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Brand Identity vs Brand Image - Brand Management 101
 
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http://www.woltersworld.com Brand Identity vs Brand image, basically what companies do to control the perception of their brand and how consumer perceive their brand. Filmed in Sevilla, Spain Copyright Mark Wolters 2011 and 2012
Views: 14198 Wolters World
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 105105 Brian G Johnson TV
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1415154 NorwichBSchool
Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 28807 Entrepreneur
4 Keys to a strong brand image (Image series PART 1)
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 21691 BrandMan
What Is A Brand Image In Marketing?
 
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"DISCOVER What Is A Brand Image In Marketing LIST OF RELATED VIDEOS OF What Is A Brand Image In Marketing IN THIS CHANNEL : What Is A Brand Image In Marketing? https://www.youtube.com/watch?v=USTe1LQZnYo What Do You Mean By E Mail Marketing? https://www.youtube.com/watch?v=50WKNtwcvgg What Do You Mean By Affiliate Marketing? https://www.youtube.com/watch?v=HxW038BM3io What Does A Digital Marketing Do? https://www.youtube.com/watch?v=b1z8WT2teEk What Does A Psychologist Do In Marketing? https://www.youtube.com/watch?v=8hIb4V-K-gs What Is A Blog In Marketing? https://www.youtube.com/watch?v=i-_VR1pGqPc What Does Social Media Marketing Do? https://www.youtube.com/watch?v=EcZQwjqSCvI What Does A Digital Marketing Agency Do? https://www.youtube.com/watch?v=TWotgVeTMPg What Does Mobile Marketing Mean? https://www.youtube.com/watch?v=UgS2vm9P32M What Goods And Services Are Produced In A Free Market Economy? https://www.youtube.com/watch?v=NaR7cEHVgkI"
Views: 114 sparky Facts
Brand Image is Everything (Smart Monday/Positioning)
 
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https://www.facebook.com/onceadaymarketing What brand image are you creating in the minds of your customers? Jim Glover, That Branding Guy, compares brand image with brand identity in his Once a Day Marketing video advice. Quick Glimpse: The goal is to align the image with the identity.
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 11748 The Audiopedia
Music Branding: The Brand Lie & The Truth Artists Should Know
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 24533 BrandMan
18 Advantages Of Branding In Marketing
 
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1. RECOGNITION AND LOYALTY: The main benefit of branding is that customers are much more likely to remember your business. 2. Consistency in the Marketplace: The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. 3. Preference: Small businesses that develop strong brands build preference for their products. 4. Identification: Branding your product can improve the return on your advertising and marketing budget.  5. Customer Loyalty 6. Increased Trust: Both new and established customers will place increased trust in your business. 7. Branding helps the company in charging a premium price for their product because a good brand commands a higher price than its competitors which in turn leads to higher profit margins for the company. 8. Brand name promotes repurchasing. 9. Competition becomes easier with the help of brand loyalty. 10. IMAGE OF SIZE: A strong brand will project an image of a large and established business to your potential customers.  11. IMAGE OF QUALITY: A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value. 12. Extension: A strong brand can help you launch new products or enter new market sectors. Giving new products the brand elements and qualities that customers recognize and trust reduces the risk of failure.  13. Growth: Branding can help you increase your revenue and grow your customer base. 14. A Relatable Identity: Your branding lets customers visualize your services and offerings. It's always good to put a 'face to the name,' so let your branding be the 'face' that your customers see. 15. Branding also helps the company in sustaining in the market for the long term. 16. Prices of branded products are fixed by the companies themselves and there are no frequent changes. 17. IMAGE OF EXPERIENCE AND RELIABILITY: A strong brand creates an image of an established business that has been around for long enough to become well known.  18. Barrier: A strong brand can help protect market share and create barriers to entry for new competitors.
Views: 1701 Patel Vidhu
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 543847 TED Archive
5 Ways to Control Your Brand Image
 
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Fashion brand owners, you have to take control over your brand image if you want to grow and strengthen your customer base, wholesale opportunities and of course sales. Use these five steps to create a solid brand message. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 616 Scaling Retail
Brands speaker: impact of social media on brands, marketing and corporate image - keynote
 
