Author: Ina Gudele, lecturer at "RISEBA" University of Business, Arts and Technology. Presented by Elina Dubinska. Supported by: Erasmus+ Programme of the European Union, Project "Clustering Creativity". More: http://www.clusteringcreativity.com/ "RISEBA" University of Business, Arts and Technology is a university type private higher educational institution fully accredited by the Ministry of Education and Science of the Republic of Latvia. More about study programmes: https://goo.gl/AywnXe
Views: 3443 risebaweb
ORLANDO—Marketers need to find the nexus of performance marketing—“a bunch of clicks and data and sets”—and the big, thematic and typically slow-moving ideas that have long characterized brand marketing, according to the CMO of Clorox. “I’m going to suggest that we have to figure out how to pull them both together around one consumer in order to really drive the growth we want. But it’s not an either or. But it’s an and,” says Eric Reynolds. Reynolds was referencing his talk at the recent Association of National Advertisers’ Masters of Marketing conference, where he discussed “the tension between performance marketing, or growth marketing, and brand marketing.” His presentation was titled Path To Growth: A Modern Marketing Dilemma. Among other insights Reynolds shares in this interview with Beet.TV, he talks about the slow and steady decline of linear television as a means of reaching consumers and how Clorox has been moving out of both print and TV in favor of digital—video in particular. Why performance marketing does very well is because it’s data-rich, agile and nimble. “It’s actually way much more consumer-focused than classic brand marketing, which is the way I grew up. It’s because they’re very intimate with the consumer and they change fast,” Reynolds says. The problem with performance marketing is “you run out of steam fast…because you fundamentally don’t know the person you’re trying to build a relationship with your brand. It’s just a bunch of clicks and data and sets. And that will get you so far.” On the other end of the spectrum, brand marketing provides a strong understanding of consumers at a life and a category level. “It creates enduring ideas that keep people coming back. And you need both is the point. If we’re all just about activation through data, then we really don’t have a brand,” Reynolds adds. “But if we’re only talking big, thematic, large-scale ideas that are slow, well we’re not rising to the challenge that consumers expect us to do, which is to have that real time, that intimate, be-useful relationship so you really need to do both.” Asked for a breakdown of Clorox’s media choices, Reynolds says they’re constantly changing but tied less to a “big, strategic choice” and much more to “following where consumers are open to receiving messages and information from us. And what that means broad-scale is for a us a consistent decline in linear TV, year on year on year, and a rise in more assignable media like digital display, video, social. And we see these trends continuing.” As the company’s analytics have evolved, providing ever more insight into how media is performing for sales, “well over” 60% of Clorox’s media is now digital. “Now video, though, is the place where it’s all heading towards, because for our categories and our brands, it’s the place where we tell the richest stories, the kind of stories whether they’re product stories or category stories or brand stories, that seems to be the place where consumers want to engage with us.” This series “Growing Brands and Driving Results,” was produced at the ANA Masters in Marketing ’18 conference in Orlando. The series is sponsored by the FreeWheel Council and FreeWheel, a Comcast Company. Please find additional coverage here.
Views: 26 BeetTV
Куда инвестировать во время кризиса: performance или brand-маркетинг? Управляющий партнер Acrobator отвечает на некоторые вопросы о digital-маркетинге. ----- Where to invest during tough times: performance or brand-marketing? Acrobator Managing Partner Bas Godska answers some general questions about Digital Marketing.
