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Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World

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Part II Counterfeit Culture Moscow https://youtu.be/MwJTT1D2PbE In recent years, Korea has emerged as one of the world’s fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage. Beneath the surface, though, there’s an insane market for counterfeit streetwear. Of course, you can find fake clothing all over the globe, but there’s places in Seoul that are selling convincing knock-offs of hyped brands like Raf Simons, Off-White, Balenciaga and Fear Of God. Credits EXECUTIVE PRODUCER Thomas Jamison PRODUCER / PRESENTER Alec Leach ASSITANT PRODUCER Kam Dhillon VIDEOGRAPHY Ollie Walker EDIT / DESIGN Robin Thomson Louie McPherson SOUND DESIGN Joscha Baltes FEATURING Elise Hu Young Jon Koo FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67
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Text Comments (6754)
Lucas (16 hours ago)
I get that counterfeiting isn't something the actual brands like. However, can we appreciate the looks over the brands? Hype culture needs to go.
Esha Kothari (1 day ago)
I"d like to say...... Korea is not the only country that has fakes or knock-off. All around the globe there are some or the other thrift shops that SELL FAKE CLOTHING. These luxury brands are not affordable by anyone and everyone, thats why many luxury brands or upper brands have exclusivity in their stocks and those people who can't afford these products would rather spend a lesser amount and buy the rip-off but just not speak about it Because fashion is all about the look , its all about how you pull it off. Also the luxury brands don't cater to the larger mass as the exclusivity dies. thats why there are other brands that fill in that gap. so Be it real or fake or similar or a knock off, if it looks good it sells good!
HELLO-hello-ello (1 day ago)
I'm gonna pop some tags I only got 20 dollars in my pocket..... Looks like Korea is a good place to be.
Heidi Huang (1 day ago)
What about Chinese counterfeit culture?
Rizky Andhika (3 days ago)
But korean make it look better then the western!
hallamittuna (3 days ago)
Wish to see the day they and chinese will start to copy stuff like DMC & Marvel comics, Mustang cars, Air Jordans sneackers, KFC fast-foods etc.. I would be curious if people saying that copying instead of creating it's so okay. I'm from a little town in Transilvania called "Neo Yawns" (aka the little apple) btw.. come to visit us and buy our original "NY" cap.
Na Na (4 days ago)
Probably not the best to have an American women analysing the negatives of Korean culture. You want to have a look at you’re own train wreck. The last place on earth anyone would want to emulate on a cultural level is the modern day US of A. An absolute failing shit hole. No thank you.
Mei Xi Tan (4 days ago)
13:33 Singapore featured in a korean focused video. LOL
Hanif Mufadlilah (4 days ago)
Aside from the real-knockoff bicker, i think South Koreans dress well. And honestly countries like mine, Indonesia, also copy South Korean's fashion. They actually lead :/
Ranwolf (5 days ago)
Great beard and matching outfits at 1:47 Now this is style.
nowgaku (5 days ago)
Sneaky liar S Koreans don't have sense of shame against stealing or imitate others' ideas and culture.
iiitaehyung (6 days ago)
Low quality?? If i buy those fake ones atleast i dont have to buy a ridiculous t-shirt that cost my whole house
victrola2007 (8 days ago)
Better real vintage than new fake. Hands down.
victrola2007 (8 days ago)
Bajowoo is just pulling a Warhol, lol.
coffee jimin (8 days ago)
Yes Korean fashion is influenced by the Western style, but it's well improved. Tell me the last time you saw large metal hoops hanging off a black jacket at your local tshirt store.
AJ D (9 days ago)
Excuse me I'm just going to replay 2:57 over again.
Marianna (9 days ago)
p.s: i loooooooove love love 99percentis. is just grrrrrreat!
Marianna (9 days ago)
there are even fake versions of bobby, junhoe and lisa omg 8:01
Jay Heo (9 days ago)
People fake asf. You really wear supreme box logo for their creative and unique look? Get out of here it's for the flex. Korea has a lack of copyright laws unlike japan. Music and movie industries suffer because of this and so is the creative fashion industry. It really is a joke.
Donghan Li (10 days ago)
This video makes some points here but this guy doesn’t know shit
a moon (12 days ago)
Lol if you pay 1000 bucks for a sweater, you're the blight on society, not these guys.
Laurie Moutou (12 days ago)
I don't get why people in general hate fakes, fakes are affordable and when you have a bunch of accessories then fakes are helping your wallet. Also when you have a tone of clothes you can make something original and beautiful out of it, so why care about brand? when you buy brands there are limits to how much items you can buy (for most people). I find them smart for buying fakes
Emshi owo (12 days ago)
this man talking about fashion and yet his shades look weak as fuck
El Mehdi Boussalhi (12 days ago)
2'58 coolest guy I've ever seen.
szorohov85 (12 days ago)
that looks redicioulous. is this fashion?
