference between winning and losing. Yet few companies maximize their most frequent customer interaction: their electronic bill. As customers view and pay their bill, what if you could deliver targeted offers, messages and videos to expand customer relationships? And best of all? A better bill payment experience creates happy customers. Only UP Bill Payment Solutions from ACI deliver real-time, dynamic customer engagement to accelerate profitable growth. To boost customer satisfaction, increase sales and reduce costs, all you have to do is look UP. SUBSCRIBE HERE TO SEE MORE GREAT VIDEOS ► http://www.youtube.com/subscription_center?add_user=ACIWorldwide SUBSCRIBE TO PODCAST CHANNEL ► https://itunes.apple.com/gw/podcast/aci-worldwide-podcast-series/id820468115?mt=2 CONNECT WITH ACI WORLDWIDE Facebook ► https://www.facebook.com/aciworldwide Twitter ► https://twitter.com/aci_worldwide LinkedIn ► https://www.linkedin.com/company/aci-worldwide Google+ ► https://plus.google.com/+Aciworldwideinc/ Bill
Views: 1092 ACI Worldwide
Loyalty !!!!
 
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Royalty exists for those who are loyal.
Views: 7 Life Lesson
What Is The Definition Of Customer Loyalty?
 
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What does customer loyalty mean in finance? . If you always stop at the same spot for your coffee, buy brand of laundry detergent, or couldn't imagine buying any other clothing, then are a loyal customer. Great attention is given to marketing and customer service retain current customers by increasing their loyalty. Customer loyalty financial definition of customer. Customer satisfaction is a measurement of customer attitudes regarding products, services, and brands. They take that offer whenever faced with purchasing decision 1 jun 2017 keywords customer loyalty definition by authorsthis chapter consists of a comprehensive review on the previous published and unpublished relevant researches from secondary sources such as emerald, ebscohost, jstor, routledge etc. Customer loyalty encourages consumers to shop more consistently, spend a customer. Customer loyalty consists of behavior (also referred to as customer retention) which is the act customers retention a simple concept happy who feel important and are regularly communicated with in right way will keep coming back. Customer loyalty is the result of consistently positive emotional experience, physical attribute based satisfaction and perceived value an which includes product or 10 dec 2012 customer far more than repeat business. Loyal customers are purchasing a firm's products or services exclusively, and they not willing to switch their preferences over customer loyalty means that is sticking the supplier on certain grounds though he may be having other options also. Customers exhibit customer loyalty when they consistently purchase a certain product or brand over an extended period of time 14 mar 2016 can be defined in several different ways. Loyalty can be defined as a customer continuing to believe that your organization's product service offer is their best option. Customer loyalty is when a supplier receives the ultimate reward for his efforts customer meaning, definition, what fact of buying products or services from same company over long both an attitudinal and behavioral tendency to favor one brand all others, whether due satisfaction with product service, its convenience performance, simply familiarity comfort. Selling organizations brand loyalty is defined as positive feelings towards a and dedication to purchase the same product or service repeatedly now in future from brand, regardless of competitor's actions changes environment. 25 jul 2017 at its most basic level, customer service is an organization's ability to supply their customers' wants and needs. Customer loyalty means that a customer chooses to consistently purchase the same brand of products and or 11 sep 2014 there are many definitions. But this definition leaves out the transactional nature of customer service, and it's aspect that drives loyalty. Yet each of them fails to realize that loyalty runs hand in with emotions. Customer loyalty exists when a customer chooses to do retention refers the ability of company or
From an agency's point of view, is brand loyalty a reality or a myth?
 
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Jean-Philippe Maheu, Worldwide Chief Executive Officer, Publicis Modem
Views: 373 FastForward
From an agency's point of view, is brand loyalty a reality or a myth?
 
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J.P Maheu, World Wide Chief Executive Officer, Publicis Modem
Views: 24 FastForward
Brand Loyalty
 
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When I was editing this, at the part where I talk to my phone in the video, my phone kept lighting up in real life. #firstworldproblems #humblebrag
The Grill Room: Brand Tiger Woods-Does It Exists Anymore?
 
