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How to Leverage Brand Equity
 
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-- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Views: 3131 GaryVee
Leverage your Brand
 
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The Holistic Imperative," Dana Arnett, Partner & CEO of VSA Partners/Chicago, one of the top branding firms in the world, will share a powerful new view for igniting and leveraging your brand in the marketplace -- and how this approach has been successful for companies such as IBM, Cole Haan, and Harley-Davidson. In this video interview with Chris Yates he talks about recreating the IBM Brand. In the span of a century, IBM has evolved from a small business that made scales, time clocks and tabulating machines to a globally integrated enterprise with more than 400,000 employees and a strong vision for the future. The stories that have emerged throughout our history are complex tales of big risks, lessons learned and discoveries that have transformed the way we work and live. These 100 iconic moments—these Icons of Progress—demonstrate our faith in science, our pursuit of knowledge and our belief that together we can make the world work better.
Views: 394 AMA DFW
The Concept of Leverage
 
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This is a story about 2 friends- Einstein and the Caveman discussing a little-known yet very powerful concept: The Concept of Leverage
Views: 33646 Jun Dilig
What is Leverage in Trading - Hindi Tutorial
 
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In this Video Edward Ji explains, what is Leverage in Trading? be it Stock, Commodity or Forex Trading, Leverage plays a pivotal part. Understanding leverage and margin call is very important. Without Leverage in trading, in today's world Trading will not be lucrative anymore. It is this leverage that makes trading all the more excited, lucrative and risky at the same time.
Views: 115486 MarketGurukul
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 25501 LeadersIn
3 Ways to Leverage Your Brand Story
 
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Get Kindra's Basic Storytelling eBook here: https://kindrahall.com/wp/basic-storytelling-training Learn More About Kindra: https://kindrahall.com/ Connect on Twitter: https://twitter.com/kindramhall Join Kindra's Facebook: https://facebook.com/kindrahallfan ---------------------------- About Kindra Hall ---------------------------- Kindra knows the challenges executives, top performers and brands experience as they try to capture attention in a crowded marketplace. As Director of Marketing and then Vice President of Sales for a multi-million dollar enterprise, she focused all her efforts on identifying standout sales strategies that worked. After years of testing, one technique outperformed the rest: strategic storytelling. Kindra is a national champion storyteller, 2014 Storytelling World Award recipient, a former board member of the National Storytelling Network, and earned her MA in Organizational Communication and Management with a thesis that examined the role of storytelling in organizational socialization. In 2011, she decided to put her unique approach into practice as a speaker and advisor. Today, Kindra travels the country, speaks for and works with innovative executives to teach them how to close more sales, build better relationships and blow up their brands with the irresistible power of strategic storytelling. Kindra has become a conference favorite for her clients who invite her back for consecutive annual events. Her presentations include revealing research, eye-opening case studies and, of course, stories attendees will remember and retell long after the event ends. Audiences leave inspired and motivated to apply Kindra’s actionable content. ----------------- Transcript ----------------- Hey there. Great to see you again. I was thinking of you recently because I had an article published on a restaurant hospitality website and in it I told the story that I thought whether you're in the restaurant industry or not you could really benefit from. It's really the story of two restaurants in an up and coming foodie town and they were opening within just weeks of each other. Now, both were high in seafood concepts and they were separated by no more than like half a mile. Both had excellent design and similar menus with innovative dishes. Both had food that was locally sourced or flown in daily, and in a big city, there was plenty of business to go around, plenty of customers, hungry customers, for both of them. However, a year later only one of the restaurants remained open. Here's the question. Where did the first eatery go wrong? What did the survivor do right? Now, as I'm sure you can imagine, it was all about the story. As I said, whether you work in the food industry or not, here are three ways you can engage your customers by leveraging your unique brand story. First, tell the story the customers want hear. Do your research. What do your potential customers care about? What stories are they already telling? The successful restaurant did this. They knew people were complaining about too many pizzas in the area, too many burgers, too much meat, not enough fish. The owners went with that story. They ran with it and the community responded. They were telling the story the customers were already telling, the story they wanted to hear. Second, train your team to be story tellers. It's not good enough if your team simply recites the features listed on your website or the bullet points in your brochure. Equip your team with stories your potential customers can't get anywhere else. In the article, I detailed where the one restaurant went wrong and the other went right and it's fascinating how stories were the catalyst actually for driving more business. On that note, finally, leverage stories to develop brand ambassadors. Remember, this is a word of mouth world. Every customer you bring in has the potential to be your next billboard. What if you could train your customers to say exactly the right thing about what you do? You can by telling your story so they can tell it too. There are three quick things you can do. Check out the article for more details. Again, whether you're in the restaurant business or not, you'll definitely gain some great insight, do's and dont's of using your story to engage your customers. The link is down in the blog. Now, I'm not going to lie, I'm getting a little hungry. I'm going to go grab some salmon or oysters or something. I hope this helps. I'll see you again soon and remember you're just one story from greatness. I hope you choose to tell yours.
Views: 1225 Kindra Hall
Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 26423 Entrepreneur
Does Your Brand Leverage This Super-Weapon?
 