Views: 33 Acrobator Consultancy
Josh Miles is a caffeine and Twitter addict, and the principal and founder of Indianapolis-based branding firm, Miles Design. His role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was recently honored as one of the Indianapolis Business Journal's "40 Under 40", and is the author of the book "Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm". His work includes consultancy to various professional services firms including architecture firms, legal practices, engineering offices, software companies, and startups. Josh lives in Indianapolis with his wife and two ridiculously cute kiddos. B.A., Advertising & Visual Communications Design, Purdue University, 1999 More information at www.tedxpurdueu.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 22590 TEDx Talks
There are a lot of different marketing strategies out there but today, Jon will be talking specifically about performance marketing and how to leverage it in the best way to get your business growing. People throw heaps of money at marketing without really tracking it (or tracking it incorrectly). He’ll explain why it’s so difficult to track your marketing investments but also show how to track it properly in order to eventually build systems that can actually forecast what you’re going to get from your investments. It’s time to spend your marketing dollars more intelligently and effectively – it’s not as hard as it looks if you do it the right way. By getting in the head of fortune 500 companies and thinking like a professional performance marketer, you can find systems that truly work for tracking the effectiveness of the marketing investments you’ve made. By developing a system now, you can make it much easier for you and your business to choose the right strategies and investments in the future. What You’ll Learn In Today’s Episode: 🗝What performance marketing is and what it means to you as a business owner. 🗝How to strategically use performance marketing to grow your business. 🗝Why you should track the outcome of your investment. 🗝Thinking like a fortune 500 company when it comes to tracking investments. 🗝Why it’s a challenge to track your investments. 🗝How to think about your marketing success and invest further in opportunities. 🗝Developing a system that tells you what to do rather than what you THINK you may want to do. __ 📲 Listen to previous episodes here: http://bit.ly/nonesizefitsallpodcast 📲 Request to join our private Facebook group: http://bit.ly/gridprivategroup 📲 Learn more about Jon: http://bit.ly/jonslinkedin 📲 Check out the services we offer: http://bit.ly/gridservices 📲 We're on instagram too! http://bit.ly/gridinstagram
Views: 41 None Size Fits All
Check out our business development capabilities on the US market. BRAND & BUSINESS INCUBATOR is here to help you market and sell your products in the United States. Contact us about our sales development expertise.
Views: 10 BRAND & BUSINESS INCUBATOR
When money is short, what marketing investment should companies prioritize? Customer satisfaction drives firm value and reduces risk, marketing orientation increases profit and brand raises sales. Stefan Worm is Associate Professor at the BI Marketing Department. He holds a doctoral degree in Marketing and a master’s degree with majors in Business Administration and Mechanical Engineering from University of Kaiserslautern, Germany. Prior to joining BI, he was on the faculty of HEC Paris, France. He also teaches in the Executive MBA program at Hamburg School of Business Administration, Germany. He has previously been a visiting professor at Singapore Management University and Indian School of business, and a visiting scholar at Emory University, USA. Stefan’s research interest centers on the impact of marketing strategies on firm value, with a focus on B2B markets. First, he looks into the performance outcomes of brand strategies in B2B markets. Second, Stefan investigates how traditional suppliers in B2B markets can profitably grow by becoming providers of services and customer solutions. Third, he examines the role of senior management teams’ marketing mindset for firm performance. Stefan is interviewed by Auke Hunneman. Mr Hunnemann is Associate Professor at the Marketing Department of BI Norwegian Business School. He earned his PhD in 2011 from the University of Groningen, the Netherlands, and he obtained his Master’s degree in economics at the same university. Read more: https://www.bi.edu/research/find-departments-and-research-centres/departments/department-of-marketing/bi-jams-thought-leaders-conference-2018/
Views: 102 BI Norwegian Business School