Nancy Perez (12 days ago)
I don’t think street wear would be this hyped if it weren’t for Koreans making it a life style.
Q.R. (13 days ago)
Stop being so condescending, god. It is actually ridiculous that brands ask 800 dollars for a damn shirt whilst manufacturing them probably doesn't even cost a 10th of that price.. People just wanna look good smh
Momoko4ever1 (13 days ago)
Before he judges can he like do something about his face and hairiness
Momoko4ever1 (13 days ago)
Did you get permission taking videos of people? Bc it clearly looks like u didn’t when that smoking dood kept looking at you
Glo Morah (16 days ago)
Why is he saying sorry?
Cornelius Henry (17 days ago)
Alot of folks in the comment section are trashing brand names and I think alot of you don't know what fashion is vs the brand. The guy in the video is pointing out how South Koreans are buying for the brand more than anything, some of you comments mention America but all over the world people who really don't know how to dress are buying name brand clothes just for the name. Buying Gucci or Supreme or whatever is one thing, yes it is expensive but it's not just because of the name which is part of it, but alot of these brands have been worn by trendsetters for sometimes over a century and more. People who wear high end luxury clothing usually have a knack for defining their character with style, its the message you send with your clothes. A rugged individual would wear clothes that are an extension of their spirit, a person who may be called arrogant is going to wear something to let people know his/her presence is in the room. My point being is that for all you saying "Im not paying hundreds or thousands for shoes and shirts, that's fine but spending money on quality or to make a statement isn't always a bad thing. And depending on your career or job, being presentable and well dressed is the norm or at least a standard you should be setting for yourself. I don't have every expensive piece of clothing on the market but I do purchase items that cost a bit and not only that I don't like to dress like the many other pedestrians who buy the same clothes and wear the same style. Plus on the job I make sure I'm presentable and respectable, that means no crappy looking shoes or boots, making sure I'm not wearing loud colors but professional and guess what it pays off. I get the feeling some of you in the comments can't even dress properly whether you buy Supreme or not. And I've seen grown men in the store having their partners picking out their clothes and telling them "no" like they are children. You have to be able to dress proper before you can talk down about name brand luxury clothing.
nowgaku (18 days ago)
Almost all Korean things are fake or lies include their faces.
Lock&Load 77 (20 days ago)
Are you the poofter in the white glasses? hahahaha of fuck that gave me a laugh! Let it go mate, you are an old man
wonderingheights (23 days ago)
The host is such a d***.
Intl173 (23 days ago)
Does it even matter though , And his style is ugly bro
Kosmos (25 days ago)
7:38 nigga shut the fuck up & stop saying "sorry X"
Thúy Thi (25 days ago)
Don't like the host, nice vid and info otherwise
Draven Alexander (25 days ago)
I like how Champion is a must have in South Korea but in the US it's just a cheap brand that no one really wears.
Draven Alexander (25 days ago)
"Off-White" Also known as Yellow 😑
Mr Potato (26 days ago)
simple concept why buy fake ? if you can buy something else cheaper and cooler buy it. if you cant afford expensive one dont buy it just buy a high quality local one -__- dont try to look rich if you dont have the money to buy things. you look rich yet your struggling to live lol
a w (26 days ago)
Who cares if it’s real or not, it’s all made in sweatshops that nobody seemed to mention
ExP Gabe (27 days ago)
This is such a negative portrayal of K-fashion. It's easily the most fashion forward country I have ever seen. Korea definitely has domestic strong brands and it's own sense of fashion too. There are knock off brands but have you been to Canal Street in New York? Is that loaded with originals? No, so stfu with this exaggerated portrayal.
It’s fashion!
pearl nuri (28 days ago)
I don't really understand the hate this guy is getting but I only saw two points in the short documentary 1. Korean fashion looks crafty and amazing. I want to paint some of them. so 2. Just like that anchor and man in white said it is not nice to see them copy, especially the brands should try for their own creative ideas like 99% because that's a more honest expression of self. And we have already seen their caliber at fashion. Maybe if original brands came up they could go international and display "the Korean" like k-pop and kdrama do. They could be a hit like Samsung.