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Value is a buzzword folks loosely throw around the marketing playground. But what is value, really? And, are you absolutely sure you're delivering it to your customers day in and day out? Watch this video to discover how value can become a super-weapon that gives you the power to clobber the competition and drive the sales curve off the charts! Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 175 Tom Wanek
YOU THE BRAND. What is leverage and why its important for you....
 
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This video is about YOU THE BRAND. Whether you're self employed or work in a job, with the rise of social media, you are a brand. What does that mean and how do you make the most of it (leverage) find out in this video. For more videos and insights head to www.unboxyourgift.com and sign up for email updates.
Sanjay Mehta - What are the best ways a brand can leverage FB
 
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Our Joint C.E.O Sanjay Mehta in conversation with Social Samosa on how brands can leverage Facebook in the best possible way.
Views: 19 Social Wavelength
How to leverage money so that YOUR MONEY WORKS FOR YOU
 
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Visit: http://automateincome.co How To Leverage Money Hey what's up everyone, Rupali Monga here. I wanted to shoot a quick video to show to how to leverage money so that your money works for you. How To Leverage Money Majority of people trade time for money but if you want to achieve true financial freedom in live and "think" like the wealthy then you need to have your money work for you. How To Leverage Money You can leverage your money by investing a variety of things such as: financial investments, real estate, online businesses, and internet marketing. Internet Marketing is my personal favorite. Because you leverage the internet to run continuous "traffic" (people) to your product or service and given that you're leveraging the internet to do this, you can reach millions of people whereas with a local or physical business this would be a difficult task and much more expensive. How To Leverage Money You can learn more about how you can leverage your money in the internet marketing space through the video training on my website (link above). How To leverage Money If you'd like more information on how you can leverage your money with internet marketing, connect with me on the social media platforms below. ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ ★☆★ FOLLOW ME BELOW: ★☆★ Facebook: http://www.facebook.com/rupali.monga.5 Follow Me On Instagram @rupsm: https://www.instagram.com/rupsm Connect with me on Snapchat: https://www.snapchat.com/add/rupsm How To leverage money so that your money works for you
Views: 1556 How To Leverage Money
How to Leverage Brand Recognition
 
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A few months ago Demand Media asked me 10 questions about marketing and promotion. This is my response to the question about Brand Recognition. You can see the other 9 videos for free on their web site at: http://bit.ly/1i11rIN
Views: 124 Detavio Samuels
Introduction to Personal Branding - 52 Strategies to Leverage
 
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Introduction to Personal Branding - 52 Strategies to Leverage Learn more at: http://kennyharper.rocks/ Kenny Harper here and I'd like to thank you for tuning in to my frequency. In this video series I'm going to be sharing with you 52 ways you can elevate your personal brand and rise your status to be the professional in your industry. If you don't know who I am, my name is Kenny Harper and I am a speaker, author and coach to experts in their industry to inspire them and empower them to thrive in life. I'm partner and co-founder of the authority marketing agency Rock My Image, you can visit us at http://rockmyimage.com. I'm also the co-author of the book Amplify Your Business the Rockstar Professional's Guide to Marketing Success, our best-selling book on marketing. We've had a lot of people tell us it provided them real value and insights in their business. You're welcome to visit my website, http://kennyharper.rocks for a free giveaways. If you're just looking to connect with other thought leaders influencers people that are out there making a difference, helping serve and provide value that is what I'm looking to do. Visit me at facebook.com/kenny.harper.rocks. I'm also looking to connect with other Rockstar Professionals.
How to Leverage Influencer Marketing to EXPLODE Your Business
 
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Have you heard about Beats by Dre? Well if you haven't you have probably seen social media influencers or celebrities wear their product. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Beats by Dre did extremely well through influencer marketing... so well that Apple bought them for 3 billion dollars. If you want to leverage influencer marketing, you shouldn't be paying people. Instead, you should be giving them free products or services in exchange for the promotion. If that doesn't work, pay them. But negotiate and don't go through agencies as they mark up the costs a bit too high. Now when picking influencers you have to pick relevant ones. For example, Fit Tea picks people who are into fitness and weight loss. I had a famous soccer player offer to do influencer marketing for $60,000. But I am in the B2B niche... so it wouldn't make sense. Only pay people who are in your target demographic. When leveraging influencer marketing you have to be patient as it takes months if not a solid year to see results. This isn't a short term investment. You need to continually do it each week for months at a time.
Views: 7201 Neil Patel
Helping Refine and Leverage Your Brand
 
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Bobbi Swartz, President and CEO of Be Iconic Style on consulting with Kate Delaney. The impact of finding the Wow and being able to clearly and consistently come back to what makes BIS unique.
Views: 42 Kate Delaney
Brand Matters: How can brands leverage big data?
 
