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Raise brand awareness & drive customer engagement on SpecialChem
 
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Do you need to raise brand awareness or drive customer engagement on the chemical & material industries? Watch the short introduction of SpecialChem's Digital Marketing Services to see how we can support your Marketing & Communication needs. Watch the full presentation of our services here: https://youtu.be/A6fh3p_6VOo Contact us (quote, questions) or download or Media Kit here: http://business.specialchem.com/acton/media/23126/download-digital-marketing-media-kit
LeWeb 2011 LinkedIn Workshop "How to Drive Brand Engagement Using The LinkedIn Platform"
 
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How to Drive Brand Engagement Using The LinkedIn Platform, Jennifer Weedn, LinkedIn Marketing Solutions
Views: 634 LeWeb
Customer Engagement Analytics
 
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Stay one step ahead of your customers' needs with a complete view of the customer journey
Views: 2543 NICE
Consumer Engagement in 90 seconds
 
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Using EVRYTHNG's IoT Smart Products Platform to drive consumer engagement.
Views: 4890 EVRYTHNG
Video Marketing 101: How animated Explainers Boosts Conversions and Drives Engagement
 
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Are you struggling with acquiring leads and converting them into paying customers? Is your new company having a hard time building brand awareness? Does your audience have problems understanding your product or service? What you need is a simple and engaging video that communicates clearly what your business is about, and helps drive conversions. Animated explainer videos are one of the most effective and efficient ways to clearly articulate and sell your product or service in less than a five minutes. Combining visual and audio elements allows people to absorb way more information in less time. This lets you win these critical seconds, capture attention and make a long-lasting impression. So, what goals can you reach using an animated video, and can you afford to miss out on these opportunities? 1. Much higher conversion rates. 2. Better customer understanding of your product or service. 3. Higher engagement from visitors, higher share rate and virality. 4. Easy-to-remember marketing messages. 5. A professional introduction and branding for your business. 6. Less individual explaining, meaning less work for you. At FWA MARKETING, we help clients achieve results with brilliant and creative animations that gets the message across the quick fun video. WHY FWA MARKETING stands out above the rest? We aren’t just animators, we are an experienced marketing team that has worked with every major industry. We understand business and sales, and we communicate your value proposition to SELL and to get RESULTS. EASY PROCESS : If you have no idea where to start, it’s okay. We’ll guide you through the process and work with you to get a perfect video. BEST PRICES : We produce the highest quality animations at a fraction of competitor prices. We’ll review your needs and get you a quote fast. Pricing is always simple and honest from the start. FAST TURNAROUND TIME : We respect our clients’ time. We strive for efficiency and we’re just as excited to get it done as you are. BEST QUALITY : We pride ourselves on quality and only produce professional high standard videos. We believe that first impressions on customers are the most important ones. LIFE TIME DEDICATED SUPPORT : You will never feel alone when you are with us; we only strive for win-win relationships that last. That means we treat you right from the beginning with dedicated support for anything that you need. YOU HAVE EVERYTHING TO GAIN AND NOTHING TO LOSE : Your first draft and storyboard is risk-free with a 100% money back guarantee in case we don’t meet or exceed your expectations. Getting an explainer video is an easy decision for any business. Get started now! Just enter your name and number to share your vision with an experienced director. We take pride in having the fastest turnaround times in the industry. With a clear vision for your project we can produce your first draft in a week or less! For more info, visit our website at : https://www.fwamarketing.com/
Views: 12348 FWA Marketing
EventLAB Series Brand Engagement Workshop
 
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On the morning of April 27th we hosted an edition of the EventLAB Series at Lumiere London, specifically for venue sales and marketing managers. Stacey Kehoe - Director and Founder of Brandlective, delivered the workshop "How to drive more engagement with your brand online". The one hour workshop included an opening presentation, group work and Q&A. This recording shows the presentation element of the workshop. If you're interested to find out more about EventLAB workshops or would like to enquire about attending a full session, visit: https://eventlab.online/ All filming and photography, courtesy of London Filmed.
Views: 29 Hire Space
Data-driven customer engagement
 
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What if you could spot customers who were at risk of churn before they defected, then act preemptively to keep their business? Use predictive analytics capabilities to drive customer retention by precisely targeting your campaigns, allowing you to retain valuable customers while boosting your revenue. In this 30-minute webcast, learn how leading organizations are mining their customer data to do the following: • Identify choice prospects for highly targeted marketing programs. • Enhance sales forecasting, accelerating sales cycles. • Predict which customers are at risk of leaving—and why. • Boost customer lifetime value through personalized offers. • Deliver customer insights to front-line decision-makers and systems. Learn more about how you can begin using predictive analytics to boost customer retention and engagement: http://ibm.co/predictive Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 876 IBM Analytics
Clever Instagram ENGAGEMENT Tip to Drive MORE SALES for Your Clothing Brand
 
