In this sneak peek from his new book, Good Products, Bad Products, legendary author, quality innovation expert and Stanford professor James L. Adams shares his thoughts on what makes a product truly "good," and why we put up with so many bad products today.
In his book, Good Products, Bad Products, Jim Adams argues that competing on cost in today's global market is a failing strategy. The only way to take back the competitive advantage, he argues, is to compete on quality. Good Products, Bad Products is filled with insights and exercises to meet this timely need and global competitive concern. Improving product quality, Adams contends, is a universal win—to producers, users, individuals, groups, organizations, nations, the human race, and the ecosphere; higher-quality products means higher-quality competitiveness, which means higher quality of life for everyone.
To learn more about Good Products, Bad Products, visit http://bit.ly/wVkj3n. Enjoy the video and book, and as Jim says: "Get out there and do some good!"