Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1463741 NorwichBSchool
For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Watch this video on Brand Introduction by Welingkar's Hybrid Management Program to understand the origins and concept of branding. Every organization wants to be the customer's first choice. Thus building and managing a brand plays a key role in achieving that status of being seen as the 'preferred choice'. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Views: 3946 Welingkar Hybrid Management Programs
Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 1125 Polimoda
Laneige is one of the fastest growing premium cosmetic brands which completes the beauty of women by pursuing the artistic sensibility of Water Science to help women achieve the radiant, dewy skin they have always longed for. Laneige Water Science is the basis to address your skin needs. The name, which means "snow" in French, encapsulates the powerful hydration benefits of the brand, with intensive research by Laneige scientists to distill patented Water Science technology that is incorporated into all Laneige products. Laneige scientifically studies 'water', the source of life and the most important element of healthy skin, for optimal hydration and moisturization. Discover a rejuvenated beauty awakening in skincare and makeup with Laneige.
Views: 31342 LANEIGE Singapore
GoVivid's Anthem Our products and solutions are SIMPLE, because..."simple = uncomplicated = understandable = executable. We apply this concept to every aspect of the business and to the products and services we offer. Visit http://govividusa.com/ to learn more about our UV-LED Printers and unique business model offering printer owners a one-stop-shop. Video Footage Credit to: Andy Lloyd & East West Production
Views: 632 GoVivid
Hi, I'm Alisa Murphy, the founder and CEO of Life Size Media. We build brands and tell stories for fast-growing, cleantech companies across Europe. We’ve been doing this for the last 8 years and have a really strong track record of helping businesses achieve their commercial goals. In this series, I’m going to be sharing 6 steps to building a successful brand. This is the core methodology we use to deliver highly successful branding projects for our clients. Whatever stage your company is at, and whether or not you’re in the cleantech sector; my goal is that you can take what we’ve developed (for free!) and make it work for you. If you want to expand on any of the topics we cover in this series then go on over to our workshops page for info about the more in depth sessions we offer: www.lifesizemedia.com/branding-communications-workshops/ For all the behind the scenes extras connect with us and Alisa on social: https://www.facebook.com/msalisamurphy/ https://www.facebook.com/LifeSizeMedia/ Twitter and IG: @alisa_murphy and @lifesizemedia
Views: 399 Life Size Media
ROQ Innovation is a product innovation company that develops problems-solving solutions that aim to make life a little easier. Roq Innovation develops, solves and invents solutions daily to meet the needs of families. We enjoy providing solutions to making anyone’s life a bit easier. We all need that. As a sought-after veteran marketing strategist and consultant, Raquel Graham Crayton, founder of Roq Innovation, has a successful track record in marketing strategy, branding, partnerships and sponsorships and event management. Her enterprising business acumen, in combination with her dynamic and engaging communication skills, has made her the go-to person in the industry. Raquel is well respected by her colleagues as a tenacious player with action-oriented leadership style. Raquel had a successful track record with helping corporate companies build their brands, but her biggest accomplishment was in creating her own - as an entrepreneur.
Views: 282951 Roq Innovation
How do you see the world? At Toyota, we believe that nothing is so good that it cannot be made better. We constantly challenge ourselves to find better ways to give our customers peace of mind and ideas for a better life. Curious? Then watch the film, Stories of Better. To find out more, visit the Toyota UK blog http://blog.toyota.co.uk
Views: 15962 Toyota UK
Titled "Branding the subconscious," this is the third lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi explains that marketing to specific segments of society is no longer effective, due to the variety of cultural shifts that have defined the world in the last decade. Venturi argues that brands should instead target subconscious archetypes found in all humans regardless of geography, gender or age, in order to communicate a more universal message. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 245 Polimoda
A short video showcasing some of the great projects and clients of our talented Brand Faction team. We believe authentic brands are built on what they do, as much as what they say. We like to get involved from brand strategy through planning, and then focus on ideas that can truly connect a brand with people's passions. We make our clients' lives easier by delivering total project management: strategically aligned, simple and accountable. Experiential, Content, Sponsorship, Media & PR, Social, Promotions Music: RÜFÜS - You Were Right
Views: 7915 Brand Faction
Titled "The 3D Business Model," this is the second lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi discusses the ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers. Given the chaotic nature of today’s fashion industry, a 3D business model has become the lifeline of a ultimate brand success. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashio media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 342 Polimoda
Press Conference Volkswagen Brand. Dr. Herbert Diess, Chairman of the Board of Management of the Volkswagen Passenger Cars brand, will introduce together with his Management Board colleagues the new strategy TRANSFORM 2025+. Don't miss any updates, subscribe here: http://vwgroup.to/YnzD8 --------- Further information on the Volkswagen TRANSFORM 2025+ can be found here: https://www.volkswagen-media-services.com/en/detailpage/-/detail/TRANSFORM-2025-Volkswagen-presents-its-strategy-for-the-next-decade/view/4257735/6e1e015af7bda8f2a4b42b43d2dcc9b5?p_p_auth=e9fIWE0K and on Twitter: https://twitter.com/vwpress_en Note in accordance with Directive 1999/94/EC in its currently applicable version: Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO2 emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Straße 1, D-73760 Ostfildern, Germany and at www.dat.de.