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ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ FACEBOOK GROUP: https://www.facebook.com/groups/243380772810772/ In this video, Rob shares a clever tip about how to use engagement effectively to market your clothing brand on Instagram. There is a massive opportunity that exists right after making a post on Instagram. If you know what you are doing, the time period right after you make a post can be utilized to drive more sales for your clothing brand.
Views: 2247 Apparel Success
CPM Frozen Roadshow brand engagement
 
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Front of store activity is the perfect way to drive brand awareness; our research shows that 1 in 4 shoppers are likely to tell other people about outdoor activity and the majority will specifically mention the brand. number of engagements vs. in-store -- upwards of 2000 people per day Opportunities to see = approximately 8,000 -- 12,000 (The music has been produced by a 3rd party and therefore we do not claim ownership)
Driving Customer Engagement & Support with Jive Online Communities
 
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At a time when "the customer is king," Jive-powered communities let you drive lasting engagement and stellar support on a scale never possible before. Happy customers are loyal customers. And loyal customers are the greatest asset any company can have. Jive Customer Communities give you one place to engage customers, support them and build authentic, lasting relationships with hundreds, thousands or even millions of them at a time. You get everything you need to provide great experiences across the entire customer journey, from discovery through purchasing and support. The result: Prospects become customers, and customers become advocates, who in turn convert even more prospects – a positive feedback loop that drives your business forward. http://www.jivesoftware.com/products/jive-x/ http://www.jivesoftware.com
Views: 746 Jive Software
13 Social Media Tips for Driving Engagement and REVENUE Immediately
 
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Make Sure To Subscribe For More: https://www.youtube.com/thedisruptive For more free tools, tips and knowledge check out: http://www.theDisruptive.com Instagram: http://www.instagram.com/thedisruptive Instagram: http://www.instagram.com/mendeluk It takes a lot of energy to create a successful, thriving social media community and strategy. In this video I will outline 13 powerful techniques you can apply to your social media strategy today, to immediately increase your engagement and drive revenue.
Views: 7538 The Disruptive
The Future of Customer Engagement
 
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Simply put, customer engagement is the depth of the relationship a customer has with your brand. In today's world—regardless of which industry you are in—customers expect a seamless anticipation of their needs and hyper-personalized experiences, served up only when and where they are most welcome. A well-designed customer engagement strategy is meant to inspire, create strong loyalty and, ultimately, drive profitability. Learn from a panel of experts and get actionable tips and insights about the latest and greatest in customer engagement. Our speakers are: Ken Yeung, Tech Reporter Mai Green, Sr Director, Customer & Executive Marketing, Salesforce Andy O'Dell, Co-Founder & Chief Strategy Officer, Clutch Shawn Azman, SVP of Growth, Leanplum
How engagement with visual social content drives sales
 
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Learn how visual content drives customer engagement and sales from Bazaarvoice Product Marketing Manager Aurelien Dubot. Find out more http://dmexco.de/ Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about 20 million products in the Bazaarvoice network. To learn more about Bazaarvoice, please visit www.Bazaarvoice.com Our technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Singapore, Stockholm, Sydney and Tokyo.
Views: 975 Bazaarvoice
customer engagement / loyalty consultant
 
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Retaining customers, customer loyalty, crm and engagement expert... dare to be different to drive profitability and engage customers / consumers. www.sarahcross.co.uk / www.uber-uk.com
Views: 1723 uberuklimited
WATCH: Driving Engagement with Social Marketing
 
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Watch how to use social marketing to drive your brand engagement. For more information on this training go to: https://www.marketo.com/education/training/cross-channel-marketing/#social-marketing/watch To view all of our free training go to: https://www.marketo.com/education/training/
Views: 2092 Marketo
Using Customer Engagement to Drive Loyalty
 
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An interview with Andre Ramsey on ways to increase loyalty using customer engagement. There are two ways to boost customer engagement: 1) a lifecycle engagement strategy, and 2) marketing automation.
Views: 193 Lawrence McGlown
How Dynamic Content Is Transforming Customer Engagement
 
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Content is already a powerful selling tool. But to engage with customers in a relevant way, you must deliver the right content at the right time. Dynamic content is all about interacting with customers in the present moment and it sparks a dialogue between the customer and the brand, unlike unresponsive, static content. This video will show you how dynamic content can drive customer engagement. For more information on this subject, download the whitepaper here: https://www.onlinewhitepapers.com/marketing/how-dynamic-content-is-transforming-customer-engagement-and-retention/ *** Subscribe to OnlineWhitepapers.com HERE: http://www.onlinewhitepapers.com For more content from OnlineWhitepapers.com, click HERE: http://www.onlinewhitepapers.com Watch other videos from OnlineWhitepapers.com HERE: https://www.youtube.com/channel/UCGTxz2nU-LVbyxtVq1C_MWQ Like OnlineWhitepapers.com on Facebook HERE: https://www.facebook.com/OnlineWhitePapers/ Follow OnlineWhitepapers.com on Twitter HERE: https://twitter.com/onlineWPs Follow OnlineWhitepapers.com Instagram HERE: https://www.instagram.com/onlinewhitepapers/ Follow OnlineWhitepapers.com LinkedIn HERE: https://www.linkedin.com/showcase/onlinewhitepapers/ ABOUT: Online White Papers, a web brand of Bython Media, helps company executives and IT decision-makers identify the problem areas of their business as well as strategies, techniques, and technologies to inform employees, give insight and support where needed, and to streamline the business process. A vast repository of professional resources from leaders in the IT, finance, marketing, and human resources industries brings solutions to your fingertips. Find out more at OnlineWhitePapers.com.
Views: 26 Bython Media
8 Ways Brands Use Content Engagement To Drive Strategy Webinar 122012
 