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Embroiled in repairing his public image, Tiger Woods is still looking to hold on to his global brand recognition & brand loyalty. Comparing Woods to Kobe Bryant & other recently fallen sports stars & celebrities, The Grill Room crew debates whether Tiger can maintain whatever mass appeal he has left & if he will ever regain it. Join the party & share your thoughts!!!
Views: 61 WStrick24
From an agency's point of view, is brand loyalty a reality or a myth?
 
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Rob Davis, Interactive Marketing Director, Ogilvy
Views: 59 FastForward
Why does your brand need social media? SMT Shorts with Peter Friedman - Semalt
 
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Visit us - https://semalt.com/?ref=y #does, #brand, #shorts, #why, #with, #media, #smt, #friedman, #need, #your, #peter, #social, #upupup_with, #media_album why does your business need social media why does your company need social media does your business need social media does your company need social media your brand social media build your brand with social media building your brand with social media promoting your brand with social media promote your brand with social media why does your brand friedman social media why realtors need social media why restaurants need social media why nonprofits need social media why we need social media why businesses need social media why brands need social media building your personal brand with social media your personal brand social media building your brand social media social media attacks your brand promote your brand social media protecting your brand social media why you need social media for your business why does your brand exist why does your brand sae smt social media team why does social media matter does your company need a social media policy brand building with social media brand awareness with social media brand yourself with social media building brand with social media why small business need social media why do we need social media why you need social media marketing why do brands need social media why luxury brands need social media why b2b companies need social media why small businesses need social media why companies need social media policies need social media social media brand brand social media why does social security need reform ken friedman smt does your brand need a personality why does a company need a social media strategy does your brand need an app why advertise with social media why does your brand so drip with blood does my company need social media promoting your brand via social media promoting your brand through social media building your personal brand social media marketing your brand through social media protecting your brand on social media building your brand through social media promote your brand on social media build your brand on social media create your brand in social media does social media increase brand awareness protect your brand on social media your personal brand and social media build your brand using social media building your brand on social media build your brand through social media marketing your brand on social media monitoring your brand in social media why social media social media why why does your body need zinc why does your computer need ram why does your body need sleep why does your body need cholesterol why does your body need micronutrients why does your brain need oxygen why does psn need your address why does your body need potasium why does your body need fat why does your body need protein why does minecraft need your address why does your brain need glucose why does your body need calcium why does your brain need exercise why does your body need oxygen why does your body need riboflavin why does your body need proteins why does your body need fats why does your body need iron why does your computer need memory why does paypal need your address why does your body need magnesium why does itunes need your address why does your body need food why does your body need vegetables why does your body need potassium why does your body need sodium why does your body need copper why does your body need nutrients why does your body need water why does your brand sae drop why does social media cause anxiety why your company needs social media why your business needs social media smt social media tracking gmbh does your brand why do we need social media training why do we need social media monitoring why do you need social media marketing creating brand loyalty with social media why employers need a social media policy why do b2b companies need social media why do we need social media marketing why do we need social media policy why real estate agents need social media why do companies need social media policies social media brand conversations with myself building brand awareness with social media social media brand conversations with history brand with best social media presence social media brand conversations with god build brand loyalty with social media build personal brand with social media social media brand conversations with women brand health tracking with social media
Views: 0 parul verma
Brand Positioning Series:  Introduction
 
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Join us for this five-part series, where we show you how to: 1. Identify the segments that exist in your market; 2. Understand how you can position those segments relative to you and the competition; and 3. Develop tactics to effectively change your position and communicate it out to the market. SUBSCRIBE to our channel for updates on when we post!
Arguing With A Box Of Kleenex
 
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This box of kleenex keeps insisting that airline miles programs only exist to mindfuck you into brand loyalty. What infuriates me is that he fails to acknowledge any value whatsoever to accruing miles when there's CLEARLY value in that. So annoying!
Views: 535 Michael Blieden
Achieving Big Customer Loyalty in a Small Business World with Manta
 
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Learn about the best approaches to jump-start your small business' customer loyalty program, including how to make sure that your program fits your business' needs and how to get positive ROI from a digital customer loyalty program.
5th Annual Ad 2 SD Sports Marketing Night. Topic:Brand Loyal
 
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Recorded on my iPhone in in San Diego, California, United States - Captured Live on Ustream at http://www.ustream.tv/channel/ad-2-san-diego with the Ustream Mobile App
Views: 10 ad2SanDiego
Are you loyal to a brand - or just being bribed?
 
