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Repositioning vs Rebranding [CASE STUDY] (Episode 3 :S2)
 
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Clear Comparison! Still marketers confuse re-branding with repositioning. They launch the campaign based on repositioning, when in actual they’re doing re-branding. This video will help you to avoid such mistake. Jam packed with real world case studies of Apple, Nike, KFC, Coke and Pepsi This is a must learn concept before conducting repositioning or rebranding. However, the first step is not this. It's to have clear idea of positioning, which is animated in the following episodes: 1. Differentiation Strategy for the Follower: https://youtu.be/MmRjAwvQ890 2. How to get into mind by being FIRST (1/2): https://goo.gl/D9MiBb 3. How to get into mind by being FIRST (2/2):https://goo.gl/kd9WyE 4. How to get into mind by being SECOND: https://youtu.be/o6ql0lTUNCo LIKE & SUBSCRIBE TO GET MORE VIDEOS! https://www.youtube.com/KamilsKartoons Blog: http://KamilAli.com/
Views: 2027 Kamil's Kartoons
Six Things To Know When You’re Repositioning
 
02:40
Maybe your business is launching a new product. Or going through a merger or acquisition. Or maybe your market is changing around you – and you’ve got to act now to stay relevant to your audience. Either way, it’s time to reposition your brand. Rich Heend, Senior Copywriter at Atomicdust, shares six things to know when you’re repositioning your brand. Read more at http://www.atomicdust.com/six-things-repositioning/
Views: 1114 Atomicdust
Brand Repositioning
 
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Changing a product or services image to better meet the need of customers. visit: www.b2bwhiteboard.com
Views: 2814 B2Bwhiteboard
Juicy Fruit Product Repositioning Project
 
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By Luis Leal Michael Castaneda Chaz Gendry Angel Coria
Views: 334 Luis Leal
How repositioning a product justified a price differential
 
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Case study: How TCii helped a client to reposition its products in a way that would make them easier for customers to understand and to buy, and would justify its price levels.
Repositioning a Brand
 
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Repositioning a Brand
Views: 2159 ProfessorMathur
Brand Repositioning Part -1 by Vasif Abbas
 
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A few good examples of brands repositioned recently in the Pakistani Market. This was a part of a project I did for my course Brand Management for Mr. Akhtar Mehmood. in Fall 2009. (CBM) IoBM. Group member: Vasif Abbas, Haris Paracha, Jyoti Leelani, Uzair Shahid, Sajjad Zaidi, Maria Hameed. To learn effective marketing, you gotta watch this!
Views: 3641 Vasif Abbas
Marketing when repositioning
 
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http://www.1bitv.com/detail.php?ID=399
Views: 229 En1BiTvCom
How To Tackle Brand Repositioning
 
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Beth James, Head of Brand and Culture at Hungry House (Delivery Hero), talks to us about brand repositioning and how the brand tackled it in the UK market. She explains what the fundamentals to have in place for a brand repositioning project are and what type of factors might trigger it, as well as which key tactics a brand should use to stand out from the noise. She also discusses how to choose the most appropriate channels, messaging and type of communication to use, as well as the importance of building a brand that people recognise.
Views: 38 Webcertain TV
repositioning a food product range.flv
 
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This shows how CBE assisted a small food manufacturing company to re-position itself.
Views: 240 philcurrey
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 226217 tutor2u
EasyNoise Product Repositioning
 
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Product Repositioning Project BUS 100
Views: 12 Julian Ramos
Using Data to Reposition Product
 
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Marketing Consultant Gary Hennerberg (http://hennerberg.com/) explains how we used data to drive the positioning for a product and create a marketing break-through with significantly higher sales. The client was Assurity Life Insurance, and the product was a guaranteed issue life insurance policy. The break-through came from interpreting the statistics and translating facts and figures into a marketing message worth millions of dollars. The data came from a major credit scoring bureau that aggregated demographic and lifestyle data from a variety of sources. We learned that the typical buyer was a woman in her late 50s and a grandmother. Her greatest interest in her life was her grandchildren, and she enjoyed reading the bible or devotions. For fun, she enjoyed playing contests. With these insights, we repositioned this life insurance plan as benefiting the future of her grandchildren, or a favorite charity. With that repositioning, response was lifted by 35 percent over the control, eventually being mailed to over 18 million consumers. In this situation, it was interpretation of data that made all the difference in our ability to create a break-through marketing approach. Insights about demographics and lifestyle interests require deep dive thinking into what the data means to you, the marketer. And that's exactly what happens when you work with us. We dig into the numbers and the data about your customers or prospective customers to interpret the deeper reasons that motivate them to purchase. When you're ready to turnaround your results, or launch a new product, an outside perspective and interpretation of your data could make all the difference to maximum sales impact. Please contact us so we can discuss how we can help you, too.
Views: 122 Gary Hennerberg
Repositioning: When is it Time for Repositioning?
 
