Search results “Drive brand engagement”
6 Strategies to Enhance your Customer Engagement
Here, we have listed 6 Cross Device Customer Engagement Strategies that you can use to enhance your relation with your customers. To Know More Details : https://goo.gl/hWO5rj
Views: 3746 tagNpin
Driving Customer Engagement & Support with Jive Online Communities
At a time when "the customer is king," Jive-powered communities let you drive lasting engagement and stellar support on a scale never possible before. Happy customers are loyal customers. And loyal customers are the greatest asset any company can have. Jive Customer Communities give you one place to engage customers, support them and build authentic, lasting relationships with hundreds, thousands or even millions of them at a time. You get everything you need to provide great experiences across the entire customer journey, from discovery through purchasing and support. The result: Prospects become customers, and customers become advocates, who in turn convert even more prospects – a positive feedback loop that drives your business forward. http://www.jivesoftware.com/products/jive-x/ http://www.jivesoftware.com
Views: 717 Jive Software
LeWeb 2011 LinkedIn Workshop "How to Drive Brand Engagement Using The LinkedIn Platform"
How to Drive Brand Engagement Using The LinkedIn Platform, Jennifer Weedn, LinkedIn Marketing Solutions
Views: 630 LeWeb
Clever Instagram ENGAGEMENT Tip to Drive MORE SALES for Your Clothing Brand
ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ FACEBOOK GROUP: https://www.facebook.com/groups/243380772810772/ In this video, Rob shares a clever tip about how to use engagement effectively to market your clothing brand on Instagram. There is a massive opportunity that exists right after making a post on Instagram. If you know what you are doing, the time period right after you make a post can be utilized to drive more sales for your clothing brand.
Views: 2097 Apparel Success
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. BlackArrow analyzed the effectiveness of VOD ads in a detailed study this past fall revealing that VOD users are comfortable with ads, can handle longer ad loads.
Views: 18 BeetTV
Driving Brand Engagement -- Before, During & After a Sale (Tuesday Session)
Today's consumer expects real-time engagement, not just before purchase, but also during and after buying your product. Learn best practices to help you engage with your consumer to drive customer satisfaction and brand loyalty. Omnichannel 2014 is the annual retail conference produced by SPS Commerce. It's a must-attend event for business and technology professionals in retailing who want to recon on today's retail trends, gain advanced intelligence and insights, develop strategic advantages, and shape the future of omnichannel retailing. Attendees represent all aspects of the retail supply chain, from merchandising, marketing and sales to operations, development and logistics. Learn about SPS In:fluence, the ultimate annual conference presented by SPS Commerce that provides the inspiration, education and connections you need to succeed in this consumer-centric, omnichannel era. Visit http://www.spsinfluence.com
Views: 95 SPS Commerce
LeWeb 2011 LinkedIn Workshop How to Drive Brand Engagement UsingHD,1280x720, Mp4
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Optimise your packaging to drive success
Uses behavioural techniques and virtual reality for a quick and accurate understanding of pack engagement and the impact it will have on sales.
Views: 95 Kantar TNS
EventLAB Series Brand Engagement Workshop
On the morning of April 27th we hosted an edition of the EventLAB Series at Lumiere London, specifically for venue sales and marketing managers. Stacey Kehoe - Director and Founder of Brandlective, delivered the workshop "How to drive more engagement with your brand online". The one hour workshop included an opening presentation, group work and Q&A. This recording shows the presentation element of the workshop. If you're interested to find out more about EventLAB workshops or would like to enquire about attending a full session, visit: https://eventlab.online/ All filming and photography, courtesy of London Filmed.