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Studies show Marketers, PR Professionals and Social Media/ Digital Experts are measured on increasing engagement and that engagement is often evaluated with fluffy metrics or "Likes." Content is what people share and hence, it's what drives engagement. What brands don't have a good handle on is how their content ranks amongst their competitors in driving engagement. So with the hundreds of thousands or millions of dollars on spent on engagement tactics and content in social media and digital marketing, brands and agencies are flying blind. Many typically use social monitoring/listening tools to monitor social media interactions. However these traditional tools don't provide a clear, competitive standing on how engagement and content performance stack up against other top brands. As marketers become publishers, they need to move beyond social listening tools and advance to competitive, vertical industry reports that provide insight into their rivals' positioning in social engagement. These reports are guideposts not only for smart executives who want to know where their brand stands, but also for those who want to learn how to improve their brand's engagement and content performance for a higher social media ROI.
Views: 360 Infinigraph
SPARK 2018: Drive Authentic Engagement Panel
 
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Now more than ever, people want to tell their own story. They crave real, authentic connections in life and as a consumer. In order to meet these expectations, brands need to be able to communicate and coordinate in a genuine, organic way. Only then will brands stand out as strong and preferred guides to help navigate through the noise. In this panel, you’ll learn: ● How to build trust in your brand. ● The new rules of engagement for reaching today’s customer. Stephanie Soderborg, Director, Sales Operations, Apartment List, Moderator Mae Karwowski, CEO & Founder, Obviously David McIntosh, CEO, Tenor SPARK is a gathering for thought leaders in the multifamily industry. Founded on innovation, inspired by creative business pioneers, and championed by the power to think differently. For more information on SPARK, visit: https://spark.apartmentlist.com/ ABOUT APARTMENT LIST Everyone deserves a home they love. We help make the search simple. Apartment List is reimagining the way renters navigate the apartment search process. We are committed to finding every renter a home they love, so we ask important questions to personalize results and deliver homes that match their wishlist. With over four million units on the site, we’ve reached over 150 million renters in over 40 cities. Visit www.apartmentlist.com to start your search. CONNECT WITH APARTMENT LIST Visit the Apartment List website: https://www.apartmentlist.com/ Like Apartment List on Facebook: https://www.facebook.com/ApartmentList/ Follow Apartment List on Twitter: https://twitter.com/apartmentlist Follow Apartment List on Instagram: https://www.instagram.com/apartmentlist/ Welcome to the Apartment List YouTube channel. https://www.youtube.com/user/ApartmentListdotcom/
Views: 61 Apartment List
How Video Marketing is Taking Over the Internet: Engagement
 
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Videos are, indeed, a great way to engage your audience. They add life to your content and transform it into a potent form of communication. Nowadays, video marketing is dominating customer engagement on the internet. Videos on social media generate 1200% more shares than text and images combined. They can help you engage with your customers more effectively by evoking emotions and telling stories. You would be amazed to know that more than 40% of users act after viewing a video ad, and 64% of consumers make a purchasing decision after watching videos. This is because videos allow people to learn about products in a much-elaborated way. A study by Social Bakers concluded that a video post generates 135% greater organic reach than a simple photo or a blog post. The reason being videos enable you to communicate your brand story, easily explain your value proposition . Hence, video marketing helps to build relationships with your prospects more quickly. According to Wistia, a video delivers a high level of engagement as people spend 2.6x more time on a web page with video. Also, videos provide visual examples and step by step processes to help visitors develop in-depth understanding of your products. Thus, they spend more time learning about your brand and act upon a call to action. The success story of Home Stars clearly shows that video marketing is an effective way to increase engagement. They embedded short video clips on Facebook, Twitter, and Instagram that grew their reach exponentially: their clicks and views also increased by more than 2,500%. Video marketing clearly helped Home Stars reach more potential customers which eventually maximized their ROI, transforming it from a small company to Canada’s leading network of connecting homeowners with service providers in a very short span of time. Maybe it can do the same for you. In an online market where speed and fun dominates, how can you afford to miss out such an essential marketing tool? The truth is you can’t. Use the power of video marketing and drive your customer engagement to reach new heights. Follow us on - Facebook-https://www.facebook.com/fwamarketingsolutions/ Instagram - https://www.instagram.com/fwamarketing/ Twitter - https://twitter.com/FWA_Marketing Video Created by https://www.fwamarketing.com/.
Views: 701 FWA Marketing
Build brand loyalty and customer engagement with predictive analytics
 
