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[Brand Genesis] Product and Customer Experience – by Vice Chairman Woongchul Yang (R&D Division)
 
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Genesis Brand introducing product features and customer experiences. Presented by Vice Chairman Woongchul Yang, Research & Development Division (Brand Genesis Launching Event/ Dongdaemun Design Plaza (Seoul/ Nov 4, 2015) “Beyond the boundaries of technology Begins the human centered luxury” http://www.genesismotors.com
Views: 3938 HyundaiWorldwide
Interview with Alexis Perakis-Valat, President Consumer Products Division
 
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*Subtitles available for better accessibility.* Discover more about L'Oréal's Consumer Products Division in 2016: http://www.loreal-finance.com/eng/annual-report-2016/consumer-products Explore the full 2016 L'Oréal Annual Report http://www.loreal-finance.com/eng/annual-report-2016 ©Sixtine Transcript Interview with Alexis Perakis-Valat, President Consumer Products Division - How would you sum up the year for the Consumer Products Division? 2016 has been a turning point for the Division because we delivered on our commitments to accelerate growth and clearly outperform the market. Above all, the really great news is that both of our two strategic growth categories outperformed the market: make-up grew double digit, thanks to our one-of-a-kind brand portfolio. And Haircare is performing very well, with the success of Ultra Doux. The second highlight is that we have now four major global brands - with L’Oréal Paris, Garnier, Maybelline, and NYX Professional Makeup - and all four of them are growing. What’s exciting there is that NYX Professional Makeup is the first significant extension to our line-up since we acquired Maybelline 20 years ago, and it is already proving incredibly successful in 40 countries. What’s equally exciting is that we are deploying these brands across a worldwide multichannel environment, with e-commerce growing at more than 30%, but also branded retail, thanks to the successful opening of almost a 100 NYX Professional Makeup stores. Last but not least, all the Regions are performing well. In North America, we had an outstanding sales performance: we grew much faster than the market, reaching our highest market share ever - and that in spite of being already a leader there. In Western Europe, after a flat year in 2015, we are back to growth reinforcing our leadership. And in the New Markets, the Division grew and gained market share. - What are tomorrow’s major prospects? I’d say we have four strategic levers to ensure sustainable growth going forward. Firstly, we are accelerating the deployment of game-changing innovations. There are a number of elements that give us a clear competitive advantage compared to local brands and major players. In particular, we have: • a global and multichannel footprint, • unique research and innovation capabilities, • and a century-long background in beauty culture and expertise. These assets have helped us launch some major innovations last year, including Magic Retouch by L’Oréal Paris, and Micellar Water by Garnier, to name just two. And we will accelerate in 2017 starting with Colorista by L’Oreal Paris, a true haircolour revolution for Millennials: this is the NYX Professional Makeup of haircolour. Secondly, we are strengthening our make-up power house: the category is booming everywhere in the world. We have a portfolio of 4 global brands, each of them with a very clear brand equity, and a very strong innovation programme. Our third lever is our ability to develop core major ascending beauty trends. These are natural haircare, with Ultra Doux, the New Fructis by Garnier, Phytoclear and Botanicals, our new L’Oréal Paris brands. And the second ascending trend is natural skincare, that we will develop with Garnier. Our fourth strategic lever is to maximize our digital clout: digital is a source of inspiration for innovation, mainly through social listening as we have done for Colorista. But also digital allows us to master programmatic advertising. This is what we have already done with the very successful launch of Ultra Doux all around the world, with different contents and insights, for different consumer groups. The digital revolution is also an opportunity to strengthen the bond between our brands and our consumers. We are creating engaging content that goes beyond traditional advertising. A good example of that is L’Oréal Paris partnering with the Paris Fashion Week and allowing millions of women around the world to follow the event as if they were there. More than ever the Division is ready to lead the New Mass Beauty Market.
Views: 1413 L'Oréal
Highlights of Spectrum Brands’ Global Portfolio of Leading Consumer Brands
 
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Spectrum Brands. Global Batteries and Appliances - Global Auto Care - Pet, Home and Garden - Hardware & Home Improvement
Views: 933 Spectrum Brands
Refit and Reshape episode two: Brand Differentiation
 
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http://www.foodbev.com -- We know from our research that today’s consumers are looking for products that go beyond the basic market offering and are fun, novel and experiential. This is not limited to the product, it includes the packaging too. To meet these changing demands, food and beverage manufacturers must pair new recipes and flavours with packages that encapsulate the whole experience and maintain brand character. The ReFit your lines, ReShape your future, or ReFit and ReShape, programme offers existing Tetra Pak customers the opportunity to renovate their installed packaging lines in order to adopt the latest and most innovative Tetra Brik Aseptic portion packages. The new Tetra Brik Aseptic portion packages, feature new design and differentiation possibilities that can help manufacturers create a fresh look enabling them to build brands capable of achieving a stronger connection with consumers. For example, the 3D effect offered by the Crystal and Leaf shape packages can be used to improve shelf appeal with new creative designs, or to highlight specific product or nutritional information. Kagome, Japan’s biggest producer of vegetable juices, worked with Tetra Pak to re-launch four of its leading products in Tetra Brik Aseptic 200 Slim Leaf in October 2015. The re-launch followed a fall in demand for vegetable juice amongst ‘heavy users’ increasingly buying fresh vegetables to make their own juice at home, and ‘light users’ being tempted away by a growing range of other ‘healthy’ beverage alternatives. Though Kagome’s target was simply to halt a decline in sales associated with the slowdown, overall sales in the three months post-launch increased 33% compared with the previous year. “By renewing the package – and reinvigorating the product – we have responded to consumers’ needs and expanded our consumer base,” says Kota Hayashi of Kagome’s Consumer Product Division. “We can use the panels on the package to highlight the benefits, and to make our product stand out on the shelf. And by using FSC-certified paperboard we are promoting our environmental credentials, too.” So far, 43 Tetra Pak customers in 19 markets have launched Tetra Brik Aseptic 200 Slim Leaf and 250 Base Crystal & Base Leaf. By working with customers to create a packaging solution that fits their target consumer, we continue to receive further orders, which indicates a clear path for continued growth in 2017 and beyond.
Views: 265 FoodBev Media
Interview with Nicolas Hieronimus, President Selective Divisions
 