Views: 24 Hire Space
SPARK 2018: Drive Authentic Engagement Panel
Now more than ever, people want to tell their own story. They crave real, authentic connections in life and as a consumer. In order to meet these expectations, brands need to be able to communicate and coordinate in a genuine, organic way. Only then will brands stand out as strong and preferred guides to help navigate through the noise. In this panel, you’ll learn: ● How to build trust in your brand. ● The new rules of engagement for reaching today’s customer. Stephanie Soderborg, Director, Sales Operations, Apartment List, Moderator Mae Karwowski, CEO & Founder, Obviously David McIntosh, CEO, Tenor SPARK is a gathering for thought leaders in the multifamily industry. Founded on innovation, inspired by creative business pioneers, and championed by the power to think differently. For more information on SPARK, visit: https://spark.apartmentlist.com/ ABOUT APARTMENT LIST Everyone deserves a home they love. We help make the search simple. Apartment List is reimagining the way renters navigate the apartment search process. We are committed to finding every renter a home they love, so we ask important questions to personalize results and deliver homes that match their wishlist. With over four million units on the site, we’ve reached over 150 million renters in over 40 cities. Visit www.apartmentlist.com to start your search. CONNECT WITH APARTMENT LIST Visit the Apartment List website: https://www.apartmentlist.com/ Like Apartment List on Facebook: https://www.facebook.com/ApartmentList/ Follow Apartment List on Twitter: https://twitter.com/apartmentlist Follow Apartment List on Instagram: https://www.instagram.com/apartmentlist/ Welcome to the Apartment List YouTube channel. https://www.youtube.com/user/ApartmentListdotcom/
Views: 55 Apartment List
Facebook LIVE MasterClass: How To Drive Traffic and Engagement To Your Brand w/ Brian Fanzo
During this Master Class, Brian Fanzo and I got personal and shared our journey of how we used strategic Signature Traffic Builders to grow our brand and engaged community. We all have the power today to leverage social media to drive traffic to our business and spark conversation with our target audience. Heavy traffic won’t happen organically and you MUST create an experience or activation to encourage and incentivize traffic to come your way. If you are dedicated to growing your online community then take the time to do this Social Audit Exercise. https://youtu.be/5KqhwonWsPY JOIN THE TRIBE: http://chelseakrost.com http://twitter.com/chelseakrost http://instagram.com/chelseakrost http://facebook.com/chelseakrostfanpage Chelsea Krost is a leading Expert in Millennial Marketing and the Millennial Mindset. She is a World recognized public speaker with a focus on influencer Marketing, Content Marketing, and helping businesses and brands reach Millennial Consumers.
Views: 70 Chelsea Krost
Consumer Engagement in 90 seconds
Using EVRYTHNG's IoT Smart Products Platform to drive consumer engagement.
Views: 4721 EVRYTHNG
Cinema: Driving Effectiveness Through Engagement - Miranda Bird, Brand Science
Cinema is well known for its engagement qualities and ability to reach light TV viewers and young & upmarket audiences. We have many case studies in our results bank that prove cinema drives ad recall, word of mouth and intention to purchase higher than its TV counterpart.
Views: 325 DigitalCinemaMedia
Localization: Drive Engagement By Speaking Your Customer’s Language
Localization, in this case, is the act of delivering mobile campaigns like Push Notifications or In-App Messages in the native language of the user. It’s a simple technique that can have a major effect on engagement rates, in some cases doubling effectiveness. This two minute video video shows you how to automate localized campaigns with Swrve to make sure that you deliver outstanding mobile experiences to your customers. Bonne chance! Swrve’s Mobile Engagement Platform helps enterprises maximize mobile engagement and monetization by delivering bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities: a range of engagement channels including push and in-app campaigns for delivering mobile interactions, a comprehensive mobile analytics solution, and integration with existing marketing cloud infrastructure. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries such as retail, media, travel/hospitality, entertainment, sports, games, and banking.
Views: 98 SwrveTV
How Dynamic Content Is Transforming Customer Engagement
Content is already a powerful selling tool. But to engage with customers in a relevant way, you must deliver the right content at the right time. Dynamic content is all about interacting with customers in the present moment and it sparks a dialogue between the customer and the brand, unlike unresponsive, static content. This video will show you how dynamic content can drive customer engagement. For more information on this subject, download the whitepaper here: https://www.onlinewhitepapers.com/marketing/how-dynamic-content-is-transforming-customer-engagement-and-retention/ *** Subscribe to OnlineWhitepapers.com HERE: http://www.onlinewhitepapers.com For more content from OnlineWhitepapers.com, click HERE: http://www.onlinewhitepapers.com Watch other videos from OnlineWhitepapers.com HERE: https://www.youtube.com/channel/UCGTxz2nU-LVbyxtVq1C_MWQ Like OnlineWhitepapers.com on Facebook HERE: https://www.facebook.com/OnlineWhitePapers/ Follow OnlineWhitepapers.com on Twitter HERE: https://twitter.com/onlineWPs Follow OnlineWhitepapers.com Instagram HERE: https://www.instagram.com/onlinewhitepapers/ Follow OnlineWhitepapers.com LinkedIn HERE: https://www.linkedin.com/showcase/onlinewhitepapers/ ABOUT: Online White Papers, a web brand of Bython Media, helps company executives and IT decision-makers identify the problem areas of their business as well as strategies, techniques, and technologies to inform employees, give insight and support where needed, and to streamline the business process. A vast repository of professional resources from leaders in the IT, finance, marketing, and human resources industries brings solutions to your fingertips. Find out more at OnlineWhitePapers.com.