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Use IBM Predictive Customer Intelligence for Retail to generate deep understanding of customers, then use that insight to inform engagement decisions. This solution aims to help retailers understand and act on data, recommending real-time actions to personalize the customer experience as a way of instilling brand loyalty and building revenue. Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata | https://www.twitter.com/IBMAnalytics https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 2015 IBM Analytics
IVA Improves Brand Engagement and Customer Experience for Healthcare
 
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Verint Next IT Intelligent Virtual Assistant for Healthcare gets you started with conversational AI by focusing on driving engagement and loyalty with your customers to elevate the customer experience while driving operational efficiency.
Views: 185 Next IT
Localization: Drive Engagement By Speaking Your Customer’s Language
 
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Localization, in this case, is the act of delivering mobile campaigns like Push Notifications or In-App Messages in the native language of the user. It’s a simple technique that can have a major effect on engagement rates, in some cases doubling effectiveness. This two minute video video shows you how to automate localized campaigns with Swrve to make sure that you deliver outstanding mobile experiences to your customers. Bonne chance! Swrve’s Mobile Engagement Platform helps enterprises maximize mobile engagement and monetization by delivering bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities: a range of engagement channels including push and in-app campaigns for delivering mobile interactions, a comprehensive mobile analytics solution, and integration with existing marketing cloud infrastructure. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries such as retail, media, travel/hospitality, entertainment, sports, games, and banking.
Views: 102 SwrveTV
Cinema: Driving Effectiveness Through Engagement - Miranda Bird, Brand Science
 
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Cinema is well known for its engagement qualities and ability to reach light TV viewers and young & upmarket audiences. We have many case studies in our results bank that prove cinema drives ad recall, word of mouth and intention to purchase higher than its TV counterpart.
Views: 331 DigitalCinemaMedia
The Brand-Building Benefits of Emotional Engagement
 
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CXPA Chair Diane Magers talks about what makes some brand experiences more emotionally engaging than others, and why that emotional connection drives such positive consumer behaviors.
EE: Transforming the Customer Journey Through 1:1 Customer Engagement
 
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Every customer experience represents your company's brand and affects the future value of the relationship. (http://www.pegaworld2014.com) In our ever-increasing digital world, where two-way communication bounces between multiple channels and devices, optimizing each customer experience across sales, marketing and service is a business imperative. The rise of big data and high-speed analytics makes it increasingly possible for organizations to move beyond mass-segmentation toward a completely personalized journey for each customer. In this session, Dr. Rob Walker and Suzanne Woolley will describe how organizations can take a new approach, using real-time context to improve customer engagement in every channel and drive very significant business returns.
Views: 2478 Pegasystems
The Power of the Pop-Up: How to Drive Massive Customer Engagement with Innovative Pop-Up Experiences
 
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Brands all over the world are using innovative pop-up experiences to drive massive customer engagement and compelling competitive advantage. And, although the concept of the pop-up shop has been around for about 20 years now, one thing has become abundantly clear...pop-ups aren't just for retail anymore. Watch this video to discover 3 insanely innovative pop-up experiences that can inspire you and your team to put the power of experiential pop-ups to work driving more customers, more revenue and more growth in your business.
Views: 61 Toni Newman
Drive Consumer Engagement With Shrink Sleeve Labeling
 
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Expand your brand by shrink labeling your cans and bottles. Delight consumers with unique, larger than life brand experiences quickly and cost-effectively with SGS, an sgsco company's turnkey shrink sleeve labeling program. With our knowledge of your brand, graphics and print processes, we apply shrink labeling to blank, ready-to-be-filled cans or customer-supplied cans and plastic or glass bottles. The result is high-quality short run packaging matched to your brand requirements. We have partnered with brands for many applications including: • Event-based packaging • Cause marketing • Regional promotions • Seasonal products • Customization & Personalization Trust in SGS to turn your digital art file into a high-quality shrink labeled can or bottle that drives brand engagement and sales. Call us to discuss your next project or email us at [email protected]
Views: 84 sgsco
2. Increase brand engagement by 10% , Bonin Bough on RebelMouse
 
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Bonin Bough, VP of Global Media and Consumer Engagement, Mondelēz International, explains how RebelMouse can help develop a deeply engaged community and drive 10% increase in actual brand"
Views: 424 Paul Berry
Hero Loyalty - Cloud Based Customer Loyalty & Engagement App
 
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Hero Loyalty is a cloud-based loyalty marketing & incentive automation app developed on Salesforce.com platform. With Hero Loyalty, global companies engage & stay connected with channel partners to drive more sales and to create brand advocacy. heroloyalty.com
Views: 255 Ozan Yagci
Danielle Levitas (App Annie) on How to Grow Customer Engagement through Mobile | TNW Conference 2017
 