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In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, on how Big Data can generate insights that go beyond the norm and aid in developing newer, better, and more standout brand experiences for customers. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2693 Siegel Gale
How Brands Can Best Leverage Social Media
 
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Jay Samit is the CEO of Social Vibe. (http://socialvibe.com/) Using soical media correctly can be a great asset to your brand. FOR MORE EXPERT CONTENT VISIT: http://www.docstoc.com/resources/videos Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life. http://www.docstoc.com/video/89130906/the-best-ways-to-leverage-social-media
Views: 3028 docstocTV
The Corporate Brand and Why Leverage?
 
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Presentation for my MKTG 435 class.
Views: 26 AJ Mathews
How to Leverage Your Social Media as a Fashion Brand
 
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Cassie Betts highlights the importance of maintaining a brand identity and other essentials for an effective social media strategy for a fashion brand. Cassie Betts is a Fashion Virtuoso. She partnered with the #1 web & software development company out of the Ukraine, with the simple task of connecting & streamlining the Fashion & Garment Industry. She is the Founder and CEO of District2.co. Docstoc is the premier online destination to start and grow small businesses. http://www.docstoc.com https://www.facebook.com/DocstocFB https://twitter.com/docstoc http://www.pinterest.com/docstoc/ https://www.linkedin.com/company/docstoc
Views: 1355 docstocTV
Leverage the Ecosystem for Brand Reputation (at Stanford)
 
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www.brandingpays.com Be clear about what you want to be known for and figure out how you can provide value. Only then can you leverage the ecosystem to help endorse your brand. From Karen Kang's MBA career talk on "How to Compete in a Social World" at Stanford Graduate School of Business. #BrandingPays #videos #branding
Leverage A Cheap Trick To Accelerate Growth
 
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Most advertising campaigns fail due to irrelevant, uninteresting messages. But some fail because the lack of staying power. Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Today I’m going to pull back the curtain and let you in on a little secret … I’m going to share my “ace in the hole” to get faster results. It’s a simple secret that I use every time I take on a new client. Stay tuned, and I’ll see you on the other side. Most of business owners I encounter are somewhat new at this business of branding. Up until now, their marketing has been nothing more than a frustrating game advertising roulette. And not surprisingly, not much has worked. So they’re overwhelmed, nervous and more than unsure. Trust me. I get it. And I wanna help. Trouble is, branding takes time. This is true, even if you have a powerful and persuasive message. Unlike direct response marketing, brand builders do not ask for an immediate sale. What’s more, as brand builders, we cannot accurately predict the moment of need of our customer. Because our goal is to convince our customer before they have a need for what we sell—then sit back and wait for that moment to arrive—it can often take several months for a branding campaign to kick into high gear. Longer if you don’t have the luxury of affording mass media to accelerate growth. See the challenge? Seedtime to harvest takes time and money and a whole lot of patience … a whole lot of staying power. So what’s the secret to enduring this period of transition? Momentum. Yes, my friends, momentum in marketing—momentum in life—is unbelievably underrated. And what’s the best way to harness momentum and accelerate results? Ah, I'm glad you asked. Exploit a cheap trick. Let me explain. A cheap trick is window of opportunity usually in the form of an asset that has not been previously positioned for maximum impact. And here’s the kicker: A cheap trick will often reveal itself during a moment of peripeteia … a moment of discovery leading to a sudden realization … in other words, an “ah-ha” moment. The French call this coup d’oeil, or the “strike of an eye.” The great Prussian general, Clausewitz, said, “When all is said and done, it really is the commander's coup d'œil, his ability to see things simply, to identify the whole business of war completely with himself, that is the essence of good generalship. Only if the mind works in this comprehensive fashion can it achieve the freedom it needs to dominate events and not be dominated by them.” What does a cheap trick in marketing look like? Could be anything … and it differs for each business. Some have a jaw-dropping guarantee or warranty they can leverage. One that their competition simply is unwilling to match. Perhaps it’s a product demonstration or free trial. For others, a cheap trick could be a specialized skill-set or product offering that’s been sitting idly on the shelf collecting dust. Often, it’s something more simple like shining a spotlight on the magnetic personality of the business owner, improving the company’s broken-down website, or closing just one more sale out of ten. An overlooked cheap trick is to amp up the emotional voltage of your advertising campaign by conjuring pleasant mental images of your brand. Another is to splinter your product or service into smaller offerings to get your foot in the door—which is a good idea if you operate a business with a long product purchase cycle. Are you starting to see the light? Look for the cheap trick you can leverage … an unleveraged asset that’ll give you momentum and deliver the biggest results in the shortest amount of time. Now Marketing Wizards, did you like this video? Then do me a HUGE favor … please subscribe and share it with peeps all across the YouTubes and the Interwebs. And give me a shout, will ya? Send in your marketing and advertising questions. Hit me up at [email protected], and I’ll give you an answer right here. As always, we’re in this together. I’ve got your back. I’ll see you real soon.
Views: 217 Tom Wanek
Sales vs. Branding | Who has the leverage? DailyVee #363 Review
 