Views: 23 Bython Media
Raise brand awareness & drive customer engagement on SpecialChem
Do you need to raise brand awareness or drive customer engagement on the chemical & material industries? Watch the short introduction of SpecialChem's Digital Marketing Services to see how we can support your Marketing & Communication needs. Watch the full presentation of our services here: https://youtu.be/A6fh3p_6VOo Contact us (quote, questions) or download or Media Kit here: http://business.specialchem.com/acton/media/23126/download-digital-marketing-media-kit
The Power of the Pop-Up: How to Drive Massive Customer Engagement with Innovative Pop-Up Experiences
Brands all over the world are using innovative pop-up experiences to drive massive customer engagement and compelling competitive advantage. And, although the concept of the pop-up shop has been around for about 20 years now, one thing has become abundantly clear...pop-ups aren't just for retail anymore. Watch this video to discover 3 insanely innovative pop-up experiences that can inspire you and your team to put the power of experiential pop-ups to work driving more customers, more revenue and more growth in your business.
Views: 45 Toni Newman
customer engagement / loyalty consultant
Retaining customers, customer loyalty, crm and engagement expert... dare to be different to drive profitability and engage customers / consumers. www.sarahcross.co.uk / www.uber-uk.com
Views: 1662 uberuklimited
Data-driven customer engagement
What if you could spot customers who were at risk of churn before they defected, then act preemptively to keep their business? Use predictive analytics capabilities to drive customer retention by precisely targeting your campaigns, allowing you to retain valuable customers while boosting your revenue. In this 30-minute webcast, learn how leading organizations are mining their customer data to do the following: • Identify choice prospects for highly targeted marketing programs. • Enhance sales forecasting, accelerating sales cycles. • Predict which customers are at risk of leaving—and why. • Boost customer lifetime value through personalized offers. • Deliver customer insights to front-line decision-makers and systems. Learn more about how you can begin using predictive analytics to boost customer retention and engagement: http://ibm.co/predictive Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 802 IBM Analytics
8 Ways Brands Use Content Engagement To Drive Strategy Webinar 122012
Studies show Marketers, PR Professionals and Social Media/ Digital Experts are measured on increasing engagement and that engagement is often evaluated with fluffy metrics or "Likes." Content is what people share and hence, it's what drives engagement. What brands don't have a good handle on is how their content ranks amongst their competitors in driving engagement. So with the hundreds of thousands or millions of dollars on spent on engagement tactics and content in social media and digital marketing, brands and agencies are flying blind. Many typically use social monitoring/listening tools to monitor social media interactions. However these traditional tools don't provide a clear, competitive standing on how engagement and content performance stack up against other top brands. As marketers become publishers, they need to move beyond social listening tools and advance to competitive, vertical industry reports that provide insight into their rivals' positioning in social engagement. These reports are guideposts not only for smart executives who want to know where their brand stands, but also for those who want to learn how to improve their brand's engagement and content performance for a higher social media ROI.