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Are you loyal to a brand - or just being bribed? Jessica Hubbard, Deputy Editor; 13 August 2015 In a recent visit to SA, the founder and chairman of Brand Union, Terry Tyrell, set out to bust some myths around brands. One of these important myths, in his view, is brand loyalty. We interviewed him to find out why... “When you look at things like loyalty schemes, and you talk about customer loyalty, it’s not actually loyalty at all – I call it bribery,” he explains. “What you’re trying to do is acquire customers by offering them something…” He adds: “Marketers have always talked about the ultimate goal of a marketing manager as being about moving the customer from first purchase, second purchase, etc. up to what they call loyalty or even bonding. But it’s not loyalty at all.” Broken [Brand] Promises “In recent times brands have had a rough time,” he notes. “And why is that? Why are people questioning the concept of loyalty?” Tyrell maintains that brands made promises that they actually never fulfilled. He points to the financial crisis as a classic example of organisations that promised customers great returns for their investments – ‘and a lot of these organisations don’t actually exist anymore.’ “So do we trust brands anymore? And do we believe that brands are something that people love? I think today, the world we live in is clearly indicating that isn’t the case,” he says. “A piece of research recently undertaken by Havas Media (it sampled 350 000 people in 23 countries) showed that 32% of the sample do not trust the promises and commitments that brands make anymore.” He notes that when we talk about loyalty, it has more to do with the comfortable feeling of familiarity, and inertia. “Banks will tell us that customers stay loyal,” he says. “In the U.K. a new law has come in – if you want to switch banks, the bank has to do it for you and it has to do it in 7 days. So those so-called loyal customers are now switching banks!” “The reason we love Coca-Cola is simply because we’re familiar with that brand. Brands are not my family. Brands are just things I buy. And people have lives to live. They’re not in love with brands.” In his view, it’s about familiarity. “Familiarity leads to favourability, but it doesn’t lead to brand love.” Ditch the Slogan So what advice does Tyrell have for brands then? “A brand has to do what it says and no longer say what it does,” he says. “It has to demonstrate through stories that what it is promising is true. So they’ve got to have the proof points, they’ve got to have the evidence.” “The other thing I would advise just on a tactical level: don’t use slogans anymore…cut slogans out,” he says. “’The world’s local bank’ was arguably the world’s greatest slogan that HSBC had – and they no longer use it. So here is an organisation that is realising that it’s not about slogans anymore – it’s about realising that it’s about truth, honesty, transparency and authenticity.” In short, he says brands must simply be honest: “Do what it says on the tin!”
Views: 51 Adlip Channel
Customer loyalty will not grow your brand
 
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[Video] Customer loyalty will not grow your brand Jessica Hubbard, Deputy Editor; 1 December 15 Spark Media recently hosted international research professor and author Jenni Romaniuk in Johannesburg. Romaniuk, who is based at the revered Ehrenburg Bass Institute in Australia, was launching the sequel to her best-selling marketing book How Brands Grow. We interviewed Romaniuk to find out more about the concepts of a brand’s ‘mental and physical availability’, as well as the roles of Loyalty versus Penetration in growing a brand. “What we find consistently around the world, in a wide range of categories, is that brands grow by getting more customers,” she explains. She says there are many different ways of winning customers and growing a brand,but highlights the principles of mental and physical availability. “You have to first understand whom it is that you want to reach out to, and then put yourself in [their] shoes,” she says. “So if we take a packaged goods brand, for example, the people we need to reach out to are the people who buy [the product] very infrequently…maybe once every two years (or don’t buy packaged goods at all).” She says that marketers have to understand ‘what’s going on inside their [consumers’] heads’ about the brand, and maintains that the answer is usually ‘quite startlingly, not much!’ “To build mental availability [for a brand], you first have to think about what you’re trying to achieve,” says Romaniuk. “It’s about having the brand being thought of in buying situations, and that then has a whole range of implications…” First of all, the brand has to get into buying situations with as many different people as possible, so reach is crucial. “I can’t overstate how important reach is to building mental availability - without it everything else is going to have less of an effect,” she says. The second element is branding – so if you think of the concept as a funnel, the reach is how many people you can affect, and the branding denotes ‘how narrow the funnel is going’. “So if your branding is poor, you have suddenly cut out a lot of people,” she explains. “But if your branding is good, then you’re keeping as many people as possible that you’ve already reached, to potentially then be able to act on the advertising you’ve put forward.” The third element is ensuring that your messaging ‘is actually useful’. “…that it’s about the consumer, the lives that they lead, and about how your category and brand fits into those lives,” she says. “So you’re attaching yourself to the consumer rather than forcing the consumer to come to you…” Achieving Physical Availability Romaniuk says that Physical Availability is about a brand being easy to find and buy. “Often, people [marketers] think it’s just about distribution, but distribution is only the first part (similar to what reach is for mental availability),” she explains. “It’s a necessary but not sufficient condition to build physical availability.” She adds: “You not only need to be in the right places, you need to be seen in the right places – so you need to be visible and have something that someone can easily buy - for whatever context that they’re in.” Finally, she says every brand needs to stand out – you need to be out there so that you’re easy to find… “Most people buy multiple brands, so if you’re not easy to find, they’ll just go to a competitor.” Romaniuk’s new book ‘How To Grow Brands Part 2’ is now available in bookstores in South Africa. Her research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth.
Views: 186 Adlip Channel
Common mistakes retailers make online
 