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*Subtitles available for better accessibility.* Discover more about L'Oréal Luxe in 2016: http://www.loreal-finance.com/eng/annual-report-2016/loreal-luxe Explore the full 2016 L'Oréal Annual Report http://www.loreal-finance.com/eng/annual-report-2016 ©Sixtine Transcript Interview with Nicolas Hieronimus, President Selective Divisions Today we are at the Urban Decay shop on rue des Franc-Bourgeois in Paris, which is an excellent example of our branded boutiques know-how, notably in the rapidly expanding make-up market as well as of our D2C – Direct-to-Consumer - strategy. It is the brand’s first boutique in France. You can find everything, but especially exclusive products. It is ultra-digitalised with a giant screen, an interactive GIF Photobooth and a terminal for virtually testing the 100 Vice Lipstick shades. We give consumers an enriched customer experience at our branded stores. Our innovation is visible worldwide, from the new ultramodern Yves Saint Laurent and Armani corners, to Lancôme make-up bars, to the latest Shu Uemura installations and Kiehl’s boutique openings and renovations. - How would you sum up the year 2016 for the Division? It was a very good year for L’Oréal Luxe. We finished 2016 with +6.9% growth on a like-for-like basis and +6.0% in reported figures. For the sixth consecutive year, L’Oréal Luxe outperformed the market, confirming the sustainability of our growth in a constantly changing world. L’Oréal Luxe continues to win over market shares in every region. We performed solidly in Western Europe, notably in Spain and Great Britain. The New Markets have been particularly dynamic, with double digit growth in China, Japan, Australia, South Asia and Russia. And I also want to underline our excellent performance in the USA, supported by the contributions from various brands, Lancôme, Urban Decay, Yves Saint Laurent, Armani, and now IT Cosmetics. In 2016, we also confirmed the relevance of our winning strategic bet on make-up. All our make-up brands – Lancôme, Urban Decay, Yves Saint Laurent, Armani and Shu Uemura – experienced strong growth in 2016. We confirmed our successes in women’s fragrances with La Vie Est Belle, which is already No.1 in Europe and continues to grow in the Top 5 in the USA, Sì and Black Opium are in the Top 10, and we launched Mon Paris with success last June, notably attracting American and Chinese consumers. Urban Decay pursued its worldwide expansion and is now present in 45 countries. And Kiehl’s continues to grow, capitalizing on naturality, on the seriousness of its pharmaceutical origin and on personalization. In general, the share of our “new luxury” brands and their contribution to L'Oréal Luxe’s growth were further strengthened. - What were the significant achievements and growth drivers in 2016? I would like to underline 6 major milestones for 2016: • First, the contribution from e-commerce, which reached over 10% of our global sales, up by +34%. • Yves Saint Laurent, of course, which has topped the one billion euros mark after an exceptional year. The brand is quite a phenomenon! • Kiehl’s pursued its growth and reached one billion dollars in net sales. • Lancôme confirmed its No.1 ranking worldwide amongst prestigious women’s brands and became the second leading beauty brand on the American selective market. • Urban Decay became No.2 in the selective American make-up market, up two ranks from 2015. • And our portfolio was reinforced with the acquisition of two “new luxury” brands. IT Cosmetics, a high-growth American brand specialized in skin loving make-up and hybrid products that recently launched a skincare line off to a very good start. And then, of course, there is Atelier Cologne, an expert niche perfumery brand which is an ideal complement to our range of fragrance collections. - What are the major challenges for tomorrow? One of the biggest challenges is to constantly adapt to the new world. We need to be increasingly agile and adaptable. We have learnt to reconcile the long-term aspect of luxury products – quality, brand heritage and sustainability – with the short-term requirements of today’s world – speed, flexibility, data management. And we have to continue to strengthen in both domains. […]
Views: 1884 L'Oréal
Department of Consumer Affairs - Who We Are And What We Do
 
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The Department of Consumer Affairs is made up of 38 separate entities, many of which operate independently but share the same mission: to protect California consumers by providing a safe and fair marketplace through oversight, enforcement, and licensure of professions. But what does that mean to you? Well, you may not realize just how many different ways DCA touches the lives of California consumers from accountants to welders and everything in between. For more information about DCA and its entities, please visit: https://www.dca.ca.gov/about_dca/entities.shtml
FIT CFMM Capstone 2015 - New Luxury Consumer Values
 
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Consumers desire luxury products and services that deliver memorable experiences, and interactions that are more personal, authentic, and expand beyond simply the desire for luxury goods and services. There is a new sense of purpose for “new luxury” that includes a stronger focus on a brand’s authentic story and heritage. Product quality and “ownable” trades of craftsmanship remain important, but consumers are constantly pushing the limits of product performance, in all senses. What values will matter to the future luxury consumer, and will they increasingly transcend product purchase and experience? What does this mean to future consumer relationships with luxury brands? Group Leader: Corey Moran Co-Leader: Brooke Burdine Winnie Cho, Kristen Levis, Laney Marx, Alyssa Navia, Pierre Vouard, Mila Talabucon
Interview with Brigitte Liberman, President Active Cosmetics Division
 
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*Subtitles available for better accessibility.* Discover more about L'Oréal's Active Cosmetics Division in 2016: http://www.loreal-finance.com/eng/annual-report-2016/active-cosmetics Explore the full 2016 L'Oréal Annual Report http://www.loreal-finance.com/eng/annual-report-2016 ©Sixtine Transcript Interview with Brigitte Liberman, President Active Cosmetics Division - How would you sum up the year for the Active Cosmetics Division? With like-for-like growth of +5.7%, the Active Cosmetics Division once again outperformed its market, confirmed its leadership, and continued to expand the category worldwide. All the Zones recorded growth. Latin America, Brazil and the Africa, Middle East Zone posted double-digit growth. North America was a top growth contributor, driven by the performance of SkinCeuticals, La Roche-Posay and Vichy. Our two emblematic medicalised skincare brands expanded strongly: • La Roche-Posay posted double-digit growth for the seventh year running. • SkinCeuticals has become the number 1 US medical aesthetic skincare brand worldwide. And finally, e-commerce ramped up sales in 2016 with growth close to +40%. These results confirm the success of the Division's positioning and brand portfolio in the health and beauty field, and the ever-growing potential of dermocosmetics. - What were the highlights in 2016? We believe that "Health is the future of beauty", and this vision is reflected in our product innovations, in our approach to digital services and in our partnership initiatives with healthcare professionals. I would like to mention three highlights that illustrate this strategy and our commitment: Slow Âge by Vichy, a new generation of everyday anti-ageing skincare. For Vichy, this is a pre-emptive move into the scientific field of the exposome, which takes into account all the different factors — and particularly environmental conditions — that can have an impact on skin ageing. The second great innovation is an important educational tool: the La Roche-Posay My UV Patch, which is connected to an app that measures individual exposure to UV rays. It helps you to adapt your behaviour to protect against the negative effects of sun exposure. This year, the My UV Patch was distributed free of charge in 16 countries. And finally, our partnership with dermatologists is crucially important for developing dermocosmetics expertise. This year, the second SkinAlliance Forum in Paris brought together 130 dermatologists key opinion leaders from 39 countries. The two-day event allowed L’Oréal researchers and international scientists to exchange views on research and our expertise in dermocosmetics. - What are the Division’s major prospects? In my view, the major challenges are: • Continuing to invent and develop our products and services in partnership with dermatologists. • Using digital technologies to maximise our personalised relationship with our consumer communities. • And strengthening our brand portfolio to win new consumers. This is the reason underlying our recent acquisition of three American brands — CeraVe, AcneFree and Ambi — which meet the growing demand for active skincare products at affordable prices. As a result, in a solid dermocosmetic environment, we are convinced that “adding Health to Beauty” will be again a strong growth driver for our Division.
Views: 1732 L'Oréal
Hagermeyer Appliances, a division of Hagemeyer Brands Australia.
 
