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“Couture” is a magic word. It conjures thoughts of impeccable craftsmanship, visionary design, and legendary fashion moments. But, most of us don't encounter haute couture very often, unless we're looking at a celebrity on the red carpet, a model on a catwalk, or a mannequin in a museum case.
We wanted to get closer to couture — and to get you closer to couture — so we partnered with the legendary fashion publisher Visionaire to create this video, which tells the story of one dress from birth to runway. It’s a unique look inside the Dior atelier, where the team has been hard at work bringing creative director Raf Simons’ ideas to life. While an individual couture garment can take half a year to produce, here you will see the story of one dress (“Look #53,” in fashion-speak) come together in just a few minutes — from the first muslin pattern to the final style model Kinga Rajzak wore during yesterday’s haute couture show.
It’s an incredible revelation, and when you discover what goes into these garments, the crazy prices on couture start to seem at least a little less crazy. While Look #53 is the star of the show, the video gives us the chance to reconnect with the rarely credited artisans and seamstresses we saw in Dior and I, as well as a cameo from Simons himself. Think of this as a mini-trip to Paris or a crash course into fashion’s highest form; either way, enjoy your couture, concentrated.
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For people who are amazed or says this confirms the quality and high price of the brand is wrong. This is just a one off design for runway show. Its not designed for mass manufacturing, so they an do whatever they want and spend alot of time on it.
*More than the design (color scheme) of the dress... i was captivated by the craftsmanship of the unknown tailors and other staffs behind the scene who bring the design onthe canvas to life ( no offence to the designer though. The end product was not my type )*
isnt sad to think these couture dresses (not just dior) only really get seen and worn on the runway, celebs dont even wear half of it and thats the only other time u would see them! nor do i understand how they make their money from couture dresses since theyd only be temporarily given to a celeb for an event
For the record those stripes dying, factories do, not Dior. They just buy from tape shop and use it. And seriously use hands to sew them on fabric? no one does that. People use sewing machine. Or they are technologicaly backward.
what a waste of humanity and potential, all these people could be doing something useful with their lives, like being doctors and scientists, instead they choose this. making ridicolous clothes noone is going to wear except anorexic models (most of whom are acually high end prostitutes) and maybe some rich people to show off how rich they are to the porrer classes, instead of spending all that money they dont need for feedeing the hungry and helping those who cant help themselves....
one word - disgusting
Beautiful! For those folks who judge and moan about the high cost of couture, maybe this will put the bitching to rest. Yeah, one person can buy the dress but hundreds have good jobs because of that one person.
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