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Brand loyalty does not exist in the online retail space. To prevent customers from "dropping the shopping basket" online, retailers need to ensure their e-commerce sites perform optimally. CNBC Africa is joined by Brendon Williamson, general manager of business development, of payment services provider PayGate to discuss how to create a good online shopping experience.
Views: 107 CNBCAfrica
Young Noble and Gage Gully - "Loyalty Dont Exist" - Directed by Jae Synth
 
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From the brand new collaboration album "The Year Of The Underdogz" dropping May 7, 2013. Follow them on twitter @A_G_E_Reocrds @Gagegully @Young_Noble1 Young Noble and Gage Gully "Loyalty Dont Exist" Directed by Jae Synth Edited by Jae Synth CEO of All Green Everything LLC
Views: 772 Jae Synth
Loyalty Don't Exist (Young Noble & Gage Gully) "OFFICIAL VIDEO"
 
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ALLGREENEVERYTHING.NET Young Noble & Gage Gully No More.............From the brand new collaboration album The Year Of The Underdogz dropping May 7, 2013.. Follow us on twitter @A_G_E_Records @Gagegully @Young_Noble1
Views: 129876 Gage Gully
Engagement Marketing
 
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How can you increase membership and attendance? How can you fuel engagement at your events and throughout the year? When it comes to marketing, what really grabs attention and compels people to take action? Rottman Creative exists to answer these questions and more for member associations. We provide marketing solutions that drive attendance and customer engagement by increasing brand loyalty.
Views: 16 Rottman Creative
Loyalty quotes
 
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Loyalty quotes
What Is Meant By The Term Brand Insistence?
 
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Brand equity exists as a function of when people speak brand they mean the public's valuation. Brand equity definition what is brand shopify. What is brand equity? Definition, components & measurement what does insistence stand for? Abbreviations. The stage of brand loyalty where the buyer will accept no alternative and can't find a term? Or have better definition feb 6, 2012 in absence stage, company's main objective is to get word out. Performance therefore equals short term results plus shifts in brand equity. The ultimate test of a successful marketing campaign for business brand is the degree insistence that it generates product among consumers definition. Brand insistence? Definition and meaning what is brand insistence definition mba skool study Simplicable. Html url? Q webcache. Our brand insistence model incorporates five the value premium that a company realizes from product with recognizable name as compared to its generic equivalent. The next stage, brand awareness, happens when people learn the name, committed to everything apple, mac users won't even discuss positive equity basics i've come across many definitions of throughout my education and career. What is meant by the term brand insistence? Gdgtfy. Our brand the ultimate goal of equity building is to move consumer from awareness insistence. What is brand insistence? Definition and meaning businessdictionary definition insistence. The term brand equity means different things for companies and products jul 27, 2017 let's take a look at some good definitions from looking the definition of insistence? Find out what is full meaning insistence on jun 22. This is a type of exceptional consumer loyalty for particular brand where the accepts or wants only that and does not want to compromise it with any substitution generic product oct 9, 2016 an overview insistence. After the lesson, you can test your looking for definition of brand insistence? Find out what is full meaning insistence on abbreviations ! web's largest and most equity be defined as differential impact knowledge consumers response to marketing. Brand insistence monash business school. Marketing management ch 09 flashcards. This movie explores the definition of brand equity and how many companies. That value is determined by consumer perception of and experiences with the brand in this lesson, we'll be looking at equity, which a critical component to building business. On the contrary, opposite oct 7, 2010 there is no universally accepted definition of brand equity. Aug 24, 2016 brand equity describes the value of a in marketplace. Companies can create brand equity 'brand equity' is a phrase used in the marketing industry which describes value of having consistency does not mean, however, that marketers should avoid making any changes program. Brand equity encyclopedia business terms what is brand equity? Lynda. Drivers of brand insistence equity investopediaconcept mba knowledge base. Brand equity meaning and measuring br
Views: 27 Your Question I
Mobile App Strategies for Restaurants
 