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Hagemeyer Appliances has led the market for many years as a distributor of premium brands, and has accumulated immeasurable experience in terms of brand representation, consumer and customer account relationships, all supported with superior logistics and operations excellence. Blanco, De Dietrich and Omega specialise in premium kitchen and laundry appliances. Omega Altise leads the way in the art of comfortable living through its extensive range of heating and cooling products.
Views: 126 Mark Bilton
What is the UL Brand Test Tool?
 
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For more information about our tools, please visit: ultesttools.com
Martin Lindstrom Small Data, branding interview
 
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http://smalldatahunt.com/small-data-hangout-launch/ ⇐ join the hunt. NY Times best selling author - Martin Lindstrom is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's books include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions. Lindstrom is a columnist for Fast Company, TIME Magazine and Harvard Business Review and frequently contributes to NBC's Today show. Lindstrom has written six books on brands and consumer behavior, with a seventh due to be published in 2016. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. In 2011, Lindstrom appeared in the Morgan Spurlock (Super Size Me) movie documentary The Greatest Movie Ever Sold and on America’s Next Top Model. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world. #smalldatahunt #smallData
Views: 5244 Yifat Cohen
Mondi Group (Hungary / Magyarország) Superbrands TV Brand Video
 
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Mondi Szada Ltd. is a Business Superbrand. ----- Subscribe to Superbrands TV today: YouTube: https://goo.gl/U6IfvF Facebook: https://goo.gl/wrBqkk Facebook (Superbrands Limited): https://goo.gl/twsdui Instagram: https://goo.gl/DZmRw1 ------ Mondi Szada Ltd. is a Business Superbrand. Mondi Consumer Packaging is a globally operating manufacturer of consumer packaging and hygiene components. Core competencies include manufacturing, printing, coating, as well as refining and processing of high-quality films. A leader in innovation and technology, products manufactured by Mondi Consumer Packaging are used in a wide variety of areas, with the main focus being fast-moving consumer goods. Mondi Szada Ltd. was established in December 1993 and is part of Mondi Consumer Packaging, a business unit of Mondi's Europe and International division. Many of Mondi Szada products are used by consumers during their daily activities without their even realizing it: at home, in the garden, and in products on the shelves throughout supermarket aisles. The numerous sectors served by Mondi's products include food and beverage, pet food, detergent and cleaning agents, and hygiene, beauty, and health care products. Mondi Szada provides high-quality mono- and co-extruded polyethylene in printed or unprinted versions, with laminated structures and tailor-made wicketed bags. At Mondi's plant in Kecskemét, a universal coating machine and solvent-based laminator produces coated aluminium films for numerous purposes, including various barrier films for gas, moisture, aroma, or light, with a yearly capacity of 3,000 tons. Mondi Szada listens to the expectations of customers in order to produce the ideal packaging to satisfy changing individual needs, and strives to offer products, processes, and services which exceed expectations. As cornerstones of the business strategy, Mondi Szada focuses on developing cost efficient, high performance, innovatively sustainable solutions in order to contribute to their customers' success, and to build long lasting business relationships through excellent customer service. Business Superbrands: The most respected universal seal of enduring excellence.
Views: 23377 Superbrands TV
Mattress Math: Configuring One Brand Many Ways | Consumer Reports
 
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The Reverie is a mattress that allows you to customize it to your liking by rearranging different foam cylinders inside the bed. How many combinations are there? Consumer Reports mattress testers and statisticians found out. Click here to buy the Casper Mattress: http://amzn.to/2xJ5lWb. Click here to buy the Lull Mattress: http://amzn.to/2x0Vzdt Check out http://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez Follow Us on Social: Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9 Instagram: http://bit.ly/1I49Bzo Vine: http://bit.ly/1Nlbkz7 Periscope: http://bit.ly/1OrsKrs Google+: http://bit.ly/1Md3gfQ
Views: 8169 Consumer Reports
Meet The Omnishopper: The Future of Consumer Commerce
 
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MasterCard has researched some of the ways in which technological advances have influenced the way people research and make purchases. Article: http://mashable.com/2016/01/20/omnishopper-consumer-commerce-brandspeak/#cQ7Ex7ZDnEq0 MASHABLE STUDIOS Subscribe: http://on.mash.to/SubscribeMashableSt... Facebook: http://on.mash.to/1VsaJij Twitter: http://on.mash.to/1NXfqeR Mashable Studios is a division of Mashable dedicated to creating original & branded content designed to inform, inspire & entertain the digital generation across all platforms.
Views: 53505 Mashable Brand X
Shiseido Smart Shelf Touch Digital Marketing Consumer Experience
 
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Every project is a step to a higher level. It is a matter of team work. Every client sets its goal and we deliver the way to reach that goal. https://en.experiential.syscomdigital.ro E-mail: [email protected] Telefon: +4021.528.88.00 Of course we do it sensational, we’ve got our experiential marketing way to make it so. We want to thank all our clients for a whole year of Brand Fan&Funland construction. Now that’s a team building we can invite you to! ____________________________ Syscom Digital, with its new division, is betting on digital experiential marketing & interactive retail and develops interactive digital devices in premiere in Europe. Our minds ‘speaks’ consumer interaction & brand engagement when it comes to interactivity and digital marketing; developing creative ideas and consumer interaction mechanisms focusing on results (sales) is our permanent target and the acquisition is a one way ticket for the consumers from online to the store, via memorable experience. The projects, the software and the hardware are developed in-house using special digital tools such as big dimensions touch displays, digital totems, interactive windows, tablets fleets and standard or AR mobile apps, Kinect using mechanisms, interactive projections, 360° video experiences. We also develop applications who run on info-kiosks designed for dynamic and personalized content, Touch Display Totems (TDT), digital instruments created for brand engagement in public zones, interactive projections which allow users to interact in real time with a projected image, VR glasses which bring strong sensations in front and place the user in the middle of the happenings, 360° photo carousels which offer offline visual experiences that finalize in online, and drones for marketing activation on a higher scale. Our full-service include, strategy and product interactivity consultancy, graphic design and content creation.
Jungle Magic's Special Raksha Bandhan Offer   Get 25% Off
 
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https://junglemagic.in - Jungle Magic is the Online Shopping umbrella brand for kids’ wellbeing products under the auspices of the Consumer Products division of Piramal Enterprises. The core essence of Jungle Magic is to provide parents with innovative wellbeing solutions for the day to day problems encountered by them in caring for their child’s health & wellbeing. Jungle Magic was launched with a range of Fruity Perfumes in 2012 that provided aroma therapy benefits for kids. Over time Jungle Magic has transitioned in being a brand that equips parents with innovative and child friendly solutions in dealing day to day health and wellbeing concerns of their children. Follow us at: Website: http://bit.ly/2NPJfWm Facebook: http://bit.ly/2LnVFTY Instagram: http://bit.ly/2La68pb
Harman's Lifestyle Audio President Michael Mauser on seamless connectivity to the consumer - CES2018
 
