A Style for All Seasons – The New Fiat 500 Collezione is Here
Fiat is launching the new 500 Collezione in time for autumn. The special edition is dedicated to the season with exclusive combinations of colours and materials.
For the commercial launch, Fiat has teamed up with L'Uomo Vogue, a key player within the international fashion scene for over half a century, for the new TV advertisement.
Available in two versions, convertible and hatchback, with glass sunroof as standard, the new 500 Collezione has an exclusive style, courtesy of striking new liveries, such as two-tone Brunello, attractive pinstripe fabric interiors, "copper" finish wheels and chrome-plated "Collezione" badge on the boot lid.
Today, the iconic Fiat 500 is as global as even - eight out of ten 500s are sold outside Italy.
The 500, now in its eleventh year, once again broke its own record with some 142,000 units sold in Europe*, making these its best eight months ever.
It is the leader in the A segment in Europe and is in the top three of the segment in 16 countries.
More than six million units sold since 1957, more than two million in the last ten years.
\Fiat 500 Collezione Styled by L'Uomo Vogue
The campaign of the new Fiat 500 Collezione stems from the partnership between Fiat and L'Uomo Vogue. Both brands have always shared the same values of style, elegance and attention to detail. For over 50 years, the Condé Nast magazine has been the most authoritative voice in matter of men's fashion. Like the icon of Fiat, L'Uomo Vogue has been leading the way for years, defining new trends in fashion, art and design, exporting Italian-made style worldwide and becoming an internationally acclaimed icon in its own right. L'Uomo Vogue is one of the few men's magazines that can say to have accompanied, documented and in many cases influenced consumer choices and lifestyles for all these years - in Italy and worldwide, from Italy to the world. So, it is no surprise that the cover of "L'Uomo Vogue" was chosen to launch the new TV advert of the Fiat 500 Collezione styled by L'Uomo Vogue. The magazine shows the face of the model on the cover. His eyes and face start to move as if he were following something. The new Fiat 500 Collezione enters the room and the draft in its wake moves the pages of the magazine, stopping at the section dedicated to accessories. Attracted by the irresistible style of 500, clothes, design objects, watches and many other cult and trendy objects come to life and get into the car. After all, the iconic Fiat has always been a true catalyst for style and trends.
And when the magazine closes, we see that the Fiat 500 Collezione has become the real star and deservingly owns the cover like the super model it is.
It keeps up with trends but never goes out of fashion. The uniqueness of Fiat 500 is also in this detail. Today, the car is appearing in a new package and it is as authentic and relevant as ever. After the spring special edition presented at the previous Geneva Motor Show, the new Fiat 500 Collezione special edition dedicated to autumn is being introduced in a world preview. Once again, the new special edition of the Fiat 500 is celebrating the style, design, proverbial iconicity and inimitable personality of the timeless symbol of Italian elegance and creativity, capable of warming up even the chilliest months of the year. The feeling of warmth comes from the combination of colours, materials and details, which will win over anyone who wants to stand out with distinctive flair, loves cool looks and style without compromise. Modern and connected customers, who enjoy the fun, culture and scene offered by cities.
Furthermore, the "New 500 Collezione, styled by L'Uomo Vogue" advertisement created by Leo Burnett and developed in partnership with the leading international men's fashion magazine for the launch, marks the beginning of a fresh chapter in fashion and the coming together of two brands - Fiat 500 and L'Uomo Vogue - both making history in their respective fields.