Home
Search results “Fashion and branding management”
Inside The Industry: How to Build a Brand in Fashion | The Business of Fashion x Topshop
 
01:04:57
Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden at the Barbican in London to discuss the changing nature of branding in media, retail and publicity. Get your complimentary BoF Professional membership here ►►http://bit.ly/2yZWzTH BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O How to Build a Fashion Business ►► https://youtu.be/vqE0zLDBcAE How to Build a Career in Fashion ►► https://youtu.be/ZwzNvCqiST0 Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Step into the world of luxury brand management
 
06:50
Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue
 
19:19
Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 345977 British Vogue
Strategic Brand Management - What Is Brand Management?
 
07:09
Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 36323 Edwin Dearborn
Fashion & Branding at AMFI
 
03:44
Branding is becoming more and more important, but why should someone interested in fashion study branding? Learn more about this specialisation at AMFI and what you can expect from the curriculum. Want to know more? Visit amfi.nl/news to read more about our projects, events and alumni.
Fashion Management, Marketing and Communication at NTU
 
01:59
Courses for careers in the fashion industry at Nottingham Trent University in the department of Fashion Management, Marketing and Communication. Explore all aspects of the commercial industry, working with real brands - such as Boots, John Lewis, Dior and L’Oreal - on live projects, competitions and guest lectures. Have the opportunity to go on international study trips to cities such as Milan, New York, Paris and Tokyo. Learn from supportive tutors with their wealth of industry experience. What our students say: “I joined the NTU Fashion Society, it’s a great way to build a network.” “We’re in a beautiful, modern campus, in the heart of a creative city.” “I landed my dream placement at ASOS – they’ve offered me a job!” “Our students are achieving amazing things as a creative, entrepreneurial community.” Mel Robertson, Head of Department, Fashion Management, Marketing and Communication. In addition to our Fashion Design courses, NTU offer a wide range of undergraduate and postgraduate courses to pursue careers in all other aspects of the fashion industry. They include: • BA (Hons) Fashion Communication and Promotion • BA (Hons) Fashion Management • BA (Hons) Fashion Marketing and Branding • BA (Hons) International Fashion Business (one year top-up) • MA Culture, Style and Fashion • MA Fashion Communications • MA Fashion Marketing • MA International Fashion Management • MA Luxury Fashion Brand Management Visit www.ntu.ac.uk/courses and search for your course of interest to find out more. Be inspired, follow NTU School of Art & Design on social media: Facebook www.facebook.com/NTUart Instagram @ntuart Twitter @NTUArtandDesign
Branding: Identity Design w/ Yo Santosa
 
46:20
Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 343314 The Futur
Fashion Line - Starting your own clothing brand
 
09:54
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from EvanCarmichael: Fashion Line - Starting Your Own Clothing Brand - https://www.youtube.com/watch?v=HDtAdUm0i1o • Clothing Business - How To Start A Clothing Business - https://www.youtube.com/watch?v=7AqcGB0iCHE • Anna Wintour's Top 10 Rules For Success - https://www.youtube.com/watch?v=2MW-hPH1OLM ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/ SCHEDULE * Mon - 1 Minute Mondays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2HwduoMCpvZRhd2qE22Fg- * Tues - Tech Tuesdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM3NGvdl33mEwdUdr19zti9s * Thurs - Thankful Thursdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2Scsq-0Er3mA8U3Kqz9fiV * Fri - Famous Fridays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM30QoA2ygo5RWzfQm8y7ScL * Sun - Famous Failures: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2aeaKPqI5ILrNcLjbQZDob * Your Questions - Every day!
Views: 129227 Evan Carmichael
B2B Branding: Management and Strategies
 
09:10
http://www.driveyoursuccess.com This video explains the essentials of building your B2B brand by finding and using your brand champions.
Views: 4737 Ian Johnson
How to Launch a Luxury Startup
 
06:55
So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 33733 Scaling Retail
Master Class ESSEC | "Luxury Brand Management" by Denis Morisset
 