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http://www.globalchange.com Future of online brand development, advertising, marketing and corporate image. How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities. Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands. How online image is affecting investment, recruitment, workplace morale, staff retention and the war for talent. How to make keep your brand in the mind of consumers and customers. Video of Q and A session with CEOs and senior business leaders by Futurist conference keynote speaker: Patrick Dixon at Stein Am Rhein, facilitated by Professor Prabhu Guptara, UBS Wolfsburg.
How to Choose Images for Your Brand Marketing
 
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http://www.crimsonfox.com.au Russell Pearson - Brand Design Guy, discusses useful ways to select photography for your brand imagery.
Ryan Learns Brand Identity: Ryan Learns Something Episode 3
 
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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 283008 Degreed
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 121629 Graeme Newell
What is Marketing & Brand Strategy ? : Digital Marketing Trends
 
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What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 2828 Weekly Marketing Tips
Brand Image Video
 
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Brand Image Video: Infinite Horizons for the City of Regina
Views: 4366 cityofregina
Creating a positive brand image - BrandManager Marketing Minutes
 
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Without passion behind your brand how can customers get behind it? Create a positive brand image for both you and your business with Tony Eades in BrandManager's latest Marketing Minute.
Views: 1694 Brand Manager
Brand Identity: Brand Image
 
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Detailed explanation about what brand is, what market communication is, and how they are related to each other.
Views: 490 Adeel Malik
Branding: Identity Design w/ Yo Santosa
 
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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 343314 The Futur
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3733809 TED-Ed
Tone of Voice and Brand Identity
 
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a conversation with Nigel Edginton-Vigus. For more info on this and other films in this series, go to http://andrewspooner.com/conversations/ made for Microsoft by Johnny Daukes. http://www.daukes.com
Branding Your Personal Brand / Creative Business | Build a Strong, Cohesive Brand Identity
 
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I hope this video was helpful for you! If you'd like to work with me to create your brand identity, just click here ▸▸ http://hollycasto.com/services WHAT'S NEXT ▸ subscribe to my youtube channel | http://bit.ly/21HvTw7 ▸ check out my blog | http://hollycasto.com ▸ sign up for my emails (& get free stuff!) | http://eepurl.com/cj-F_b FOLLOW ▸ instagram | http://instagram.com/hollycastocreative ▸ twitter | http://twitter.com/hollycastoblog ▸ pinterest | http://pinterest.com/hollycastoblog WORK WITH ME ▸ design services | http://hollycasto.com/services MY FAVES ▸ etsy - open a shop + get 40 free listings | http://etsy.me/1QIHcRk ▸ shopify - try for free for 14 days | http://bit.ly/1R5hebt ▸ printful - for order fulfillment + shipping | http://bit.ly/1N6nTvQ ▸ quickbooks - for simple bookkeeping | http://bit.ly/22KBbIG ▸ squarespace - for starting a blog or website | http://bit.ly/1i0Rbjp ▸ canva - free graphic design website | http://bit.ly/1fqI5sq // DISCLAIMER ▸ This is NOT a sponsored video. ▸ Some affiliate links are used, which means that I earn a small commission if you click the link and make a purchase.
Views: 108171 Holly Casto
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 124584 BINA LA
Video Marketing | Brand Image Films
 
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Luke Nesler of Nesler Meda talks about the importance of utilizing a video marketing campaign on your website. He begins the multi-part lesson with discussing Branding Films or Brand Image Films and how they can help convert website traffic into sales. http://www.neslermedia.com
Views: 109 Luke Nesler
How To Build Your Brand: 3 Smart Branding Strategies You Can Use Now
 
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How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 138043 Marie Forleo
How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 105949 CreativeMarket
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2RLnysn In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2RLnysn Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2A6aqaL ** Canon - Sony Alpha a7S https://amzn.to/2A6IraE ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 879461 Video Influencers
Music branding - How to create a subtle/subliminal image (image series Part 2)
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 11187 BrandMan
Brand Equity: In Conversation With Marketing Legend Philip Kotler
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers! Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 37717 ET NOW
How to think about a brand's visual identity
 
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A marketing innovator, design expert and photographer each offer quick and highly useful tips.
Views: 7772 Jerry Shrair
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 12338 The Audiopedia
Marketing : Reinforcing your brand image
 
