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“Couture” is a magic word. It conjures thoughts of impeccable craftsmanship, visionary design, and legendary fashion moments. But, most of us don't encounter haute couture very often, unless we're looking at a celebrity on the red carpet, a model on a catwalk, or a mannequin in a museum case.
We wanted to get closer to couture — and to get you closer to couture — so we partnered with the legendary fashion publisher Visionaire to create this video, which tells the story of one dress from birth to runway. It’s a unique look inside the Dior atelier, where the team has been hard at work bringing creative director Raf Simons’ ideas to life. While an individual couture garment can take half a year to produce, here you will see the story of one dress (“Look #53,” in fashion-speak) come together in just a few minutes — from the first muslin pattern to the final style model Kinga Rajzak wore during yesterday’s haute couture show.
It’s an incredible revelation, and when you discover what goes into these garments, the crazy prices on couture start to seem at least a little less crazy. While Look #53 is the star of the show, the video gives us the chance to reconnect with the rarely credited artisans and seamstresses we saw in Dior and I, as well as a cameo from Simons himself. Think of this as a mini-trip to Paris or a crash course into fashion’s highest form; either way, enjoy your couture, concentrated.
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isnt sad to think these couture dresses (not just dior) only really get seen and worn on the runway, celebs dont even wear half of it and thats the only other time u would see them! nor do i understand how they make their money from couture dresses since theyd only be temporarily given to a celeb for an event
For the record those stripes dying, factories do, not Dior. They just buy from tape shop and use it. And seriously use hands to sew them on fabric? no one does that. People use sewing machine. Or they are technologicaly backward.
what a waste of humanity and potential, all these people could be doing something useful with their lives, like being doctors and scientists, instead they choose this. making ridicolous clothes noone is going to wear except anorexic models (most of whom are acually high end prostitutes) and maybe some rich people to show off how rich they are to the porrer classes, instead of spending all that money they dont need for feedeing the hungry and helping those who cant help themselves....
one word - disgusting
Beautiful! For those folks who judge and moan about the high cost of couture, maybe this will put the bitching to rest. Yeah, one person can buy the dress but hundreds have good jobs because of that one person.
I think the entire point of this Dior video is to showcase the artistic aspect that goes into creating a line for a run way show or any fashion line for that matter. Clothing and fashion are an avenue of self expression and being able to design and create a line of clothing that is able to generate emotion and present a story is an art in itself. For anybody to downgrade a creative genius such as Dior is a blasphemy. Art and creativity are a necessity that very few possess the capabilities of showcasing. I myself designing as my form of self expression. There are may different creative outlets for us all to use. I believe the world needs more creativity and less conformity. More art and creativity! Lets continue to break rules and remain innovative and un-relatable to the average mind. If you are someone who feels they lack creativity, I encourage you to utilize your mind to its greatest capacity and see how far it takes you. Lets go! Art over all!
So what's the point of being recognized??? While you just love to make the art itself...are batman want to be recognized? Peoples that giving money to help others? Are them wanna be recognized??? You cant read all humans mind.
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