01:28:04
http://www.essec.edu | The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.
Views: 18254 ESSEC Business School
Brand Manager - FMCG | Job Snapshot
 
06:42
One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 48217 Profession Choice
Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
 
11:36
Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 269 Polimoda
BA (Hons) Fashion Branding and Marketing at the University of West London
 
01:47
Learn more about the course: http://www.uwl.ac.uk/FashionMarketing Explore specialist fashion brand design and strategy, and fashion marketing. The course covers fashion brand management, fashion marketing and fashion retail. You will develop an understanding of marketing strategies for retailers from value high street to luxury sectors. You will research current global trends while considering aspects such as ethics, social marketing and corporate responsibility.
[VLOG] Amsterdam Fashion Institute + 1st Semester Projects | PSITHURIA
 
05:18
A series of fragmented vlogs. Thank you so much for watching! ▙ Instagram: @zenzennnn ▙ Blog: http://psithuria.wordpress.com ▙ Tumblr: http://hunicoruppy.tumblr.com ► MUSIC ◄ *I do not own any of these songs. All the props go to:
Views: 7233 Hi Psithuria
How Your Brand Can Dominate Instagram
 
02:35
I-- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 122396 GaryVee
H&L | Brand Management Tips
 
05:20
Pay close attention and take notes for this video dedicated to improving your company's brand management. LIKE US HERE: https://www.facebook.com/hlassociates Website: www.hl-associates.com Video created by Ashley LEEFELDT and Anthony HOLSTEIN. Please, subscribe to our Youtube channel - Thank you for Watching !!
Views: 4037 H&L Associates, LLC
Fashion Marketing Management and Communication Degree Show 2013 - Nottingham Trent University
 
03:37
Find out more about what its really like to study once of our fashion business courses. Hear from our recent graduates talking about BA (Hons) Fashion Management, BA (Hons) Fashion Marketing and Branding, BA (Hons) Fashion Communication and Promotion and BA (Hons) International Fashion Business. For full details about our courses and how to apply visit http://www.ntu.ac.uk/letstalk
Marketing Fragrance | School of Fashion Merchandising | Academy of Art University
 
15:38
Students of Fashion Merchandising present a fragrance brand for their class. Guest Massimo Redaelli, founder of PRIMA Management & Entertainment, gives the students feedback. For more Guest Speaker Videos, please visit: https://speakers.academyart.edu/ Subscribe: https://www.youtube.com/user/academyofartu Established in 1929, Academy of Art University is the largest accredited private art and design school in the US. Visit http://academyart.edu to learn about total costs, median student loan debt, potential occupations and other information. Interested in learning more? Follow us below Visit us on the web: http://academyart.edu Like us on Facebook: https://www.facebook.com/AcademyofArtUniversity Follow us on Twitter: https://twitter.com/academy_of_art https://www.youtube.com/user/academyofartu
The Ultimate Fashion Marketing Toolkit
 
04:18
Before you launch your brand you need to have a few (read: a lot of) things in place. Here's my ultimate check list of marketing tools you need to get your brand off the ground, and people talking about it! Which tips have you heard of and which work for you? Comment below and let's talk fashion marketing. Takeaways: 1. Branding 2. Verbal Guide 3. Your Logo 4. Product Types 5. Advertising If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 10776 Scaling Retail
What does a Brand Manager do?
 
11:57
Kimberly Ford and I try to nail down what it means to be a Brand Manager.
Views: 5319 Found Future
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
14:20
Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 12175 TEDx Talks
Role of a Brand Manager, Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J
 
01:08
Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J discusses the role of a Brand Manager in a corporate environment.
Digital Marketing Strategies of a Luxury Brand
 
07:58
Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 26517 DigitalMarketAsia
How Luxury Brands Can Thrive in a Digital World
 
02:38
Digitization is the key to rejuvenating customer experience for luxury goods companies. BCG’s Antonella Mei-Pochtler explains how.
Marketing & Brand Management MSc
 