Views: 356 Infinigraph
How Big Data Powers Personalization & Innovation Driving Brand Engagement
During SPS Commerce Omnichannel 2014, Joe Epperson, CEO of MaxPoint, and Justin Behar, CEO of Quri, discussed this intriguing topic. Leading retailers are using big data to create personalized shopping experiences for their consumers across channels. Learn how to use analytics to drive personalization and innovation both in store and online. Omnichannel 2014 is the annual retail conference produced by SPS Commerce. It's a must-attend event for business and technology professionals in retailing who want to recon on today's retail trends, gain advanced intelligence and insights, develop strategic advantages, and shape the future of omnichannel retailing. Attendees represent all aspects of the retail supply chain, from merchandising, marketing and sales to operations, development and logistics. Learn about SPS In:fluence, the ultimate annual conference presented by SPS Commerce that provides the inspiration, education and connections you need to succeed in this consumer-centric, omnichannel era. Visit http://www.spsinfluence.com
Views: 866 SPS Commerce
Using Customer Engagement to Drive Loyalty
An interview with Andre Ramsey on ways to increase loyalty using customer engagement. There are two ways to boost customer engagement: 1) a lifecycle engagement strategy, and 2) marketing automation.
Views: 191 Lawrence McGlown
The Future of Customer Engagement
Simply put, customer engagement is the depth of the relationship a customer has with your brand. In today's world—regardless of which industry you are in—customers expect a seamless anticipation of their needs and hyper-personalized experiences, served up only when and where they are most welcome. A well-designed customer engagement strategy is meant to inspire, create strong loyalty and, ultimately, drive profitability. Learn from a panel of experts and get actionable tips and insights about the latest and greatest in customer engagement. Our speakers are: Ken Yeung, Tech Reporter Mai Green, Sr Director, Customer & Executive Marketing, Salesforce Andy O'Dell, Co-Founder & Chief Strategy Officer, Clutch Shawn Azman, SVP of Growth, Leanplum
Hero Loyalty - Cloud Based Customer Loyalty & Engagement App
Hero Loyalty is a cloud-based loyalty marketing & incentive automation app developed on Salesforce.com platform. With Hero Loyalty, global companies engage & stay connected with channel partners to drive more sales and to create brand advocacy. heroloyalty.com
Views: 217 Ozan Yagci
The Brand-Building Benefits of Emotional Engagement
CXPA Chair Diane Magers talks about what makes some brand experiences more emotionally engaging than others, and why that emotional connection drives such positive consumer behaviors.
Drive Consumer Engagement With Shrink Sleeve Labeling
Expand your brand by shrink labeling your cans and bottles. Delight consumers with unique, larger than life brand experiences quickly and cost-effectively with SGS, an sgsco company's turnkey shrink sleeve labeling program. With our knowledge of your brand, graphics and print processes, we apply shrink labeling to blank, ready-to-be-filled cans or customer-supplied cans and plastic or glass bottles. The result is high-quality short run packaging matched to your brand requirements. We have partnered with brands for many applications including: • Event-based packaging • Cause marketing • Regional promotions • Seasonal products • Customization & Personalization Trust in SGS to turn your digital art file into a high-quality shrink labeled can or bottle that drives brand engagement and sales. Call us to discuss your next project or email us at [email protected]
Views: 51 sgsco
How engagement with visual social content drives sales
Learn how visual content drives customer engagement and sales from Bazaarvoice Product Marketing Manager Aurelien Dubot. Find out more http://dmexco.de/ Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about 20 million products in the Bazaarvoice network. To learn more about Bazaarvoice, please visit www.Bazaarvoice.com Our technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Singapore, Stockholm, Sydney and Tokyo.