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Have you ever debated with your marketing friends sales vs. branding? It's a debate as old as time. Take money now, or build a brand for lifetime buyers. In this video I talk about sales vs. branding | who has the leverage? Watch to hear my opinion on this and DailyVee #363 Cereal Entrepreneur Digital Marketing School: https://goo.gl/n2nLhY Subscribe! https://goo.gl/C4H8GL For more tips, follow me on Instagram: www.instagram.com/kalahhaley
Views: 47 Kalah Haley
How to Use a Brand Name to Leverage Business
 
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How to use a brand name to leverage business. Learn how to position your personal brand and how to use it to leverage your business. X0X0 Vivienne. See Renae's most popular viral training at http://freehandmadetraining.com ♥♥♥ Mentions ♥♥♥ Sima Dahl | http://www.marketingpower.com/ Glenn Lopis | http://www.forbes.com/ ♥♥♥ Connect ♥♥♥ ♥ Twitter: http://twitter.com/byrenae See Renae's most popular viral training at http://freehandmadetraining.com
Views: 591 Renae Christine
How to Leverage Relationship Marketing for Your Wine Brand
 
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Relationship Marketing for Your Wine Business https://www.facebook.com/521412301295441 Great Infographic on Relationship Marketing https://www.facebook.com/521470104622994 Are you benefiting from relationship marketing with your wine brand? If not, your competition is. Not long ago, I was pouring some California wines at a consumer tasting. I was there to sellwine… but also to connect with established customers of the wines I was pouring. Throughout the day, I noticed two trends: Some consumers knew the wines I was pouring, and took time to share their stories ofvisiting the winery or recalling a special dinner when they enjoyed the wines.But other consumers, however, passed up the chance to taste the wines I was pouring, instead telling me that they drink the wines of Brand X. So what was it about Brand X that had their allegiance, I wondered? The simple answer is “relationship marketing.” "Relationship Marketing helps you interact with your customers and business associates. It can be viewed as a strong communication method that helps the business owner provide customers with highly targeted and relevant information." This sort of relationship building may start with sending out emails or a newsletter to your customers, but it goes far beyond that. Think more in terms of “branding” your wine label in your customers’ eyes. Not that you need to emulate everything that McDonald’s,Apple, or Nike are doing with their brands, but there are certainly lessons from those guys that you can take and use in building your wine brand. Branding might be a logo (I bet you can visualize the Golden Arches, White Apple, and Swoosh from those guys above),but beyond a mere symbol, it’s about creating consistency in the content, tone,and frequency of all of your communications with your customers. Ultimately, it all boils down to finding the right combination of factors for your brand, the perfect ingredients for connecting with your prospects and customers, and implementing a routine to start and maintain the momentum. Now, while it might be great to have customers like those from Brand X, who ONLY drink your wines, the reality is that there’s lots of great wine out there. And that’s all the more reason to do what you can to stay in front of your customers so they remember your wines and return to them again. By getting your wine brand in front of people on a regular basis, you are investing in relationship marketing. If you have a mailing list or publish a newsletter or use social media to connect with your customers and followers, add your personality to your content. Allow your subscribers to know you a little more personally. Share tidbits on what you did on the weekend or what business issues you are dealing with. You don’t have to share your life story, but just sharing a few things now and again can help your customers know, like and trust you. As you can see there are various ways to build trust and interaction with your customers. So what are you doing to leverage relationship marketing in your business? Tell me in the comments below. And if you’d like to learn how to put relationship marketing into practice online, check out my video at http://baeronmarketing.com/3essentials
Views: 67 Baer On Marketing
Brand Leverage Intro Video 2017
 
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Brand Leverage is a creative, super responsive, fast growing brand and talent management company. Visit us at www.brandleverageusa.com to see all the available marketing and staff support services.
Views: 10 BrandLeverage Inc
Leverage digital marketing to grow your brand
 
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http://www.ImagineWow.com Imagine Wow, a digital marketing agency, speaks with Rebekah Radice, one of the top Social Media experts in the world.  Rebekah is recognized for being one of the most effective Social Media Strategists and for "connecting the dots" to produce massive results.  She has successfully launched brands online in a way that builds a massive community in record time and build brands enthusiasts.  She will be sharing her insights as to how to use Social Media in a way that creates a return on investment in record time. Learn how to create a brand this is unforgettable. Would you like to maximize your social media with a solid system and plan? Come be my guest in an online Social Media class. You will learn the keys to having a successful Social Media strategy while managing your Social Media in a way that drives more business. This is a $197 value at no cost to you. Please visit http://www.SocialSuccessAcademy.com to reserve your spot. Great Social Media Resources: http://www.SocialNetworkingRockStar.com http://www.RebekahRadice.com http://www.WolffStrategy.com http://www.AnthonyKirlew.com http://www.ImagineWow.com
Views: 102 Sabrina Gibson
What is Thought Leadership Marketing? - Thought Leadership Leverage
 