05:52
Patricia Harris, the course director and branding expert Dr Francesca Dall'Olmo Riley talk about studying the Marketing & Brand Management MA (now MSc) at Kingston Business School. Read more about the Marketing & Brand Management MSc at: http://www.kingston.ac.uk/postgraduate-course/marketing-and-brand-management-msc/
Views: 8342 Kingston University
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
03:54
The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Ultimate Marketing And Branding Tips For Your Clothing Line
 
17:11
Marketing and branding are key to selling your products to your intended audience. In this video I visit the Bella + Canvas headquarters we we discuss Marketing and Branding tips that you can apply to your clothing line. Visit Bella’s channel for more: http://bit.ly/2t9Guo6 Become a part of #thegroundupfam by joining the Insider list and receive your FREE Apparel Game Plan– A guide to launching your brand and understanding the industry: http://bit.ly/The-Insider-List In this ultimate marketing and branding tips video we discuss how BELLA+CANVAS is able to translate and market their key selling points to their customers. Similarly when you are growing your brand, you need to clearly state what it stands for in order for your customers to understand. Marketing is about over explaining your product features, benefits and reasons people should buy. A good marketing campaign will fuel sales and make it easier to remain “on brand” year after year. Some of the topics we cover include: 1:25 - What Is Marketing? 2:25 - How To Leverage Live Events For Your Clothing Line 4:00 - Tips On Social Media Marketing 5:00 - Marketing Is About Overexplaining 6:45 - How To Structure Your Brand DNA 10:05 - Importance Of Multi-Skilled Team 11:00 - How To Create A Consistent Brand Image 12:50 - What’s The Best Way To Market A New Brand? 14:35 - Biggest Marketing and Branding Lesson Learned In Your Career? #startingaclothingline #ultimatemarketingtips #brandingadvice #fromthegroundup #howtomarketandpromote #howto #bellacanvas #bedifferent #johnsantos John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 *** Social Pilot- Social Media Scheduler http://bit.ly/Try-Social-Pilot-Free Upload and print your designs with Printful: http://bit.ly/Try-Printful ***Fiverr- Create Logo Design and Graphics and Marketing Materials http://tracking.fiverr.com/SH1rz ****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project http://www.tkqlhce.com/click-8123096-12123856?sid=email *** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More http://bit.ly/RocketLaw-LLC *** Amazon- Recommended Startup Items https://www.amazon.com/shop/jaycashofficial *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it. About This Video: Did you ever wonder what is marketing? Well in this video Summer Barry from Bella Canvas walks us through the best marketing and branding tips for your clothing line and as well as how to market and promote your clothing line online by using platforms like Facebook, Instagram, Twitter, and YouTube. These ultimate marketing tips on how to start a clothing line would not be possible without all of you who continue to watch and support the channel!
Views: 1413 John Santos
Example of Fashion Marketing portfolio
 
03:00
The portfolio was created using a scrapbook purchased from Wilkinson's, all skills were presented on paper as evidence and printed. A great tip for creating the best portfolio out there is to have fun! Please enquire us below in the comments for more information. Thank you for watching, we hope it inspired you. Please subscribe and check out our BLOG: http://bloggerstaste.wixsite.com/bloggerstaste FOLLOW US ON INSTA BC WE FOLLOW BACK ❤️ @bloggerstaste ☺️ Thank you, have a awesome year ahead! Music: Electronic dance- As It Ever Was [unfortunately the artist is unknown] Contact us for any enquiries: [email protected]
Views: 15135 BloggersTaste
Brand Management: Characteristics of successful brands 1
 
10:09
http://www.oxlearn.com. What all successful brands have in common? Part 1 From Brand Vision to Brand Evaluation Book available at http://bit.ly/9SKnXy
Views: 8531 OxfordLearningLab
A Branding Lesson from The Fashion Industry
 
01:31
Companies these days can learn from Fashion Industry events and apply the same principles to their branding and advertising efforts. David Allison explains how companies can do so in this instalment of The Marketing Brief with David Allison.
Views: 4303 MarketingJournalism
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
17:53
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 133586 TEDx Talks
Top Luxury Fashion Brands - Haute Couture
 