Views: 941 Bazaarvoice
Video Marketing 101: How animated Explainers Boosts Conversions and Drives Engagement
Are you struggling with acquiring leads and converting them into paying customers? Is your new company having a hard time building brand awareness? Does your audience have problems understanding your product or service? What you need is a simple and engaging video that communicates clearly what your business is about, and helps drive conversions. Animated explainer videos are one of the most effective and efficient ways to clearly articulate and sell your product or service in less than a five minutes. Combining visual and audio elements allows people to absorb way more information in less time. This lets you win these critical seconds, capture attention and make a long-lasting impression. So, what goals can you reach using an animated video, and can you afford to miss out on these opportunities? 1. Much higher conversion rates. 2. Better customer understanding of your product or service. 3. Higher engagement from visitors, higher share rate and virality. 4. Easy-to-remember marketing messages. 5. A professional introduction and branding for your business. 6. Less individual explaining, meaning less work for you. At FWA MARKETING, we help clients achieve results with brilliant and creative animations that gets the message across the quick fun video. WHY FWA MARKETING stands out above the rest? We aren’t just animators, we are an experienced marketing team that has worked with every major industry. We understand business and sales, and we communicate your value proposition to SELL and to get RESULTS. EASY PROCESS : If you have no idea where to start, it’s okay. We’ll guide you through the process and work with you to get a perfect video. BEST PRICES : We produce the highest quality animations at a fraction of competitor prices. We’ll review your needs and get you a quote fast. Pricing is always simple and honest from the start. FAST TURNAROUND TIME : We respect our clients’ time. We strive for efficiency and we’re just as excited to get it done as you are. BEST QUALITY : We pride ourselves on quality and only produce professional high standard videos. We believe that first impressions on customers are the most important ones. LIFE TIME DEDICATED SUPPORT : You will never feel alone when you are with us; we only strive for win-win relationships that last. That means we treat you right from the beginning with dedicated support for anything that you need. YOU HAVE EVERYTHING TO GAIN AND NOTHING TO LOSE : Your first draft and storyboard is risk-free with a 100% money back guarantee in case we don’t meet or exceed your expectations. Getting an explainer video is an easy decision for any business. Get started now! Just enter your name and number to share your vision with an experienced director. We take pride in having the fastest turnaround times in the industry. With a clear vision for your project we can produce your first draft in a week or less! For more info, visit our website at : https://www.fwamarketing.com/
Views: 12284 FWA Marketing
Testimonial from Kimberly Barta, VP Global Brand Marketing | Consumer Engagement Leader
Testimonial from Kimberly Barta, Vice President Global Brand Marketing | Consumer Engagement Leader | Driving Growth via Remarkable Consumer Experiences. This woman is the definition of #girlboss and rocks my world. I am so lucky to have her in my life as is any brand that she touches. Kimberly scales lifestyle brands with consumer-first strategies, resulting in increased brand influence, revenue, and long-term equity. With a laser focus on identifying and captivating new consumers, while strengthening core consumer relationships, she connects brands with people who become advocates for life. A courageous leader, who advocates for new ideas and solutions and inspires and supports teams to do the best work of their lives, she consistently integrate KPI's and the bottom-line impact of marketing. She helped transform SOREL from a single-season outdoor boot company into a year-round lifestyle brand. For Dr. Martens, she worked to re-establish the brand's cultural relevance and introduced it to a new generation of fans and wearers. Sustained growth for these iconic brands required connecting consumer insights with relevant cultural trends and market opportunities and creating spectacular consumer experiences that got talked about, remembered and shared. By unifying groups around a clear and credible vision and goals, I create the alignment and drive required to achieve profitable growth and enduring consumer demand. RECOGNIZED FOR: + Differentiated brand positioning + Global brand management + Consumer segmentation that is valued throughout the business + Unique brand and product stories via memorable campaigns & product launches + World class design and digital POV that creates a competitive advantage + PR /earned media + Digital, eComm & mobile marketing + Retail strategy & activation + Authentic influencer collaborations + Connecting brands with relevant culture + Caused based initiatives that people and communities care about + Developing teams to do world-class work + Strategic and nimble with resources + Consumer acquisition & revenue growth + Strategic business planning & new business development + Omnichannel success + Effective cross-functional collaboration
Views: 38 Wild Alchemy
Woolworths SA drives engagement with Socialbakers
It's not enough to just listen on social media anymore and South Africa's premium retailer Woolworths understands this. Digital Editor Sam Wilson discusses how Socialbakers' products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives.
Views: 13568 Socialbakers
A Fireside Chat With Sir Richard Branson at Retail's BIG Show 2017
In highlights from Retail's BIG Show, Sir Richard Branson, Founder of Virgin Group and Kip Tindell, Co-Founder and Chairman, The Container Store and Immediate Past Chairman of the NRF Board of Directors discuss leadership and hiring top talent. To see more from Retail's BIG Show visit, http://nrfbigshow.nrf.com. *This video will be removed on March 31, 2017.
