In this video, I cover exactly how to create a Facebook ad in 2018. With no prior experience required, you can easily get your sponsored message up and running without being a professional marketer.
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Creating a Facebook AD has it's three stages:
- The Facebook business manager set up
- Hyper-targeting your audience
- Facebook ads content
Facebook's business manager:
Head over to business.facebook.com and register for your free business manager account. From here, you should be able to advertise with your fan pages under your brand.
This is extremely important to note as you may be an agency (like myself) managing multiple client accounts.
Targeting your audience:
Once your account is created, you're going to create an ad with the following objectives in the business manager. These objectives are:
- video views
- lead form
And much more. These are the commonly used ones. Although this is dependant on your goal, choose one that suits your marketing objectives.
Once you choose your objective, you should now choose exactly what targeting you want. You can target users based on:
These are generally the options you'll have when targeting. Once you have your audience targeted properly, you'll then have the ability to display a photo or a video to your audience.
I hope this guide has helped you tremendously, here are some other videos regarding Facebook that may help you:
Hello Ruan Marinho thank you for the content of the video it was a lot useful. But I have a question: Is it possible to publish an ad from your personal account? I mean, I am launching a two-days course but I don´t want to create a fanpage in order to publish the ad. I just wanna publish the ad from my personal account, is it possible? Thank you for your help.
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I thought that income is no longer available to target. As of May 2018.
Can you please advise on how else we can target high income audience? Or if anything is changed as far as income levels and FICA scores
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Thanks for nice tutorial... i would appreciate if you have a video to target audience for real estate customer. Also, please recommend do i need to create multiple pages if i am working on some different project of my clients?
Runnin ads can be a pain in the ass and you know it, definetely if you're just starting out. I wrote a short blogpost about it with some tips on how to make it a little less of a pain in the ass. Read it here! :)
I am having trouble creating an ad, keep getting the following error "Please upload or select one of the following assets for your ad: photo, video, link, template link, text or offer.", when I click on "fix error" the screen just flashes and doesn't explain what the error is, can someone please help???
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Ruan, you are awesome ! Please I am waiting for any other related videos on strategies to get clients as well as how to advertise on instragram as well. Keep doing what you do to educate people and your u tube videos with explode. Thanks
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Thank you for this post. I have started our campaign on http://www.mauritius.goto.mu but I'm not converting. The content needs to be tidied up and better written. My weakness. Does anyone know of any services that write cheap quality content?
Awesome video ! Ct in the house , I’ve been to Taberna’s a couple of times , it’s not far from me , I was in shock seeing this lol but none the less , great video , awesome tips very simple yet effective !!
Subscribed! My only problem is where can i learn this high level of skill (Facebook ad) to get potential clients to make the ad for them? Especially if you don't have yet result in to show them at first (portfolio)
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