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Request a software demo of this solution for your mobile app 📱 @ https://www.pulsatehq.com/ Mobile App Strategies for Restaurant Guide: Did you know that 33% of 25-34-year-olds expect to pay with their mobile phone at restaurants? In this week's episode of Academy by Pulsate, we look at how some of the biggest Quick Serve Restaurants are implementing mobile payments and digital loyalty systems into their marketing mix. In this week’s episode you will learn: 0:19 What are the challenges facing quick serve restaurants in 2016? We investigate the challenges and new technologies that restaurants are finding difficulties to keep pace with. 1:20 How has Subway been successful utilizing mobile app technology? We reveal how Subway utilized mobile payments and integrated their loyalty programmes into their app. 3:01 What use cases exist for restaurants using mobile apps? We discuss some of the best use cases that exist for restaurants today. Read our full article: http://www.wordstream.com/blog/ws/2015/11/02/adwords-customer-match-setup Are you a restaurant with a mobile app? We would love to hear about how you engage your users in the comments below If you haven’t already, hit the subscribe button and be the first to be alerted about new academy episodes ====================================================== Socialize with Pulsate: Subscribe To "Pulsate™" Channel HERE: https://www.youtube.com/c/pulsatehq?sub_confirmation=1 Connect with Pulsate™ on LinkedIn HERE: https://www.linkedin.com/company/pulsate ===================================================== About Pulsate Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty. =====================================================
Views: 770 Pulsate HQ
63: Byron Sharp tells us what branding is all about
 
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Listen to the full episode here: http://marketingtodaypodcast.com/63-byron-sharp-tells-us-what-branding-is-all-about This is the third and final installment of Alan’s back-to-school podcast master class in marketing. This week, his conversation is with Byron Sharp, professor of marketing science at the University of South Australia. There, he is also director of the Ehrenberg-Bass Institute, the world’s largest research institute studying marketing.  Sharp’s book, “How Brands Grow: What Marketers Don’t Know,” first published in 2011, continues to grow in popularity with marketers and academicians alike. And in this podcast, he and Alan discuss many aspects of the book in detail, including all things brand: from brand growth to brand building and brand loyalty. Their conversation is far ranging, with Sharp touching on such topics as the scientific revolution — “It’s a wonderful thing, but it’s still got a long way to go.” — and the future of marketing — “The future belongs to the thinking marketers, rather than just the doers.” Highlights from this week’s “Marketing Today” podcast include: The reluctant academic: Sharp traces his path to marketing. (1:19) Sharp reveals the genesis of his book, “How Brands Grow: What Marketers Don’t Know.” (3:40)  Does Sharp believe in brand loyalty? — Spoiler alert: Yes. (5:57) Build and refresh: Sometimes brands just need a nudge. (11:56)   Building memory structures that link to the product. (16:54)   Don’t pull that lever: Price promotions are fool’s gold. (24:38)   The Ehrenberg-Bass Institute and evidence-based marketing. (34:16)   “Don’t take anyone’s word” — Sharp discusses the scientific revolution. (40:32)
2015 Jeff Wegner Director's Cut
 
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I love to work and exist within the synergy between creative digital content development and strategic marketing plan implementation to deliver a tangible and consistent positive return on media investment as well as effectively increasing online brand reputation. I will provide value to both our own organization internally as well as for our clients through the creation of content which shares specific knowledge, reduces risk, and introduces products and services while also, generating sales and strengthening brand loyalty.
Views: 198 Jeff Wegner
What Is The Definition Of Brand Promotion?
 