How Video Marketing is Taking Over the Internet: Engagement
Videos are, indeed, a great way to engage your audience. They add life to your content and transform it into a potent form of communication. Nowadays, video marketing is dominating customer engagement on the internet. Videos on social media generate 1200% more shares than text and images combined. They can help you engage with your customers more effectively by evoking emotions and telling stories. You would be amazed to know that more than 40% of users act after viewing a video ad, and 64% of consumers make a purchasing decision after watching videos. This is because videos allow people to learn about products in a much-elaborated way. A study by Social Bakers concluded that a video post generates 135% greater organic reach than a simple photo or a blog post. The reason being videos enable you to communicate your brand story, easily explain your value proposition . Hence, video marketing helps to build relationships with your prospects more quickly. According to Wistia, a video delivers a high level of engagement as people spend 2.6x more time on a web page with video. Also, videos provide visual examples and step by step processes to help visitors develop in-depth understanding of your products. Thus, they spend more time learning about your brand and act upon a call to action. The success story of Home Stars clearly shows that video marketing is an effective way to increase engagement. They embedded short video clips on Facebook, Twitter, and Instagram that grew their reach exponentially: their clicks and views also increased by more than 2,500%. Video marketing clearly helped Home Stars reach more potential customers which eventually maximized their ROI, transforming it from a small company to Canada’s leading network of connecting homeowners with service providers in a very short span of time. Maybe it can do the same for you. In an online market where speed and fun dominates, how can you afford to miss out such an essential marketing tool? The truth is you can’t. Use the power of video marketing and drive your customer engagement to reach new heights. Follow us on - Facebook-https://www.facebook.com/fwamarketingsolutions/ Instagram - https://www.instagram.com/fwamarketing/ Twitter - https://twitter.com/FWA_Marketing Video Created by https://www.fwamarketing.com/.
Views: 615 FWA Marketing
Driving Brand Engagement -- Before, During & After a Sale -- Monday, 11:30a, Track 2
Apu Gupta, CEO, Curalate; & Kevin McCutcheon, Client Partner, Bazaarvoice Today's consumer expects real-time engagement, not just before purchase, but also during and after buying your product. Learn best practices to help you engage with your consumer to drive customer satisfaction and brand loyalty. Omnichannel 2014 is the annual retail conference produced by SPS Commerce. It's a must-attend event for business and technology professionals in retailing who want to recon on today's retail trends, gain advanced intelligence and insights, develop strategic advantages, and shape the future of omnichannel retailing. Attendees represent all aspects of the retail supply chain, from merchandising, marketing and sales to operations, development and logistics. Learn about SPS In:fluence, the ultimate annual conference presented by SPS Commerce that provides the inspiration, education and connections you need to succeed in this consumer-centric, omnichannel era. Visit http://www.spsinfluence.com
Views: 217 SPS Commerce
Danielle Levitas (App Annie) on How to Grow Customer Engagement through Mobile | TNW Conference 2017
A Business is Only as Good As its App: how to grow customer engagement through mobile With consumers spending more than 2 hours a day in apps - digital transformation is starting to narrow its focus to mobile. As is typical of this fast-paced, mobile-first world, to underestimate the value of the app channel will see consumers swipe left on your business. In this presentation, App Annie will show how data can be your guide in understanding what today’s consumers want and expect from this critical channel and how to ensure your business is effectively leveraging mobile apps to create a more relevant and intimate level of engagement, drive brand satisfaction and positive business outcomes, and ultimately, build a direct relationship with their on-the-go customers. Danielle Levitas SENIOR VP APP ANNIE Danielle leads the Research and Analysis team at App Annie. She has 20 years of experience as an industry analyst and market research executive working with many of the world’s leading technology companies advising them on product development and marketing, consumer behaviour and customer segmentation, and corporate strategy. Prior to App Annie, Danielle was the group vice president and GM of IDC’s Mobility, Digital Media & Consumer research teams where she developed new research products, built analyst teams, and advised industry executives.
Views: 878 TNW
Which Facebook Advertising Campaign Type Is Best For You? Pay Per Engagement? Conversion? Or Clicks?
