In this video, I cover exactly how to create a Facebook ad in 2018. With no prior experience required, you can easily get your sponsored message up and running without being a professional marketer.
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Creating a Facebook AD has it's three stages:
- The Facebook business manager set up
- Hyper-targeting your audience
- Facebook ads content
Facebook's business manager:
Head over to business.facebook.com and register for your free business manager account. From here, you should be able to advertise with your fan pages under your brand.
This is extremely important to note as you may be an agency (like myself) managing multiple client accounts.
Targeting your audience:
Once your account is created, you're going to create an ad with the following objectives in the business manager. These objectives are:
- video views
- lead form
And much more. These are the commonly used ones. Although this is dependant on your goal, choose one that suits your marketing objectives.
Once you choose your objective, you should now choose exactly what targeting you want. You can target users based on:
These are generally the options you'll have when targeting. Once you have your audience targeted properly, you'll then have the ability to display a photo or a video to your audience.
I hope this guide has helped you tremendously, here are some other videos regarding Facebook that may help you:
Hi Ruan, great video. I need advice on what address to put if I am from New Zealand? Would my chances of selling to the US turn customers away if i added my New Zealand address for business on my business/fan page?
Thanks for the youtube video which about the facebook ads. https://www.youtube.com/watch?v=sxgDwSto3mM
I just have one doubt on the placements which you have shown on the timeline of 11:50, yes it is correct that instead of going with AUTOMATIC PLACEMENTS (RECOMMENDED) we should go with EDIT PLACEMENTS, here is question from my side that you have unclicked everything in the Edit placements event the FEEDS in the fb got unclicked, then where do our ad will show in fb?
Help!! On the drop down menu for choosing which biz page to use for the ad at the very end, it only shows my husband's. It doesn't show mine. How do I switch it to mine? I'm almost in tears because I am so frustrated :(
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Was so frustrated with trying to create my first FB ad. Within the fist two minutes of this I knew I was in the right place! Thank you so much! THAT WAS EASY! Turns out I was choosing the wrong type of ad.
My Facebook pixels have different pages and different adverts. No sales No conversion. How do I get the Pixel to engage with facebook to learn conversions, website traffic, and video reviews within a week. Instead of a month. New Pixels a new month?
would someone please tell me why the posts on my fan page does not show to the users? and how i can fix it?
i know most of you have a fan page. and im sure you went through this problem before. how can fix that. i cant show my posts to the people in my fan page.
Others have specifically said don't do 5 bucks but at least 30 per day because you want to get results fast on whether or not your ad is doing well, instead of waiting for ages and potentially losing the same amount of money. But if it's a success you make more by spending more.
I have good Facebook ads accounts with high quality
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This is awesome. I'm in the process of creating my own. I am starting a buainess of my own coaching children to become confident. I want to know, where can I add my pic onto my logo? Canva? Also, by adding pics, I should add pics of children by the permission of their parents, is there a slide so I can add more then 1 pic?
You have a business and want to leverage your sales, with this course you learn to use the step-by-step tools of facebook in order to exceed your goals, generating value and knowledge of your business for your current and new customers.
You're a great teacher! I just learnt something for free what I pay $70 per month for in a membership group that I've been in for three months now. So where do I access the other videos. I've subscribed to your channel.
Ruan--absolutely great job. Stunningly clear. I struggled a day ago trying to put together a FB ad...hit the pause button and went for help & found your video. It's almost like having you over my shoulder. Now I know just what to do. Kudos.
This is a really great awesome educational video.
What a Great Job!
I have tried once, running ad in FB. I wanted my ad shown to Indonesian tourists who are travelling to the US in this recent days, for example, but unfortunately, engagement (likes, comments, shares) that I've got are from Indonesian people who works for a couple years in The USA.
I have chose the "People Traveling in This Location" (Indonesian traveling in the US) option, but my ad didn't appear to certain people of the audiences that I want.
The ad was only seen by the Indonesian worker in that determined country.
I think when we choose that "People Traveling in This Location" option, FB only filter Indonesian people who filled the Location form like this:
Lived in: California, US.
FB only filter people who fill the location where they live in their FB profile.
I want my ad shown to people from certain country who are travelling to another certain country in this recent days.
Could u please give the solution of this case?
Thank u so much
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