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Peter Winick gives a step-by-step guide to creating a thought leadership marketing campaign, which is a mixture of public relations, branding, marketing and lead generation. Defining your target market, finding out where they "hang" both on and offline and determining how they consume content are all a part of the process. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit http://thoughtleadershipleverage.com If you’d like to learn more about Thought Leadership Leverage, join our newsletter and each month you’ll receive new content to help you grow your business as a thought leader. http://goo.gl/GdevoM thoughtleadershipleverage.com Phone: 917.741.1881 Email: [email protected] Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.
How to Leverage PR for Your Brand with Beck Bamberger
 
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Beck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011. She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes. AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology. On this episode, Beck sheds light on all-things PR. Here are some of the topics: - BAM Communications and what they provide clients during a day-to-day - The importance of PR for a company - The difference between PR and Marketing & Advertising? - How has social media affected the industry over the last 5 years? - How can brands use social media to increase their PR efforts or brand awareness? - How big are influencers with large social followings in the industry? - EARNED MEDIA VALUE and what data you can use to prove that in 2018 - How to get positive brand awareness with short attention spans? And finally, her overall philosophy on how to deal with a PR crisis FOLLOW BECK: Twitter:@beckbamberger FOLLOW THE SHOW: David on Twitter: https://twitter.com/DavidjBrickley Brett on Twitter: https://twitter.com/BrettReganSTN @bizofsocial: Facebook Twitter Instagram A STN Digital Production A San Diego agency that focuses on digital monetization and original content to unlock the full potential of brands stndigital.com
Views: 18 Business Of Social
How brands can better leverage digital marketing
 
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In this episode, I reached out to Samir Balwani, who is brilliant in the space of digital marketing. He shares how brands can better leverage digital tools to connect with their consumers. We also talk about the philosophy behind social media, how it takes us back to the basics of what is essential in human relationships. How it is reconnects people's interaction by linking the offline to the online and connecting the known to the unknown. Lastly, we speak about how the evolution of digital marketing has fundamentally changed how we influence consumers and how consumers influence us, specifically looking at recent examples of major brands such as the GAP shifting their branding based on consumer feedback and demand. Samir Balwani is a digital marketing strategist at PMK BNC, helping businesses create holistic marketing solutions. His areas of expertise include digital communications, online marketing, and new media PR. You can follow his online marketing blog to get access to his free marketing workbooks in the Insider's Library.
Views: 290 brianfmartin
Leverage Your Brand to Obtain New Clients (Client Testimony)
 
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Entrepreneurship is not for everyone, yet having a product or service that you can monetize is crucial to survival, especially in today's economy. I recently consulted a young female entrepreneur, who has an amazing innovative idea but found herself stuck at the crossroads between branding and leveraging her brand to obtain clients. Here's what she had to say following our strategy session.
Your Brand Is a Promise - Thought Leadership Leverage
 
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If you were to think of your brand as a PROMISE to your clients, customers and future clients/customers, would you give it a little more thought and energy? Peter Winick goes through the reasons your brand drives the way you represent yourself, your content, and the promise your content makes. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit http://thoughtleadershipleverage.com If you’d like to learn more about Thought Leadership Leverage, join our newsletter and each month you’ll receive new content to help you grow your business as a thought leader. http://goo.gl/GdevoM thoughtleadershipleverage.com Phone: 917.741.1881 Email: [email protected] Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.
SEO Webinar with BrightEdge: How to Leverage User Micro-Moments to Maximize Your Brand Visibility
 
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https://directagents.com/resources/seo-webinar-brightedge-how-leverage-user-micro-moments-maximize-your-brand-visibility On May 17th, we launched a successful SEO webinar with our partner, BrightEdge to educate marketers on how to take advantage of micro-moments to amplify their brand's voice online. Tune in to hear from our SEO experts! In this video, you will discover how to: 1. Streamline content generation between your SEO and internal content teams 2. Say what your potential consumers want to hear, not what your brand wants to tell them 3. Select the right tools and processes to identify the correct topics for your content and pinpointing seasonality and demographic trends to target the right users at the right time If you have any questions or would like to speak to an SEO expert, please contact us at [email protected] Like us on https://www.facebook.com/directagentsinc Tweet us @ https://twitter.com/directagents Follow us on https://www.linkedin.com/company/dire... Subscribe @ https://www.youtube.com/c/directagents Follow us on https://www.instagram.com/directagents
Views: 621 Direct Agents
5 7 14 How to Leverage YOUR Brand - Vin Ferrer
 
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Host Kevin Price and Guest Vin Ferrer discuss "How to Leverage Your Brand" on this segment of the Price of Business. GraphicD-Signs.com
Views: 15 Kevin Price
Leverage programmatic for brand campaigns
 