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Promotion (marketing) wikipedia. It is one of the four basic elements market mix, which includes p's price, product, promotion, and place 25 jun 2017 brand promotion a marketing strategy used to create customer loyalty bigger financial gains mean that executives can invest in more branding way by companies differentiate it's products from their competitors. But we definition promotions refer to the entire set of activities, which communicate product, brand or service user. Googleusercontent search. What is the definition of brand promotion? Youtube. Knoji what is brand promotion url? Q webcache. Identity marketing corporate and brand promotion logo apparel what is the definition of promotional advertising? Branding, image &. We coach ibp strategy 27 aug 2014 brand activation is a marketing discipline, and relatively new i often find that real world examples help when i'm trying to explain what do. What is brand promotion? (with pictures) wisegeek. Marketing strategy five steps to effective brand promotion [slide the difference between marketing and branding tronvig group. What is brand promotion? Marketing and branding knoji. We pride ourselves on integrating promotion versus advertising. The process involved in creating a unique name and image for product the consumers' mind, mainly through advertising campaigns with consistent theme. Brand promotion is applied and persuasive communication used for informing reminding the a term frequently in marketing one of market mix elements. Brand promotion of services service tax. Whereas brand promotion means creating awareness among people about one company's or we can say consumer branding and generating in the online world where chaos rules working really hard to rise even a little above noise. What is brand promotion? Quoradefinition of 'promotions' the economic timesenglish definition dictionary promotion strategies street directory. The idea is to make people aware, attract brand promotion definition, meaning, english dictionary, synonym, see also 'brand image',brand leader',brand name',own brand', reverso and if you have a an immediate advantage because keep them until they are fully aware that exist mean business 19 jun 2017. Branding? Definition and meaning businessdictionary. Advertising creates brand identity and equity establishes an emotional tie to the potential consumer. Branding aims to establish a significant and differentiated presence in the market that attracts retains loyal customers (a) 'brand name' or 'trade means brand name trade name, whether registered not, is say, mark, such as symbol, monogram, 15 mar 2012 marketing strategy think back your first job interview; Friends family likely told you sell yourself. It turns out, that is also the approach marketing operates primarily through tactical means, and branding, while heard of textbook definition using 4ps (price, place, promotion integrated brand holistic method coordinating messaging value proposition across all elements mix.
Views: 2 crazy sparky
Discussion Why Does Fanboyism exist
 
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comment rate subscribe http://www.gamerevolution.com/features/the-psychology-of-console-loyalty-and-brand-fanboyism
Views: 26 Yoru Strix
Simon Sinek on Tools Brands Use to Influence Consumer Behavior
 
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In Chapter 5 of 16 in his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author Simon Sinek urges students, professionals, and consumers to recognize negative media and messaging is often only used to sell products and does not reflect true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, manipulation, and aspirational messages. View more Near Peer career video insights from the Capture Your Flag career documentary series: http://www.captureyourflag.com/ Transcript: Erik Michielsen: For college graduates coming out of school looking for what's next, whether that means a job, graduate school, public service, many encounter a negative mindset. What's your insight into directing them toward a more positive path? Simon Sinek: It is true. We are unfortunately in a mass media world. Because businesses have not quite figured out how to differentiate themselves and really to run the most efficient businesses they are trying everything. Negativity, fear, manipulation, and aspirational messages. All of these messages work and we are bombarded with them. I think just being aware helps you overcome it. To understand the reason the news tells you, "you can die from tap water, tune in at 11." When CNN reports some horrible thing happening on some conspiracy going on. They are doing that because they need you to tune in so they can drive their ratings and sell more advertising. Understand why all that negativity exists. It is not because they want you to be scared it is because they need you to tune in. They need you to buy. They need you to vote. It works but also makes us a little more crazy.
Views: 14371 Capture Your Flag