Hear from CMOs and CCOs of major brands on how they are balancing building brand equity with maximizing performance metrics, and explore how analytics can help define the right mix. Speakers: - Mark Stouse, Chief Executive Officer, PROOF - Ty Shay, Chief Marketing Officer, Norton & Life Lock, Symantec - Marissa Tarleton, Chief Marketing Officer, RetailMeNot, Inc. - Mary Corcoran, President, W2O twist
Views: 155 W2O Group
Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Views: 140089 D&AD - Creative Advertising, Design and Digital
Hello everyone! Welcome back to our video series - where we use PARKLU's big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, & more. E-commerce and social media have totally revolutionized the fashion industry in China. Brands created on social media by KOLs have seeming come out of nowhere to positions of notable esteem. @张大奕eve (zhangdayi) and @雪梨Cherie (xueli) are two of the top KOLs with fashion brands that are changing the game. But there are still plenty of fast-fashion brands like ZARA, H&M that continue to hold there positions of dominance and maintain buzz worthy among KOLs. KOL awareness of fast-fashion brands and athletic fashion brands is far ahead of many other brands. Fashion and parenting blogger @MK凉凉 (liang liang) mentioned brands like ZARA, MANGO, and PEACE BIRD in a post on maternity fashion. She also announced a lucky draw at the end of the post to increase the post’s interactions. The post received 100,000+ total reads and 3,428 likes. As the KOL industry continues to evolve, a rising trend among China’s celebrities is to joined the KOL camp on social media. @欧阳娜娜Nana (ou yang na na) now posts daily on Xiaohongshu’s social e-commerce app mentioning brands like Nike and Vans. To take one of the top spot this month, she crafted a post with a lucky draw give away. The post received 5,597 likes, 4,618 comments, and 1,484 favorites. From the perspective of the social media impressions, Athletic brands and KOL brands dominate on Weibo. To celebrate her brand fifth anniversary, fashion blogger and KOL brand owner @小刘小粒赵大喜 (xiao liu xiao li zhao da xi) launched a Weibo give away campaign. The post received 21,763 reposts, 10,861 comments, and 11,904 likes. We hope you enjoyed the video. Don't forget to give this video a thumbs up, leave a comment, and subscribe to our channel! And please do not hesitate to reach out if you ever have any questions about KOL marketing in China. Bye for now. Follow Us Online Here: LinkedIn: https://www.linkedin.com/company/parklu Instagram: http://instagram.com/packlucn Facebook: http://fb.me/parklucn Website: http://parklu.com Twitter: https://twitter.com/kimparklu Medium: https://medium.com/@parklu
Views: 65 PARKLU
Red Bull has created an owend media strategy by listening to consumers to identify their needs and create unique marketing strategy to build their customer engagement and word of mouth. Red bull uses event marketing, communication positioning, consumer data collecting and influential leader programs to connect the brand and product together, hence the tagline of 'Red Bull Gives You Wings'. Learn more about The Gathering at www.cultgathering.com
Views: 9186 The Gathering
This video is a part 4 of 5 lesson series under Advanced marketing tactics by PROHED Performance Academy. In this video we'll answer: - What is brand marketing - What is a direct response marketing - How Brand Marketing & Direct Response Marketing can be used to together to invest your advertising dollars for maximum return on Ads Spend (Performance Marketing). - Book a Free Marketing Consultation with us at https://calendly.com/prohed_digital/15min Source: Think with Google PROHED Insights Primer
Views: 34 Prohed Performance Academy
There's a long debate on whether branding is more important than performance marketing. In this video I explain why each is as important as the other. -------------------------------------------------------------------------- performance marketing,marketing,digital marketing,online marketing,performance,branding,affiliate marketing,digital performance marketing,internet marketing,#performance marketing,branding en performance,marketing performance blueprint,marketing vs branding,brand performance,performanc-driven marketing campaign,internet marketing tips,branding video maker,internet marketing agency,internet marketing course,inbound marketing
Views: 4 Gordon Leslie
Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 326673 Marketing 360
