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Your Brand Name is a Message - Brand Positioning Tips - OptiBrand Rx

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Being that our product's brand name is going to create the visual and verbal impressions for our brand, it's imperative that the name works as hard as possible to communicate and support the brand's positioning. Constructing a strategically appropriate name can save significant promotional dollars while also avoiding confusion and prescription misinterpretation. Yet, an often-overlooked aspect of a marketable brand name is its importance in patient-prescriber communication. Read the full tip here: www.optibrandrx.com
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