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HARMAN Launches Visionary UX Solutions Delivering Unprecedented In-Car Comfort and Entertainment Experiences at CES 2018 New solutions Configurable Entertainment and Moodscape designed for a future of personalized connectivity, shared mobility and autonomous vehicles CES 2018 – LAS VEGAS, NV – HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced Configurable Entertainment and Moodscape, the latest experience-centric lifestyle automotive solutions offering personalized entertainment, comfort and convenience for passengers. Developed on the company’s new HARMAN AudioworX platform, these new solutions are designed to deliver intelligently tailored experiences, ushering in a new era of personalization in shared mobility and autonomous vehicles. “When it comes to their vehicles, today’s consumers are all about the experience and are less concerned about the technology behind it. At HARMAN, we are constantly focused on innovating with the passenger in mind, while integrating emerging technology with software-driven audio to provide the effortless, responsive experiences consumers have come to expect,” said Michael Mauser, President, Lifestyle Audio for HARMAN. “Moodscape and Configurable Entertainment are perfect examples of how we’re re-inventing what is possible in the vehicle today, as well as for the autonomous future.” Configurable Entertainment: A Personalized Experience for Every Passenger, Every Ride, Every Day The sharing economy shows no sign of slowing down, and car ownership trends will continue to shift. Consumers, however, continue to demand seamless connectivity and in-vehicle personalization. These can be sacrificed by today’s ride sharing services, where personalization options are often dictated by owner rather than passenger preferences. Targeted to shared fleet organizations like Uber and Lyft, HARMAN’s proprietary, software-based configurability allows shared mobility providers to offer multiple in-car brand and entertainment experiences through a single set of in-vehicle hardware. This puts the power of personalization back into the hands of ride-share passengers, making every ride an extension of their lifestyle. Configurable Entertainment offers a multitude of benefits to automakers, enabling them to further differentiate from competitors and offer consumers a choice of brand experiences, increasing overall customer satisfaction. For example, one user can select in-vehicle gaming or a heart-pounding concert audio experience through JBL audio; while the next passenger -- in the same vehicle -- can choose a completely different experience, such as watching a movie or enjoying a more intimate music performance with the refined sound of Harman Kardon. Key Features for Configurable Entertainment include: • Proprietary Shape-shifting speakers: In-vehicle speakers transform in real-time to provide different experiences in line with user preferences. For example, a unique sound bar will dynamically morph from one audio brand experience to another, both sonically and visually. • Unique Industrial Design: Brand-specific visual elements, including logos and grilles can change in real-time to match user preferences. • Adaptive Audio EQ’s: Sound tuning will adjust on-demand to deliver the iconic listening experience associated with the user’s preferred audio brand. Moodscape: Focus on the Moments that Matter in your Day Automakers are placing an increasing emphasis on the vehicle interior experience in response to growing consumer interest in areas like wellness and lifestyle optimization. Helping to meet this trend, HARMAN’s Moodscape promises to redefine comfort and entertainment in the daily commute. Through targeted synchronization, Moodscape intuitively adjusts the in-cabin audio experience, delivering music with mood-based EQ and sound levels to help passengers prepare for whatever is next in their day. Additionally, Moodscape features new HARMAN QLED Auto technology, providing a stunning visual experience for passengers through the first-ever automotive QLED vehicle roof application. Follow us at: Driving the Nation http://www.drivingthenation.com/ Facebook https://www.facebook.com/DrivingTheNation/ Twitter https://twitter.com/drivingthenatio Linkedin https://www.linkedin.com/in/lou-ann-hammond-0944a43/ Carlist http://carlist.com/ Facebook https://www.facebook.com/Carlistcom/ Twitter https://twitter.com/carlistdotcom List your car for free on Carlist app Apple: http://apple.co/1eWhVne Android: https://play.google.com/store/apps/de... Have more questions? Leave a question below. Don't Forget To SUBSCRIBE to our youtube channel https://www.youtube.com/user/drivingthenation?sub_confirmation=1
Views: 26045 DrivingTheNation
Charting The Rise Of Direct-To-Consumer Brands with LUMA’s
 
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LAS VEGAS—Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO Terry Kawaja. “This isn’t some fad, some flash in the pan,” Kawaja says in this interview with Beet.TV at CES 2019. While it’s still early days in the sector, “We are seeing companies in a variety of verticals, in a relatively short period of time with relatively little capital, garner significant market share, in some cases double digit-market share, away from category incumbents who have been building their brand equity for decades.” In its D2C BRAND LUMAscape, the investment banking firm identifies more than 400 direct-to-consumer companies. The overwhelming majority are in clothing and apparel, followed by personal/family care and home/furnishings, then food/ drink and travel. The rise of these companies “has major implications for the marketing world writ large, and our message to traditional marketers is don’t take this lying down,” Kawaja says. “Take a good hard look at what is causing the success of these startups because yes, while like any tech ecosystem, many of them will die but some will live and become major competitors.” It comes down to a build-versus-buy scenario, but it can be very hard for legacy marketers to create a cool, new direct-to-consumer brand, according to Kawaja. His hypothetical example is a company selling a high-margin product through traditional means. “It’s like having a virus. The antibodies will come out and kill it. Good luck with your new division that’s going to circumvent that and disrupt that. That’s hard for a legacy company to do.” Companies that have opted for buy versus build include Walmart and its acquisition of Jet.com for $3.3 billion. “Now they’re sort of infusing the culture that Mark Lore developed at Jet to drive Walmart’s broader ecommerce business. Then there are Unilever and Dollar Shave Club and Procter & Gamble’s purchase of natural deodorant brand. These and other well-established companies “are capturing the growth, capturing the magic if you will, of these DTC brands. Not just for the business per se, but also to sort of infuse that thinking, that culture, that approach to the marketplace,” says Kawaja. This video is part of Beet.TV coverage of CES 2019. The series is sponsored by NBCUniversal. For more coverage, please visit this page.
Views: 11 BeetTV
BRANDisruption: How The Consumer Hijacked Marketing
 
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Let go of the myth that your brand belongs to you. It belongs to your customers, and the sooner you begin co-branding with them, the more successful your marketing will be. Great service and a customer-centered experience are the building blocks of brand advocacy.
Views: 26 Ciceron
The Art of Building an Authentic Brand
 
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FACT: The customer experience begins long before they ever set foot inside your dealership. Yet, many dealerships have messaging that is not always equal to reality, leaving consumers disappointed and, ultimately, spending their money elsewhere. Authentic branding – Happier customers - Bigger profits DOES YOUR DEALERSHIP NEED TO IMPROVE ITS BRANDING? Join this eye-opening 1 hour webinar as industry expert Bill Wittenmyer shares strategies for dealers to create a stellar brand image that keeps consumers hooked. He will also share how authentic branding can vastly improve customer loyalty and consumer confidence. Furthermore, he will discuss in detail how to close the gap between a customers’ expectations vs. experiences. Attendees of this fast-paced presentation will learn: Authentic branding techniques that deliver the best results How to identify and overcome brand messaging missteps Cross-channel technology & processes to ensure a comprehensive communication strategy Mystery shopping techniques that help you build a brand that differentiates you from the competition. If you are ready to learn The Art of Building an Authentic Brand and reap the increased profits, then this is a must-see presentation you simply can’t afford to miss! Register now! PRESENTER: Bill Wittenmyer is a partner of ELEAD1ONE, the leading dealership software provider in today’s automotive market. Bill has over 20 years of experience in the automotive space and currently oversees multiple divisions within the organization, including Sales, Marketing, OEM relationships and Large-client accounts. Prior to joining ELEAD1ONE, Bill spent several years in the automotive retail space holding various retail positions in operations management. Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that reach industry business leaders across the U.S. Bill can be reached at [email protected]
Views: 128 DealerOn
UL Consumer Technology UK Film
 