Not sure what type of Facebook advertising campaign is best for you? get this wrong and Facebook may deliver you the wrong type of visitor for your advertising campaigns... After nearly 2 hours of question and answer live here on YouTube, it became clear that the question of "what type of Facebook ad campaign is best?" is a huge confusing point for most people. There is a large segment of people who seem to believe that you need to run a pay per engagement campaign first to build engagement on an ad or on an advertising account before running a conversion based campaign. I believe this comes from some course and it makes no sense to me. This video looks at how the different Facebook advertising campaigns are structured and reveal why Facebook uses these different campaign types. Is always important to remember that Facebook has a very large volume of data on every single Facebook user. This data is not simply your age, gender, location… Facebook understands whether you frequently make purchases online, whether you prefer to use cash or credit card, they even are able to tell if you're in the market for a new car. They also know if you're highly engaged user on Facebook, if you're an active contributor to Facebook, or if you're more of a lurker here on Facebook. This data can help enhance your advertising campaigns on Facebook! Making sure you align your campaign objective with your ultimate goal of the advertising campaign is absolutely necessary. If you are trying to build your email list with Facebook pay per click campaigns, you should be running conversion-based campaigns. If you are trying to sell a tripwire offer, you should also be running conversion-based Facebook campaigns. If you are pre-launching a product and looking to get exposure for a video that tells a brand story or reveals a product coming soon... It makes more sense to get engagements on that kind of content. This is where you would use a pay per engagement campaign because you are able to boost the virality of that content and the only goal of that content is to get viewers to watch. If you want to run an inbound marketing campaign forced to step Facebook pay per click campaign, then it can make sense to set up one cost per click or traffic based campaign and one conversion-based retargeting campaign. For more information on a two-step advertising campaign on Facebook, watch this video: https://www.youtube.com/watch?v=gCC5H-oAa1c Generally speaking your goal with running Facebook pay per click campaigns is going to be growing your email list and converting email subscribers into customers. Whether your website is brand new or well-established, the goal is still the same… Conversions. Now it is possible to drive conversions from a pay per engagement campaign, but as I reveal in the video that is more than likely a less efficient approach than starting with a conversion campaign. The ultimate answer to every question regarding Facebook pay per click advertising is to test for yourself. Because your mileage may vary and your niche may respond differently than other niches on Facebook. With that said there are some best practices and more advantageous starting points based on data from millions of dollars in ads spent and conversations from Facebook advertising representatives. The data that I'm seeing, the data that my teachers are sharing, the data that the Facebook representatives are offering state very clearly… Align your advertising goal with the campaign type that most represents the action you want the user to take and Facebook will deliver you more of those people in the long term. If you need help putting together your first Facebook advertising campaign, watch this video next: https://www.youtube.com/watch?v=XYY6zn3c8Xk
Views: 28017 Miles Beckler
13 Social Media Tips for Driving Engagement and REVENUE Immediately
Make Sure To Subscribe For More: https://www.youtube.com/thedisruptive For more free tools, tips and knowledge check out: http://www.theDisruptive.com Instagram: http://www.instagram.com/thedisruptive Instagram: http://www.instagram.com/mendeluk It takes a lot of energy to create a successful, thriving social media community and strategy. In this video I will outline 13 powerful techniques you can apply to your social media strategy today, to immediately increase your engagement and drive revenue.
Views: 7273 The Disruptive
Sitecore Symposium Europe 2012 - 'Leveraging SEO to Drive Measurable Customer Engagement'
Impression of the session during Sitecore Symposium Europe 2012 given by Ted Prodromou
Views: 98 SitecoreSymposium
WATCH: Driving Engagement with Social Marketing
Watch how to use social marketing to drive your brand engagement. For more information on this training go to: https://www.marketo.com/education/training/cross-channel-marketing/#social-marketing/watch To view all of our free training go to: https://www.marketo.com/education/training/
Views: 1845 Marketo
CPM Frozen Roadshow brand engagement
Front of store activity is the perfect way to drive brand awareness; our research shows that 1 in 4 shoppers are likely to tell other people about outdoor activity and the majority will specifically mention the brand. number of engagements vs. in-store -- upwards of 2000 people per day Opportunities to see = approximately 8,000 -- 12,000 (The music has been produced by a 3rd party and therefore we do not claim ownership)
Consumer Engagement In The Age Of Intelligent Marketing
Session recording from Industry Preview 2018. Session abstract: Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.