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A Business is Only as Good As its App: how to grow customer engagement through mobile With consumers spending more than 2 hours a day in apps - digital transformation is starting to narrow its focus to mobile. As is typical of this fast-paced, mobile-first world, to underestimate the value of the app channel will see consumers swipe left on your business. In this presentation, App Annie will show how data can be your guide in understanding what today’s consumers want and expect from this critical channel and how to ensure your business is effectively leveraging mobile apps to create a more relevant and intimate level of engagement, drive brand satisfaction and positive business outcomes, and ultimately, build a direct relationship with their on-the-go customers. Danielle Levitas SENIOR VP APP ANNIE Danielle leads the Research and Analysis team at App Annie. She has 20 years of experience as an industry analyst and market research executive working with many of the world’s leading technology companies advising them on product development and marketing, consumer behaviour and customer segmentation, and corporate strategy. Prior to App Annie, Danielle was the group vice president and GM of IDC’s Mobility, Digital Media & Consumer research teams where she developed new research products, built analyst teams, and advised industry executives.
Views: 1012 TNW
Think Summit 2018: The Gap in Customer Engagement (Persado)
 
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Dan Gingiss, VP of Marketing at Persado, speaks on the topic of using emotional language in marketing at Movable Ink's Think Summit conference on October 3, 2018. Dan describes how brands can drive better engagement and more conversions by using artificial intelligence and automation to apply and test multiple variations of emotional language in email subject lines, marketing copy, display ads, and more.
Views: 89 Movable Ink
Which Facebook Advertising Campaign Type Is Best For You? Pay Per Engagement? Conversion? Or Clicks?
 
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Not sure what type of Facebook advertising campaign is best for you? get this wrong and Facebook may deliver you the wrong type of visitor for your advertising campaigns... After nearly 2 hours of question and answer live here on YouTube, it became clear that the question of "what type of Facebook ad campaign is best?" is a huge confusing point for most people. There is a large segment of people who seem to believe that you need to run a pay per engagement campaign first to build engagement on an ad or on an advertising account before running a conversion based campaign. I believe this comes from some course and it makes no sense to me. This video looks at how the different Facebook advertising campaigns are structured and reveal why Facebook uses these different campaign types. Is always important to remember that Facebook has a very large volume of data on every single Facebook user. This data is not simply your age, gender, location… Facebook understands whether you frequently make purchases online, whether you prefer to use cash or credit card, they even are able to tell if you're in the market for a new car. They also know if you're highly engaged user on Facebook, if you're an active contributor to Facebook, or if you're more of a lurker here on Facebook. This data can help enhance your advertising campaigns on Facebook! Making sure you align your campaign objective with your ultimate goal of the advertising campaign is absolutely necessary. If you are trying to build your email list with Facebook pay per click campaigns, you should be running conversion-based campaigns. If you are trying to sell a tripwire offer, you should also be running conversion-based Facebook campaigns. If you are pre-launching a product and looking to get exposure for a video that tells a brand story or reveals a product coming soon... It makes more sense to get engagements on that kind of content. This is where you would use a pay per engagement campaign because you are able to boost the virality of that content and the only goal of that content is to get viewers to watch. If you want to run an inbound marketing campaign forced to step Facebook pay per click campaign, then it can make sense to set up one cost per click or traffic based campaign and one conversion-based retargeting campaign. For more information on a two-step advertising campaign on Facebook, watch this video: https://www.youtube.com/watch?v=gCC5H-oAa1c Generally speaking your goal with running Facebook pay per click campaigns is going to be growing your email list and converting email subscribers into customers. Whether your website is brand new or well-established, the goal is still the same… Conversions. Now it is possible to drive conversions from a pay per engagement campaign, but as I reveal in the video that is more than likely a less efficient approach than starting with a conversion campaign. The ultimate answer to every question regarding Facebook pay per click advertising is to test for yourself. Because your mileage may vary and your niche may respond differently than other niches on Facebook. With that said there are some best practices and more advantageous starting points based on data from millions of dollars in ads spent and conversations from Facebook advertising representatives. The data that I'm seeing, the data that my teachers are sharing, the data that the Facebook representatives are offering state very clearly… Align your advertising goal with the campaign type that most represents the action you want the user to take and Facebook will deliver you more of those people in the long term. If you need help putting together your first Facebook advertising campaign, watch this video next: https://www.youtube.com/watch?v=XYY6zn3c8Xk
Views: 32094 Miles Beckler
Cummins Drives B2B Customer Engagement with Social Insights
 
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Michael Nagel, Digital Brand Reputation Manager for Cummins Inc., shares how the global power technology leader uses data-driven insights across social channels to drive customer engagement.
Views: 171 Oracle
How Big Brands Defy The Odds And Drive Organic Engagement On Facebook
 
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BrainCandy Presents: 60 Second Insight Matt Britton, Founder and CEO at MRY, shares his thoughts on the evolution of Facebook. Today, brands need to put dollars behind Facebook content, and pay in order to reach their own fans, similar to broadcast and TV advertising. Now that mobile is increasing tremendously, brands might continue to change their spending in order to maximize budgets.
Views: 655 SocialMediaWeek
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
 