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Maybe you’re introducing a new product, or perhaps the market has evolved and you need to change along with it. Regardless of what lead you to a repositioning effort, it’s a chance to find new ways to communicate with your customers. Rich Heend, Senior Copywriter at Atomicdust, discusses the careful balance between research and experience when it comes to repositioning your business or products. Read more at http://www.atomicdust.com/repositioning/
Views: 24 Atomicdust
Product Positioning
 
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This video looks at how marketers position products, and the various positions products can take in the marketplace.
Views: 32971 Jason Richea
Positioning a Brand: Best Practices for Marketing Product Features With Humor
 
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http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 42593 Graeme Newell
Repositioning the Competition 🤯 [CASE STUDY] (Episode 4 : S2)
 
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Clear definition with real world examples. Repositioning the competition is the idea which is the most overlooked, yet the most important. It can blow away the competitor!!! This video will explain how famous brands launched repositioning campaign, making leader brands to re visit their positioning. Jam packed with real world case studies of BMW & Mercedes-Benz (in automobile), Avis and Hertz (in Rent-a-Car). 1. Repositioning vs Rebranding [CASE STUDY] (Episode 3 :S2): https://youtu.be/lA8RZDM1I5c 2. Differentiation Strategy for the Follower: https://youtu.be/MmRjAwvQ890 3. How to get into mind by being FIRST (1/2): https://goo.gl/D9MiBb 4. How to get into mind by being FIRST (2/2):https://goo.gl/kd9WyE 5. How to get into mind by being SECOND: https://youtu.be/o6ql0lTUNCo LIKE & SUBSCRIBE TO GET MORE VIDEOS! https://www.youtube.com/KamilsKartoons Blog: http://KamilAli.com/
Views: 784 Kamil's Kartoons
Company Repositioning
 
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Sprout Marketing Founder Bruce Law describes the process of repositioning a company.
Views: 77 Sprout Marketing
Repositioning In a Down Market
 
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http://www.OlympicInvestmentFund.com Reposition in a Down Market.
Views: 25 OlympicInvestments
How to effectively reposition a business? | by Bizversity.com
 
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Want to access 'The World's Best Business Training'? Go to: https://bizversity.com/YTWC4 How to effectively reposition a business? Repositioning refers to the major change in positioning for a brand or product. To successfully reposition a product, your company has to change the target market’s understanding of the product. Some companies consider repositioning a product due to declining sales or due to major shifts in the environment. Many firms choose to launch a new product or brand instead of repositioning because of the huge effort and cost required to successfully implement change. You may find it beneficial to hire a professional to help you cover all bases when repositioning your business. This video is brought to you by Bizversity.com Best described as the “Netflix for Business”, Bizversity gives you exclusive access to thousands of videos produced by leading business experts from around the globe. And because it’s an App, it’s available to you on-demand, anywhere, anytime. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC4 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/Bizversity/ Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/company/bizversity Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 7 Bizversity
Positioning a Brand: Best Ways to Market Uninteresting Products
 
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http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 20331 Graeme Newell
Product Repositioning Group Project-Business-A100
 
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Product repositioning on the brand RC Cola which originated in 1905.
Views: 62 Jade Karouni
How product repositioning justified a price differential
 
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Case study: How TCii helped a client to reposition its products in a way that would make them easier for customers to understand and to buy, and would justify its price levels.
Latch Bolt Strike Plate Alignment Tool Punch Point P24 - REPOSITIONING
 
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Repositioning a lock latch strike plate out of alignment. This product and more can be found on our website: www.punchpoint.com
Views: 50844 Punch Point Tools, LLC
Titan Repositioning.wmv
 
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Made by Aatif Ansari - MMS Marketing - (08-10) Rizvi Institute of Management Studies and Research, Bandra, Mumbai. Case:- "Repositioning of Titan In Case of Decline Stage" special thanks to my friends who have helped me in reposition the brand and making the ad..... This was the project given by our Prof.Kalim Ansari (Advertisement) - In this project we need to show the pass trend of the particular Company/ Brand/ Product, how they have positioned there brand in the market till today, what is the insight of the ads, define a problem and make the marketing strategy, change the tag line if needed, change the brand ambassador if needed n why and reposition the brand to the best. I have selected Titan brand and repositioned. Problem: People feel Titan is a Indian Brand (people like international brands like - Rado, Tag Huer, Cartier, Fendi, etc...) High End Brand of Titan: Xylus a good competitor for International Brands For any information regarding this contact me at [email protected] ..........................................................................................................................................................................................
Views: 938 aatif aziz
Patient turning and repositioning for care homes: VENDLET V5S
 