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This video tells a story of how UL has created a division that tests all the latest consumer technology for both compliance to regulations and safety. The video highlights how important the engineers are to the success of the firm.
Views: 1554 Digicom Marketing Ltd
The Marketing Department of the Future
 
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How to organize your marketing department to work in a more flexibel and agile way? That's what this video is all about. The marketing organization of the future will make increasing use of flexible experts. The core strategy and a limited number of projects are managed from inside the company. Everything else involves specialized skills hired in accordance with the company’s immediate needs. Partners are selected based on concrete ambitions. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, seems outdated. Consumers will become more demanding in the future. Within a few short years, the technical possibilities will be within every consumer’s reach. This will heighten expectations toward companies and consumer tolerance for bad products and service will become all but non-existent. Also, the initiative to come into contact with a brand will reside entirely with the consumer since technology will make it increasingly easy for consumers to shield themselves from commercial messages. On social media, too, consumers only wish to be linked with a limited number of brands.
Views: 10204 Steven Van Belleghem
Brand of the Year Keynote: Richard Dickson, Mattel - MIPTV 2016
 
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As Mattel’s President and COO, Richard Dickson is responsible for all aspects of Mattel’s iconic portfolio of global consumer brands, including Barbie, Hot Wheels, and Thomas & Friends. Through Mattel’s content development and distribution teams, audiences and consumers are provided with a large range of engaging and exciting experiences across multiple platforms, including movie specials, series and fresh short-form content. Mattel’s properties are also deeply engaged with fans through the digital ecosystem, digital video and vlogging talents. In acknowledgment of its track record as an innovative content creator and forward thinker, Mattel has been named Brand of the Year at MIPTV 2016.
Views: 4070 mipmarkets
2018 Secrets for Growing Direct-to-Consumer Wine Sales
 
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Watch SVB's Direct-to-Consumer (DtC) videocast which goes deeper into the findings from SVB and Wine Business Monthly’s Annual DtC survey. The 2018 panel includes Rob McMillan, EVP & founder of Silicon Valley Bank’s Wine Division; Amy Hoopes, President, Wente Family Estates, Paul Mabray, Wine Industry Digital Futurist and Director, Getemetry.com and Cyril Penn, Editor-in-Chief at Wine Business Monthly. Filmed May 16, 2018
Views: 2519 Silicon Valley Bank
Why local retailers are losing out in the shopping aisles…
 
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Ignite Joe Public recently announced the launch of its Shopper Marketing division, expanding the specialist agency’s integrated offering. Ursula McDonald, Managing Director of Ignite Joe Public, explains that local brands and retailers simply cannot afford to ignore Shopper Marketing, particularly in a struggling economic environment. “Launching [a specialised division] is a no-brainer, from our perspective,” she says, noting that a recent U.S. study conducted by the Grocery Manufacturers Association revealed that brands investing in Shopper Marketing grew by up to 50% ahead of the category. In her view, given the tough climate, consumers are not as loyal - and a brand’s strategy is thus not complete without taking both the consumer and shopper’s behaviour into careful consideration. “It’s something that brands really can’t do without,” she adds. “There needs to be an understanding that a consumer is very different from a shopper…” The path to purchase and a shopper’s behaviour can change on a daily basis, she says - and almost every time they shop. This is as a result of changing consumer needs, consumption occasions and trip missions in a dynamic and evolving market environment. Different Messaging The new division is headed up by Shopper Marketing specialist, Michaela Murning, who says that local brands and retailers are still ‘scared’ of this specialised approach, - and don’t fully understand the different approach required for a shopper as opposed to a consumer… “Shoppers are faced with many different dynamics…so price and value play a significant role, for example, and the messaging will need to be different in the shopping environment – versus when people are at home,” she says. With regards to budget allocation, she says it is not necessarily about retailers divesting, or diverting investment – ‘the brand owners need to make the extra investment.’ “And that’s where there is resistance, in the local market,” adds Murning, who has worked in Customer and Brand Marketing for Unilever, as Marketing Director for Reckitt Benckiser and having led her own shopper, brand and innovation consultancy. She notes that Ignite Joe Public plans to differentiate with its Shopper A-B tool - a strategic toolkit that considers the three Shopper Marketing stakeholders: brand, shopper and retailer. The Toolkit works to identify the nuances and differences in shoppers’ behaviour across shopping trips in order to target where and how to have the most influence. Ignite Joe Public has already serviced clients with Shopper Marketing campaigns, including Clover’s Manhattan Ice Tea and Merck’s¬ Iliadin ¬– a local campaign that has been adapted across global markets.
Views: 146 Adlip Channel
Follow Consumer Affairs Inspectors as They Check Arcade Games
 
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"GMA" joins New Jersey's Department of Consumer Affairs as it does surprise inspections on those amusement park games. SUBSCRIBE to ABC NEWS: https://www.youtube.com/ABCNews/ Watch More on http://abcnews.go.com/ LIKE ABC News on FACEBOOK https://www.facebook.com/abcnews FOLLOW ABC News on TWITTER: https://twitter.com/abc GOOD MORNING AMERICA'S HOMEPAGE: https://gma.yahoo.com/
Views: 12814 ABC News
The Evolution of the Consumer | Aarti Kapoor | TEDxPeddieSchool
 
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The Evolution of the Consumer: A Push Toward Aspirational Lifestyle Brands and A Life of Wellness Aarti Kapoor founded and currently leads the Health & Wellness industry platform at Moelis & Company, a New York based investment bank, covering companies and financial sponsors across fitness services, activewear, VMS, healthy food and beverage, and various other categories in healthy and active living. Kapoor was named to Forbes “30 Under 30” for Finance in 2015, Prior to joining Moelis, Kapoor worked in the Investment Banking Division at Citigroup in New York. She graduated with a B.A. Honors cum laude in Economics from Harvard University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3052 TEDx Talks
Online Shopping For Kids   Baby Products Brands   Jungle Magic
 
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https://junglemagic.in - Jungle Magic is the Online Shopping umbrella brand for kids’ wellbeing products under the auspices of the Consumer Products division of Piramal Enterprises. The core essence of Jungle Magic is to provide parents with innovative wellbeing solutions for the day to day problems encountered by them in caring for their child’s health & wellbeing. Jungle Magic was launched with a range of Fruity Perfumes in 2012 that provided aroma therapy benefits for kids. Over time Jungle Magic has transitioned in being a brand that equips parents with innovative and child friendly solutions in dealing day to day health and wellbeing concerns of their children. Follow us at: Website: http://bit.ly/2NPJfWm Facebook: http://bit.ly/2LnVFTY Instagram: http://bit.ly/2La68pb
You Are the #1 Brand!
 