What I Learned Coming out of Retirement at 24 to Build an 8-Figure Performance Marketing Empire Rishan Bhagowat spent his youth growing up in South Africa, enduring one of the most politically-challenging environments of our generation. Rishan started off with a background in actuarial science, and spent his first few working years predicting human mortality for insurance companies and writing board exams. He soon moved onto playing online poker, which allowed him to retire and travel full-time at the age of 23. But that wasn’t enough…fast forward a couple years, and he’s since built an 8-figure a year affiliate marketing empire, employing over 40 full-time employees from pretty much every continent of the world (except Antarctica). Join Rishan as he outlines his largest challenges and most notable lessons with takeaways that will inspire you to reach similar levels. Speech by Rishan Bhagowat Founder, Milky Way Media ----- Website : https://affiliateworldconferences.com Facebook : https://www.facebook.com/affiliateworldconferences Twitter : https://twitter.com/AWConferences Instagram : https://www.instagram.com/AWConferences #AWasia
Views: 6521 Affiliate World Conferences
Introduction to three core marketing profitability metrics: Net Marketing Contribution (NMC), Marketing ROI, and Marketing ROS
Views: 5942 Roger Best
An Interview With Andrew Payne - stmforum.com Andrew tells us about what motivated him to write his guides, coming from to affiliate marketing after a long break, mixing performance marketing with traditional brand advertising and his first time in Bangkok. Subscribe to our channel for more - https://www.youtube.com/channel/UCiIGcnuSoTBqiYYs0j4hEpg Like us on Facebook - https://www.facebook.com/stmforum/ Join STM Forum - http://stm.am/encfsj
Views: 289 STM Forum
Proof Analytics CEO, Mark Stouse, presented before a SRO audience at the recent SXSW conference in Austin, Texas. His remarks, “Gears and Grease – How Customers Really Buy” lead a panel discussion on how brand power uniquely helps customers to purchase more products, faster and at a higher price than they would normally purchase. Mark was joined by other industry leaders, Torod Neptune, chief communications officer of Lenovo Group Ty Shay, chief marketing officer of Symantec’s LifeLock and Norton business units (NASDAQ:SYMC), and moderator Mary Corcoran, president of W2O Twist.
Views: 156 Proof
Business Explainer Videos are a powerful tool for Mapping your services, products or ideas.They are short, brief, smaller and to the point.A well-made explainer video will lead to getting new buyer person and eventually you are going to make a big deal. If you need a Branding or corporate video, please visit us at www.kaalya.co Email:[email protected] Phone:+91-9790788933
Views: 44 Kaalya Creative Agency
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 1049865 Dr. Vivek Bindra: Motivational Speaker
Can performance marketing campaings be brand focused.
Views: 54 Aspire Recruitment
CONTENT MAR 12 Meet Metric Digital | The Performance Marketing Agency For The Best Direct To Consumer Brands Most marketing agencies lie about what they do and how they do it. Traditional Advertising. Digital Advertising. Design. Development. Public relations. Brand Management. Influencer Marketing. If your agency does everything, they're probably not very good at anything. Let's say you're at the dentist and he says: "You know, I can also do colonoscopies, right? It'll save you some time and money if I do both." But you probably wouldn't go for that. Marketing is smarter than it used to be. It requires specialists to do the best work. At this point, you can Mad Lib in agency pitch. "We're a team founded by ex Google Facebook engineers. We've built proprietary algorithms, technology that optimizes booting creative. It uses AI machine learning. We can only show you these charts, screenshots and can't disclose further information because it's proprietary." This is the exact false narrative that big and small agencies are using today. It's nothing but smoke and mirrors. How do we know so much about this? We wrote the book on it. It is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it. Here at Metric Digital, we're incentivized to grow your business and give you full transparency into what we do and how we do it. Because it's the right thing to do when you're on the same team. Our firm drives growth for some of the fastest growing, most disruptive brands. Maybe you've heard of them. We also help more established brands from all over the world to grow like disruptors. We love what we do. We're growing like a rocket ship because we're making our clients money and being honest with them. And we'd love to do the same for you. Contact us to find out how we can grow your revenue like we've done for so many other brands. Contact us for a free marketing audit today at www.metricdigital.com
Views: 65 Metric Digital
