What are the visual trends in brands, design, photography, and illustration? What are the visual trends we should pay attention to in 2019? How do these trends impact your brand and marketing? How can you utilize these visual trends to connect with your audience?
Brenda Milis is the Principal of Creative Services and Visual Trends for Adobe Stock. As a photo industry veteran and experienced creative director, she leads the Creative Services group driving three key, interrelated activities: servicing the visual needs of top enterprise clients; identifying visual trends; and curating content for global merchandising activities.
3:17 - The Power of Visual Fluency
5:19 - Visual Trend: Natural Instincts
12:44 - Visual Trend: Creative Democracy
23:40 - Visual Trend: Disruptive Expression
31:00 - Visual Trend: Brand Stand
41:00 - Q&A Discussion
As designers and brands know, we live in a fast-paced, intensely visual age, which means that images are one of the most important ways brands connect with consumers. That’s the reason visual fluency — the ability to see visual trends coming and understand what they mean to consumers — is so important. And it’s the purpose behind Adobe Stock’s Visual Trends. Our trend reports help the creative community spot trends as they’re evolving, understand what they mean to consumers, and build on them for maximum impact.
In 2019, our visual landscape will reflect far more than fleeting fads, likes, and shares. We’ll be surrounded by images that capture passionate, beautiful, contentious, messy cultural conversations about values, how we express our individuality and experiences, and how we find refuge in tumultuous times.
The Adobe Stock team looked around the world, from fashion runways and art galleries to the business world, pop culture, and social media — all with the goal of uncovering the major visual trends that will shape the year.
Here’s an early peek at the trends we’re forecasting for 2019 (Read more here): https://theblog.adobe.com/seeing-2019-the-visual-trend-forecast-from-adobe-stock/
#VisualTrends #GraphicDesign #Branding #Photography #Marketing #Advertising
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