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http://www.kw.com Keller Williams has long recognized that real estate is a local, service business where consumers do business with agents, not brands, and that an international brand identity has very little impact on that business. Thatʼs why weʼve never invested in national, consumer advertising, and instead put all our focus on developing models that work and delivering training, coaching and technology that makes YOU the center of your business.
Views: 26054 Keller Williams Realty
Experiential by Syscom Digital
 
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Syscom Digital, with its new division, is betting on digital experiential marketing & interactive retail and develops interactive digital devices in premiere in Europe. https://en.experiential.syscomdigital.ro/ E-mail: [email protected] Telefon: +4021.528.88.00 Our minds ‘speaks’ consumer interaction & brand engagement when it comes to interactivity and digital marketing; developing creative ideas and consumer interaction mechanisms focusing on results (sales) is our permanent target and the acquisition is a one way ticket for the consumers from online to the store, via memorable experience. The projects, the software and the hardware are developed in-house using special digital tools such as big dimensions touch displays, digital totems, interactive windows, tablets fleets and standard or AR mobile apps, Kinects using mechanisms, interactive projections, 360° video experiences. We also develop applications who run on info-kiosks designed for dynamic and personalized content, Touch Display Totems (TDT), digital instruments created for brand engagement in public zones, interactive projections which allow users to interact in real time with a projected image, VR glasses which bring strong sensations in front and place the user in the middle of the happenings, 360° photo carousels which offer offline visual experiences that finalize in online, and drones for marketing activations on a higher scale. Our full-service include, strategy and product interactivity consultancy, graphic design and content creation.
Lumina font - Unlocks the on-trade brand power
 
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Lumina is the new generation font for a total consumer engagement. Lumina enhance the beverage companies' brand identity thanks to a modern form and to the entire front lens that is illuminated, branded and customized, for an unprecedent brand impact. Lumina can be easily and cost effectively rebranded on site, with no need of a technician, for an endless brand variety and limited-edition implementation.
Views: 254 Celli Group
5W Consumer Public Relations Agency - 5WPR
 
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5W Understands Consumer PR 5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with clients to tailor messages and strategies that speak to their key customers in different and meaningful ways. We Help You Build Emotional Connections Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations. Powerful Outcomes For Great Brands We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands ranging from KRUPS to Anheuser-Busch, All-Clad to Sparkling ICE and many other established and emerging brands. ////// 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals. Hear personal stories from current employees on why they decided to join 5W, and listen to what they believe separates this PR firm from the rest. New York headquartered Public Relations Firm, 5WPR, has offices in Los Angeles and Denver. Get to know us today, and let us help you conquer all of your business goals. To learn more about 5W PR; connect with us @ http://www.5wpr.com/ 5W Public Relations Gets PR. 5W PR New York PR Firm Public Relations Company Publicity Agency 5WPR New York
Tani Sulaeman: Marketing Adalah Bagaimana Menyampaikan Brand Value Kepada Consumer
 
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#SmartYOTRadio adalah program radio yang di bawakan langsung oleh Billy Boen dengan jangkauan nasional yang disiarkan secara langsung di 21 kota di Indonesia. #SmartYOTRadio ON AIR setiap hari Rabu pukul 20.00-21.00 WIB di jaringan Radio Smart FM dan Sonora di seluruh Indonesia. Menghadirkan narasumber yang berkompeten dalam bidangnya yang akan sharing pengalamannya yang inspiratif. Narasumber: #SmartYOTRadio Tani Sulaeman, Managing Director / Beverage Division Head of Nestle Pure Life
Views: 103 Young On Top TV
2017 Secrets to Growing Direct-to-Consumer Wine Sales - Videocast
 
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Silicon Valley Bank's Rob McMillan leads an interactive discussion on the latest growth trends in direct-to-consumer wine sales and a review of SVB's 2017 Direct-to-Consumer Wine Survey. More than 800 wineries participated in the survey. The discussion includes insights on: • Conversion rates of visitors to buyers • Impact of venue choice on tasting room success • Regional tasting room comparisons • Club metrics The panel includes Rob McMillan, EVP & Founder, SVB's Premium Wine Division; Liz Mercer, owner of Mercer Hospitality Consulting; Mary Jo Dale, Marketing Director, the Americas of Vinventions; and Cyril Penn, Editor in Chief of Wine Business Monthly. Filmed May 17, 2017
Views: 3929 Silicon Valley Bank
AndNowUKnow - Naturipe - Shop Talk
 
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ORLANDO, FL – Always keeping a sure eye on the innovations of tomorrow, and what flavors will have consumers gushing over its brand next, Naturipe has unleashed a new line to its already prodigious portfolio. Be on the lookout for Naturipe Snacks. As Brian Jenny, Vice President and General Manager of Value-Added Fresh Division, told me, the line was developed to answer consumer demands in the buy-side sector in a unique way. Brian Jenny, VP and GM of Value–Added Fresh Division, Naturipe Farms Brian Jenny, VP and GM of Value–Added Fresh Division, Naturipe Farms “It’s got a unique shape, it’s not square,” Brian tells me. “And we’ve also kind of rebranded ourselves. It’s called Naturipe Snacks.” Naturipe has cultivated six new flavor combinations to its latest endeavor, the Naturipe Snacks line: Bold & Spicy Smooth & Smokey Sweet & Zesty Rich & Savory Classic & Sharp Sweet & Crunchy The snack line draws on health and taste by pairing consumers' love for cheeses and nuts with trusted fruits from the Naturipe brand. New Naturipe Snacks New Naturipe Snacks As shoppers look to health, convenience, and snacking when making their purchase choices, how else is this snack line sure to answer consumer cravings? Watch our exclusive video above to learn more about Naturipe Snacks.
Views: 92 AndNowUKnow
Lexar closes consumer division and Fujifilm XT2 is too buggy.
 