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Discover us at http://www.furious-minds.com/ Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. BlackArrow analyzed the effectiveness of VOD ads in a detailed study this past fall revealing that VOD users are comfortable with ads, can handle longer ad loads, and are often more receptive to the spots and to interacting with them, Kryszczun says during the interview. Specifically, the study found that aided recall of brands was about the same -- 63% to 64% for light loads and 58% to 59% for moderate and heavy loads."The viewers recognized that it was a different kind of viewing experience than when they watch on linear," he says, adding that providers don't have to replicate the same ads on VOD, and can opt to dynamically insert ads in that medium. "I think VOD will be the first platform where true one-to-one addressability happens at scale."BlackArrow currently works with Comcast and recently signed Rogers Cable as well. Ashley Swartz, founder of Furious Minds, helped Beet.TV moderate this session. Swartz is former SVP and leader of the interactive video practice at Digitas. This segment is part of a live show produced at the NAB Show in Las Vegas by Livestream.
Views: 91 Ashley J. Swartz
Designing Digital Advertising: Drive Engagement & Connect People to Your Brand
 
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Kam Diba joins http://tv.howdesign.com to share how to design effective digital ad campaigns in the video, Designing Digital Advertising: Drive Engagement & Connect People to Your Brand. Visit http://tv.howdesign.com for access to the full-length version of this design tutorial. https://tv.howdesign.com/p-569-designing-digital-advertising-drive-engagement-connect-people-to-your-brand.aspx
Views: 378 HOW
Enhancing customer engagement with voice of the customer insights
 
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#Magellan #CustomerEngagement #VoiceoftheCustomer Analyze comments, reviews, social media posts and more textual data from your customers’ interactions with your products along the brand funnel. Leverage AI to gauge consumer sentiment, anticipate reactions, improve customer service and drive product development
Views: 174 OpenText
Webinar - Driving Banking Engagement with Customer Analytics
 
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According to a recent Celent study, “62% of financial institutions strongly believe that customer analytics offers significant competitive advantages and 53% strongly feel they need a granular, holistic and forward-looking view of customers to be competitive." - Bob Meara, Senior Analyst, Celent’s Banking practice. Join Bob Meara, senior analyst with Celent’s Banking practice, and Kambiz Asrar Haghighi, INETCO's VP of Product Management, for a 45 minute webinar to learn how to tap into your existing transaction data and access the rich customer analytics you need to drive banking engagement, adopt data-driven banking strategies, and speed up your profitability reporting cycles.
Drive employee engagement with Yammer SharePoint & Stream - BRK2101
 
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Company leaders recognize the need to transform their workforce, and organizations where employees are truly engaged report improved employee retention, customer satisfaction, sales metrics, and overall profitability. Microsoft 365 delivers the modern workplace and solutions that help you engage employees across organizational boundaries, generations and geographies, so you can empower your people to achieve more. Learn how SharePoint, Yammer and Stream work together to empower leaders to connect with their organizations, communicators to keep people informed, and people across the organization to engage with each other, share learning and best practices, and improve employee experience.
Views: 478 Microsoft Ignite
Facebook LIVE MasterClass: How To Drive Traffic and Engagement To Your Brand w/ Brian Fanzo
 
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During this Master Class, Brian Fanzo and I got personal and shared our journey of how we used strategic Signature Traffic Builders to grow our brand and engaged community. We all have the power today to leverage social media to drive traffic to our business and spark conversation with our target audience. Heavy traffic won’t happen organically and you MUST create an experience or activation to encourage and incentivize traffic to come your way. If you are dedicated to growing your online community then take the time to do this Social Audit Exercise. https://youtu.be/5KqhwonWsPY JOIN THE TRIBE: http://chelseakrost.com http://twitter.com/chelseakrost http://instagram.com/chelseakrost http://facebook.com/chelseakrostfanpage Chelsea Krost is a leading Expert in Millennial Marketing and the Millennial Mindset. She is a World recognized public speaker with a focus on influencer Marketing, Content Marketing, and helping businesses and brands reach Millennial Consumers.
Views: 72 Chelsea Krost
Blueshift: Next Generation Customer Engagement Powered by AI
 