The journey from Branding and Advertising to Performance and Content Marketing. Torsten Waack-Van Wasen. Alvarez & Marsal. «Digital-маркетинг для брендов» – первый спецкурс нашей Школы интернет-маркетинга, который прошел в сентябре 2015 года. Курс посвящен тому, как выстроить маркетинговые коммуникации в интернете с учетом стратегических задач бренда. В рамках курса с докладами в течение 3 вечеров в офисе Яндекса выступали российские и зарубежные специалисты. Больше видео на канале Яндекса «Обучение рекламным технологиям» https://www.youtube.com/channel/UCwdO3sXFwivyug74BIPQIVg Рекламные технологии Яндекса: https://yandex.ru/adv Поделиться видео: https://youtu.be/_b4rV2D_XLo Со всеми вопросами по рекламе обращайтесь, пожалуйста, в отдел клиентского сервиса Яндекса: https://yandex.ru/adv/contact/
Views: 1732 Обучение рекламным технологиям
Skincare products are of particular interest to China’s rapidly expanding middle class. We continue to see skin care products occupy a greater proportion of the overall cosmetics market. Many brands have figured out that beauty influencers are key to increasing their brand value and awareness across social media, e-commerce, and even offline. For instance, the top ranking skincare brand Shiseido regularly collaborates with a multitude of influencers at offline events. Whether it be international or domestic brands, Xiaohongshu has become the preferred online space for fashion and beauty influencers to talk about the product they love. China domestic skincare brands have seen a substantial rise in recent years, and more and more influencers are begging to share their feelings about the use of domestic skincare products. This month, @陈白羊’s post about Chinese skincare brand Unifon was the top performing post among skincare brands on Xiaohongxu. The post received 1,934 likes, 1,453 comments, and 1,015 favorites. On WeChat, influencers’ general awareness of European and American skincare brands such as Kiehl’s, Avene, L’Occitane and Clinique far outpaces local Chinese and Korean-based brands. Fashion and beauty blogger @官小炜Hellen shared in a WeChat post several skincare products that she used on a recent vacation. The brands mentioned include Kiehl’s, Sulwhasoo, and L’Occitane. The post received more than 20K reads and 1,053 likes. For JD.com’s 6.18 shopping festival, many influencers shared their personal shopping lists with their fans. Beauty blogger @Fairy菲宝 ‘s Weibo post contained several skincare and haircare products from L’Occitane. L’Occitane claimed first place on Weibo for the highest interaction rates for the month. The post received 1,027 reposts, 1,060 comments, and 2,047 likes. We hope you enjoyed the video. Don’t forget to give this video a thumbs up, leave a comment, and subscribe to our channel! And please do not hesitate to reach out if you ever have any questions about KOL marketing in China. Bye for now. Follow Us Online Here: LinkedIn: https://www.linkedin.com/company/parklu Instagram: http://instagram.com/packlucn Facebook: http://fb.me/parklucn Website: http://parklu.com Twitter: https://twitter.com/kimparklu Medium: https://medium.com/@parklu
Views: 237 PARKLU
Kim Sivillo, SVP Managing Director, East, speaks to the Ad Age Brand Summit about the "New Performance Marketing" and how performance marketing has evolved.
Views: 570 iProspect
Views: 69 Marke trifft Umsatz – Brand Performance
Quais as tendências de marketing em 2018? Esse é o ano do Branding ou Performance? O Marketing Digital em 2018 será pautado em mudanças, não só de estratégia, mas de modelo de pensamento e comportamento em relação as campanhas de marketing. Está aberto o debate, Branding ou Performance? 👉 Entre na minha lista VIP: http://diegobrito.com.br/listavip/ • Blog: http://diegobrito.com.br • Facebook: https://www.facebook.com/diegobritobr • Instagram: https://www.instagram.com/diegobritobr • Twitter: https://twitter.com/diegobritobr • Agência de Marketing: http://general.marketing
Views: 338 Diego Brito
http://performinsider.com Brand marketing with Performance Marketing Insider. Performance Marketing Insider interview with Jake Ludington of hasoffers
Views: 15 Pace Lattin
Analytics Quotient (AQ) - Evaluating brand performance across marketing platforms Other case studies by Analytics Quotient: iTrack from AQ - https://www.youtube.com/watch?v=dCTjXaimV68 Price Check Application - https://www.youtube.com/watch?v=1PtnKG6cIJQ Ad Hoc Consulting - https://www.youtube.com/watch?v=C7pHhon_7Ls AQ Stories : https://www.youtube.com/watch?v=_8yxyhShnlQ For more information on AQ, visit: Analytics Quotient Official Website - http://www.aqinsights.com/ LinkedIn - https://www.linkedin.com/company/analytics-quotient Facebook - https://www.facebook.com/analyticsquotient Twitter - https://twitter.com/AQInsights Blogger - http://aqinsights.blogspot.in/ Youtube Channel - https://www.youtube.com/user/analyticsquotient Youtube Channel - https://www.youtube.com/user/analyticsquotient Watch AQ stories here - https://www.youtube.com/watch?v=_8yxyhShnlQ