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The world’s first powered patient turning and repositioning system! Safer, simpler and more dignified handling of patients in bed. View our full product range at http://www.felgains.com.
Views: 961 Felgains UK
Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 30457 Entrepreneur
Jack Trout On Repositioning The Competition
 
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Jack Trout (Marketing Strategist, Author, and Father of Positioning) speaks at a special event in Akron hosted by Innis Maggiore in April 2009. In this clip, he speaks about repositioning the competition using Scope, Listerine, and vokda brands as examples. For more Jack Trout videos, view our channel or visit www.innismaggiore.com
Views: 18026 innis maggiore
HoverSling® Repositioning Sheet
 
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The breathable HoverSling© Repositioning Sheet functions as both a HoverMatt SPU and sling to streamline patient handling tasks and reduce the amount of time and money spent using multiple products. With the HoverSling Repositioning Sheet, caregivers can use one product for lateral transfers, boosting, positioning, turning and vertical lifting. The patient also benefits from trusted HoverMatt air technology that reduces skin shear during transfers and repositioning.
Product Repositioning  Juicy Fruit
 
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TEST AUDIO
Views: 9 Charles Sholtis
Marketing positioning strategy
 
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Learn how to use "magic quadrants" to position your products in the market-- whether you're a startup or an established company. See full course: https://www.udemy.com/rockstar-ubuild-an-inc-5000-company/?couponCode=youtube39 Complimentary lecture from an online course: How to build a multimillion dollar company. Link includes a discount code for the course.
Views: 13446 Rockstar U
Marty Sharkey: Repositioning Your Brand
 
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Marty Sharkey shares a story about how brand positioning is a fluid exercise. One company thought they had it nailed until they launched into the market and heard from customers.
Views: 150 EM Marketing
Product Repositioning  Juicy Fruit
 
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SECOND TEST POSSIBLY THIS TIME WITH AUDIO( ͡° ͜ʖ ͡°)
Views: 5 Charles Sholtis
Bus100 Product Repositioning- Dad's Rootbeer
 
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Intro to Business, Orange Coast College
Views: 19 Damian Garcia
[Business Group Project] Product Repositioning
 
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Business Group Project -- Product Repositioning Intro to Business [BUS 100] Spring 2017
Views: 40 Adinaaa
dad's root beer group product repositioning
 
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OCC BUS CLASS RAKAN AYASRAH
Views: 17 Rakan Ayasra
What is brand repositioning
 
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What is brand repositioning - Find out more explanation for : 'What is brand repositioning' only from this channel. Information Source: google
Views: 57 WikiAudio7
What is positioning in marketing
 
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What is positioning in marketing? Blogs on positioning: http://ofthesea.com/category/positioning/ This brief video will give you an overview of positioning strategy and how it allows you to own more real estate in the minds of your consumers. If you are top of mind in your category than you will be the first company thought of when your product or service comes in need. Understanding what is positioning in marketing will help you better understand your market. Own a larger voice and get more eyes on your brand.
Views: 20243 Of the Sea, LLC
Rebranding and repositioning
 
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Is your company sales lagging? Perhaps its time to look at re-branding and re-positionins
Views: 115 Rick Haaland
MFTV: Using Research to Drive Brand Repositioning
 
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Great ideas stem from great research. In this video, you'll see how Martino Flynn helped Welch Allyn use brand research to develop a strategy for repositioning the brand to more accurately reflect who the company is today.
Views: 156 Martino Flynn LLC
Group project- product repositioning
 
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Team member: Chia-Hsiang Chang, Jin Hongxie, Yuan liu, Wenjie li
Views: 13 張家祥
Brand Repositioning Part -2 by Vasif Abbas
 
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A few good examples of brands repositioned recently in the Pakistani Market. This was a part of a project I did for my course Brand Management for Mr. Akhtar Mehmood. in Fall 2009. (CBM) IoBM. Group member: Vasif Abbas, Haris Paracha, Jyoti Leelani, Uzair Shahid, Sajjad Zaidi, Maria Hameed. To learn effective marketing, you gotta watch this!
Views: 1057 Vasif Abbas

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