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Indian Salon Congress 2012 presented by Franchise India and UTV Bloomberg with Entrepreneur India Advisors as the knowledge partners and Indian Franchise Association (IFA) as supporting partners. It is a first time projection by Franchise India to conduct Salon Congress that will take note of the robust growth in the salon industry and in lieu of matching up with the international counterparts to come together and deliberate on the pertinent points of getting finances, retaining skilled personnel, bringing in standardisation in processes, creating quality consistency and more through the course of this two day comprehensive conference. The show brought forward a great networking opportunity that aims to strengthen industry connections.
Views: 242 Franchise India
How to Develop a Brand Identity & Marketing Strategy | PreFocus Branding Webinar
 
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After seeing hundreds of companies lose out on money (and customers) due to ineffective marketers and advertisers - I was determined to improve strategic execution and purpose. My name is Jordan Trask, and I started PreFocus Solutions in early 2017 with a mission to improve the way brands are built and understood. Instead of persuading brands on what to do and when to do it, I'm committed to a process that helps them differentiate their value and generate loyalty. In this branding and marketing webinar, I explain my step by step identity development process and how to execute a marketing positioning strategy. I'm passionate about helping businesses understand who they are, what they do well and how to attract customers. This allows them to position themselves accordingly and understand where opportunity lies. Most importantly, this helps them solidify every element of their business moving forward.. Watch all the way through to see what I mean. By creating unique value propositions and brand drivers, the PreFocus process differentiates companies so they can increase ROI, sustain and scale their brand with clarity in mind. If you're a start up, behind the curve small business or a new persona brand - consider the power of purposeful marketing and a PreFocus strategy. www.prefocus.solutions/contact 317-918-1360 [email protected]
Views: 124 PreFocus Solutions
Marketing Minute 005: "The Engaged Brand" (Social Media Marketing) #MarketingMinute
 
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For social media marketing, interactive engagement is critical. Are you developing a brand image revolving around customer service, employee responsiveness, and caring for your customers’ needs? If so, it’s time to assess your side of the interactivity equation across all of your social media channels. Social media platforms often provide rather shallow analytics regarding what they’ll call “engagement,” but these typically reflect only how much your viewers engage with your content, and not how much you reciprocate by interacting with those engaged viewers. This type of non-interactive content delivery is like you putting on a fancy hat and standing in the middle of a busy sidewalk. People say “hi,” they make comments, they ask questions, but you just stand there, wearing your fancy hat that you call “content.” Soon, those who engaged with you start to see you for what you are: all show, and of little value, at least when it comes to interaction. Instead, first, present valuable content. Second, pay attention when people engage with your content. Third, interact with those engaged viewers. If you want to be known as an “engaged brand,” be responsive to the engagement that your social media content receives. Now, before you forget... be sure to subscribe to my channel to make sure that you don't miss future episodes of Monday's Marketing Minute.
Views: 35160 Anthony Miyazaki
Trust is the most important thing you sell - consumer trends, sales, brand and marketing speaker
 
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http://www.globalchange.com Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.
How To Build A Brand From Scratch - 6 Steps To Success
 
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Are you starting a new business or reinventing your company? Here are 6 steps towards building an amazing company brand and image that will stand the test of time. Step #1 - Decide who you are and what you stand for At the core your brand should be a reflection of you and your values. What are you known for? Step #2 - Research your audience, and your competition Make sure you are reflecting your audiences tastes and goals Don’t be afraid to be different, but don’t be different just for the sake of it. Step #3 - Define your voice What is your message and how will you convey your message? Website, social media, press releases, ads, etc Step #4 - Invest in your brand Your logo, website, swag, employee training, etc should all reflect what your brand stands for. Don't cut corners here! Consistency between the brand and the brand assets is key. Step #5 - Think big, act local Get involved in your local community! Support non-profits, go to festivals, drive in the parade, sponsor a team, etc Step #6 - Be your brand Your message doesn’t stop with your website - you should be your brand’s biggest advocate. Your employees and your customers will look to you to lead the charge BONUS TIP! Your brand is what people say about you when you’re not in the room. Actively listening to your customers, staff, and vendors is a fantastic way to understand how your brand is being interpreted, and the impact you're having in your community. --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 885 Marketing 360
Branding 101: The Differences between Brand Identity & Brand Image
 
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http://www.woltersworld.com Companies sometimes feel like they can control everything about their brand. Sometimes they can, and that is called Brand Identity. As a company you can set out the colors, marketing scheme, tradenames everything to make your brand be what you want it to be. However getting customers to have that same brand identity is difficult. Because Brand Image is what people/customers perceive your brand to be and this can come about by their own experiences that you cannot control. Filmed in Seville, Spain marketing and branding explained
Views: 1101 Mark Wolters
What Is Brand Image In Marketing?
 