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Mark Torrance, CTO at Rocket Fuel explores how brands can leverage on programmatic for brand campaigns.
Views: 31 ADMA
Leverage V8 System Identifies Blind Spots In Your Brand Activation Strategy
 
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To learn more visit http://www.FrankWMBehrens.com or call 786-683-7974
Views: 79 PerformanceGods
How To Get Started with Brand Deals on YouTube
 
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If you're a YouTuber who wants to start working with brands on your channel in order to make more money, then this video will show you how to get started with that kind of revenue stream. Brendan Gahan shares 3 elements that make up a good brand deal as well as some advice for making it is a success for you, the brand, and your audience. Follow his advice to start making more money on YouTube. How to Make Bank as a YouTube Creator http://bit.ly/1tapb0V Brand Integration According to YouTubers http://bit.ly/1pRzJ1J Learn more about Brendan at: http://brendangahan.com Watch the raw behind-the-scenes of me editing and publishing this video: http://bit.ly/10w02EP ---------------- On Video Creators we discuss how to leverage YouTube as a social platform and use it to build an audience, spread our message, and change lives. If you're a YouTuber or an online video creator, we'd love to have you subscribe and join us! SUBSCRIBE! http://www.youtube.com/subscription_center?add_user=videocreatorstv FREE EBOOK: "The Secret to Building your YouTube Audience" http://videocreators.com/resources/secret-building-youtube-audience/ SUPPORT: Many bonus perks for those who become a patron of Video Creators! http://www.patreon.com/videocreators LET'S CONNECT! Video Creators -- http://www.facebook.com/videocreators -- http://www.google.com/+videocreators -- http://videocreators.tumblr.com Tim Schmoyer -- http://www.google.com/+timschmoyer -- http://www.facebook.com/timschmoyer -- http://twitter.com/timschmoyer -- http://instagram.com/timschmoyer OTHER CHANNELS I'M A PART OF ReelSEO: http://www.youtube.com/reelseo Family Vlogs: http://www.youtube.com/schmovies
Views: 18785 Video Creators
A Close Look at How Brands Leverage Pinterest
 
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Learn strategies to make your content discoverable on Pinterest, and see how brands successfully leverage the platform. SUBSCRIBE to the Merkle|RKG Blog: http://www.rimmkaufman.com/blog/
Views: 149 Merkle | RKG
How to Leverage Udemy Courses to Build Your Business [Update]
 
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Is Udemy right for you and your business? In this video, you’ll discover how to properly leverage Udemy courses to help build your brand and business. There is a lot of advice on HOW to create a Udemy course, but little discussion as to weather or not it’s even worth your time in the first place. And if you do decide to spend your energy producing a course, how does it fit into your overall business and branding strategy? In this video, I’ll breakdown how I think you can best use Udemy to build your brand and business. Here’s a quick summary of my thoughts from the video. My opinion and strategy is based upon three things: 1) The Udemy pricing structure gets in the way of making a full-time income as an instructor 2) The Udemy management team does not appear to listen to instructors and their needs 3) The Udemy course terms of use severally limited instructors and entrepreneurs ability to build a list So how do I recommend you use Udemy courses? As a small part of your overall branding strategy. Creating a basic course designed for beginners in your niche or industry is a great way to quickly create a content rich Udemy courses that will be well received. You see the power in creating a free Udemy course (don’t do paid!) is that it allows you to quickly get feedback on your content and build a large student list. Really the number of students is what you care about when creating your course. As you market yourself and build your brand on other platforms, you can use your Udemy courses as social proof. For example, if you have 300 people signed up for your free course on Udemy, you can use that number 300, to build your creditability in your marketing and sales messages for your paid content. This is cool, because getting 300 or 1,000 people to sign-up for a free course on your own site can be very expensive. So, by having your free Udemy course, you have a way to build up massive social proof for free. Cool, right? Subscribe Now: http://bit.ly/JasonSubscribe FREE WEBINAR TRAINING: Training: How to Be Instantly Recognized as an Authority in Your Industry in the Next 30 Days Without a Big Marketing Budget or Previous PR Experience Reserve Your Seat Today: http://jasonwhaling.com/authority-webinar LEARN MORE: Let's keep in touch! Website: http://jasonwhaling.com/ Facebook: http://bit.ly/JasonWFB Twitter: http://bit.ly/JasonWT FTC Disclaimer: This description may contain affiliate links!
Views: 978 Jason Whaling
Professor Scott Galloway: How to Be a Winning Brand in 2017
 
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For a deeper look into the themes from this week's Winners and Losers episode, here is a talk Professor Galloway gave at L2's recent clinic: The equation for success is no longer user growth multiplied by engagement. Rather, it's receptors multiplied by intelligence. In other words, smart companies leverage user data to improve the intelligence of their products. Professor Galloway lists the winners according to this formula, including Uber, Amazon, and Facebook - as well as some surprising losers.
Views: 275210 L2inc
How to Leverage Snapchat for Your Personal Brand
 
