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You're going to leverage channels like social media because you don't have money to spend on paid ads.
Facebook ads and Google ads keep going up in costs, but social media marketing can be free.
But there's so much noise and so many people out there; you're not going to stand out unless you follow these tips.
Today I'm going to share with you how you can stand out on social media as an entrepreneur.
The first thing you need to do is create amazing content.
Some people will tell you to create video content.
Others will tell you podcasting is better, and some will say you need long-form content.
Well here's the thing, if you look at Gary Vaynerchuk, he does a ton of videos.
That's what he specializes in. He loves it.
But if you look at me, I create text-based content.
Why, because I'm better at that.
I'm not here to tell you to do videos, or podcasts, or text-based content,
I'm saying pick the content type that you're the best at.
If you're the best at something, you're more naturally likely to do better.
The next thing you need to know about social media, I've tested videos, and podcasts, and text-based content.
If you want to be popular when you walk down the street and people recognize you, videos are going to help more than anything else.
If you want website traffic, I found that long-form content works better than anyone else.
And it's not just me, even people like Tim Ferriss from The 4-Hour Workweek have found that long-form content produces more traffic than any other form of content.
And why, because you're not just getting social media traffic.
When you create long-form content, you're also getting a ton of Google traffic.
See videos and podcast files don't rank well on Google and Google's one of the most popular websites in the world.
So, you should consider leveraging long-form text-based content.
If you suck at writing this content, you can go to jobs.problogger.net and hire other writers to help write for you.
Because this content also does extremely well on social media.
And once you have this long-form content or the ability to write it, you want to go to BuzzSumo, type in keywords, and you'll see what's popular.
You click on view shares, and you'll see every single person who shared that article.
You want to create then a similar article that's better and more in-depth. For example, if they talked about the 10 ways to do something, you want to discuss the 101 ways to do something.
And when you break that down, no one's gonna copy you. Why, it takes way too much work to write the 1001 ways to do something. So, you go to view shares, you see all the people who share the 10 ways to do something, and you want to email them.
But if you continually do that, you can get thousands and thousands of social shares and I tend to go to Upwork.com and I find people to send out those emails on my behalf.
And it's helped my social traffic grow by a extra 17%, specifically on Twitter.
And it's helped me get more followers, more retweets, right?
As a entrepreneur if you're not there consistently, you're not gonna do well.
I'm not talking about just posting content consistently, I'm talking about posting comments consistently, joining groups consistently, helping others consistently, the helping part is the most important.
It's not about you. Social is a community, it's about other people, you have to help them out.
Make sure that you're out there on social platforms like Facebook, YouTube, Twitter, LinkedIn participating in groups, your own channel, leaving comments that are thorough, not a one-liner; I'm talking about paragraphs that help people out.
And if you follow these tips, you're not going to be popular within a year, or six months, or three months.
You'll notice that your account will start climbing in popularity month over month, and you're gonna be doing better.
As long as you follow these tips and put in the time, you will become more popular on social media.
So make sure you subscribe, like, leave a comment, and if you're wondering some cool creative ways to write new content, leave a comment, and I'll give you feedback, and I'll tell you if that content will do well on your social profiles.