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Learn the role it plays in your marketing and why it's important sep 27, 2016 brand image can be roughly explained as s personality. What is brand image? Definition and meaning businessdictionary. Brand image can be defined as how existing or a company's brand represents their market identity who they are, what do, kind of quality provide, reputation for trustworthiness, and more oct 31, 2016 your is important, so intentional about the message clients to develop customized effective marketing strategies components (name, logo, tone, tagline, typeface) are created by business reflect value company trying bring appeal its customers. It can be defined as a unique bundle of associations within the minds target customers dec 3, 2016 strong brand image is sure shot way to attract and retain more. The importance of a strong brand image in content marketing. I am a web brand image is what the customers think perceive (or form an impression) about particular in their mind. Building a what is brand image and its importance to an organization? I love writing about the latest in marketing advertising. Html url? Q webcache. Brand image is developed over time through advertising campaigns with a consistent theme, and authenticated the consumers' direct experience brand current view of customers about. It supports an evolving marketing strategy aug 13, 2017 brand identity is defined by how you want the consumer to perceive your. But how would you carry forward brand image into content to me, means that when see a logo complete lifestyle unfolds in your mind. Googleusercontent search. Co marketing for short term cash flow, and branding building the loyalty or equity. Learn how marketing and branding increase sep 25, 2014 the importance of your brand's visual identitytoday we live growth in future. What is the definition of 'brand image' with examples? Quora. The impression in the consumers' mind of a brand's total personality (real and imaginary qualities shortcomings). Brand identity is separate from brand image the term for how consumers actually perceive mar 26, 2015 building a positive must companies that want an edge over competition. How to build a strong brand image walker sands communicationsthe marketer's guide developing corporate and why good is important your marketing strategy. Brandimage designs the new architectural concept for skyteam lounges with brands t. What is brand image? Definition and meaning businessdictionary definition image. Why brand image matters more than you think forbeshow does and marketing affect market share the importance of building a strong bench mark. Mba skool study brand marketing. Brand image importance and advantages of brand imagemarketing dictionary. Brand identity is an important aspect of marketing novagraafbrandimage the difference between and branding tronvig group. Brand identity is defined and the role it plays in marketing. Great examples are wolverine boots, which attracts people with a strong, rugged persona
Views: 1 Your Question I
How to Build a Strong Brand Image On Social Media
 
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A great question was asked at the EVOLUTION Business Marketing Cocktail on Jan. 28th. How can I ask for the sale of my product on social media without destroying my company's brand image. Here is the answer.
Views: 151 Luke Nesler
Branding, Image, Marketing Foundations and Your Company Logo DiMaria Designs
 
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how you look determines your Branding, Image, Marketing Foundations and Your Company Logo DiMaria Designs www.dimariad.com 650-625-1924 Jack D. Deal Internet Video Commercials [email protected]
Views: 38 Jack D. Deal
Marketing Mondays: Can a business change its brand image? (Ep 11)
 
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Not investing in building your brand image is silly, because your business will have one whether you like it or not - it just may not be a good one if you don't market with purpose! So if after a few years on the market you realize you need to change your brand's perception, the question you will likely ask is: is that even possible? The answer is YES! This #ICoMM case study from Dubai will show you how.
How to CHANGE YOUR IMAGE quickly w/o killing your brand
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to establish your image, grow your fanbase and control your career.
Views: 3104 BrandMan
Video Marketing product that builds your brand image with Video Magazine Folders.
 
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Here is a concept that is ideal for any magazine publisher that wishes to incorporate a video screen with their magazine, hassle free. Achieve a wow factor with easy fullfillment. This can be made in a 4.3" or a 5" screen size, with a rechargeable battery, built in speaker, with and without buttons. For more information on our Targeted Video Marketing range of products, please visit http://.videoplusprint.com/contactus.html -~-~~-~~~-~~-~- Please watch: "Video Brochure series that create 100% interactivity and engagements" → https://www.youtube.com/watch?v=MCLAqwxtt60 -~-~~-~~~-~~-~-
Views: 324 Video Plus Print
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 163421 Philip VanDusen
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2399419 Dissolve