Views: 1226 Analytics Quotient
Affiliate Marketing and Luxury Brands Performance Marketing Insider with Aaron Hales http://performinsider.com/ Keywords "Affiliate Marketing" "Affiliate Marketing and Luxury Brands" "Luxury Brands" "Aaron Hales" "Murray Newlands" "Performance Marketing" Performance Marketing
Views: 500 Pace Lattin
In today's One Minute Wednesday, I ask this vital question, "Why Isn't Your Brand Performing Better?" — because 90% of companies are using the WRONG METRIC to grow their brands and their businesses. Focusing on this one metric will change everything about your business that needs help. Whether you're talking about branding, brand performance, marketing results, social media, or other metrics, you will be lost without this ONE VITAL metric that too many companies overlook. WELCOME TO EPISODE #30 of One Minute Wednesdays, the weekly power minute for entrepreneurs, CEOs, brands, and startups. I cover branding, marketing, design, rebranding, brand story, storytelling, strategy and growth hacking for business. Subscribe to our blog: http://www.RisingAboveTheNoise.com Free eBook: http://www.risingabovethenoise.com/do... Grab your copy of Brand Intervention: http://a.co/ipzXVhr
Views: 364 David Brier
• Aldo's vision and mission • Aldo’s position • Economic Outlook: Canada vs US • Aldo Brands Positioning • Aldo’s Demographics • Competitor Analysis for the New Performance Footwear • Aldo’s New Performance Footwear • Marketing Communication and Objectives • Marketing Strategy • Budget: Projected Allocations • Control Metrics: How success will be measured • Contingency Plan
Views: 306 Irina Ghazazyan
Hello everyone! Welcome back to our video series - where we use PARKLU's big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, & more. Over the past decade, social media has become tremendously influential to China’s luxury fashion industry. Currently, 82 percent of luxury consumers consider themselves heavy social media users. In this episode, we will focus on the influencer marketing and social media performance of some of the top luxury brands. WeChat still holds it’s dominance as the most important messenger app in China, and by extension, influencer propelled brand engagement is extremely important. So hat off to Balenciaga and Céline for their involvement in the top performing post on the platform from @悦享旅者 (yuè xiăng lŭ zhě). Her WeChat post introduced her favourite pink luxury products to match the cherry blossom blooms of spring. Her favourite products included luxury beauty products, handbags, underwear, accessories and clothing. All of the luxury products had shocking pink design elements like Balenciaga’s pink Crocs and a candy pink dress from Céline. The WeChat post received more than 100,0000 reads and 6,524 likes. Weibo still holds the title for best social media network in China and arguably the most important platform for luxury brands. In a short video published on Weibo, fashion and beauty blogger @大佬甜er (Dà lǎo tián) shared her top luxury buys and latest fashion trends for the spring. She shared makeup products, clothes, and featured a purse from Gucci. @大 佬甜er (Dà lǎo tián) improved the posts engagement with a lucky draw product giveaway. The post received 4,838 reposts, 2,280 comments, and 6,895 likes. When it comes to retailtainment, Xiaohongshu stands out as the obvious win for luxury brands in China. @深夜徐老师’s (shēn yè xú lăo shĪ) post on Xiaohongshu (RED) featured the daily fashion trends of China’s top youth idols. Even though she talked about hot topics like celebrities and luxury brands including Gucci, Louis Vuitton, and Balenciaga, it was her humorous take that struck a cord with followers. The post received 4,532 likes, 724 comments, and 2,883 favourites. We hope you enjoyed the video. Don't forget to give this video a thumbs up, leave a comment, and subscribe to our channel! And please do not hesitate to reach out if you ever have any questions about KOL marketing in China. Bye for now. Follow Us Online Here: LinkedIn: https://www.linkedin.com/company/parklu Instagram: http://instagram.com/packlucn Facebook: http://fb.me/parklucn Website: http://parklu.com Twitter: https://twitter.com/kimparklu Medium: https://medium.com/@parklu
Views: 97 PARKLU
This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 738540 GaryVee
The Performance Day CEE, main meeting of almost 200 Central and Eastern European performance marketing experts, was opened by Tradedoubler's CEO Matthias Stadelmeyer talking about global trends in Performance Marketing for 2019. Matthias is sharing his views and insights on influencer marketing, voice search, big data and mobile domination.