03:33
Top Luxury Clothing Brands 2012 © Luxury Group International
Views: 224791 WORLD RANKINGS
Tanya Gupta - Luxury Brands Alumni, Pearl Academy
 
01:30
Want to know what could you be doing in Luxury brands? Here is what one of our alumnus is up to at Jimmy Choo.
Views: 2109 Pearl Academy, India
Building a Global Luxury Brand -  NYC Panel
 
01:08:54
"Building a Global Luxury Brand" with the GRLA.
Views: 21866 Georgetown McDonough
New Goldsmiths Courses - MA Luxury Brand Management
 
01:43
Gain the management, entrepreneurial, marketing and professional skills to gain a successful career in the luxury brand industry. gold.ac.uk/pg/ma-luxury-brand-management twitter.com/GoldsmithsUoL facebook.com/GoldsmithsUoL
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
08:32
Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 43695 Dan Lok
Building a Brand in Fashion
 
04:45
Meet Celina Paiz, the founder & designer for Le Selva – a clothing line of vintage, one-of-a-kind garments made from Guatemalan textiles. Watch as Celina reveals the strategies she’s using to expand her brand in 2014 and beyond. From networking and artist collaborations to getting into retail stores with “look books” and pop-ups, see if Celina has what it takes to break out in fashion! What do YOU think Celina will need to do to take her clothing business to the next level? Let us know your thoughts in the comments below! 2014 Fashion Week leaving you wanting more videos? Click here to watch more episodes of Breaking Out in Fashion: https://www.youtube.com/playlist?list=PLTkzAGkOKIh3bCNzUyq0XmXn-uO5Js3GH Get ideas for YOUR business by visiting American Express OPEN Forum: https://www.americanexpress.com/us/small-business/openforum/programhub/getting-to-the-next-level/?pillar=breaking-out-in-business
Luxury brands look to lifestyle
 
03:09
It is no longer enough to be a luxury or heritage brand. To really own the market, luxury brands increasingly need to be a lifestyle brand. Vanessa Friedman, fashion editor, speaks to leading industry figures at the FT's Business of Luxury Summit in Morocco. For more video content from the FT, visit the Financial Times video page at: http://www.ft.com/video
Views: 13049 Financial Times
Fashion Marketing and Management
 
01:01
Fashion Marketing and Management is where fashion and retail technology meet. If you're passionate about the world of fashion and have a keen eye for what will sell, the Fashion Marketing and Management program can help you start your career. For more information, please visit http://www.fanshawec.ca/fmc3
Views: 427 Fanshawe College
Brand Marketing Strategy:  Building and Optimizing your Brand
 
05:13
" http://www.whitehat-seo.co.uk 0208 834 4795 Whitehat SEO Ltd London. A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, Shepherds Bush London, Greater London W12 8LR United Kingdom 020 8834 4795 [email protected] http://www.whitehat-seo.co.uk https://plus.google.com/102630724594091825833/about"
Views: 20611 Clwyd Probert
Branding Management - Session 4 SMU101: Intro to Branding Unit
 
01:15:50
This lecture is part of the 100% free Intro to Branding course offered by Social Media U. In this lecture you will: - develop an understanding about strategic brand management - explore how to link brand value and brand benefits to your strategic brand management - identify initial key value elements within the brand management process The full study unit, which has additional videos, preparatory reading, learning activities and further reading, can be accessed here: http://socialmediau.net/course-menu/intro-to-branding/15-smu101-session4-brand-strategy Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.
Views: 3205 Social Media U
How to - Personal Branding with Personal Style
 
06:19
Every designer and entrepreneur can create a stronger and more memorable personal brand by developing their own personal style. Consistently presenting a personal style statement with the colors you wear, the style of your hair or your choice clothes can help people recognize you and help you stand out from the crowd. In this video I share how to make an authentic personal style statement that can elevate your brand and make you more memorable! —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 4813 Philip VanDusen
Why Your Brand Is More Important Than Your Product
 
03:15
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 28807 Entrepreneur