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Learn why companies like LendingTree, Tradera (an ebay company), ClearScore, Redmart, Udacity, OYO Rooms, The Muse, and Vouchercloud rely on Blueshift to deliver amazing customer experiences across all their marketing channels. How are you giving the best customer experience across all of your marketing channels? Blueshift's AI-Powered Cross Channel Customer Engagement delivers relevant Customer Experiences across all your marketing channels. CONTACT BLUESHIFT TODAY! http://go.getblueshift.com/i_need_better_customer_engagement CASE STUDIES: ► https://getblueshift.com/case-studies/vouchercloud-finds-success-with-blueshift/ Vouchercloud - Increases Revenue 81% Within 6 Months of Launching Blueshift ► https://getblueshift.com/case-studies/the_muse-finds-success-with-blueshift/ The Muse - Hyper-Personalized Email Campaigns Drive 200% Increase in Visits to Targeted Pages for Millenials LET'S CONNECT! Twitter ► https://twitter.com/blueshiftlabs Linkedin ► https://www.linkedin.com/company-beta/3768967/ Blueshift ► http://www.getblueshift.com Full Transcript of Video ------------------------- In the past, customer engagement involved segmenting customers by demographic attributes or lifecycle stages. (00:10) Stop Relying on Static Information In that world, a customer record would be almost static, based on data including address or birthday or even user-defined preferences. This data might change once in awhile, but it wouldn’t happen every day or every second. The world has changed. Today’s customer is perpetually connected with your brand, leaving behind a rich trail of behavior offering clues to their intents and interests. (00:35) Behavioral Data as the Key to 1:1 Marketing Harnessing this behavioral data can finally help you drive 1:1 customer engagement for the first time. (00:45) The Only Way to Handle and Process this Data is with AI But there’s a catch: This data is streaming in fast. Really fast! 1000 times more data than traditional databases were built to handle, coming in 1000 times faster. At these speeds, you need the power of AI to process the data, build 1:1 recommendations, and trigger customer journeys at the right time for each customer. (01:03) Legacy Marketing Clouds Aren’t the Answer Legacy marketing clouds, built for the old world of customer engagement, can neither process this amount of behaviOr quickly, nor do they have AI at their core. (01:15) The Struggle with Legacy Marketing Clouds Legacy systems struggle to solve this problem with a patchwork of integrations between disparate products... losing data fidelity at every step while also adding significant delays. (01:24) Blueshift is Built for Customer Centric Brands Blueshift is Behavior Based, Powered By AI for Next Generation Customer Engagement It’s time for a new solution. That’s why we built Blueshift from the ground up for today’s customer engagement challenges. (01:30) Blueshift is the first and only system to combine Behavior, AI, & Automation across every channel, in a single, easy-to-use platform -- Track every user behavior across all marketing channels (email, mobile, on-site, etc) -- Resolve each cross-channel user identity for individual user graphs -- Build powerful recommendations based on up-to-the-moment behavior and transactions -- Trigger complex journeys easily based on behavior, AI predictive scoring, segments, and more. -- Deliver relevant, 1:1 messaging across all the marketing channels that matter to your customer with a unified customer experience. (01:45) Combine Anonymous with Known-User Behavior By integrating directly with your data, you can track every customer’s anonymous and known behavior on every platform. Your customer record is no longer static! (01:51) Predictive Scoring Across Multi-Channel Customer Journeys Using powerful AI, you can trigger multi-channel customer journeys and then layer in dynamic, personalized recommendations at every step of that journey thanks to predictive scoring. (02:03) Measure Attribution Across EVERY Step Journeys are fully measurable all the way to conversion, with attribution, at every step. (02:08) Blueshift’s AI Powered Cross Channel Customer Engagement Works It's no wonder forward-thinking companies are embracing this approach. Blueshift’s AI powered customer engagement really works, driving dramatically higher conversions and revenue. Companies like LendingTree, Tradera (an ebay company), ClearScore, Redmart, Udacity, OYO Rooms, The Muse, and Vouchercloud rely on Blueshift. If you’re ready to graduate from legacy marketing systems, and start with AI Powered Customer Engagement, contact Blueshift today!
Views: 856 Blueshift
How to drive engagement on Facebook - Lessons from Konga, Jumia, Paporte and other Nigerian Brands
 
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Get more over at http://www.marketingkisspr.com You want more ways to drive engagement on Facebook? Then get the e-course on Five types of post to share on social media to keep fans coming back. Head over to the website to sign up. How do you drive engagement on Facebook? With Facebook organic reach dwindling every day, it means if you must use the platform, you got to get serious! the days of setup, post sporadically and forget is over. To achieve this, you need to understand the different strategies that work. For this reason, I went on a mouse search to find top businesses that use Facebook pages to connect with their audience at the same time does some advertising spend. As Valentine's day was just few days away, it is in order to see what Nigerian brands... the likes of Konga, Jumia, Daviva Fabric, Paporte, Wedding Digest Nigeria and more. As we look at the various posts they made on Valentine's day. We will reveal some key tips that you will learn from these pages. Catch the tips in this video or scroll down the page to read a text summary of the tips I shared. Tip 1: Make posts that stir the emotions. Emotions is a powerful thing. It causes us a to feel and think. It influences us. When you make your posts, ensure that it touches the emotions. Payporte Facebook page was a perfect example. Tip 2: Can you imagine how Wedding Digest Nigeria, flowed on Valentine's day? They flipped the coin. They thought outside the box. Showed off two beautiful twin babies.... This was the post with the most engagement. Many times you don't have to follow what the crowd does. Stir your own course. Tip 3: Konga Nigeria knows what branding looks like and feels like. In terms of understanding their brand identity they got that to the bank. They made a custom graphic, you can't beat having a fun valentine day without a date with your loved one. Anyone can relate with that, and with the visual power of the graphic, I say this was a good engaging post. Tip 4: Don't make it about Sales! Sales! Sales! If you must connect with your audience you must provide value beyond just asking for a sale. Pages who makes it all about a sale in this new dispensation of Facebook organic reach, it would be difficult to manage an active page without some value. Tip 5: Don't stop enagaging... A lack of engagement with your fans may prove two things which is either the company no longer exists or there is no strategy backing the social media presence. Remember this: Facebook and social media, isn't just about the sales. The ROI of social media extends to activating your brand reach, your brand awareness... making sure you are top of mind always. When this is the case overtime it helps the user in their journey as they make buying decision. Keep at it. Don't stop! That's How to drive engagement on Facebook - Lessons from Jumia, Konga and other Nigerian Brands.
Views: 60 Marketing Kiss PR
LifeSize on Driving Engagement and Customer Interaction with Spredfast
 