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Snapchat for Business / Personal Branding... In this video I talk about my experience and first impressions of Snapchat as a social media marketing tool, what Snapchat is and how you can leverage it to tell your story and build your personal brand. Snapchat can be a fun tool to use for building a brand online, especially for personal brands. If you're thinking of including Snapchat as part of your marketing strategy this video might help. Ready to Subscribe? http://www.youtube.com/subscription_center?add_user=AndrewAkinyede Connect with me on Facebook: http://www.facebook.com/andrew.cbx Follow me on Snapchat: https://www.snapchat.com/add/andrew_cbx Follow on Twitter: http://www.twitter.com/andrew_cbx Follow on Instagram: http://www.instagram.com/andrew_cbx or @andrew_cbx Subscribe: http://www.youtube.com/subscription_center?add_user=AndrewAkinyede
Views: 241 Andrew Akinyede
265: Serial Entrepreneur Faven Ressom on How Leverage What's Working and Evolve Your Brand
 
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Faven Ressom's family is Eritrean, and at age seven, she came to Atlanta from Ethiopia. Though surrounded by family, Faven felt like she was on her own, like she never really belonged because of the struggle to balance her own culture with American culture. Her escape at that time? Books. As she got older, Faven's determination led her to commit to creating inclusive environments where people felt like they belonged no matter their background. Today, Faven is a serial entrepreneur who owns, among other companies, Faved Events, which hosts some of the most popular events in Atlanta -- from brunches to food festivals -- and she's focused on developing other arms of her business, including a non-profit and a docu-series for television. On this episode of the Support is Sexy podcast, Faven talks about smart ways to leverage what's working, navigating male-dominated industries by differentiating yourself and getting out of your comfort zone in order to evolve your brand. On this episode you'll learn: Having the courage to embrace what's working. How to differentiate yourself in a saturated market. The importance of learning the word "no." One of the most important ingredients of hosting events: intention. Why you have to evolve and go outside of your comfort zone. Why you have to believe when no one else does. Defining success for yourself.    SUBSCRIBE to the Support is Sexy podcast on Apple Podcasts or on Stitcher Radio! And hey, if you love it, please click here to leave us a Rating & Review!   JOIN SUPPORT IS SEXY! FACEBOOK | TWITTER | INSTAGRAM   [Music: “Easy” by SPCZ]
Views: 46 Elayne Fluker
Breaking Down Thought Leadership Marketing - Thought Leadership Leverage
 
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Peter Winick explains how authors, thought leaders and business gurus can create and implement thought leadership marketing campaigns. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit http://thoughtleadershipleverage.com If you’d like to learn more about Thought Leadership Leverage, join our newsletter and each month you’ll receive new content to help you grow your business as a thought leader. http://goo.gl/GdevoM thoughtleadershipleverage.com Phone: 917.741.1881 Email: [email protected] Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.
Social Media Strategist Glen Gilmore Shares How to Leverage Brand on Social Media
 
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A lawyer, an army veteran and world renowned social media strategist Glen Gilmore shares why entrepreneurs in India should use social media for business growth.
Views: 140 Entrepreneur India
How HR Can Leverage Social Media for Employer Branding
 
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Do you want to attract top talent to work for your company? In 60-seconds, learn why employer branding matters to HR departments including how Human Resources and Marketing teams can work together to use social media for employer branding. Watch this video from TalentNet at SXSW for social media tips for employer branding. Discover how to use social media to for employer branding and storytelling. -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Carlos Gil is a first generation Latino marketing executive, Inc. Magazine contributor, and award-winning Snapchat storyteller with over a decade of experience leading social media strategy for global brands. Carlos’ work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos’ speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: why marketing and HR need to work together,how marketing and HR can work together,employer branding help,employer branding best practices,hr marketing,how can hr leverage the use of social media?,employer branding marketing,How HR Can Leverage Social Media for Employer Branding,how hr can leverage social media for employer branding,hr employer brand,why employer branding is important for hr,hr employer branding,hr marketing employer branding
Views: 156 Carlos Gil
How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media Marketing
 