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I originally intended only to make a short video about the news that Lexar is shutting down some operation which will affect the production of memory cards for cameras. I thought I was going to make this short video with my new Fuji XT-2 and publish it, but a ton of technical issues made that impossible, and I ended up using the front camera of my Huawei Phone. The Fujifilm XT-2 just didn't work. I wanted to see myself to check if I was in frame so I had two quick solutions: HDMI external monitor or the Fuji App for my phone. Well both solutions didn't work. The HDMI monitor kept resetting and going crazy, just like the Fuji camera. Never seen anything like this. The same monitor works flawlessly with any Sony or Canon camera. Then then Android app for Fuji was even more frustrating. The searching went on for ever and the connection never happened. I'm tired of people talking about the Fuji as a perfect camera. It's not. It's got a small sensor, it freezes, the battery situation is horrible, I hate it ion low light, the wi fi doesn't work, no internal stabilisation, doesn't work with my external HDMI monitor. To me, this is a nice toy. So if you think the quality of this video is below average here are a few companies you can think of: 1. Huawei claiming that their sensors are good enough for National Geographic. 2. Fujifilm for their complete lack of reliability. Is this what they do? Marketing sheets filled with amazing specs and then run away as soon as some real world data comes in ? I understand why Nikon will do very well selling stuff that works, and even Canon with your granpas video from the 1950s :) This video is 720p. Thank Fuji and Huawei with their 4k claims. Sony is not perfect but I really love them more and more when it comes to being reliable. They also make cameras for high end professionals,, they don't play around like Fujifilm. Cineberg.com I will make a video soon about the surreal HDMI operation.
Views: 489 Gallopoint
HT Brand Leadership Series: Brand Masters ft. Pankaj Rana, Panasonic
 
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The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional Head - Mobility Sales Division, Panasonic, sheds light on the matter. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz. More on http://brandleadership.hindustantimes.com/brand_masters.html. Hosted with DMA Asia. MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Views: 83 HT Brand Studio
David James, BT, on their Awards for Excellence 2014 wins
 
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Reactions from David James, marketing director consumer division BT, on winning Brand Extension and Brand Revitalisation
Views: 93 Excellence Awards
How to Develop Brands with Purpose - PepsiCo's Ricardo Arias-Nath
 
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In this interview clip, Ricardo Arias-Nath discusses the how marketers can develop brands with a purpose far greater than the products they sell. Ricardo has over 20 years of consumer and corporate strategy, marketing, business development, and merger & acquisition experience with a deep understanding of fast-moving consumer goods (FMCG,) Media and Entertainment, and Technology Industries in both domestic and international markets. At the time of this interview, he is serving as SVP and Chief Marketing Officer for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement, and partnership development. Prior to joining PepsiCo, he worked as Managing Consultant for Zyman Group and Prophet Brand Strategy, managing a wide range of engagements for clients domestically and internationally in consumer and durable goods, telecommunications, and financial services industries. From 2000 to 2006, co-founded and served as Chief Executive Officer for Tokenzone in New York, taking the company from inception into a profitable and award-winning online marketing, research, and consulting services firm for media and consumer product companies worldwide such as Disney, MTV Networks, Warner Bros. and FIFA. Ricardo started at Procter & Gamble Latin America Division in a diverse range of finance, marketing, and general management roles, including P&L management, financial planning, M&A, brand management, and innovation.
Views: 7 Anthony Miyazaki
Thrilling Careers of Commercial Talents in Consumer Product Division of L’Oréal Indonesia
 
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Not many may know about the commercial function, but it actually plays a key role in the company as they are responsible to generate revenue (sales). We invite you to see commercial talents in Consumer Product Division L’Oréal Indonesia share about their roles and career journeys, where a sales role is not just limited to salesman in the traditional sense but more strategic, modern and fascinating. Hopefully this can be an eye opener that a career in commercial/sales is not only important but also exciting and rewarding. Subscribe now for the latest content from L'Oréal: http://bit.ly/YqZUxj Like Careers at L'Oréal on Facebook: http://goo.gl/5L1Ifm Follow L'Oréal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oréal on Twitter: http://bit.ly/ZadYRP Follow L'Oréal on Twitter: http://bit.ly/YX2bm3 Follow Careers at L'Oréal on Pinterest: http://bit.ly/1kh7rxy Get to know more about L'Oréal on our official site: http://careers.loreal.com
Views: 357 L'Oréal Talent
Être consumer-centric en 2017 pour L'Oréal | L’Oréal - Sprinklr
 
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Retrouvez Vesna Cosich, Regional Sales Manager chez Sprinklr et Stéphan Garandet, Global Chief Digital Officer chez L’Oréal Active Cosmetics Division lors du HUBDAY Future of Social Media Le HUB Institute décrypte les tendances et nouveaux leviers du numérique pour accélérer la transformation digitale des entreprises. Lire plus : http://hubinstitute.com/hubreview/ S'abonner à notre chaîne YouTube : http://po.st/HUBchannel Suivre le HUB Institute sur : LinkedIn ►https://www.linkedin.com/company/hub-institute Facebook ►https://www.facebook.com/HUBInstitute Twitter ► https://twitter.com/HUBInstitute Slideshare ► http://www.slideshare.net/hubinstitute
Views: 559 HUB Institute
How BIG is Samsung? (They Have a Military Department!)
 
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So how big is Samsung? The answer may surprise you. Be sure to share this one! Subscribe here: https://goo.gl/9FS8uF Become a Patreon: https://www.patreon.com/ColdFusion_TV Animations: http://hellosavants.com // Soundtrack // Flexical - Stop Me (Radio Edit) Catching Flies - Quiet Nights Need a Name - Everything Is Moving, But Not The Sky Cahb - Secret Shining Bird - Distant Dreaming Kubix - Show Your Smile VIP (feat. Nori) SAINT PEPSI - ALRIGHT (DRIP-133 RE-EDIT) » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusion_TV » Patreon | https://www.patreon.com/ColdFusionTV » My music | http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Editing website: www.cfnstudios.com ColdfusTion Android Launcher: https://play.google.com/store/apps/details?id=nqr.coldfustion.com&hl=en » Twitter | @Coldfusion_TV References: http://www.sersc.org/journals/IJSEIA/vol8_no12_2014/12.pdf http://www.123helpme.com/samsung-case-study-view.asp?id=167216 http://www.10-facts-about.com/Samsung-Electronics/id/1155 http://www.baselinemag.com/mobility/slideshows/ten-surprising-facts-about-samsung.html http://www.ninefinestuff.com/2015/02/9-amazing-facts-samsung/ http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2014/11_Fact_Figures_Creation_and_Distribution_of_Economic_Value.pdf http://en.wikipedia.org/wiki/Samsung
Views: 6082100 ColdFusion
Bayer HealthCare
 
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Bayer is hiring MBA candidates for its Consumer Care division. Bayer Consumer Care has a full-time MBA recruiting program and a summer internship program for marketing. These recruiting programs ensure that we attract the very best and develop future leaders. Watch this job and career recruitment video to learn about the role of Associate Brand Manager and Assistant Brand Manager at Bayer. You will also find that as a member of the Bayer Consumer Care marketing department you will learn the best way to market consumer packaged goods and will discover that your ideas are valued here and you can make an impact early on. Bayer also offers a friendly culture with opportunities for community involvement and room for career advancement.
Views: 401 MadDash
L'Oréal's Strategy: Universalisation
 
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*Subtitles available for better accessibility.* Discover more about L'Oréal's Mission and Strategy: http://www.loreal-finance.com/en/annual-report-2017/ ©Globulo Transcript So that everyone can benefit from our innovations, we, at L’Oréal, believe that they need to be adapted to the desires, needs and culture of each consumer. This is what we call Universalisation. Globalisation that respects differences. Our market is global but our consumers are all different. Differences in traditions, climate, skin and hair types and beauty routines. The scientific expertise of our worldwide Research centres, combined with our regional innovation hubs, enables us to better understand consumers. We use science to fulfil their beauty desires. We turn differences into a source of innovation for our product designs. We develop and adapt formulas to offer our consumers tailor-made beauty with products, services, packaging and ambassadors that match their aspirations. The development of a winning formula for a market can, in turn, inspire other regional hubs, before becoming a worldwide success. This is how a good idea travels and helps accelerate innovation at L’Oréal.
Views: 10772 L'Oréal
10 Years Of Brand With Rich Palatini
 