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Emily Gay of LifeSize shares how their brand uses the Spredfast Social Relationship Platform to drive more engaging social content and reach the right audiences, how Spredfast has helped her team double engagement in less than a year, and the future of social business helping to tie social to business results.
Views: 170 Spredfast
Employee Engagement - How to Motivate Employees
 
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EMPLOYEE ENGAGEMENT - HOW TO MOTIVATE EMPLOYEES ➡️ Get your brand new, impressive, Top Notch Resume here: https://www.lindaraynier.com/topnotchresume ➡️ Get private career coaching from Linda here: http://www.lindaraynier.com/standoutgethired ➡️ Get your brand new, Strategic Cover Letter here: https://www.lindaraynier.com/strategic-cover-letter-workshop/ ➡️ ‘Top Notch Interview’ is coming soon! For enrolment updates: http://www.jointni.com ________________ Today, we’re going to talk about Employee Engagement and come up with a strategy on how to engage your employees so they can motivated, work harder and drive success in your company. I'm teaching you 3 signs to recognize if an employee is engaged and the step-by-step solution if they're not engaged. If you've been asking "how do I motivate my employees?", "how to engage employees?", "how to increase employee engagement?", then this video is for you. ----- FREE WORKSHOPS/DOWNLOADS: ⬇️ Sign up for my FREE Resume Mastery Workshop here: https://www.lindaraynier.com/webinar ⬇️ Download my FREE Resume Samples PDF document here: https://bit.ly/2vjNwMM ⬇️ Download a copy of my 10 Ultimate Resume Hacks to Land more Interviews and Job Offers PDF here: https://bit.ly/2JRQR93 ________________ Become part of a growing community with over 6000 other corporate professionals in the supportive Ambitious Professionals Mastermind Facebook group here: https://www.facebook.com/groups/288240514997485 Interested in getting personally coached by Linda to enhance your personal brand, advance your career and/or land your dream job? ➡️ Click here: http://www.lindaraynier.com/standoutgethired and fill out the application form. ________________ If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends. CONNECT WITH ME: Website: https://www.LindaRaynier.com Instagram: https://www.instagram.com/lindaraynier/ LinkedIn: https://www.linkedin.com/in/lindaraynier Facebook: https://www.Facebook.com/lindaraynier For other similar videos, see: Stop Trying to Motivate Your Employees | Kerry Goyette | TEDxCosmoPark | TEDx Talks | https://www.youtube.com/watch?v=7lhVUedc1a4 5 Creative Ways to Motivate Employees — Without Money | Marie Forleo | https://www.youtube.com/watch?v=AARRL_LZx34 https://youtu.be/u4RpW1_Wu0c
Views: 13009 Linda Raynier
How Hawaiian Airlines Drive Engagement Using Interactive Campaign Hub
 
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To celebrate Lei Day all throughout May, Hawaiian Airlines are running a beautiful interactive campaign page with engaging call-to-actions and simple sweepstakes functionality. Marketing objectives Deliver a visually stunning and interactive campaign hub to promote Lei Day Capture rich audience data Increase booking conversions with special deal incentives Build brand awareness by emphasizing authentic Hawaiian hospitality Build and retain Facebook audience To learn more about this campaign, click here: Summer Sidewalk by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/
Views: 102 EngageSciences
Live National Broadcasts: Your Peer-to-Peer Solution for Market Success
 
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Launching a new product or indication? Learn more about how you can leverage a long-form, video-first education platform to drive brand engagement with targeted clinicians live-online and in-person peer-to-peer education. Get more information about an end-to-end solution that simplifies your launch plans and supports your go-to-market team from start to finish, allowing you to: • Leverage the leaders in long-form video for high-value engagements that ensure clinicians understand your key messages • Pair your personal and non-personal promotion, empowering your field force to engage targets with live broadcasts in-person • Extend the reach of your education via the only proprietary player built for healthcare engagement, syndicating your program on therapeutically-aligned publisher sites For more information, visit platformqhealth.com/launch.
Views: 126 PlatformQ Health
Drive Engagement With Branded Video
 
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Video is the king of social engagement. Post more content, more often and brand it! Music by: Bensound.com
Views: 3 Lucas Parry