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You're an entrepreneur. It's going to be hard to succeed. So what do you do? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog You're going to leverage channels like social media because you don't have money to spend on paid ads. Facebook ads and Google ads keep going up in costs, but social media marketing can be free. But there's so much noise and so many people out there; you're not going to stand out unless you follow these tips. Today I'm going to share with you how you can stand out on social media as an entrepreneur. The first thing you need to do is create amazing content. Some people will tell you to create video content. Others will tell you podcasting is better, and some will say you need long-form content. Well here's the thing, if you look at Gary Vaynerchuk, he does a ton of videos. That's what he specializes in. He loves it. But if you look at me, I create text-based content. Why, because I'm better at that. I'm not here to tell you to do videos, or podcasts, or text-based content, I'm saying pick the content type that you're the best at. If you're the best at something, you're more naturally likely to do better. The next thing you need to know about social media, I've tested videos, and podcasts, and text-based content. If you want to be popular when you walk down the street and people recognize you, videos are going to help more than anything else. If you want website traffic, I found that long-form content works better than anyone else. And it's not just me, even people like Tim Ferriss from The 4-Hour Workweek have found that long-form content produces more traffic than any other form of content. And why, because you're not just getting social media traffic. When you create long-form content, you're also getting a ton of Google traffic. See videos and podcast files don't rank well on Google and Google's one of the most popular websites in the world. So, you should consider leveraging long-form text-based content. If you suck at writing this content, you can go to jobs.problogger.net and hire other writers to help write for you. Because this content also does extremely well on social media. And once you have this long-form content or the ability to write it, you want to go to BuzzSumo, type in keywords, and you'll see what's popular. You click on view shares, and you'll see every single person who shared that article. You want to create then a similar article that's better and more in-depth. For example, if they talked about the 10 ways to do something, you want to discuss the 101 ways to do something. And when you break that down, no one's gonna copy you. Why, it takes way too much work to write the 1001 ways to do something. So, you go to view shares, you see all the people who share the 10 ways to do something, and you want to email them. But if you continually do that, you can get thousands and thousands of social shares and I tend to go to Upwork.com and I find people to send out those emails on my behalf. And it's helped my social traffic grow by a extra 17%, specifically on Twitter. And it's helped me get more followers, more retweets, right? As a entrepreneur if you're not there consistently, you're not gonna do well. I'm not talking about just posting content consistently, I'm talking about posting comments consistently, joining groups consistently, helping others consistently, the helping part is the most important. It's not about you. Social is a community, it's about other people, you have to help them out. Make sure that you're out there on social platforms like Facebook, YouTube, Twitter, LinkedIn participating in groups, your own channel, leaving comments that are thorough, not a one-liner; I'm talking about paragraphs that help people out. And if you follow these tips, you're not going to be popular within a year, or six months, or three months. You'll notice that your account will start climbing in popularity month over month, and you're gonna be doing better. As long as you follow these tips and put in the time, you will become more popular on social media. So make sure you subscribe, like, leave a comment, and if you're wondering some cool creative ways to write new content, leave a comment, and I'll give you feedback, and I'll tell you if that content will do well on your social profiles.
Views: 19190 Neil Patel
How to Build a Brand to Build the Business
 
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How to Build a Brand to Build the Business Live Hangout is  a must for every inventor, entrepreneur, business owner, and CEO. Get ready for refreshing, relevant and content-rich event from building a brand in the proper sequence to increasing customers and profits. Howard will punch through the jargon and misconceptions and deliver branding truths that have been proven in the marketplace, over and over again. He will use his Fortune 100 experiences and talk about how to apply it towards your business, product or services shaving years of costly mistakes. You will learn how to: • Analyze what branding is and what is not • Leverage your business, products and services to give you a competitive edge • Apply branding effectively to your business, product, and service in the 'right' sequence  • Develop the 'right' strategy and execution for your business, and turn it into a radically more successful brand • Uncover branding secrets used by Fortune 500 companies • Avoid the ten most common—and costly—branding mistakes, and how to avoid them This Google+ hangout is about building your brand for greater success. Join us LIVE. See you then, Muhammad Siddique Your Host About Howard A. Lim: For over 25 years, Howard A. Lim has proven that, through strategical business planning and branding, any size company can accelerate in growth, profit and value, while attracting quality employees and increasing shareholders' value. His inventive formulas integrate traditional media with new media, and have helped client companies actually leverage themselves ahead of their competitors—far ahead—based on the use of what he calls an Authentic Brand®.  After branding hundreds of companies, products and services, and influencing billions of dollars in revenue, brand-value and equity, Mr. Lim decided to give equal access to companies of every size, and has taught over 50,000 entrepreneurs and corporate leaders on the most powerful business language today: Branding.  Mr. Lim has represented and contributed to the business development and branding of such industry leaders as Apple, Disney, Namco, Intel, HP, FOX, Adobe, Oracle, Xerox, Toshiba, Mattel, Philips Media, Honda and many others. He has been feature in Wall Street Journal, Los Angeles Times, New York Times, Macworld, BRANDWEEK, HOW Magazine, ABC, FOX, CBS, just to name a few.
5 Instagram for Business Tips for 2018
 
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Here are 5 Instagram for business tips for 2018. Go to http://selfmadesuccess.com/instagram-business-tips-2018/ for video notes, related content, tips, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn about 5 Instagram for business tips for 2018. These are some strategies that many brands tend to overlook even though they could change the game for an Instagram profile. Enjoy the video and let me know what you think in the comments below!
Views: 27568 Justin Bryant