Views: 985 AdExchanger
Designing Digital Advertising: Drive Engagement & Connect People to Your Brand
Kam Diba joins http://tv.howdesign.com to share how to design effective digital ad campaigns in the video, Designing Digital Advertising: Drive Engagement & Connect People to Your Brand. Visit http://tv.howdesign.com for access to the full-length version of this design tutorial. https://tv.howdesign.com/p-569-designing-digital-advertising-drive-engagement-connect-people-to-your-brand.aspx
Views: 378 HOW
Programmatic Marketing Strategies and Tactics to Drive Customer Acquisition and Engagement
By 2019, 83.6% of US digital display ad dollars will go towards programmatic advertising. That equates to $45.72 billion. To that end, the way you market your company across the web will need to evolve. Data-driven advertising that targets a unique group of engaged, B2B professionals is the future of advertising. This session provides a quick history of the programmatic space; explains different programmatic tactics; and presents how your company can benefit from this technology. Using real-world examples and case studies, this session will answer all your programmatic advertising questions.
Views: 84 IPCAssociation
Cummins Drives B2B Customer Engagement with Social Insights
Michael Nagel, Digital Brand Reputation Manager for Cummins Inc., shares how the global power technology leader uses data-driven insights across social channels to drive customer engagement.
Views: 167 Oracle
LifeSize on Driving Engagement and Customer Interaction with Spredfast
Emily Gay of LifeSize shares how their brand uses the Spredfast Social Relationship Platform to drive more engaging social content and reach the right audiences, how Spredfast has helped her team double engagement in less than a year, and the future of social business helping to tie social to business results.
Views: 165 Spredfast
What Is Mobile Marketing: How Proximity Landing Pages Drive Consumer Engagement
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCMREvvWVVV719kTtKPaIcZQ Website: https://www.longstripecreative.com FaceBook: https://www.facebook.com/longstripecreative/ LinkedIn: https://www.linkedin.com/in/cliveagate Twitter: https://twitter.com/longstripe Remember those in-the-moment experiences when you’ve been walking around with no intention of buying anything. Suddenly something catches your eye and out of curiosity, you go and find out more. In doing so, you discover something you like, which you buy and feel good about doing it! Proximity Landing Pages, a new mobile marketing tool, are an exciting way to deliver those in-the-moment experiences to those in, near and around you. They contain rich media content and work in conjunction with the physical web and beacons to provide users with interactive in-the-moment experiences, delivered to their mobile devices without first downloading an app. • Increases engagement and drives new customer acquisition • Unlocks the revenue potential of on-the-go consumers • Builds brand awareness and customer loyalty • Enhanced and enriched user experiences • Mobile exclusive offers and specials Proximity Landing Pages utilises the power of the Physical Web and BLE Beacons to helps brands and retailers unlock the revenue potential of on-the-go consumers with targeted, location-based notifications sent direct to their mobile devices. The physical web is an open source discovery service powered by small BLE (Bluetooth low energy) beacons, broadcasting URLs that any nearby smartphone or tablet can receive. This exciting new approach uses the superpower of the web to turn everyday objects (physical things) into digital experiences whilst adding value to the user experience. It also encourages spending, improves sales and drives new consumer engagement. ACCORDING TO Nielsen, 91 percent of adults have a mobile phone at arm’s length 24 hours a day. Features; • Dynamic rich media content including video, images, clickable links and count-down timers. • Content that can be scheduled at different times of the day, week and month. • Hyper-local targeted In-The-Moment marketing and advertising opportunities. • Customizable templates to maintain consistent brand identity. • Notifications and updates that can be delivered in real-time. Sample Use Cases: Mobile Marketing Mobile Advertising Digital Marketing Digital Advertising Retargeting Events Exhibitions Conferences Museums Shops Shopping Malls Cafés Restaurants Open Spaces Signage
Moosejaw Uses Monetate for Email to Increase Relevancy and Drive Email Engagement
Eoin Comerford, CEO at Moosejaw Mountaineering, reveals how the retailer drives customer engagement through relevant email. For more videos, visit http://monetate.com/video/
Views: 396 Monetate
2. Increase brand engagement by 10% , Bonin Bough on RebelMouse
Bonin Bough, VP of Global Media and Consumer Engagement, Mondelēz International, explains how RebelMouse can help develop a deeply engaged community and drive 10% increase in actual brand"
Views: 424 Paul Berry
Enhancing customer engagement with voice of the customer insights
Analyze comments, reviews, social media posts and more textual data from your customers’ interactions with your products along the brand funnel. Leverage AI to gauge consumer sentiment, anticipate reactions, improve customer service and drive product development
Views: 99 OpenText