Héloïse _ (28 days ago)
Samsung seems like shinhwa from what they said near the end of the video
Avtomat (28 days ago)
Oh, boo-hoo, you found a flipside to a massively unethical business of sewing simple stuff for peanuts in Third World countries and selling them with exuberant pricetags. And now you're making the designers out to be victims. How phony is that :P
SevenDeMagnus (28 days ago)
Cool. Koreans idolize the japanese. God bless, Proverbs 31
Andrew J (29 days ago)
What’s funny is high fashion looks ridiculous to most normal people. Only other hypebeasts know what you’re wearing. Wear it proudly.
Chancey Nworka (1 month ago)
counterfeit market? it's everywhere
William Jones (1 month ago)
Lmao at all these Koreaboos whining about this in the comments
Koroi 117 (1 month ago)
The Host looks like he just came back from the 90's. ... dude get a stylist. .. that haircut is so last millenia
Andy Alvarado (1 month ago)
Who cares bruh! I can have a lot of clothes for less money, while others have 1 piece of cloth for like 50 dollars! 😂
Didier Arias (1 month ago)
the only thing i liked about this video is the fact that it mentions GD's (twice) and CL's styles as the trendsetters. the rest is fucking shit. nobody in this day and age cares about paying for overhyped and overpriced pieces of cloth. It's a fact that there are unknown designers or even people that like to make their own clothes that are absolutely better and creative than whatever this huge brands are trying to do nowadays.
Wiekeste (1 month ago)
0:53 Did they use a Dutch NS train as photo design? Lolll
MeowPartyMix (1 month ago)
I recently bought a fake Coach bag for $8 at the thrift store I love the way it looks I don't care lol I feel like western fashion puts so much emphasis on the brand it's why people don't bother trying to be creative but with Asian culture they aren't afraid to be eccentric, who cares what brand they're wearing they look amazing
Vocal Neko (1 month ago)
sar man (1 month ago)
cewek2 indon biasa nya tergila gila ama boy band banci korea yg muka nya oplast semua
blues urbain (1 month ago)
Was not expecting to see 99%IS ❤️❤️
Anonymous Capybara (1 month ago)
Looks they needa get bombed as well
felixandRade_01 (1 month ago)
All these butthurt fake clothes wearing Koreans lmao
Marcela Navajas Bernal (1 month ago)
wearing fake brands and pulling it off it is a contracultural and punk speech. i like this.
woresh GamePlus (1 month ago)
Younjung Koo says that theres not much creativity in the style of koreans wtf dude their styles are fucking awesome (much much more unique than in europe or in the west) u better visit some other not asian countries to let change your opinion lmfao
peach (1 month ago)
14:55 TOMMY WHAT??
Cadi Levox (1 month ago)
I don't care. As long as the quality got it, and it makes you look cool, I'd rather have that than expensive brands
Fluff the Baby Kitten (1 month ago)
So much focus on the outside, its not healthy for people.
drezzydrake75 (1 month ago)
Ugly ass nails wtf is wrong with people
dissguise (1 month ago)
God this guy is a fuck tard
Fifi Fresh (1 month ago)
It's ironic that a nation which has been repeatedly accused of racism especially towards black people. That they love street wear- which was created by & for black people. Whether it's fake or real doesn't concern me. Great style is about how you put it together not who made it.....
Player194 (1 month ago)
Fashion is personal choice. But my observation is, that clothing is a little bit akward and ugly. Maybe I dont have sense in fashion but idc. As long as you wear pants and shirt.
Potatoes and Tomatoes (1 month ago)
Don't like the content but just here for the different fashion looks. LOVE those but legit, u can't get those in Western Australia. :'(
Adadm Rhen (1 month ago)
CL or G-dragon could shave their heads and i would too and i don't even live in Asia.
Trinity Lee (1 month ago)
They could’ve easily shed light on Korea’s fashion world without completely shading it. They could’ve shed light on its flaws too, without completely shading it. I’m sure over half of the 6.6K comments here speak for me on the whole fake brand thing, but you can’t go around calling it a “fake fashion world” with a condescending host who’s walking around in stores pointing out tiny flaws in knock-off brand clothing, as if they’re just some copycats with no originality. Making cheaper replicas of high-end brands is an a lot smarter way to look good. You don’t have to gut out your wallet to look just as good. Big deal, the embroidery on the champion symbol “needs work” but who tf actually cares about that anyway? They like trends because huge influencers set them. There’s nothing wrong with that. What’s the point of going all the way out to Seoul, South Korea with a camera man just to diss all of their clothes, and where they get them. Fashion is fashion, not money. Fashion is fashion, not labels and who-did-it-firsts. Again, they could’ve made this a good video, by shedding light on the pros and cons of Korean fashion culture without making them out to be some sort of wannabes.