Views: 253 Tradedoubler Official
Established in 2010, Knorex provides Precision Performance Marketing products and solutions to the world’s leading brands and media agencies. Using its proprietary advertising platform called Knorex XPO™ (https://xpo.knorex.com) that is designed from the ground-up, Knorex delivers greater performance results to customers by enabling delivery of the right marketing message to the right audience at the right moment and right place, underpinned by a multi-layered data-driven approach. Knorex provides the self-serve platform and fully managed services to meet the demands from clients who require either or both models. Get in touch with Knorex local offices in Australia, China, India, Malaysia, Singapore, Thailand and Vietnam to see how we can assist you to achieve superior performance.
Views: 775 Knorex
What's more important - performance or branding? Hear what Andy Dunn, Founder, Bonobos; Micky Onvural, CEO, Bonobos; Randy Goldberg, Co-Founder, Bombas; Katie Jokippi, Senior Manager, Acquisition & Mass Media, Dollar Shave Club; Abigail Cook Stone, Founder, Otherland; and Steven Gutentag, Co-founder, Keeps had to say.
Views: 167 IAB - Interactive Advertising Bureau
We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary.
Views: 548 Marketing Week
The way that marketing is done, and taught, often feels fake or pushy. As a coach, I’m supposed to set myself up as an Authority… the infallible expert in my field, the “top” choice, the #1 whatever… to make my personal brand look polished and amazing, make my company look bigger than it actually is. I’m supposed to be persuasive, compelling, attractive. What I’ve discovered, through a lot of trial and error, is that I actually can “be myself” and still do “marketing” (really, connection and education) that naturally spreads. ** To read a nicely-formatted version of this article, complete with links, go to: https://medium.com/@georgekao/marketing-doesnt-have-to-be-fake-nor-a-performance-242bc24c3714 ** My videos are by no means perfect. Neither are my blog posts, nor my branding, nor my copywriting, nor anything else in my marketing. My branding and “marketing” is average at best. Yet, what I am creating is connection and trust by sharing helpful content consistently (which is what most people don’t do), and continuing to learn about my ideal clients so I can serve them better. Marketing has become authentic, service-oriented, and really does attract and enroll ideal clients. We don’t have to learn or do any persuasion/influence tactics. There’s no need to do anything that doesn’t feel right to our conscience. Sales funnels feel manipulative to most of us. So do most “free webinars”, and most sales conversations. It’s not what we would do to a friend, nor what we want done to us. Manipulative marketing might “work” to get unsuspecting people to take action. Even so, it feels a little “off” to the person it’s being done to, and doesn’t build a long-term loyalty. It also bothers our conscience, and makes us eventually want to stop marketing at all. (I’ve done it all before… and burned out from the mainstream methods and had to re-start my business a few years ago.) Rather than trying to be an Authority, I discovered that what works best for me is Authenticity. Authentic marketing is about tapping into the passion and compassion that is already within you… waiting to be energized. It is about marketing from your higher self. Yet for this passion and compassion to effectively build your business, you need to practice, to become skillful. ** Practice the skills of sharing your Passion. Are you consistently creating and distributing your passionate content? Without consistency of practice, skill-building becomes very slow. So does audience-building. However, with consistency of practice in content creation & distribution, your audience-building can happen in months instead of years. Practice and get better at the 3 stages of content. Practice getting more skilled at content distribution, for example, Facebook Ads (my choice), or guest blogging, or cross promotions. Consistency with these practices will result in greater and greater skill of naturally sharing your passion, with a larger and larger audience, in your most authentic and powerful way. Your ideal audience will consistently grow. ** Practice the skills of connecting with Compassion. For genuine service to happen, genuine compassion is needed. For genuine compassion to be there, you need to talk to, engage with, really “be” with more individuals in