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It’s been a decade of brand success with clients like Carmagen, StandardKnapp, Block Vision, LumaNEXT, ZipPak, Deck Towel, and FORTA Corporation. During that time we've transformed over 100 brands from ordinary to extraordinary, with the implementation of our proprietary Brand Leadership Solution®. Check out more of our work in the links below! ___________________________________________ See more brand transformations below: https://www.delianet.com/work/ 60 Seconds with Rich Palatini: https://www.youtube.com/watch?v=-BjC8vy3AJQ https://www.youtube.com/watch?v=gAZRAy1nARM A (Brand) New Look for Fenton Construction: https://www.youtube.com/watch?v=gjCEkpgiDhg If you want a good laugh, watch this blooper video: https://www.youtube.com/watch?v=pCQVWlFiMy0 Santa Clause Comes To The Office On Halloween: https://www.youtube.com/watch?v=ZqMSpue1XdI ___________________________________________ WOW! Ten years… it’s like dog years. Ten years ago… 2008. Instagram didn’t exist. Twitter (12 yrs old) was in its infancy… so was YouTube. Today they’re the “go to” social media for consumer and b2b. We regularly utilize them in our efforts to reach customers and build brands. Especially for b2b. Today, you can’t do without them. And the speed of customer evolution is off the charts. Brands have to do all they can to keep up. And that’s the great thing about the Brand Leadership Solution®. Nice segue, huh? Agile, fast, user-friendly for clients… it can be tailored to create a powerful, distinctive brand in any business sector. B2b or b2c - it doesn’t matter. The first client to go through the transformation was Carmagen - they’re global oil & gas industry consultants. Positioned them as “All the right people in all the right places.” One of the most recent is Standard-Knapp, a 124-year-old secondary packaging machinery company. Today, their look, their style, their brand is modern and communicates everything that makes them a leader. In between, we’ve developed and positioned more than 100 brands. From Vision Care Benefit providers like Block Vision, the innovative retail lighting technology, LumaNEXT, and global packaging companies like* Zip-Pak. Even a luxury linen towel brand, Deck Towel. One of the reasons the Brand Leadership Solution continues to work so well is the Applied Social Psychology model we utilize. It puts brands in the most prosperous competitive position in the customer’s mind and creates an emotional connection that builds strong relationships. One of the most challenging assignments was for Forta Corporation, who built their company and their brand for more than 40 years on sales of concrete reinforcement fibers. They had acquired several companies and the assets of these brands when combined with their legacy brands made them appear disjointed and confusing in communicating true value to their customers. Solving this maze of brands required an end-to-end reworking of all brand assets across a total of all six divisions and a realignment under one common positioning. From establishing a new logo and positioning to an entirely new visual identity system to creating unique messaging and multiple websites for their family of brands. And creating a 40th-anniversary celebration video that debuted at the largest trade show event of the year. It was quite complex, required a lot of intensive coordination between our brand, creative and digital assets teams… but when you have a proven process and trust that process and them, the results are outstanding and most of all, our friends at Forta couldn’t have been happier. We’ve built a stack of brands. Each one with its own unique set of goals… And each time the results have been on-point with terrific results… Our next project is powering up a packaging brand on the African continent with markets in Kenya, Uganda, Tanzania, and a few others. By the way, that first client Carmagen, we’re currently working with them on a digital marketing program.
Johnson & Johnson family of consumer companies aligns with MLS and USSF
 
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Soccer United Marketing today announced that the Johnson & Johnson Family of Consumer Companies has signed on as an official partner of two of its flagship properties. With this partnership, the consumer division will be the exclusive and Official Healthcare Sponsor of Major League Soccer (MLS) and the United States Soccer Federation. The partnership officially includes Major League Soccer and U.S. Men’s, Women’s and Youth National Teams. The Johnson & Johnson and its consumer division partnership is inclusive of some of the world’s most beloved brands, including: AVEENO®, BAND-AID® Brand, BENGAY®, CLEAN & CLEAR®, JOHNSON’S®, LUBRIDERM®, NEUTROGENA®, RoC® and NEOSPORIN®. The partnership will kick off tonight when the Philadelphia Union host FC Dallas (UniMás, 7:00 p.m. ET). Johnson & Johnson’s consumer brands will be featured in field level signage at matches played in the U.S. and will integrate the official partnerships into their marketing plans, including advertising, retail, grassroots, PR and digital. “We are proud to support the great family sport of soccer,” said Mike Marquis, General Manager, Johnson & Johnson Consumer Companies, Inc. “By partnering with the fastest growing sport in America, we are opening up many new opportunities and channels for our family of brands to connect with a large, passionate and diverse group of consumers.” After a successful 2014 World Cup campaign for the United States Men’s National Team, the U.S. Women’s National Team is heading to the 2015 Women’s World Cup taking place in Canada beginning June 8. MLS kicked-off its 20th season on March 6 with two new expansion clubs, a new television and media rights partnership with ESPN, Fox Sports and Univision and new star players arriving from around the world. Subscribe to our channel for more soccer content: http://www.youtube.com/subscription_center?add_user=MLS - Follow us on Twitter: https://twitter.com/MLS - Like us on Facebook: http://www.facebook.com/MLS - Add us to your circle on Google Plus: https://plus.google.com/u/0/111490959184064683855/posts About MLS: Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer's 20th season features 20 clubs each playing 34 regular-season matches. Those clubs are the Chicago Fire; Colorado Rapids; Columbus Crew SC; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; New York City FC, Orlando City SC, Philadelphia Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; Vancouver Whitecaps FC; and Montreal Impact. For more information about MLS, log on to the league's official website at http://www.MLSsoccer.com
Views: 1885 Major League Soccer
L'Oréal Digital Hall
 
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In January 2017, the Corporate Digital and Consumer Market Insights team of L’Oréal Italia launched the #DigitHall, a digital room with 8 monitors displaying all the main digital KPIs in 3 different viewing options: L’Oréal Italis, Division and Brand. The aim is to provide a constant and real time monitoring of L’Oréal Italia’s digital performance, together with ad hoc digital analyses to serve specific needs (e.g. brand reviews, launches, meetings with clients, etc.) Digital innovation and team work, the perfect combination to success. Join our L'Oréal Community #weareloreal across social and get to know us better :) We bet you'll get inspired by how we lead the future of Beauty innovation! L'Oréal Talent Website: http://careers.loreal.com L'Oréal Talent Instagram: www.instagram.com/LorealTalent L'Oréal Talent Facebook: www.facebook.com/LorealTalent L'Oréal Talent Twitter: twitter.com/LorealTalent L'Oréal Talent YouTube: http://bit.ly/YqZUxj L'Oréal LinkedIn: http://linkd.in/Yt0wmi
Views: 238 L'Oréal Talent