Tae Kim (1 month ago)
Ugh they definitely have a best style like does the brand really matter as long as the clothes are okay
Enkhzul Ganbat (1 month ago)
In this video, everyone else dressed better than the host did
Yeet Catherine (1 month ago)
Plus Korea is not just a counterfeit country, AMERICA IS WORSE and some countries in Europe too smh smh
Yeet Catherine (1 month ago)
Fake? At least it's creative, not everything starts in the Western world, plus when they were trying to show that the Korean brands copy the Western brand clothes, (10:08) this video did nowhere near a good job of showing that they were "similar" because they were clearly different. Just because a country got inpired, doesn't mean they copied it, the clothes looked nice anyways :)
Teresa Taylor (1 month ago)
Why are y'all taking this so serious it's just clothes
Filippe Manipon (1 month ago)
This is how horrible fashion wave is in South Korea. In Akihabara, Japan you will rarely see people wearing top-end brands but you can see the fashion has statement. They prefer style that fit them personally rather than styles that famous people wear. Same goes in Paris where you can clearly see individualism.
Bink dawg (1 month ago)
Street wear i.e. black latino even poor white culture like from the street, urban etc call it street to ger around culture appropriation
merritt boozer (1 month ago)
the sister at 0:38 is seriously poppin
Hello It's Jello (1 month ago)
Is better d you hunt the clothes down at thrift stores and finding rare items around stores to make a collection rather than buying it all in one trip and end up getting fakes, fakes are fine in my book it doesn’t bother me, I’ve always worn hand me downs from my eldest sister with a grunge style, that’s the reason I thrift and really like the 90s grunge plus 80’s punk style
Melina (1 month ago)
I don’t think it’s wrong to wear fake braned clothes because I bought two pairs of fake braned shoes (when I was on vacation)too.And they look a lot like the original ones (you can’t tell the difference)and I really like them .
Melina (1 month ago)
Why are all of them so fashionable (most of them) and here were I live they aren’t
ryanne dariya (1 month ago)
personally, i don't understand the hype around brands. At the end of the day, its all just clothes. and your worth as a person shouldn't be determined by how much your willing to spend following the hype around a brand.
angelita (1 month ago)
i swear you cant watch one korean documentary without annoying know it all koreaboos in the comments
Hank Wang (1 month ago)
same in China
RegTarg011 (1 month ago)
I want a Korean wifu!! 😔 Cant find one in Europe..
RegTarg011 (1 month ago)
Psh, pls.. like ton of Asian chicks don't like white boys much more then other races. Its a fucking preference.. its not a fetish. I find oriental girls cutest and sexiest. Pure and simple.
A$AP (1 month ago)
RegTarg011 If an Asian girl finds out you do that shit she'll drop you real quick but whtvr.
RegTarg011 (1 month ago)
.. No. Orio's are life, Orio's are love.
A$AP (1 month ago)
RegTarg011 Stop. Fetishising. Asians.
RegTarg011 (1 month ago)
I got too..!! I fucking want!! And I don't mind any Asian(oriental) really..not just Korean >.> ..I wanna eat that orio cookie day and night
Nerezza Green (1 month ago)
This guy was so snobby about fashion and critical it was ridiculous. When he named the designers behind the belt brands I had to laugh
Julhianne Mae (1 month ago)
There are many koreans in Korea *MINDBLOWN
Julhianne Mae (1 month ago)
Fashion is not about the brand, its about the style
O_MightyLegend (1 month ago)
Honestly their style isn’t that bad 🤔 might even consider buying somethings
Jack DuBois (1 month ago)
fun how the host looks down on this now but asia is always 4 seasons ahead of the west so next year we’ll probably be wearing all the same stuff
Hyshi BTSxPENTAGON (1 month ago)
Oh my god they put the heirs in!!!
aelkku (1 month ago)
just nah lol
5ive (1 month ago)
You British moron dressed SO AWFUL and talking about FASHION!! Fashion have nothing to do with fake or not, it is about TASTE and STYLE. Yes Korean dressed way better than anyone in Europe so die.
nowgaku (1 month ago)
Not only fashion but their faces are fake.
HunterKiller (1 month ago)
A country full of sheep.
Sachindra Bhattacharya (1 month ago)
fakes are everywhere. what is the point of actually paying $2000 for some clothes/shoes?
xxi vvi (18 days ago)
Sachindra Bhattacharya Hmmm agree
bling bling. (1 month ago)
this dude doing the interview looks like a bad copy of that guy from the nbhd
J.Belfort (1 month ago)
Please bring more of this!!!!!

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