Views: 2631 Volkswagen News
Zenagen Introduction and Testimonial Video. Learn About Zenagen Hair Care And Zenagen Brand Products Inclusing Zenagen REVOLVE and Zenagen EVOLVE for Professional UseZenagen: The Fusion of Beauty + Science
Views: 6961 Zenagen | Official Zenagen Brand Page
Tribe3 is a unique tribe of people, formed to work with/for the 3 billion people at the bottom of the pyramid. We aim to create communities of self-reliant and progressive entrepreneurs, and enable them through capital support and much more. Join us, in this journey of empowerment and progress.
Views: 217 tribethree
Join me in the intro video to teaching you how to start your own YouTube Channel. My name is Demone and over this series I'll teach you everything I've learned over the course of 3 years to help launch your successful YouTube brand/channel.
Views: 717 Demone Kim
My name is Mash Bonigala and I am a brand builder and brand strategist at a leading digital branding agency, SpellBrand. On this Brand Builder Show, I post 3 videos every week on how to create, build, launch and market a successful brand. I share my 20 years of experience building 100s of brands from around the world.
Views: 336 The Brand Builder Show
Just a short test video introducing brand positioning. Your brand position depends on your marketing mix (price, product, place and promotion) and how it compares to your competitors. It's important to remember that consumers shape your brand. Look at Stella Artois a few years ago had the perception of a wife beater drink that was full of chemicals. Woolworths... environment changes and failure to adapt. Super markets moved in offering similar products and more... where did this leave Woolies? More recently... HMV... technology has meant more people download music instead of purchasing a cd.. and the ones that purchase cds... will do from Amazon and Play.com.... more on www.rhys.eu
Views: 655 rhysgregory
A Brand Audit from Caliber Brand Strategy + Content Marketing is one of the smartest ways to build a rock-solid brand strategy playbook that can give you clarity for today and for the long haul. Check out this introduction to what's involved with one from us. Stop guessing. Start knowing.
Views: 2134 Dan Gershenson
Ironclad Brand Strategy brings an analytical approach to brand strategy. Principal Lindsay Pedersen explains how her scientific method for creating brand strategy drives sustainable business growth. Get monthly insights on brand strategy in your inbox: http://ironcladbrandstrategy.com/sign-up. Subscribe to our channel to see more videos from Ironclad Brand Strategy: https://www.youtube.com/channel/UCBN6yZX1njLj-ofoQTHWMYw Learn about brand strategy in our Ask Lindsay column: https://ironcladbrandstrategy.com/ask-lindsay Ironclad Brand Strategy principal Lindsay Pedersen is a brand strategist with a scientific, growth-oriented approach to brand building. Sign up for Ironclad's monthly newsletter to get brand insights in your inbox: http://ironcladbrandstrategy.com/sign-up
Views: 576 Ironclad Brand Strategy
www.trajectory4brands.com | Brand Strategy & Activation Agency launching and re-energizing brands across healthcare (healthcare systems, hospitals, service lines, physician groups, medical devices), personal care and wellness & active lifestyle industries.
Views: 804 trajectory4brands
Neos logo introduction video from the branding talk at Inspiring Conference 2016. Prepared by Robert Lemke and Florian Heinze. Music by Deadmou5: Fn Pig
Views: 290 Neos CMS