your ideal audience. Most heart-based business owners say they care… but do you care enough to get out of your own comfort zones and talk to more potential clients from a space of compassion and service (not selling)? Here are the key skills to practice for a compassion that builds your business: Fan Interviews, which I wrote about in this blog post: https://www.georgekao.com/blog/passioncompassion Market Research: looking at the products/services your audience is buying or considering — the ones similar to your business — and be genuinely curious why they buy them, and what’s still missing. It’s applying compassion to understand your market (your potential clients). The pitfall that many heart-based entrepreneurs aren’t doing: they aren’t talking to enough of their audience members… to then be able to really feel into what those people need and want. When you do that adequately, it activates your genuine compassion. As a result, you’ll naturally make offerings (products/services/programs) that are more resonant with what your audience is feeling and wanting. Marketing becomes an instinct, rather than a hard slog. Then, you can simply “whisper” your offerings and they will buy. It’s no longer about persuasion, but about resonant connection, having something you are genuinely excited to offer, that they are genuinely excited to buy. Your marketing becomes joyful, human, and authentic. In business, and in life, you can have what you want, if you help enough other people get what they want. Go and practice passion and compassion. Do it consistently, and your authentic business will thrive.
Views: 93 George Kao
How do you carve a place out for yourself in this universe AND maintain that light that makes you… You? An expert marketer shares his perspective on constructing a unique identity for yourself. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai's work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 170133 TEDx Talks
Your clothing or fashion brand can learn from Jay-Z's performance art of "Picaso Baby" (https://www.youtube.com/watch?v=xMG2oNqBy-Y) referenced from Marina Abramovic original performance art "The Artist is Present" (https://www.youtube.com/watch?v=OS0Tg0IjCp4). This is brilliant marketing for so many reasons. http://jonphenom.co +EMAIL: HI (at) jonphenom (dot) co +INSTAGRAM: http://instagram.com/jonphenom/ +FB: http://facebook.com/DesignerJonPhenom +TWiTTERS http://twitter.com/jonphenom
Views: 1420 Jon Phenom
The above video explains how the way to better marketing performance begins with four stages. For more information on this subject, download the white paper here: https://www.onlinewhitepapers.com/marketing/the-way-to-better-marketing-performance-begins-with-4-stages/ ABOUT: Online White Papers, a web brand of Bython Media, helps company executives and IT decision-makers identify the problem areas of their business as well as strategies, techniques, and technologies to inform employees, give insight and support where needed, and to streamline the business process. A vast repository of professional resources from leaders in the IT, finance, marketing, and human resources industries brings solutions to your fingertips. Find out more at OnlineWhitePapers.com.
Views: 11 Bython Media
What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. 8:00 The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.
Views: 118090 Neil Patel
http://www.marketkast.com - MarketKast (MRKK) is a leader in digital video and mobile engagement. Our proprietary "push-pull" system of combining targeted database delivery with video is a proven, reliable and cost effective means of driving new customers and revenues for a business, service and brands. These services are available on a performance based basis where business and advertisers only pay for results. Call toll-free 877-625-0848. Forward looking disclosure at http://marketkast.com/investor-stuff/
Views: 41712 MarketKast
Rachel, Digital Director bij OrangeValley, geeft antwoord op de vraag hoe u een strategie opzet waarin branding en performance samenwerken en hoe dit bijdraagt aan een consistente merkbeleving en consistente boodschap in beeld en geluid. Daarnaast staat Rachel stil bij hoe u een mediaplan, waarin zowel branding als performance terugkomt, op kunt stellen. Bekijk de slides van Rachel haar presentatie op SlideShare: https://www.slideshare.net/orangevalley/strategien-voor-branding-performance-marketing
Views: 37 OrangeValley Consultancy
How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 145345 TEDx Talks